Design, Investigation & Culture: LESSON 01

LESSON 01: HISTORY AND IMPACT OF TECHNOLOGY
welcome to
DESIGN INVESTIGATION & CULTURE
Lecturer
Itamar Medeiros (Brazil)
BA in Industrial Design;
PgDip in Information Design;
MSc In Design.
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DESIGN INVESTIGATION & CULTURE`

Expertise
Multimedia/Web Design,
Photography, Information Design
and Human-Computer Interaction.
LESSON 01:
TECHNOLOGY LECTURE
learning outcome
Student will understand the

technological development in
Western culture as it relates to the /44
arts and visual communication.

LESSON 01:
TECHNOLOGY LECTURE
content
Overview of course module and

expectations;
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Some reflections on the impact of

technology and culture.
HISTORY OF TECHNOLOGY
What follows is a loose system of

classification used to determine the
approximate level of technological
and sociological advancement for
intelligent life on Earth and eventually
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elsewhere in the Universe.

HISTORY OF TECHNOLOGY
The point of looking over these periods

of human history is trying to
understand how some specific
technological advances shaped
the way people live.
/44

SCAVENGING AGE
2.6 million B.C. to 600,000 B.C.
Clan (family) social organization.
Scavenging Revolution
Food gained through scavenging for
meat. Simple stone tools made. Fire /44
Discovered. Transportation by foot

and water. Organized Violence
Develops.
HUNTING/GATHERING AGE
600,000 B.C. to 10,000 B.C.
Tribal social organization.
Hunting/Gathering Revolution
Food gained through hunting animals
and gathering plants. Simple tools in /44
use. Simple Verbal and pictorial

communication. Unorganized
Warfare Develops.
/44
DESIGN INVESTIGATION & CULTURE` LESSON 01: HISTORY AND IMPACT OF TECHNOLOGY
600,000 B.C. to 10,000 B.C.
Greatest technological/sociological
achievement was Verbal and pictorial
communication, derived from the
capacity of imagination.
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Imagination has played a key role as a

survival skill to mankind: it allowed
man to predict future states of mind
and nature, and also to have a better
understanding of the past.
600,000 B.C. to 10,000 B.C.
Art – which is fueled by the human

imagination – appeared somewhat in
the end of this period.
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HORTICULTURAL AGE
10,000 B.C. to 4000 B.C.
Village social organization.
Horticultural Revolution
Food gained through planting small
crops and domestication of some /44
animals. Advanced tools in use. More

advanced pictorial communication:
writing is invented. Transportation is
primarily through animal and water.
Wheel invented. Organized Warfare
Develops
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AGRARIAN AGE
4000 B.C. to 1700 A.D.
City and Regional social organization.
Agrarian Revolution: food gained

through planting large crops using the
plow and breeding livestock. Small /44
scale manufactured goods.

Parchment is first used, making
writing common: used for keeping
records, business transactions,
religious documents, etc.; Machines
are invented. Transportation through
animal, water, and/or wind-powered
means.
AGRARIAN AGE
4000 B.C. to 1700 A.D.
Gunpowder invented. European Dark

Age (400 to 1500 AD). The printing
press is invented (1460 AD) by
Guttenberg). Mercenary Armies and
Navies established. Organized
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Warfare becomes common. Era of

European Discovery and Colonization
(1500 AD to 1900 AD)
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INDUSTRIAL AGE
1700 A.D. to 1960 A.D.
National social organization
Industrial Revolution
Mass production using factories
create new occupations. Standing /44
Armies and Navies (and later, Air

Forces) are Developed. Electricity is
in use. Simple mechanized vehicles.
INDUSTRIAL AGE
1700 A.D. to 1960 A.D.
In 1773, the first Stock Market is

created in Britain. In 1787, the United
States of America is formed.
In 1826, Photography is invented by /44
Niepce.

Mass produced text and
communication using the
telegraph (1844), and later the
telephone, is in use.
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INDUSTRIAL AGE
1700 A.D. to 1960 A.D.
Nuclear weapons are developed in

1945 thereby beginning the Cold
War between the East (Soviet Union
and allies) and West (United States
and allies). /44

In 1946 the Electronic Computer
(ENIAC) is invented. In 1957 A.D. first
satellite (Sputnik 1) is launched into
Earth Orbit.
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INFORMATION AGE
1960 A.D. to 2027 A.D...
Present Age
International social organization
Information Revolution
Service-oriented and computer-based
occupations. In 1969 AD Earth first /44
landed on its moon, Luna.

Petroleum for fuel is in use. Nuclear
Fission power plants are in use.
INFORMATION AGE
1960 A.D. to 2027 A.D...
Present Age
Mass production becomes more
efficient, giving rise to advances in
alloys and plastics: "High-tech"
industries.
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Computers become common.

Primitive space travel via chemical
rocket technology (liquid hydrogen
and oxygen fuel).
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Tools;
Shelter;
Writing;
Language;
Education;
SUMMARY
historical background
/44
SUMMARY
past trends
Industrial Revolution;
War;
Mass Production; /44

Plastic / Synthetics;
Flight.
SUMMARY
Art & Design
Typography
Guttenberg;
POP ART
Andy Warhol / Lichtenstein /44

Marey;
Muybridge;
SUMMARY
Multi narrative.
photography
/44

Design, Investigation &amp; Culture: LESSON 01

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LESSON 01: HISTORY AND IMPACT OF TECHNOLOGY

DESIGN INVESTIGATION & CULTURE`

Student will understand the

arts and visual communication.

DESIGN INVESTIGATION & CULTURE`

Overview of course module and

Some reflections on the impact of

DESIGN INVESTIGATION & CULTURE`

What follows is a loose system of

elsewhere in the Universe.

DESIGN INVESTIGATION & CULTURE`

The point of looking over these periods

DESIGN INVESTIGATION & CULTURE`

Clan (family) social organization.

Discovered. Transportation by foot

DESIGN INVESTIGATION & CULTURE`

Tribal social organization.

use. Simple Verbal and pictorial

DESIGN INVESTIGATION & CULTURE`

Imagination has played a key role as a

DESIGN INVESTIGATION & CULTURE`

Art – which is fueled by the human

DESIGN INVESTIGATION & CULTURE`

Village social organization.

animals. Advanced tools in use. More

DESIGN INVESTIGATION & CULTURE`

City and Regional social organization.

Agrarian Revolution: food gained

scale manufactured goods.

DESIGN INVESTIGATION & CULTURE`

Gunpowder invented. European Dark

Warfare becomes common. Era of

DESIGN INVESTIGATION & CULTURE`

National social organization

Armies and Navies (and later, Air

DESIGN INVESTIGATION & CULTURE`

In 1773, the first Stock Market is

In 1826, Photography is invented by /44

DESIGN INVESTIGATION & CULTURE`

Nuclear weapons are developed in

DESIGN INVESTIGATION & CULTURE`

landed on its moon, Luna.

DESIGN INVESTIGATION & CULTURE`

Computers become common.

DESIGN INVESTIGATION & CULTURE`

Mass Production; /44

DESIGN INVESTIGATION & CULTURE`

DESIGN INVESTIGATION & CULTURE`

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Design, Investigation & Culture: LESSON 01

Design, Investigation & Culture: LESSON 01