SPONSORSHIP PROSPECTUS

YOUR WINDOW OF OPPORTUNITY

1.
It is our pleasure to invite you to become a sponsor of the HR Asia Best Companies to Work For in Asia 2011. HR Asia is seeking partnership opportunities with a variety of sponsors in promoting a world class HR environment in Asia. A range of sponsorship options at different levels are available.

4.
Supporting this program is the ideal opportunity to put you front and centre before a highly targeted and highly qualified audience. The opportunity to win your next client, strike a deal with a new partner, or build a new business relationship with likeminded organisations can all be a part of supporting the event.

2.
The organiser, Business Media International (BMI), is one of Asias leading B2B publishers. Our brands include HR Asia, SME & Entrepreneurship Magazine, Capital Asia, World Halal Business and BIMP-Eaga Business Directory, which are circulated in major cities across Asia.

5.
There are some benefits that are unique to all, increasing your brand awareness even amongst those unable to attend. It will create an opportunity to obtain brand awareness and media exposure, improved credibility and image transfer Build brand recognition. An opportunity to adjust company positioning A direct, cost-effective route to your target market.

3.

We notice that you are very much keen in partnering with major employers across Asia. You will benefit from exposure to top HR professionals and CEOs. By supporting the program, you are reaffirming your leadership position within the industry and that you are a firm supporter of the industry.

6.

If your corporation emphasises quality, values diversity and recognises that so often these two values go handin-hand with probability, then we look forward to working with you as a sponsor of the HR Asia Best Companies to work for in Asia Awards 2012. We know the experience will be a positive one.

Sponsorship Prospectus

THE ORGANISER
- Business Media International Business Media International (BMI) is one of Asias leading B2B media organisation. As owners of some of the regions largest B2B media and events properties, BMI is uniquely positioned to offer business owners and senior business executives up-to-date business intelligence across the region.

WHAT DO WE DO?
BMI stands for timely, cost-effective business intelligence across Asia through exhibitions, conferences, summits and online platform. We help decision makers at all levels to make informed decisions, based on hard facts and the best advice money can buy. As we operate in a boundaryless world, we do not limit our brand footprint to one particular media. Instead we deliver our contents across multiple platforms online, print and events. We promise to readers and partners that they will obtain actionable information, a more efficient experience and leaving our magazine, events or portals knowing more.

LEADING PUbLICATIONS
HR Asia SME & Entrepreneurship Magazine Capital Asia World Halal Business

AdAm & mAtthew toren, chip conley, gAbor george bur t, mArshAll goldsmith, roy strAuss And more!

CHRO UNPLUGGED: THE MARCUM GROUPS MARK FOGEL SPOTLIGHT: BEHIND THE SCENES AT MCDONALDS ALL-STAR LINE-UP: JIM COLLINS, DAVID CREELMAN, PETER SHEAHAN, MARSHALL GOLDSMITH, AND MUCH MORE
CHINA RMB 30 INDONESIA Rp 45,000 MALAYSIA RM 12 SINGAPORE S$ 8 TAIWAN NT$ 180 THAILAND Bt 150 Rest of the World US$ 10

FOR THE NEW bREED OF DYNAMIC, MObILE HR PROFESSIONALS!

HR Asia goes beyond the customary whos who reporting to imparting strategic ideas and becoming a learning partner to our readers. We keep our readers informed of the latest benchmarks, best practices and happenings in the Asian HR scene, and empower them to make better decisions for themselves and their organisations.

i septeMBeR 2011 i tHe BiLLiONAiRe issUe

VOL 01
september 2011
A PublicAtion of:

W O R L D

H A L A L

B U S I N E S S

PP15304/05/2010(024575) MICA (P) 095/07/2009

Malaysia Edition RM5 (Malaysia) B$5 (Brunei)

JANUARY 2010

The Billionaire issue

PP15304/05/2012(030068) mica(P)095/07/2009

billionaire?
ROGUE EMPLOYEES
mArket focus

so You Want to be a

ISLAMIC FINANCING

SoUth AfrICA

oPPoRtunities foR smes eveRY mAn foR himself

perspective

how thEy EArnEd It, And how thEy bLEw It! 10 GrEAtESt bILLIonAIrES of ALL tImE SELf-mAdE fEmALE bILLIonAIrES

EXCLUSIVE!

Dee WarD Hock: I gave up money and power for a lIfe of IsolatIon

insight Re-imAgine YouR business with Gabor George Burt Go Ahead, Challenge Conventions! uP YouR seRvice! with Ron Kaufman Make it Person-to-Person To Improve Customer Experience leAdeRshiP excellence with Marshall Goldsmith Learning From the Jurassic Office Park ninjA sAles mAsteRY with Hanzo Ng Secrets of Improving Any Sales Force 3 business success with Maresa Ng suPPlY chAin PRofitAbilitY with Roy Strauss Cross Docking To Save Time and Money sociAl mediA mARketing with Willy Lim Mobile Phone is the Next Business Frontier moneY mAsteRY with KC See The Worst Kept Secret of Every Business business sense with Jacky Tai Strong Brands Acquire And Retain Talent More Easily biz WARRioRs with Adam & Matthew Toren How Satisfied are Your Customers? PilloW YouR business with Lloyd Luna As an entrepreneur, what's your story? emotionAl intelligence with Chip Conley The Most Neglected Fact in Business

80 PAG E S

Brunei B$7.50 Malaysia RM15 China 50 Philippines P250 Hong Kong HK$50 Singapore S$7.50 India Rs250 South Korea W6,500 Indonesia Rp50,000 Thailand Bt200 Japan 650 Vietnam US$6 Rest of the World US$15

ISSUE 10 2011

...49 LABOR RELATIONS

Hold Your Fire!

...50 LEARNING
Blended Learning

...52
Strategies for Effective Intercultural Communication

...53
Fraud Proof Your Company 4 Signs and 10 Questions to Ask

...54 EMPLOYEE ENGAGEMENT

...57 PERFORMANCE MANAGEMENT

Goal Lines, Not Deadlines

DIVERSITY

COMPLIANCE

ISSN 2229 8487

A PublicAtion of:

Building a Positive Workplace Culture

A s i A s fA s t e s t g r o w i n g b u s i n e s s m Ag A z i n e 1 2 0 c o p i e s s o l d e v e r y h o u r

KDN: PP15931/08/2011 mIca: (P) 111/04/2009

www.hrasiamedia.com

Sponsorship Prospectus

HR ASIA bEST COMPANIES TO WORK FOR IN ASIA 2012

HR Asia Best Companies to work for in Asia 2012 (HR Asia Awards) recognises corporations who possess remarkable level of employee engagement and excellent workplace culture. It is rewarded to the exemplary few who are the employer of choice according to the survey findings as well as the accreditation of an independent judging panel. Our objective is to identify best workplaces across Asia, thus emphasising on the importance of employee engagement in achieving better business results.

AWARDS ObJECTIVES
For Sponsors Powerful platform to reach large network of HR professionals, associate brand with success, fame and recognition For Nominees Better understand their employees, benchmark against their competitors, enhance corporate cohesion For Recipients Brand image reinforcement, increase credibility and profile, facilitate marketing and recruiting results

RESEARCH METHODOLOGY
HR Asia has a group of HR experts, academics, journalists and government representatives, publishing HR insights periodically across Asia and constituting the framework and methodology of the Awards. Two surveys are first to be completed by the participating companies, with a minimum of 20 employees filling in HR Asia Employee Input Survey (EIS) and the HR Director / CEO completing HR Asia Workplace and Employee Engagement Survey (WEES) respectively. The research process utilised to determine best workplace across industry involves collecting information based on an Executive Summary, prepared anonymously, of every single qualified participant. The Report Generation and Comparison Chart of the EIS and the WEES Scores would also be provided as the aid for judges. The collected data is analysed against formulated criteria, which are weighed as appropriate based on the type of industry and market conditions. The awards winners will be selected across the criteria based on a set of qualitative and quantitative measurements.

HR ASIA AWARDS ELIGIbILITY

All companies in Asia with over 100 full-time equivalent employees and have been in operations for a minimum of 18 months at the time of submission are eligible to participate.

PARTICIPATION FEE
The participation fee is US$ 1,000 per company, which includes the HRAsia Employee Input SurveyTM (EIS), HR Asia Workplace and Employee Engagement SurveyTM (WEES), and HR Asia Best Companies to Workfor in Asia Report. You will also be invited to the Awards Presentation and Networking Luncheon of your market.

Sponsorship Prospectus

HR ASIA AWARDS FRAMEWORK

a. Employee Input Survey (EIS) This survey is designed to gauge the level of employee engagement and collect information about employees in terms of their motivation and advocacy of the company. It is completed by a statistically valid, random sample of employees. It only takes 15-30 minutes to complete per survey. b. Workplace Employee Engagement Survey (WEES) This survey is designed to collect senior managements philosophy and approach to talent management system. The information collected will be used for analysing the workplace culture and relationship between employee engagement and organisational performance. It only takes the HR Director or CEO 15-30 minutes to complete. *As HR Asia Best Companies to Work for in Asia 2012 are for many companies an employer branding tool, the participation of the company is kept in utmost confidentially.

JUDGING
HR Asia Best Companies to Work for in Asia 2012 will be judged by an independent panel of industry experts, academics, journalists and government representatives based on : HR Asia Employee Input Survey (EIS) HR Asia Workplace and Employee Engagement Survey (WEES) The judges will be presented with an Executive Summary of each qualified participant anonymously, the Report Generation and Comparison Chart of the EIS and the WEES Scores would also be provided to aid their judging.

HR ASIA AWARDS TIMEFRAME

Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb 2012

Start of nomination period Implementation of Strategic Sales and Media Campaign

Distribution of Online Surveys (EIS and WEES) Ongoing data collection and analysis

Judging base on survey findings Announcement of winners in the Awards Luncheon

PARTICIPATING MARKETS
China

Hong Kong Thailand India The Philippines

Malaysia Singapore

Indonesia

Sponsorship Prospectus

YOUR CONCERN IS OUR CONCERN

For the past 50 years, you have been connecting people with work to bridge between individuals and organisations for effective collaboration and matching, to enhance win-win cooperation. You concern about the flexibility and skills entailed at workplace, as well as the sustainable communication among external and internal workforce. Keeping the eye on the goal on operational excellence, higher specialisation and efficient delivery models, you seek and offers employees better opportunity for better career growth and development.

WHATS NEXT?
Once you have confirmed your interest in this partnership, we will be happy to develop mutually beneficial program and media campaign to highlight the commonality between the program and the objectives of yours. In short, the program will become an extension of your existing campaigns and further reinforces your vision and mission.

WHAT CAN WE bRING YOU?

Branding Being positioned as the market leader to the HR community across Asia by supporting HR researches and best practices Enhanced reputation and credibility would generate marketing and sales benefits Event Relevance Reachable to a variety of audiences: CEOs, HR directors and VPs, government entities, and other decision makers. Guaranteed networking opportunities Maximised media coverage by accessing to print and electronic media Market Penetration Marketing effort and penetration into major Asian markets through the strong support of HR Asia and a comprehensive marketing and media campaign Advantageous for companies in any market, as sponsorship transcends language and cultural barriers

Sponsorship Prospectus

SPONSORSHIP OPTIONS
- HR Asia Best Companies to Work for in Asia 2012 -

TITLE
SPONSORSHIP
USD 60,000 - Regional USD 30,000 - Single Market
Logo Placement Backdrops Directional signages Official website Buntings Newspaper ad Invitation card Nomination kit Insertion of collateral in goodies bag Table top display / premium exhibit space Link from official website to sponsors website Announcements in press conference and press release Free 1 inside front cover spread full colour advertisement in Awards Guide Free 3 full pages full colour advertisement in HR Asia Special souvenir plaque during Awards Luncheon 10+1 Seats at Awards Luncheon with one seat on the main table Presenting Speech by senior company representative during Awards Luncheon (2 minutes) Industry / product exclusivity

PLATINUM
SPONSORSHIP
USD 30,000 - Regional USD 15,000 - Single Market
Logo Placement Backdrops Directional signages Official website Buntings Newspaper ad Invitation card Nomination kit Insertion of collateral in goodies bag Table top display / premium exhibit space Link from official website to sponsors website Announcements in press conference and press release Free 1 full page full colour advertisement in Awards Guide Free 2 full pages full colour advertisement in HR Asia Special souvenir plaque during Awards Luncheon

GOLD
SPONSORSHIP
USD 16,000 - Regional USD 8,000 - Single Market
Logo Placement Backdrops Directional signages Official website Buntings Newspaper ad Invitation card Nomination kit Insertion of collateral in goodies bag Table top display Link from official website to sponsors website Announcements in press conference and press release Free 1 full colour panel advertisement in Awards Guide Free 1 full page full colour advertisement in HR Asia Special souvenir plaque during Awards Luncheon

SILVER
SPONSORSHIP
USD 10,000 - Regional USD 5,000 - Single Market
Logo Placement Backdrops Directional signages Official website Buntings Newspaper ad Invitation card Nomination kit Insertion of collateral in goodies bag Table top display Link from official website to sponsors website Announcements in press conference and press release Free 1 full colour panel advertisement in Awards Guide Free 1 full colour panel advertisement in HR Asia Special souvenir plaque during Awards Luncheon

10 Seats at Awards Luncheon

5 Seats at Awards Luncheon

3 Seats at Awards Luncheon

Speaking opportunity during Awards Luncheon

Sponsorship Prospectus

DELIVERAbLE USAGE
- HR Asia Best Companies to Work for in Asia 2012 -

LOGO PLACEMENT

AWARDS LUNCHEON VIDEO PLACEMENT

Company official website Company official website Company annual report Online advertisement Company newsletter Online media (facebook, twitter, blogs) Press release Corporate presentations to clients Print / online advertisement Seminars and exhibitions Print media (newspapers, magazines) Online media (facebook, twitter, blogs) Corporate stationery (e.g. Letterheads, business card, greeting cards) Marketing brochures and handouts Corporate presentations to clients Seminars and exhibitions

HR ASIA bEST COMPANIES TO WORK FOR IN ASIA 2012 HELPS YOU

to be positioned as the market leader to the entire industry across Asia enhance reputation, credibility and branding reach a variety of audiences maximise media coverage opportunities expand to different major markets in Asia even spread to international trade, as sponsorship transcends language and cultural barriers. contribute, develop, and nourish the HR field

YOU ARE CONTRIbUTING TO A MORE VIbRANT AND EQUITAbLE WORKING ENVIRONMENT ACROSS ASIA!

Sponsorship Prospectus

STRATEGIC SALES AND MEDIA CAMPAIGN 2011 2012

- HR Asia Best Companies to Work for in Asia 2012 Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb 2012

Island or banner ad on www.hrasiamedia.com Full page advertisement in HR Asia Direct Email Campaign: To a HR and related database of approximately over 20,000 professionals HR and C level professionals Direct Fax Campaign: To a HR and related database of over 18,000 HR and C level professionals Invited media to HR Asia Awards Luncheon include: - BBC - Business Times - Channel News Asia - CNBC Asia - CNN - Hong Kong Economic Times - South China Morning Post - The Edge - The International Herald Tribune - The Straits Times - Wall Street Journal Asia

E-newsletter in HR Asia All winners will be announced in a photo gallery of the Awards Luncheon High accessibility to a HR and related database of over 30,000 professionals HR and C Level professionals Special feature in HR Asia Asias no.1 HR magazine, sold over 18,000 copies all around the world per issue Press release will announce all winners and award sponsors for HR Asia Awards to media including: - BBC - Business Times - Channel News Asia - CNBC Asia - CNN - Hong Kong Economic Times - South China Morning Post - The Edge - The International Herald Tribune - The Straits Times - Wall Street Journal Asia Contact Details Unit 709A, 6th Floor, Jalan SS6/2, Kelana Parkview Tower, Kelana Jaya, 47301 Petaling Jaya, Selangor, Malaysia Tel: +603 7880 3511 Fax: +603 7880 3515 Website: www.hrasiamedia.com

Sponsorship Prospectus