B5.

1-R3: PROFESSIONAL AND BUSINESS

COMMUNICATION
Lectures 40
Assignments / Presentations / Case Study 40
Total 80

Detailed Syllabus

1. Introduction (2 Hrs.)

o What is Communication?
o Goal of Communication.
o Effective Communication
o Communication Competence

2. Forms of Technical Communication (4 Hrs.)

o Technical Reports
o Forms, Memos, Letters, and e-mail
o Graphics
o Reports
3. Communication Processes (12 Hrs.)
o Oral Communication techniques
o Public speaking skills
o Negotiating skills
o Facilitator and participant skills in meetings
o Written Communication techniques and principles
o Reading and Comprehension skills

4. The Art of Listening (4 Hrs.)

o Benefits of Effective listening

o Hearing versus Listening
o A Model of listening
o Gender Differences and Listening
o Assessing Your Listening Effectiveness
 o Improving Your Listening Skills
o How to Talk So that Others Will Listen

5. Interpersonal Network (4 Hrs.)

o Defining Interpersonal Communication

o The Impact of Conversations on Relationships
o Formal and Informal Communication
o Vertical versus Horizontal Organizations
o Communication Styles
o Communication Climate
o Job Productivity and Satisfaction at Work Place
o Building Interpersonal Skills in the Workplace

6. Communication in Groups and Teams (4 Hrs.)

o The Elements of Successful Group Communication

o Types of Small Groups Operating in an Organization
o Demographic Variables That Affect Group Life
o The Group Decision-Making Process
o Tools for Effective Problem Solving
o Performing Effectively in Teams
o Managing Meeting Mania
o How to Stand Out at Someone Else's Meeting

7. Resumes and Interviews (2 Hrs.)

o Introduction to Resumes
o Cover Letters
o The Employment Interview
o Surviving the Group Employment Interview
o The Informational Interview
o The Performance Appraisal Interview
 8. Making Presentations I (2 Hrs.)

o Facets of Professional Presentations

o Understanding Your Audience and the Speaking Occasion
o Establishing Your Presentation Goals
o Selecting the Best Format for your Presentation

9. Making Presentations II (4 Hrs.)

o Brainstorming
o Developing Logical Sequences for your Messages
o Supporting Ideas: Generating Appeals and Gathering Evidence.
o Setting and Achieving Your Image Goals: Optimizing Your PERC-Quotient.

10. Managing Techno-Life (2 Hrs.)

o Changing Role of Communication Technology in the Workplace

o Communication Competence and Life-Long Learning
o Communication Technology Today
o Human Technology and the Virtual Office
o Techno-Life in the next decade

Recommended Books

Main Reading

Susan Stvenson et al: "Strategies for Engineering Communication"

Andrea Rutherford: "Basic Communication Skills for Technology'

Deborah Roach and Eileen M. Perrigo: "Business and Professional Communication for the 21st
century"

Supplementary Reading

J. Penrose et. "Advanced Business Communicator"