Professional Documents
Culture Documents
October 2011
Century 21 Capital Realty Group Acquired by HUNT Real Estate ERA in Rochester
acquisition was a perfect play strategically to grow our market share and solidify our presence in the Rochester region." HUNT ERA | Columbus Division currently operates five branches strategically located throughout Rochester in Brighton-Pittsford, Greece, Perinton, Webster, and Canandaigua. HUNT ERA has plans to aggressively grow market share in the Western New York region and beyond, and because Century 21 Capital Realty Group has a strong presence in those geographic areas, this acquisition will expand HUNTs reach in the Rochester area. We are pleased to welcome this exciting new group, and we look forward to working with our new agents! Dick Baart Ralph Annucci Nancy Baart Tracy Bill Jerry Byrnes Joe Camar Bernadette Catlin David Elsperger Carol Gaelens Jeff Leusch Dick Lippa Rhonda McGonnell Georgi Musso Tod Myers Chris Olyer Paul Sausa Tom Scheuerman Samantha Smith Donna Sullivan Barbara Thomas Bonnie Timmons Rich Vogelzang
We are pleased to announce the acquisition of Rochester-based Century 21 Capital Realty Group. Century 21 Capital Realty Group was a franchise of Century 21 LLC, a real estate corporation comprised of approximately 7,700 independently owned and operated franchised broker offices worldwide. Century 21 Capital Realty Group operated both commercial and residential real estate brokerage divisions in Greece, NY and the Greater Rochester area. Richard Baart, formerly broker owner and manager of Century 21 Capital Realty Group, is a 30 year veteran in the Rochester real estate community and a well-known volunteer and philanthropist. Over the years, he has built a solid team of over 20 real estate sales professionals who specialize in both residential and commercial real estate, all of whom will transition to the HUNT ERA | Columbus Division Greece branch. The transition will add over 50 active listings to HUNT ERA | Columbus Division increasing our regional market share to almost 10% in sales volume. "In these tough economic times when many companies are struggling to maintain their business base, we remain optimistic and stay focused on opportunities to expand our sales force," said Peter Hunt. "The C-21
Welcome to HUNT!
At HUNT, our agents are our most valuable assets, so we pursue every opportunity to attract and develop the right talent in our organization. We thank these fine professionals for choosing a career in real estate and us as their team. Fifteen years ago we commissioned a marketing consulting firm to do a series of focus groups with our customers, competitors customers, for sale by owner types, and our agents. We began with a hypothesis that our customers wanted options when it came to buying and selling their homes. Five options were created and presented at some point to the people in each of the focus groups. The outcomes, while not entirely surprising, were somewhat disheartening for those of us that believed that everyone should see all the value we bring to real estate transactions. What we learned was that customers had a very limited idea of what we did to earn our commissions. We also learned that they would see real value in enhanced services, if they could be easily communicated. Many would be willing to pay more for these services, while others would also be interested in paying a fee for a very limited set of services. Our solutions were the introduction of Seller Select, the first time in real estate history when a seller could select their level of service and commission and, upon the encouragement of our top agents the creation of Realty Express. At the time, many of our agents were suffering from loss of some customers to a group that billed themselves as a real estate marketing company (not a broker) who charged a fee up front and provided limited service. We were losing listings. Action was demanded by our agents. Some wanted the BNAR to put a stop to them. Others wanted a boycott of showing their listings. Still others saw the opportunity. The opportunity came in two forms: to go and list the homes that were only on a marketing agreement; and to create a competing, better system. Hence the birth of Realty Express, a fee-forservice broker offering listing services only. The target market is and always has been the committed do-it-yourself home seller, what we lovingly call FSBOs (fizz-bos). Over the last twelve years, Realty Express has gone about the business of offering a solution to the do-it-yourselfer providing a limited set of services for a fee up front. Clients of Realty Express can convert to full service through HUNT Real Estate ERA and receive a credit toward their commission of most of their payment. In the last year, many of the Realty Express clients converted to HUNT ERA listings. Still others were referred to Realty Express by our HUNT ERA agents, who received a fee for the referral. The Buyers that call on Realty Express listings are referred to HUNT ERA agents, many of whom have sold houses to these callers. Realty Express is a steadily growing resource for HUNT ERA agents and our core companies as well. Learn how Realty Express can be an asset to your career. Contact Gary Utech, COO, to learn how you can participate and increase your earning opportunities. Find a new friend in Realty Express! Please join us in extending a warm HUNT welcome to these individuals and wishing them much success in their careers with us!
Nicholas Berst / Lancaster Kimberly Canoy / Hamburg Ashley Cleary / Amherst Arthur Cooper / Saratoga Springs Jeffrey Crannell / Oneida Susan Dillon / Perinton Iftikhar Farooqui / Loudonville MariaLisa Giglia-Remington / Amherst Cheri Horan / Cicero Syed Hussnain / Loudonville Kellie Kieley / Loudonville Julie LaMastra / Williamsville Village Malcolm Lane / Canandaigua Joseph Lops / Williamsville-Clarence William Lynch / Chittenango Scott Molanare / Cicero Terri Perl / East Aurora Geneiva Ann Radomski / Fayetteville Justin Reitz / Wheatfield Colette Rosati / Scottsdale Paul Rubino / Williamsville Village Andrea Ruzzine / Lockport Nicholas Sofos / Scottsdale Lynne Smith / Lancaster Michael Swanson / Scottsdale Thomas Tait / Cazenovia Gary TraMontana / Webster
Hundreds of our dedicated HUNT real estate professionals were empowered by renowned speaker, David Knox, at our recent 100th Anniversary Celebration Speaker Series event. Events took place in Buffalo, Syracuse and Rochester, and between 40-50% of our agents attended! This is a fantastic statement about your commitment to the business, and your interest in furthering your education at a
HUNT Real Estate ERA agent named Congratulations to the following Most Talented Realtor in NYS best branch performers for August!
Not only has he been a top producing real estate broker for over 30 years, but he has been playing drums in bands & performing live for 50 years! Henry Mancini before impressing the audience with one of his signature drum solos. The judges awarded him first place. Hanlon has led his own band, Dave Hanlons Cookbook, for the last 29 years. He has won numerous awards over the years and is the recipient of the Syracuse SAMMY Hall of Fame Award. Hanlon has played drums on over 30 CDs and continues to perform in Central New York at several live shows throughout the year. David Hanlon, a Licensed Associate Real Estate Broker with HUNT Real Estate ERAs DeWitt branch, was recently named New York States Most Talented Realtor in a competition held by the New York State Association of REALTORS at the Turning Stone Resort and Casino in Verona, New York. Realtors from across the state submitted applications to take part in the competition which showcased a variety of talents. This was Hanlons first year entering the show where he played drums to Peter Gun by Congratulations to the following branches on their August performance against plan as measured by written company dollar. These branches are ranked in order from the top as a percentage over plan. Awesome job in August! 1. Carthage/Evans Mills (Syracuse) 2. Oneida (Syracuse) 3. Manlius (Syracuse) 4. Lewiston (Buffalo/Niagara) 5. Liverpool (Syracuse) 6. Williamsville Village (Buffalo/Niagara) 7. KenTon (Buffalo/Niagara)
He was sales agent of the year in 2010, in the HUNT DeWitt office.
August 2011
Syracuse / Carthage-Watertown
Camillus / Crocker Team Cazenovia / Chary Griffin Chittenango / Dyan Thompson Cicero / Tibbits-Agati Team DeWitt / Ann Mullin Fayetteville / Hodgkins/O'Hara Team Liverpool / Starr Nicholas Team Manlius / Margaret Karim Oneida / Mary Pat Adams Carthage-Watertown / Stephanie Akin
Buffalo/Niagara
Amherst / Mike McDonough East Aurora / Christye Peterson Hamburg / Judy Occhino KenTon / Marsha McCarthy Lancaster / Sandy Hockwater Lewiston / Barb Kivi Lockport / Patricia Kennedy Metropolitan / Tim Ranallo Orchard Park / David Nathan West Seneca / Pete Scarcello Wheatfield / Cheryl Polasik Williamsville-Clarence / Amy Mayfield Williamsville Village / Bonnie Clement
Syracuse / Carthage-Watertown
Camillus / Crocker Team Cazenovia / Nancy Proctor Chittenango / Sandy Leibl Cicero / Terry Quigg DeWitt / Dianne Fecteau Fayetteville / Judy Winslow Liverpool / CNY Key Team Manlius / Patti Mathews Oneida / Linda Ebby Carthage-Watertown / Erin Meyer
Capital District
Loudonville / Anthony Gucciardo S. Glens Falls / Jennifer Ball Saratoga Springs / Dan Britten
Capital District
Loudonville / Anthony Gucciardo S. Glens Falls / Jennifer Ball Saratoga Springs / Dan Britten
Rochester
Brighton-Pittsford / Chris Carretta Canandaigua / Sandi Van Camp Greece / Kay Carpenter Perinton / John Denniston Webster / David Riedel
Rochester
Brighton-Pittsford / Chris Caretta Canandaigua / Sandi Van Camp Greece / Frank Cimino Perinton / John Denniston Webster / Doug DeMar
Phoenix AZ
Tempe / Brigitte Mueller and Al Rivera Scottsdale / Susan Raymond
We have all heard the old adage Location, location, location! Location is important but todays sellers are saying Reports, reports, reports! Sellers more than ever before want to know what is going on with their property. They want to know what is being done to market and expose their home and what you, the agent, are doing to Get my home sold! The Listing Activity Report is a unique tool that allows you to be on the cutting edge of
On a beautiful July evening the sales associates from the Hamburg and West Seneca offices treated themselves to a fabulous sail on the Moondance Catamaran. The weather was perfect, the wind was strong and everyone had a great time. It was a wonderful way for us to enjoy fellowship with our fellow sales associates at HUNT. Activities like this are always a great time and combining offices just makes it better!
Frequently after we have pre-qualified a potential buyer, they begin to receive unsolicited offers from various lenders for mortgage financing. Understandably, these potential buyers are extremely upset and believe that we may have sold or shared their information with other lenders and vendors. Nothing could be further from the truth. While it is upsetting, it is unfortunately perfectly legal under the Fair Credit Reporting Act (FCRA). Credit bureaus are permitted to send offers to those individuals who have recently had
A message from Louis A. Izzo, Jr., President - Residential Brokerage inventory for "sale". Additionally, we have our annual Leadership Conference approaching soon and that is an annual reminder that business planning should be well underway between our Broker Consultants and agents. If you have not reviewed your plan for 2012 and beyond as of yet, the time is now to make an appointment and begin planning your goals for 2012. In addition, our Career Development department offers a series of tools designed for just that purpose. Contact Bob Scholz or Laurie Omans for more information. We are here to help! In the next month, watch for a new offering through Career Development known as The Mastery Program. This one-of-a-kind offering will only be available at HUNT ERA in 2012, and is being written and coordinated with the finest trainers/speakers and motivators in the real estate industry. It will be action packed and intense and is guaranteed to get you producing at record levels if youre willing to "commit!" I have also recently begun to visit every HUNT branch (not an easy task anymore!) and will be visiting with all of our folks as we prepare for next year in what promises to be another challenging year for the residential real estate industry. Inventory levels industry wide in all of our markets have dropped significantly and although turnover (the rate at which our homes sell) is faster than planned, the inventory needs to grow even more to get to more desired sales levels. Our goal remains to provide you with the finest tools, services and leadership to be more than competitive everywhere we operate. Our entire Leadership Team is here for you and we are totally committed to your success. As we turn the corner in our 2012 fiscal year (Nov 1,) I am Always there for you!"
For more information on these vendors and to search all of the services available through The Realty Club, visit us at huntrealestate.com.
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