Questionnaire for Consumer Survey

Hello Sir/Madam,
We are students of IRMA and currently pursuing postgraduate programme in rural management. We are
undergoing a project for Rovadan Trust, where we are require to survey consumers across Gujarat to
understand their perceived conception about papad before launching a new kind of papad. I would be very
grateful to you if you kindly help me with your valuable information in this regard.
Section-A
1. Do u eat papad?
a) Yes b) No
2. If yes, what short of papad do you eat ?
a) Urrad Dal b) Choka (rice) c) Nagali d) only a & b e) only a & c d) All e)
others
If others please specify .........................
3. Where from you use to have your papad
a) Made at home b) From market c) Both
4. How often you eat papad ?
a) Everyday b) 5-4 days a week c) 3-2 days a week d) once a week e) never
5. Usually when you like to have papad?
a) With lunch/dinner (main meals) b) as snack while having tea/drink c) with breakfast d)Anytime

6. Which among the following attributes of papad that you think are important and like to be in your
papad. ( Rate the following attribute on a five point scale with 5= very high, 4=high, 3=average,
2=low,1=insignificant)
6.1 Taste of papad.
1 2 3 4 5
6.2 Thickness of papad.
1 2 3 4 5
6.3 Crunchiness (kur-kurapan) of papad.
1 2 3 4 5
6.4 Nutritious ness of papad.
1 2 3 4 5
6.5 Size of papad.
1 2 3 4 5
6.6 Shape of papad.
1 2 3 4 5
6.7 Spicy-ness of papad.
1 2 3 4 5
6.8 Smell of papad.
1 2 3 4 5
6.9 Colour of papad
1 2 3 4 5

7. How you prefer to have your papad?

a) Roasted b) Oil fried c) both
Section-B
If the consumer purchases papad from market:
8. Where from you buy papad?
a) Local Kirana shop b) Big Departmental stores c) Hawker / ferrywalas d) Neighbours e)
others...........................
8. What is your household’s monthly consumption of papad?
a) Below 100gms b)100-250gm c)250-500gms d)500-750gms e)750gms-1Kg
f)Above1Kg
9. How often you have to buy your stock of papad?
a) Monthly b) Weekly c) fortnightly d) As and when required
10. What is the quantity usually you buy per time you purchase papad?
a) Below100gms b) 100 – 250gms c) 250-500gms d)500-750gms e)750gms-1Kg f)Above 1Kg
11. Is there any specific brand of papad you buy?
a) Yes b) No
If yes, name of that brand............................

12. What are the attributes that you like about that ‘brand of papad’. Is it’s ( scale the following attributes
on a five point scale with 5= very high, 4=high, 3=average, 2=low,1=insignificant)
a) Taste b) Crunchiness c) Thickness d) Size e) Nutritious f)Shape

g) Spicy h) Colour i) Smell

13. What is its present price?
............................................
14. Do you change your brand of papad whenever you buy?
a) Yes very often b) yes at times c) Yes once d) Never
15. If yes , what is the reason?
1. Availability 2.Price 3. Experiment with new brand 4. Experiment with new type 5.
Taste 6.Quality 7.Others..................................
15. Do you consult/ seek recommendation from others while purchasing papad: (rank from 1 to 5, 5-for
most influencing person and 1-for least influencing person)
Self(Own) Spouse Friends Children Parents Others
Rank

16. Do advertisements help you to remember any brand name and provide information about its features
while you decide to buy?
a) Yes b) No
17. If Yes , advertisement in which media do you think help you the most to remember the brand and
its feature.
Television Cable TV Magazine Newspaper Billboard Instore Internet
Radio
Advertisement/ Commercial recall (0 – No recall, 1-Partial recall, 2 and above-Full Recall )
17. Can you recall any papad advertisement in any media?
a) 0 b) 1 c) 2 and above
Section- C
18. To what extent you think that the food you eat shows that you are conscious about your health?
Very large extent Large Extent Moderate extent Little extent
Very Little extent
19.Do you visit health club or Gym or do exercise or yoga?
Yes No
19. Do you have any medical aliment or likely to have , like Diabetics, Blood pressure, Heart trouble,
Anemia, Obesity etc?
Yes No
20. Do you have to visit Doctor?
Yes No
21. Would you like to have any food that would be having ingredients/features such, that can keep control
over these aliments?
Yes No
21.1If yes, are you willing to pay somewhat extra for that kind of food with all desired features?
Yes No
22. Do you know about Organic food?
Yes No
22.1Do you have any preference for organic food?
Yes No
23. Do you know about Nagali / Ragi millet and its beneficial features?
Yes No
23.1If yes, have you had it ever?
Yes No
24. Do you like to have Nagali papad or biscuit or flour, which is organic and having features that can
control various diseases as well as having all features of any good papad or biscuit or flour.
Yes No
25. To what extent do you bother about and feel content on helping under privilege people
Very Large Extent Large Extent Moderate Extent Little Extent
Very Little Extent
Section-D
General Information
26.1 Name
26.2 Address
26.3 Email Address
26.4 Phone Number( If any):
26.5 Age (Please tick)
15-25 Years
25-35 Years
35-45 Years
45-55 Years
26.6 Monthly Income (please tick)
Below 5000
5000-10000
Above 10000
26.7 Education Qualification
a) Primary b)Senior Secondary c) Graduation d) Post Graduation
26.8 Occupation:

Questionnaire for Retailer

1. What are the different type s of papad you sell?

Uraad Dal Choka Nagali Others
If others please specify ......................
2. What are various brands of papad you sell and approximate quantity per month of each type?
2.1 Uraad Dal (...........Kg) a) b) c)
d)
2.2 Choka (...........Kg) a) b) c)
d)
2.3 Nagali (...........Kg) a) b) c)
d)
2.5 Others (...........Kg) a) b) c)
d)
3. Which are the highest selling brands and their approximate quantity per month sells and price?
3.1.................................. ( ) (Rs.
3.2.................................. ( ) (Rs.
3.3.................................. ( ) (Rs.
4. What is the reason for which you keep these brands for sell?
Brand...................... Brand........................... Brand............................
Sale’s Margin Sale’s Margin Sale’s Margin
Reputed Brand Reputed Brand Reputed Brand
Customer preference Customer preference Customer preference
Good Promotion Good Promotion Good Promotion
Availability Availability Availability
Added Value Added Value Added Value
Sale’s Incentive Sale’s Incentive Sale’s Incentive
5. What are different quantities ( weight ) of pack you sell?
50gms 100gms 200gms 250gms 400gms 500gms
750gms 1kg Others...................
6. Which quantity of pack sells the most? .............................................
7. Is there is any seasonality in sell of papad?
Yes No
8. What according to you a customer gives importance to while buying papad?
( Rate the following attribute on a five point scale with 5= very high, 4=high, 3=average,
2=low,1=insignificant).
Taste Crunchiness Spicy Nutritiousness Thickness Shape Size
Smell Colour Availability Price Others....................

9. Do customer changes brand or type of Papad?

Always At times Rarely Never
10. If yes, what do you think would be the reason? ( Rate the following attribute on a five point scale with
5= very high, 4=high, 3=average, 2=low,1=insignificant)
Availability Price Experiment with new brand Experiment with new type
Taste Quality Others..................................
11. Does customers approach you for any particular brand after getting information about it from some
advertisement?
Yes No
12. Which form of advertisement you think, most customer follows.
Magazine Newspaper Hoarding TV Cable TV Instore Radio

13. Do you know about Organic food?

Yes No
14. Do you know About Nagali?
Yes No
14.1If yes, have you eaten it ever in any form?
Yes No
14.2Do you know the benefit of it?
Yes No
15 What do you think item like papad, biscuit, flour made out of Nagali which is more nutritious, can
control many disease as well as more tasty and crispy than others would be accepted by the
consumers?
Yes No
15.1 If Yes, for all these value additions, does consumers would be willing to pay extra?
Yes No
15. How you order for item like papad, biscuit and flour?
Weekly Fortnightly Monthly As and when required
16. Do you get papad directly from Stockiest/dealer or Company
17. What are the promotional services they offer?
Poster Banner TV Hoarding Newspaper Magazine Cable TV
General Information
Name of the Shop:
Address: