ORGANISATION UNDERSTANDING

Submitted by

Jatin Goyal (25019)

Kausik Kumar Chakraborty (25072)

Faculty Guide: Prof. Debi Prasad Misra

Christian Children’s Fund-India

OTS (PRM 2004-06)

Institute of Rural Management Anand

2005
 EXECUTIVE SUMMARY
Project Title : Organization Understanding.
Organization : Christian Children’s Fund India.
Reporting officer : Mr. Guru Naik
Faculty Guide : Prof. Debi Prasad Misra
Student’s name : Jatin Goyal (25019), Kausik Kumar Chakraborty (25072)

Objective: The objective of the study was to develop an understanding on the working of
an organization. The focus of the study was to understand its purpose, strategies,
structure, system & procedures, culture, resources, customers etc. Understanding the
relationship between NGOs and ‘donor’ agency was also another motive of the study.

Methodology: Visits to National Office, Zonal Office, emergency Tsunami operations

and partner NGOs of CCF India were made to get first hand information about the
working of the organization. Primary sources of data for the study include semi-
structured interviews with National Director and other staff at the head office, zonal
office and different partner organizations. Secondary data was collected from various
published/printed documents, manuals, consultant reports, brochures etc.

Observations: CCF India functions as a branch office of CCF Inc.; an International NGO
registered under the US laws and committed to the cause of children. CCF India presently
works in 16 states through its 88 NGO partners; thus functioning more as a donor agency
rather than having direct interventions like a NGO; the mode of working for most CCF
affiliates in other countries. CCF India today is an organization on the move, trying to
shed off the inertia gathered over more than 5 decades of its existence; the change process
happening because of its own self critical nature than being forced from external
environment. Starting with the major personnel overhaul two years ago CCF India is now
running into major policy changes that will redefine its mode of work in the country. CCF
India is starting fund raising operations in India itself; exploring options of direct
interventions instead of working through NGO partners; incorporating livelihoods
support in its projects that were more on the lines of educational and health support to
children, and thus moving over to more holistic development. However, child focus, a
direct consequence of its child sponsorship strategy for fund raising will always remain.

Learning: Charting the process of change in the organization from its child to family to
community orientation helped us in understanding the process of maturity of the
organization. The major personnel overhaul leading to major policy changes showed that
how at times sudden shocks make the change process faster and easier. The way in which
the fund raising strategy of child sponsorship has a bearing on everything that the
organization does - choice of partners, choice of programs, daily operations and even the
organizational structure; showed how the control flows to where the money comes from.
How it (the fund raising mechanism) creates severe constraints and how the organization
constantly grapples to work meaningfully within these constraints was a big lesson. The
lack of appreciation of these constraints by the NGO partners brought out the problems
arising out of lack of effective communication.
 ACKNOWLEDGEMENTS

We are grateful to the Institute of Rural Management Anand (IRMA) for

having provided us with the opportunity to conduct this study. We also thank our faculty

guide Prof. Debi Prasad Misra for his guidance.

We wish to thank all the head of departments and staff of CCF India,

Bangalore and Zonal office, Hyderabad; Balaji Bala Vikas, Tirupati, and CCF tsunami

relief operation, Chennai for their inputs and support that they extended to us. Our sincere

thanks are due to Mr. Dola Mahapatra, National Director, CCFI and our reporting officer,

Mr. Guru Naik, Program Director, CCFI for their support in the completion of the study.

Jatin Goyal (25019)

Kausik K. Chakraborty (25072)
 TABLE OF CONTENTS
1. INTRODUCTION
1.1 Preliminary Information
1.2 Introduction
1.3 Governing Body
1.4 Mission and Ethics
1.5 Evolution of the Organisation
2. OBJECTIVE AND METHODOLOGY
3. STRUCTURE
3.1 Structure – Levels
3.2 Structure – Divisions
3.3 Structure – Staff
3.4 Analysis of Organisational Structure
4. FUNCTIONING OF VARIOUS DEPARTMENTS
4.1 Programs Department
4.2 Finance Department
4.3 Operations Department
4.4 Tsunami Operations
5. ANALYSIS OF ORGANISATIONAL STRUCTURE
6. MONITORING AND EVALUATION OF PROGRAMS
6.1 Annual Impact Monitoring and Evaluation System (AIMES)
6.2 Financial Indicator Tool (FIT)
6.3 Sponsor Service Indicator & Measurement System (SSIMS)
7. FUNDING RELATED ISSUES
7.1 Child Sponsorship – the strategy and the strings attached
7.2 Power Struggle
8. EVALUATION OF PARTNERS
9. SWOT ANALYSES
10. TURE CHALLENGES
REFERENCES
ANNEXURES