LESSON 02: MEDIA TECHNOLOGIES AND THEIR IMPACT

welcome to
DESIGN INVESTIGATION & CULTURE

Lecturer
Itamar Medeiros (Brazil)
BA in Industrial Design;
PgDip in Information Design;
MSc In Design.
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DESIGN INVESTIGATION & CULTURE

Expertise
Multimedia/Web Design,
Photography, Information Design
and Human-Computer Interaction.
 LESSON 02: MEDIA TECHNOLOGIES AND THEIR IMPACT
LESSON 02:
TECHNOLOGY LECTURE
learning outcome

Student will understand the

technological development in
Western culture as it relates to the /29

arts and visual communication.

DESIGN INVESTIGATION & CULTURE

 LESSON 02: MEDIA TECHNOLOGIES AND THEIR IMPACT
LESSON 02:
TECHNOLOGY LECTURE
content

More reflections on the impact of

technology on culture, particulary
the media technologies of the 20th /29

century.

DESIGN INVESTIGATION & CULTURE

 LESSON 02: MEDIA TECHNOLOGIES AND THEIR IMPACT
HISTORY OF TECHNOLOGY

The 20th century bear witness to

several technological
advancements that had major
impact the western civilization
lifestyle.
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DESIGN INVESTIGATION & CULTURE

Today, we’re going to look at some of
the media technologies and their
implications.
 LESSON 02: MEDIA TECHNOLOGIES AND THEIR IMPACT
HISTORY OF TECHNOLOGY
lifecycles

Technologies fight for survival, evolve,

and undergo their own characteristic
lifestyle. We can identify seven
distinc stages:
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DESIGN INVESTIGATION & CULTURE

 LESSON 02: MEDIA TECHNOLOGIES AND THEIR IMPACT
LIFECYCLE OF A TECHNOLOGY
precursor

During the precursor stage, the

prerequisites of a technology exist,
and dreams may contemplate these
elements coming together.
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DESIGN INVESTIGATION & CULTURE

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DESIGN INVESTIGATION & CULTURE LESSON 02: MEDIA TECHNOLOGIES AND THEIR IMPACT
 LESSON 02: MEDIA TECHNOLOGIES AND THEIR IMPACT
LIFECYCLE OF A TECHNOLOGY
invention

Highly celebrated in our culture,

invention is a very brief stage, not
dissimilar to the process of birth
after a extended period of labor.
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Here, the inventor blends curiosity,

DESIGN INVESTIGATION & CULTURE

scientific skills, determination, and
usually a measure of showmanship to
combine methods in a new way to
bring a new technology to life.
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DESIGN INVESTIGATION & CULTURE LESSON 02: MEDIA TECHNOLOGIES AND THEIR IMPACT
 LESSON 02: MEDIA TECHNOLOGIES AND THEIR IMPACT
LIFECYCLE OF A TECHNOLOGY
development

The invention is protected and

supported by doting guardians --
which may include the original
inventor.
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Often this stage is more crucial than the

DESIGN INVESTIGATION & CULTURE

invention and may involve additional
creation that can have greater
significance than the original
invention.
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DESIGN INVESTIGATION & CULTURE LESSON 02: MEDIA TECHNOLOGIES AND THEIR IMPACT
 LESSON 02: MEDIA TECHNOLOGIES AND THEIR IMPACT
LIFECYCLE OF A TECHNOLOGY
maturity

Although continuing to evolve, the

technology now has a life ot its own
and has become an independent
and established part of the
community.
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DESIGN INVESTIGATION & CULTURE

It may become so interwoven in the
fabric of life that it appears to
many observers that it will last
forever.
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DESIGN INVESTIGATION & CULTURE LESSON 02: MEDIA TECHNOLOGIES AND THEIR IMPACT
 LESSON 02: MEDIA TECHNOLOGIES AND THEIR IMPACT
LIFECYCLE OF A TECHNOLOGY
pretenders

Here, an upstart threatens to eclipse

the older technology. Its
enthusiasts prematurely predict
victory. While providing some distinct
benefits, the newer technology is
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DESIGN INVESTIGATION & CULTURE

found to be missing some key
elements of functionality or quality.
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DESIGN INVESTIGATION & CULTURE LESSON 02: MEDIA TECHNOLOGIES AND THEIR IMPACT
 LESSON 02: MEDIA TECHNOLOGIES AND THEIR IMPACT
LIFECYCLE OF A TECHNOLOGY
obsolescence & antiquity

In the obsolescence part of the

lifecycle, the technology lives out its
senior years in gradual decline, its
original purpose and functionality
now subsumed by a more spry
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DESIGN INVESTIGATION & CULTURE

competitor.

This stage finally yields to antiquity.

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DESIGN INVESTIGATION & CULTURE LESSON 02: MEDIA TECHNOLOGIES AND THEIR IMPACT
 LESSON 02: MEDIA TECHNOLOGIES AND THEIR IMPACT
LIFECYCLE OF A TECHNOLOGY
in a nutshell

Precursor
Invention
Development
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Maturity

DESIGN INVESTIGATION & CULTURE

Pretenders
Obsolescence
Antiquity
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DESIGN INVESTIGATION & CULTURE LESSON 02: MEDIA TECHNOLOGIES AND THEIR IMPACT
 some definitions
MEDIA TECHNOLOGIES

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DESIGN INVESTIGATION & CULTURE LESSON 02: MEDIA TECHNOLOGIES AND THEIR IMPACT
 LESSON 02: MEDIA TECHNOLOGIES AND THEIR IMPACT
MEDIA TECHNOLOGIES
radio

In 1902 Guglielmo Marconi holds a

lecture for the Society of Arts in Italy,
in which he presents the Syntonic
Wireless Telegraphy.
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In 1912, produced a continuously

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oscillating wave, essential to the
transmission of sound. He went on to
develop shortwave transmission
over long distances.
 LESSON 02: MEDIA TECHNOLOGIES AND THEIR IMPACT
MEDIA TECHNOLOGIES
radio

We’ll see -- again and again --

engineers creating new
technologies by simply upgrading
the old ones.
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It’s just a matter of time for those

DESIGN INVESTIGATION & CULTURE

technologies to evolve into new uses
never imagined by their inventors.
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DESIGN INVESTIGATION & CULTURE LESSON 02: MEDIA TECHNOLOGIES AND THEIR IMPACT
 LESSON 02: MEDIA TECHNOLOGIES AND THEIR IMPACT
ASSIGNMENT #1
surrealist photography

An art style developed in Europe in the

1920's, characterized by using the
subconscious as a source of
creativity to liberate pictorial
subjects and ideas.
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DESIGN INVESTIGATION & CULTURE

Surrealist paintings often depict
unexpected or irrational objects in
an atmosphere of fantasy, creating a
dreamlike scenario.
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DESIGN INVESTIGATION & CULTURE LESSON 02: MEDIA TECHNOLOGIES AND THEIR IMPACT
 LESSON 02: MEDIA TECHNOLOGIES AND THEIR IMPACT
ASSIGNMENT #1
surrealist photography

Students must produce an original

photograph in which they must
combine new/modern with old/
traditional technologies.
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DESIGN INVESTIGATION & CULTURE

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DESIGN INVESTIGATION & CULTURE LESSON 02: MEDIA TECHNOLOGIES AND THEIR IMPACT
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DESIGN INVESTIGATION & CULTURE LESSON 02: MEDIA TECHNOLOGIES AND THEIR IMPACT
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DESIGN INVESTIGATION & CULTURE LESSON 02: MEDIA TECHNOLOGIES AND THEIR IMPACT