RUstressN-SAMHSA Text Message Crisis Line For Nevada Youth

PPTMS! Text Message Crisis Support Program for Nevada Middle!
Schools and High Schools
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Background and Process!

Supported by a 3-Year Garrett Lee Smith" SAMHSA Youth Suicide Prevention Grant "
Educational Message Services, Inc. 2300 Alessandro Drive. Suite 100, Ventura CA 93001 USA
Phone: 805 653 6000
Trends in Texting
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About 1.5 trillion text messages were sent in 2009, up from 1.5 trillion in 2008 and 363 billion in 2007, according to the wireless trade association CTIA.! Adult cell phone users are increasingly texting 72% text as of May 2010, up from 65% in September 2009.! The number of pictures and multimedia messages sent by mobile devices doubled from 2008 to 2009 to more than 24.2 billion MMS messages! Mobile users sent and receive more text messages in 2008 than phone calls averaging 357 text messages a month versus 204 phone calls.! Texting for charity is a growing trend. The Haiti earthquake saw almost double the number of SMS donors. African Americans, Hispanics and males were more likely to donate in this manner.! Pew Internet data suggest that minorities tend to text message more than their white counterparts: 50% of Hispanics and 47% of African Americans who own cell phones report texting on a typical day, compared with 40% of whites.!
Phone: 805 653 6000
Key Finding
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Teen texting is exploding daily texting increased from 38% to 54% from February 2008 to September 2009. A third of teens send more than 100 texts a day, and half send over 50. Girls are the most frequent texters, and young teenage boys send the fewest."
Phone: 805 653 6000
Process
System Preparations!
Provision Database! Setup Computer Workstations!
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Orientation!
Training (Webbased, e.g. overhead)! Peer to Peer!
Launch!
Pilot Schools (8-12)! Expand throughout Nevada to schools 13 through ??!
Phone: 805 653 6000
System Adaptations
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The PPTMS Website supports https secure socket layer (ssl)* and contains the text message response interface. Text line responders log in for each session with a username and password. ! ! All data resides on an EMS server at a Co-lo to ensure availability, access, and security. ! ! Absolutely no software or information (e.g. unique identiers, or text message content) is downloaded onto staff computers. ! ! !
*Secure Sockets Layer (SSL) 128-bit encryption is the process of encoding information ! in such a way that the entity or computer with the key can decode it, or taking all the ! data that one computer is sending to another and encoding the data into a form that only! the receiving computer will be able to decode. User privilege acceptance and consent ! authentication process will rely on username, password and veried data sources.!
Phone: 805 653 6000
Training Strategies
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Staff were screened for prior text experience ! ! Web-based Group Session (1 hour)! ! Individual training with each responder (30 min)! ! Peer supported mock texting scenarios (ongoing)!
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Phone: 805 653 6000
Program Launch
RU StressN? Text message crisis support program for Nevada middle schools & high schools Text listen to 839863
A new program for students and their friends and family. If you or someone close is suffering Depression/grief/loss Domestic, date violence Sexual Assault Substance Abuse Thoughts of self harm Concerned about a parent
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Text us and we will help you get through the hurt, safely and privately.
Phone: 805 653 6000
Narrowcast Strategy"
Narrowcasting uses targeted messaging in public/private places to increase health seeking among a specific demographic. In these settings individuals from the intended priority group are temporarily captive while being exposed to content tailored to their personal health, and are more likely to consider change. Repeated encounters help reinforce their willingness to change. School based programs install displays in boys and girls restrooms/locker rooms and other locations such as the library and cafeteria, in areas where students can feel relatively sure they wont be judged by their peers. Displays encourage students to Take a card. Text anytime.
Educational Message Services, Inc. 2300 Alessandro Drive. Suite 100, Ventura CA 93001 USA | Phone: 805 653 6000
Materials
Images and content reflect key aspects of priority groups.
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Cultural competency is at the core of the Narrowcast theory.
Phone: 805 653 6000
Gender specic"
Displays with take-away cards
*Standard text message rates means whatever your service provider charges. If you have unlimited texting, then it s free!
Phone: 805 653 6000
R U StressN?"
Cards are wallet-size. Students can take them home and text from the privacy of their room. Cards also promote safe cell phone behaviors such as: Don t text and drive.
Practice Safe Cell Phone Behavior, Report Text Bullying.
Phone: 805 653 6000
Series 2 Posters "
Series 2 Posters incorporate some of the themes being expressed by students who have used the program.
Phone: 805 653 6000
Series 2 Cards"
Phone: 805 653 6000
Sub-Groups
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The keyword + Shortcode model lends itself to the narrowcast strategy and streamlines the intake process Text sass for help coping with sexual assault
Phone: 805 653 6000
Questions
Contact Info: For information on project advocacy at the state and Local levels, or if you have specific questions about the Nevada schools text program, contact Misty Vaughan Allen, Suicide Prevention Coordinator, Nevada Dept of Health and Human Services, (775) 443-7843 mvallen@dhhs.nv.gov Evaluation Conducted by: Bill Evans, Ph.D. University of Nevada, Reno wevans@unr.edu For info on operational protocols, questions about the service (the responders and responder guidelines) contact Kathy Jacobs, Director Crisis Call Center at: 775-784-8085, crisiscallcenter.org For information on program materials, marketing and implementation components e.g. web label and PPT, contact Jonathan at 805.653.6000, jonathan@emsmail.org or Tom at tom@emsmail.org
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Educational Message Services, Inc. 2300 Alessandro Drive. Suite 100, Ventura CA 93001 USA | Phone: 805 653 6000

RUstressN-SAMHSA Text Message Crisis Line For Nevada Youth

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RUstressN-SAMHSA Text Message Crisis Line For Nevada Youth

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PPTMS! Text Message Crisis Support Program for Nevada Middle!

Schools and High Schools

Background and Process!

Phone: 805 653 6000

Phone: 805 653 6000

Phone: 805 653 6000

Phone: 805 653 6000

Phone: 805 653 6000

Phone: 805 653 6000

Phone: 805 653 6000

Cultural competency is at the core of the Narrowcast theory.

Phone: 805 653 6000

Phone: 805 653 6000

Practice Safe Cell Phone Behavior, Report Text Bullying.

Phone: 805 653 6000

Series 2 Posters "

Phone: 805 653 6000

Phone: 805 653 6000

Phone: 805 653 6000

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