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SIMPLIFY STORAGE MANAGEMENT

Justin Boyd
Storage Product Manager - Dell

DELL CONFIDENTIAL

THE TIPPING POINT

60%
Companies Expect Major Facilities Upgrade

4x
Systems Mgmt Costs Outpace Server Cost Will Spend More On Blades

67%
View Virtualization As Mission Critical

10x
iSCSI San Growth Over Next 3 Years

40%

52%

Companies Will Pay More For Green Products

DATA IS GROWING

Growth every second 2 Million emails are sent 11,000 songs are shared 1,157
videos are viewed on YouTube

7 personal computers are sold 4 mobile phones are purchased 2 new blogs created
3
people subscribe to DSL for the first time

THE DIGITAL FOOTPRINT OF AN E-MAIL

E-mail with Attachment


E-mail with doc 1.1 MB E-mail with doc 1.1 MB 2.2 MB

Document 1 MB

E-mail with doc 1.1 MB

2.2 MB

Original Document + E-mail Text Local E-mail Copy E-mail Server Desktop Backup Redundant Server Tape Archive Copies (4) E-mail Local Copies Server Copies Server Backup Tape Archive

MB 1.0 0.1 1.1 1.1 1.0 2.1 4.2 9.5 4.4 4.4 4.4 8.8 22.0 20.0

E-mail with doc 1.1 MB 1.1 MB 1.0 MB 2.1 MB E-mail Server/ Desktop Backup 2.1 MB E-mail with doc 1.1 MB Redundant Backup 8.8 MB Tape Back-up

2.2 MB

2.2 MB Backup

Transient Overhead TOTAL

4.2 MB Tape Back-up

51.5 MB!

Source: IDC White Paper

People spend 9.6 HOURS per week looking for their data.

IT departments spend between 20-30% OF THEIR MANPOWER dealing with tape backup problems.

By 2010, Businesses Will Spend More On Energy to Run Hardware Than On Hardware Itself (PCs & Servers)

SAN = LESS POWER


Typical Utilization Rates
Servers PCs: Direct-attached storage: Networked storage: 5% - 15% 10% - 20% 20% - 40% 60% - 80%

A typical x86 server consumes between 30% and 40% of its maximum power when idle
Sources: VMware, Microsoft, EMC

SAN OPTIONS

Image: James L Stewart

Image: Darren Hester

TRUSTED ARCHITECTURE FAST, REGARDLESS OF FILE SIZE WORLD-CLASS DATA MANAGEMENT FEATURES

LOWER COST INFRASTRUCTURE NO SPECIAL TRAINING REQUIRED COMPARABLE PERFORMANCE TO FIBRE CHANNEL FOR MANY APPLICATIONS

DELL CONFIDENTIAL

COMPLEXITY INHIBITS GROWTH


DISCRETIONARY SPEND

30%
INNOVATION

70%
MAINTENANCE

REMOVE UNNECESSARY COMPLEXITY TO DRIVE MORE INNOVATION

NON-DISCRETIONARY IT SPEND
Source: Forrester Research

SIMPLIFY IT IT CHALLENGES

CHANGING THE ECONOMICS OF STORAGE


Simple Making complex technology easy for everyone to manage and deploy Powerful solutions to give you back control of your data

Affordable

Capable

Choice of all-inclusive or a la carte solutions to meet any customer need

Dell | Symantec Partnership

Recognized hardware expert Leader in servers and storage Leader in iSCSI and Virtualization Focused on IT simplification

Leader in Data Protection Leader in Archiving Leader in Security Leader in Systems Mgmt Solution expertise

Dell and Symantec together simplify management, data protection and security for organizations of all sizes with unique, integrated solutions

Dell | Symantec Joint Solutions


Systems management: - Dell Management Console 1.0 - Dell Client Manager 3.0 - Altiris Deployment Solution for Dell Servers (Blade OEM) - Flex Computing DS Client Secure Exchange Enterprise Vault Backup Exec, NetBackup/Puredisk DMC, SEP, SMS for Exchange, 8300 Backup Exec, EV, Security

Solutions: Archiving: Backup: Security: Services:

Data Deduplication Puredisk Bundles


Seamless deployment with award winning products
- Dell PowerEdge servers - Dell PowerVault storage - Dell/EMC storage

Smart Backups of VMware


- Block level Deduplication to efficiently backup VMs - Easily implemented by placing a client inside the VM

Tested in Dell Labs

Significant benefits from deduplication at the source

Cost effective solution that utilizes a small footprint Optional NetBackup integration for enhanced functionality

Improves backup performance - Reduces storage requirements - Minimizes network bandwidth

TIERED STORAGE
Customer Pain Point Without a practical way to classify and categorize data, all data is treated as equal, with the same cost regardless of underlying business need
Dells Point of view 1. Tiering in a single box is simpler to manage than multiple array technologies 2. A tiered storage model based on performance requirements for application can be more easily implemented and maintained 3. Define 3 tiers for your online data and default data to Tier 2

Deliverables & differentiated approach


Prime Candidate List Tiered Storage Service catalogue

Customer benefit
Quantifiable costs savings e.g. (finance Customer - $30k of savings per 10 TBytes of data)

The Point of Proof TM data distribution model, data are defaulted to tier 2, and business justification is required for placement onto other tiers.

DELL CONFIDENTIAL

Archiving Secure Exchange 2007


Designed and Validated by Dell & Symantec Engineers www.dell.com/secure_exchange
Archival & Compliance

Enterprise Vault

Dell | EMC, EqualLogic, or PowerVault

Symantec Mail Security

Internet
Firewall Symantec Mail Security 8300 Security Outside Clients (VPN) Internal Clients Exchange 2007 Dell | EMC, EqualLogic, or PowerVault

Exchange 2007

Backup Exec

Data Protection

PRODUCTS AND SERVICES THAT ARE REDUCING COMPLEXITY

Optimized for virtualized environments

NEXT GENERATION STORAGE Dell EqualLogic PS5000 Series

NEW ERA OF BLADE SERVERS PowerEdge M-Series


Worlds most energy efficient blade solution

EMBEDDED HYPERVISOR Dell and VMware


Ubiquitous virtualization

DELL CONFIDENTIAL

2008 STORAGE PORTFOLIO


CX4-960

PowerConnect Networking

CX4-480 ML6030

CX4-240

Storage Software
ML6020

Cost

Dell | EMC Disk


AX4-50 / AX4-5i

CX4-120 NX1950 NF100 NF500 NF600 TL2000 PV124T DP100 DP500 DP600

ML6010 TL4000

PowerVault Disk
MD1000

MD3000 MD3000i

Enterprise Services

PowerVault Tape
PV110T RD1000

PV114T

Dell | EqualLogic PS Arrays Features

Dell|EMC CX4 Family of Storage Arrays


CX4-960

CX4-480

5 to 960 Drives 32GB memory 12 UltraFlex modules Flash Drives (SSD) FC & iSCSI

SERVICE LEVELS

CX4-240

5 to 480 Drives 16GB memory 10 UltraFlex modules Flash drives (SSD)

CX4-120 AX4
4 to 60 Drives 2 GB cache 4 x FC or iSCSI SAS/SATA disks 5 to 120 Drives 6GB memory 6 UltraFlex modules FC & iSCSI

5 to 240 Drives 8GB memory

FC & iSCSI

8 UltraFlex modules FC & iSCSI

CAPABILITY

EQUALLOGIC CHANGING THE WAY PEOPLE EXPERIENCE STORAGE

By delivering dynamic virtual storage solutions that enable IT organizations to address changing business needs in real time at a reasonable cost

EQUALLOGIC PS5000 SERIES DELIVERS Automation and intelligence that is ahead of the competition Fastest and most scalable iSCSI product All inclusive price with no hidden costs The industrys only enterprise class system designed for iSCSI Ease of deployment and administration VIRTUAL. INTELLIGENT. FAST.

PS SERIES PRODUCT LINE


PS5000XV
2.3, 4.8 TB 15,000 RPM SAS

Highest performance for the most critical and enterprise applications

Increasing Performance

PS5000X
6.4 TB 10,000 RPM SAS

Mainstream performance with large capacity for enterprise data centers

PS5000E
2, 4, 8, 12, 16 TB 7,200 RPM SATA

Entry-level configurations for affordable capacity

EASY SET-UP
File Servers Application Servers Backup Servers

20-Minute Installation
Automatic RAID configuration Automatic sparing Multi-level security access control

No Server Software or Licensing Fees EVER Comprehensive OS Support

Switched Gb Ethernet

PS Series Array

Free Space
Shares E-mail SQL

Shares

Backups

AD/Dom

Shares Backups

SINGLE-VIEW MANAGEMENT SINGLE SAN MANAGER ANY SIZE, ANY FORM


Group Manager Simple Intuitive GUI
SAN Virtualizer System Load Balancer Volume Manager Enclosure Monitoring System Storage Configuration Assistant

Multiple Storage Pool Creation Data Replication Control

Archiving with EqualLogic PS Series


Peer Scaling
Buy on Demand Capacity & performance growth by adding shelves Single point of management
EqualLogic Scale Out

Ease of Use
Install and configure a PS Series array in a fraction of the time Everyday tasks take less time with EqualLogic Less time means lower project costs and fewer headaches
Everyday Tasks*
7 Time Shown in minutes (unless otherwise noted) 6 5 4 3 2 1 0 0.5
20 sec Delete Database Files Expand the database volume

Performance

Traditional Fibre Channel Traditional iSCSI

70 5
FAS3020 Other FC

3 2 0.5
15 Sec Restore Snapshots

PS Series

# of Shelves Size of Exchange Store Size of EV Vault Store

* - Data from: VeriTest report - Network Appliance FAS3020 and [other FC array]: Comparison of Usability and Performance. May 2005 VeriTest report: EqualLogic PS Series Usability and Performance, July 2006

EXCHANGE 2007 PERFORMANCE LEADER EQUALLOGIC SUPPORTS MORE USERS WITH FEWER DISKS
Dell | EqualLogic

PS5000XV iSCSI 60,000 users


313 Users per Disk
192, 300GB, 15Krpm

FAS 3070c Fibre 26,000 users*


171 Users per Disk
152, 147GB, 15Krpm

EVA6000 Fibre 20,000 users


179 Users per Disk
112, 300GB, 10Krpm

174 IOPs / Disk

115 IOPS/ Disk*

76 IOPS/ Disk

Introducing the PS5500e


The worlds most scalable pure-iSCSI SAN. High density storage platform
Top loading drive drawer 48 SATA drives 4U enclosure

Ideal for:
Tiered storage applications File Storage PS Series Replica Sites BURA/ D2D/nearline storage Any PS deployment requiring up to 576 drives in a SAN

Two models
48TB: 1TB drives 24TB: 500GB drives

DELL SAN PORTFOLIO

DESIGNED TO MEET YOUR NEEDS

MD Series

AX Series

PS Series

CX Series

Entry Level iSCSI Storage Consolidation

Entry Level Fibre Channel or iSCSI Storage Consolidation

Enterprise iSCSI Consolidation Solution Ideal for Virtualization

Enterprise Level Storage Supporting BOTH iSCSI and Fibre Channel

GARTNER MID-RANGE DISK QUADRANT


Challengers Leaders
Dell 2H2007 IBM

EMC

NetApp

Dell Storage Leadership Superior ability to execute Reasons for move: Five world-wide enterprise support command centers 50,000+ man field support Customer satisfaction is positive for major operating environments

HP Ht/HDs

Ability to Execute

NCR Sun Dell Fujitsu


1H2003 1h 2003

Nexsan SGI Data Dot HillIntransa


Niche Players

Xiotech

3ParData

Direct

EqualLogic Compellent BlueArc


Visionaries

Pillar Data Systems

Completeness of Vision

LESSONS FROM DELL IT

Dell consolidated 30 datacenters to 2


while adding more capacity for growth. Six strategies generated most of the benefits:

IT Budget

1. Rationalized storage 2. Optimized data 3. Consolidated servers


4. 5. 6. Consolidated business processes and applications. Migrated to fewer operating systems. Built new datacenters and closed old ones.

DATA MANAGEMENT & STORAGE TECHNOLOGY ASSESSMENT


Benefits

Obtain recommendations for data growth and the management of information and required technology Ensure that data is effectively segmented to ensure that management of the infrastructure is optimized.
Detail

This assessment addresses the basic tenets of storage such as data classification, tiered storage, compliance, policies and provisioning

Applying the major storage technologies and their application to specific customer problems Identification and classification of data to optimize primary storage. Introduce data retention policies Comprehensive reports are provided to uncover static data on file servers as well as storage systems laboring under poor utilization

BACKUP, RECOVERY & ARCHIVING ASSESSMENT


Benefits

Backup, recovery and archiving recommendations that meet with business needs as well as compliance requirements Ensure effective and efficient recovery in the event of an outage Free valuable space and efficiently manage the environment by implementing archiving policies and management
Detail

The objective of the Backup, Recovery & Archiving Assessment is to gather critical information about a current backup, recovery, archival state and propose recommendations

A report to develop best practice of the proposed recommendations and impact to backup, recovery and archiving. Recommendations will include media, resources, file share capacity, file share management, archiving as well as backup and recovery windows

STORAGE ASSESSMENT FOR SERVER VIRTUALIZATION


Benefits

Implement the optimal storage and related backup systems for server virtualization Ensure application performance as specified by the business Simplified backup process for virtual servers
Detail

Ensure that you obtain the optimal storage and backup solution aligned to your virtual server environment

Storage best practice is addressed in conjunction with your business requirements for Server Virtualization Recommendations for backup, restore and replication to meet your business requirements for related virtual servers The report produced will highlight features of virtualized environments and specific impact on the storage infrastructure

DELL STORAGE
Growing fast in growth markets
#1 in iSCSI units #1 in Windows/Linux Storage Growing 86% faster than the overall storage market Growing 30% faster than the Windows/Linux storage market Acquired Equallogic Uniquely simple iSCSI storage arrays

with respected products


PS5000 series Best storage optimized for virtual environments CX4 SAN family Industry leader in Fibre Channel / IP SAN PowerVault family - Spearheading a new era of affordable, flexible storage for SMBs
DELL CONFIDENTIAL

Data Source: Gartner Qstats Q1 2008

THANK YOU

DELL CONFIDENTIAL

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