PROFILE TO THE TARGET MARKET Geographic Segmentation: Geographic segmentation calls for dividing the market into different

geographical units such as nations, states, regions, countries, cities or neighborhoods.

As we are going to start our kite festival throughout country, specially in the divisional cities like Dhaka, Khulna, Shylet, Chittagong , Barisal and Rajshahi. So we would like to attract the urban dwellers. In our kite festival all classes people are invited. Density: Basically we will focus on the urban dwellers. But its a kind of event or festival which has no boundaries. Any one, who wishes to join the festival, can attend it.

Demographic Segmentation: In demographic segmentation, the market is divided into groups on the basis of variables such as age, family size, family life cycle, gender, income, occupation religion, generation, nationality and social class. These variables are the most popular basis for distinguishing customer groups. In our kite festival, this is an important tool to segment the target market. Gender segmentation: In our festival, both male and female is equally invited. We dont want to create any segment here. But female can play an influential part to make others join the festival.

Family size: We will target those families that have more four members in the family or more than 5.we want everyone to come in our kite festival with their family members. Age and life cycle stage: Its a kind of festival which can be enjoyable to all. Because, every one in his childhood flies a kite once. But in most cases older people are not like to join in this kind of festival. On the basis of age, we will target the age among 12-19, 20-40.

 Education: In our kite festival, we will attract college and university students. Because without youths, no festival or event can be successful.

Occupation: As this event is related to our culture, every sort of people is our target customers. But as our event will occur in the divisional sites, so we might expect doctors, police, teacher, business man, engineer will be presented. Social Class: We will target 4 classes; 1. working class 2. middle class 3. upper middles 4. lower upper

Psychographic Segmentation: In psychographic segmentation, buyers are divided into different groups on the basis of life style or personalities

Life style: People who want to be free, people who would like to travel and join social gathering is our target customers. Personality: Kite festival has got its own personality. Thats why when a persons personality will match with this event; he will automatically join the party. Behavioral Segmentation: Occasions: Every people are busy now. They have little time to enjoy with their loveable. Kite festival can give them such a moment which every one cherishes. So we will hold our festival on public holiday so that every one can attend with their near ones. Benefits: We always want profit or benefit. In this festival we not only fly kites but also get other benefits. Such as Concert Fair Firework show

Attitude: Five attitude groups can be found in a market: enthusiastic, positive, indifferent, negative and hostile. Our target customer will be enthusiastic and positive in nature.

Strength, Weakness, Opportunities and Threat Analysis (SWOT): SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors. Opportunities and threats are external factors.

Strengths:

First time in Bangladesh Biggest kite festival in BD

Held in six divisional cities Get back to your childhood Join with your families Fun, enjoyable and exciting Make yourself fly with your kites

 Enjoy the firework show at night Enjoy the fair For children, puppet show Kite games

Weakness: Lack of management Need a huge investment Opportunities; Can be held internationally Can get big sponsor Earn more money Can be a international festival Threats: Security can be a major concern

Other events can happen at the same time

Politically can be stopped Natural calamity

Competitors SWOT Analysis: There are many events or festivals cultured in Our country. Such as Pahela Baishak, ekushe February, Nawka Baech and so on. People eagerly attend those festival, so these can be our competitor.

Pahela Baishak: Strenght: It has got long history Celebrate it all together Cultural programs observed National holyday Men wear panjabi and women wears shari Harmony among all of us Weakness: Security beefed up ahead of pahela baishak Over traffic occurred

The 22 Immutable Laws of Branding 1 The Law of Expansion 2 The Law of Contraction 3 The Law of Publicity 4 The Law of Advertising 5 The Law of World 6 The Law of Credentials 7 The Law of Quality 8 The Law of the Category 9 The Law of the Name 10 The Law of Extensions 11 The Law of Fellowship 12 The Law of the Generic 13 The Law of the Company 14 The Law of Sub brands 15 The Law of Siblings 16 The Law of Shape 17 The Law of Color 18 The Law of Borders 19 The Law of Consistency 20 The Law of Change 21 The Law of Mortality 22 The Law of Singularity