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2011 Lionbridge
White paper
BACKGROUND
Lionbridge and Gatepoint Research invited 973 selected executives with responsibility for global web operations to participate in a survey designed to identify key trends in operational web practices. Respondents were heavily weighted toward large organizations, with 82% coming from the Fortune 1000. 63% of the respondents were Director level and above, and 36% were VP level or higher. The survey covered the people, process and technology components of operational web practices.
+ Understand the top 5 trends impacting global web operations + See how your company compares to others + Influence strategic and budgetary decision-making + CIOs, CMOs + VPs of Global Web Operations + Marketing VPs responsible for global digital product or corporate campaigns
TABLE OF CONTENTS
Definition: Global Web Operations Trend #1: Increasing Number of Languages Trend #2: Increasing Focus on Cycle Time Reduction Trend #3: Moving to a Single, Global Web Content Management Platform Trend #4: Growing Complexity of Global vs. Local Trend #5: Increasing Budgets Summary 3 3 4 5 5 6 7
2011 Lionbridge
www.lionbridge.com
White paper
2011 Lionbridge
www.lionbridge.com
White paper
+ Begin Source content and assets are received from Marketing or an Agency
to begin the localization and production process
% of Companies
We dove deeper into those companies performing at the two month mark, and their responses made it clear they know they need to address it. They scored increase speed to market of global content as their #1 pain point with a score of 4.1/5, with 5 being critically important. Marketing will push harder and harder to reduce cycle time as it faces increasing pressure to perform in digital channels.
2011 Lionbridge
www.lionbridge.com
White paper
2011 Lionbridge
www.lionbridge.com
White paper
2011 Lionbridge
www.lionbridge.com
White paper
SUMMARY
These five trends in global web operations reflect the high level findings from our survey. Many companies have already requested a private conversation to benchmark how their company compares to their peers, so we have developed a Global Digital Benchmark service for that purpose. Please reach out to us at www.lionbridge.com/moreinfo if you are interested in learning more.
ABOUT LIONBRIDGE
Lionbridge Technologies, Inc. (NASDAQ: LIOX) is a leading provider of product development, testing, and globalization services. Lionbridge combines global resources with proven program management methodologies to serve as an outsource partner throughout a clients product and content lifecycle. Organizations in all industries rely on Lionbridge services to increase international market share, speed adoption of global products and content, and enhance their return on enterprise applications and IT system investments. Based in Waltham, Mass., Lionbridge operates across 26 countries, including India, China, and Poland, and provides services under the Lionbridge and VeriTest brands.
Corporate Headquarters
Lionbridge 1050 Winter Street Waltham, MA 02451 USA www.lionbridge.com
2011 Lionbridge
www.lionbridge.com