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www.wfdsa2011istanbul.com
Dear Colleagues, We welcome you to the first WFDSA regional event East Meets West which is being held in Istanbul, a city enriched by cultural diversity and steeped in history. The regional conference is being hosted by the Direct Selling Association of Turkey. Turkey acts as a bridge between East and West and this role is more relevant today than ever before. Turkey has emerged as a leading force in the global economy. The steady growth of the direct selling industry in recent years in Turkey is leveraging a young, motivated and entrepreneurial population. With a geographic location that has access to Europe, Caucasus, Central Asia, Middle East and North Africa. Turkey is the ideal place to jump start the direct selling industry to New Horizons for New Opportunities. The WFDSA regional conference East Meets West is bringing together experts from government, consumer groups, academia and the direct selling industry within a region covering mostly Europe, Central Asia, Middle East and North Africa. It will serve as a platform for sharing participants views and experiences and for promoting direct selling and its expansion to new parts of the world. Topics will focus on: Direct selling and consumer protection; Ethics; Socio-economic impact and benefits of direct selling to national economies; and Adoption of new technologies by direct selling companies, worldwide. Our social program will give you an opportunity to make new acquaintances, renew old friendships and explore historic locations of the magical city of Istanbul. We know you will find this years regional conference a delightful experience. We welcome you to Istanbul where East Meets West. Andrea Jung Chairman World Federation of Direct Selling Associations
Tayfun ERGUN
General Manager, Turkey, Amway and Chairman, Turkish Direct Selling Association Direct Selling, is the marketing of consumer goods or services directly to consumers at non-store places, has started in Turkey in 1970s. Direct Selling, within time, has become a sector where various product groups such as household equipments, kitchen appliances, home and car care products, jewellery, personal care, beauty products, vitamins and food supplements are sold. The dimension of Direct Selling Sector globally is greater than 100 Billion dollars. In Turkey , Direct Selling Sector reveals a sustainable growth in recent years and has become a sector having more than 700 Thousand Independent Business Owners with a revenue exceeding 500 Million dollars. Direct Sales is the sales method of 21st century. This is a method where services and products to come to the point where the consumers are, instead of the customers going to places where services and products are located. Direct Selling today, is giving many people an opportunity of gaining economic freedom and socialization. The fact that the sector is being known by more and more people every day leading to millions of customers that prefer Direct Selling, enabled the sector to grow. Consumers enjoy shopping by establishing one-by-one personal relation with Independent Business Owners, who have particular knowledge on products. As a nature of Direct Selling, there are lots of services and product alternatives that can not be easily found in any other alternative shopping method. The aim of Direct Selling Association (DSA) of Turkey is to increase knowledge and trust of public opinion on Direct Selling. Direct Selling Association of Turkey is the member of Federation of European Direct Selling Association (SELDIA) and World Federation of Direct Selling Association (WFDSA). Established in 1978, WFDSA has been globally representing Direct Selling Industry. I sincerely believe that Direct Selling Sector in Turkey will grow and provide a lot more people with the opportunity of economic freedom and personal development and as a natural result of this, the sector will make higher contribution to development of our economy in the forthcoming years. It is our honor as Turkish DSA to be the host of the World Federation Regional Conference and we welcome you all to this conference. Thank you, Tayfun Ergn Chairman Turkish Direct Selling Association
Candan ORBACIOLU
On behalf of the Organization Committee for WFDSA Regional Conference, Istanbul Dear Colleagues and Guests, Hogeldiniz! Welcome! It is a great privilege for me to welcome you all on the occasion of the World Federation of Direct Selling Associations 1st Regional Conference hosted by the Turkish Direct Selling Association . It has been a long time desire of the 17 year Association to be the host of this very important industry event. Upon approval of the World Federation of Direct Selling Associations Board in Singapore in October 2008, the decision was made to designate Istanbul, Turkey as the next location for the WFDSA Conference. This decision has made the Turkish Direct Selling Association very proud. Turkish Direct Selling Association and its member companies have worked hard to drive this Conference for a record participation, inspiring public awareness and a strong business acumen that will help to launch the global direct selling industry to new horizons for new opportunities. Todays Turkey, besides its geopolitical importance, has also a very dynamic and rapidly growing economy, unsaturated local market, young and entrepreneurial population, rapidly developing information society; factors providing an excellent platform for the rapid growth of direct selling in Turkey and continues to offer enormous potential. The main theme of the Conference is East Meets West. Istanbul is the best place to have this conference as it is the only city in the world lying on two continents; Europe and Asia. Istanbul, being located on the intercontinental transport routes, has been an important trade center since ancient times, connecting not only continents but also cultures and religions. As the host, Turkish Direct Selling Association is looking forward to a program that we hope you will find to be full and enriching in content and will highlight new and fresh ideas about direct selling industry and its future. Taking this opportunity, lets share our experiences and knowledge with each other and get a flavor of Turkey! On Behalf of the Organizing Committee and the Turkish Direct Selling Association, I would like to welcome you once again to Turkey and wish you a pleasant time during your stay in Istanbul. Candan orbacolu Turkish Direct Selling Association World Federation of Direct Selling Association Board Member
ORGANIZATION COMMITTEE
Candan Corbacioglu - Amway, Turkish DSA Josephine Mills - Avon, WFDSA Kim Drabik - Amway, WFDSA Maureen A. Paniagua - WFDSA Richard Berry - WFDSA Tamuna Gabilaia - WFDSA
WORLD FEDERATION OF DIRECT SELLING ASSOCIATIONS (WFDSA) AND TURKISH DIRECT SELLING ASSOCIATION (DSA)
REGIONAL CONFERENCE EAST MEETS WEST 5-6 OCTOBER 2011 | STANBUL SWISSOTEL
5 October 2011, Wednesday
10:00 - 12:00 13:30 - 14:15 Registration - Regional Seminar Opening of the Regional Seminar Welcome Remarks: Candan Corbacioglu, Organizing Committee Tayfun Ergun, Turkish DSA Andrea Jung, WFDSA Chairman 14:15 - 14:30 Keynote Opening Address Minister of Customs and Trade Mr. Hayati Yazc (Upon his participation) 14:30 - 15:45 CEO Panel: A view from the top: CEOs Pride and Passion in Direct Selling In this panel, five chief executives will describe their pride and passion in direct selling. They will give delegates valuable insights into the importance of strategic alliances and brand image and some of the successes and challenges they have each faced in building major multinational corporations. Moderator: Panelists: Andrea Jung, CEO, Avon Alessandro Carlucci, CEO of Natura Cosmetics S.A Doug DeVos, President of Amway Corporation Magnus Brannstrom, CEO of Oriflame Cosmetics Truman Hunt, CEO of Nu Skin Enterprises
15:45 - 16:00 16:00 - 17:30
Coffee Break Panel 1: Friend or Foe; Direct Selling and Consumer Protection
This panel will consider the need for consumer protection in direct sales and the promotion of business opportunities in direct selling and consider the extent to which this can be provided through effective codes and self regulation, rather than prescriptive national regulation Moderator: Panelists: Ric Hobby, Vice President, Worldwide Regulatory, Government & Industry Affairs Herbalife Dimitri Yanin, Chairman, Consumer Societies Confederation John Holloway, Executive Director Direct Selling Association of Australia Ramazan Ersoy, General Director of DG for Protection of Consumer and Market Surveillance, Head of Advertisement Board Ministry of Customs and Trade Paul Dobson, Code Administrator, UK Direct Selling Association 18:00 - 18:30 19:00 Press Conference (participated by the WFDSA and Turkish DSA) Departure for the Evening Program from the Hotel to Kabata Port with buses Dress Code - Business Casual 20:00 20:45 23:30 Departure for the Bosporus Cruise with Semiramis 1 Boat to the Sait Halim Pasha Mansion Welcome Reception & Dinner with Colors of Turkey Show Departure by buses to the Hotel
6 October 2011, Thursday

08:00 - 09:00 09:00 09:30 - 11:00 Registration Opening Remarks - Tamuna Gabilaia, WFDSA Executive Director Panel 2: To be or To be; Future Trends in Direct Selling
This panel will discuss the adoption of new technologies by direct selling companies worldwide. Direct selling now is the worlds largest B2MicroB network for the prompt ordering and fulfillment of consumer orders - way in advance of current practices in most other industry sectors. The use of the internet and social networking now provides direct selling companies with a motivational communication medium that represents a quantum leap from the practices that were common place a decade ago. Moderator: Panelists: Robert Watson, General Manager, Yanbal International Gaye Kkten, Communications Manager, Intel Turkey Mike Gamaggio, ebusiness and Mobile Communications Manager, Amway Europe Rick Harris, Managing Director, Customer Faithful Limited 11:00 - 11:15 11:15 -12:45 Coffee Break Panel 3 : The potential power of the direct selling marketing channel and its world wide socio economic benefits This panel will provide insights from a senior partner of McKinsey & Co - an expert in the marketing of consumer goods - into the unique opportunities available to DS businesses in gaining a competitive advantage, in competition with their retail store competitors. Delegates will also benefit from reviews of the most recent socio economic studies, commissioned by the WFDSA, into direct selling activities, worldwide. Moderator: Panelists: 12:45 - 14:00 14:00 - 15:30 Christoph Erbenich, Partner, McKinsey & Co, Germany Marie Lacroix, Director Internal Affairs Federation of European Direct Selling Associations Lunch Panel 4: The Good, The Bad, and Whats to Come; Dealing with Government Officials The panel will discuss best practices for dealing with government officials through third parties, like our local Direct Selling Associations and explain how third parties can be used effectively. The current legislative and regulatory environment as well as future trends will be examined. We will also explore how governments around the world are stepping-up their enforcement of existing laws.
Moderator: Panelists:
Michael Lunceford, Senior Vice President, Mary Kay Inc. Jeremy Cole, Partner, Hogan Lovells London Maurits Bruggink, Executive Director SELDIA, The European Direct Selling Association Michael Meissner, Vice President , Corporate Affairs Amway Europe
15:30 - 15:45 15:45 - 17:15
Coffee Break Panel 5: East Meets West - New Frontiers for New Opportunities
This panel will highlight the new opportunities for expansion of the direct selling industry into new regions extending from Turkey as in the global arena; the greatest potential in direct selling industry is in the east. The panel will also focus on Turkeys role as a bridge between East and West, which is ever more relevant today. Turkey is an emerging leading force on the economic map with study of growth in direct selling industry, leveraging a young, motivated and entrepreneurial population. Moderator: Prof. Dr. Kerem Alkin, Professor, Istanbul Trade University Director Bloomberg Television Henrik Johannesson, Regional Manager, Region of North Africa and Middle East, Oriflame Chavi Hemanth, Secretary General, Indian Direct Selling Association Olga Zonova, Country Manager, Kazakhstan and Kyrgyzstan, Avon Tayfun Ergun, General Manager, Turkey, Amway and Chairman, Turkish Direct Selling Association 17:15 - 17:30 17:30 - 18:00 Closing Remarks of the WFDSA Outgoing Chairman, Andrea Jung Closing Remarks WFDSA Incoming Chair Remarks, Alessandro Carlucci Departure to Gala Dinner at Esma Sultan Mansion Dress Code- Black Tie/Formal 19:30 23:30 Welcome Reception and Dinner with Gala Dinner Programme Departure by buses to the Hotel
19:00 - 19:30
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SPEAKERS
Andrea JUNG
Chairman and Chief Executive Officer Avon Products, Inc. Andrea Jung, Chairman and Chief Executive Officer of Avon Products, is responsible for developing and executing all of the companys longterm growth strategies, launching new brand initiatives, developing earnings opportunities for women worldwide, and defining Avon as the premier direct seller of beauty products. Ms. Jung was appointed CEO in 1999 and elected Chairman in 2001. She has been a member of the Board of Directors since January 1998. Prior to her current role, Ms. Jung was President and Chief Operating Officer, with full P&L responsibility for Avons business units worldwide. From 1996 to 1998, she ascended to senior level positions within Avons product marketing group, where she oversaw research and development, market research, strategic planning, joint ventures and alliances. Ms. Jung joined the company in January 1994 as President, Product Marketing Group, Avon U.S. Before joining Avon, Ms. Jung was Executive Vice President at Neiman Marcus from 1991 to 1993, responsible for accessories, cosmetics and womens, intimate and childrens apparel. Prior to that, she was Senior Vice President, General Merchandising Manager, at I. Magnin from 1987 to 1991. In 2008, Ms. Jung was appointed Chair of the World Federation of Direct Selling Associations, (WFDSA). She became the first woman elected chair of the Cosmetic, Toiletry, and Fragrance Association in March 2001, a role she held until early 2005. She currently serves on the Board of Directors of the General Electric Company and Apple and is a member of the New York Presbyterian Hospital Board of Trustees and the Catalyst Board of Directors. Ms. Jung received the 2010 Clinton Global Citizen Award for the corporate sector, which recognizes visionary leadership in solving pressing global challenges. In 2010, she ranked #5 on Fortune magazines 50 Most Powerful Women in Business list, a list that shes been on since its inception, and ranked #2 on the Financial Times Top Women in World Business list for the second year in a row. Ms. Jung is a magna cum laude graduate of Princeton University and is fluent in Chinese (Mandarin).
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Alessandro CARLUCCI
Chief Executive Officer, Natura Alessandro Carlucci has a degree in business administration from Fundao Getlio Vargas. He completed an Executive Update course at the Kellogg School of Management and in 2009 he concluded the Avira Program from Insead, in Fointainebleau, France. Alessandro is the Chief Executive Officer of Natura, which he joined in 1989 on the sales and marketing area. Mr. Carlucci has coordinated our sales operations in Argentina, Chile and Peru. Back to Brazil, in June 2002, he became the Commercial Vice President and in 2005 the CEO. He is also the Treasurer of the World Federation of Direct Selling Associations, the world association of direct sales companies and member of Redecard Board of Administration.
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Doug DEVOS
President, Amway Corparation Doug DeVos oversees daily operations of the company and shares Amways Office of the Chief Executive with Chairman Steve Van Andel. Since 1986, DeVos has spent his career building enthusiasm for the Amway business. His belief in its ability to foster entrepreneurs around the world is reflected in the companys record of sales growth during his time as President, since 2002. He also has helped Amway grow into one of the worlds most international enterprises. DeVos has also served in various leadership positions in Asia, Europe and the Americas. DeVos is the youngest son of Amway co-founder Rich DeVos. In 1959, Rich DeVos and his lifelong friend and business partner, Jay Van Andel, started Amway from their homes in Ada, Mich. DeVos is involved in numerous international, national, and local business and civic organizations, including the World Federation Direct Selling Association, National Constitution Center, Business Leaders For Michigan, Gerald R. Ford Foundation, Early Childhood Commission and Keystone Community Church. He previously led the Economic Club of Grand Rapids as chairperson. Currently, he is chair of The Right Place, a regional economic development organization in West Michigan. DeVos earned a bachelors degree from Purdue Universitys School of Management. While at Purdue, he played quarterback for the Boilermakers football team. He is a member of the Deans Advisory Council for Purdues Krannert School of Management.
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Magnus BRNNSTRM
Chief Executive Officer & President, Oriflame Cosmetics Magnus Brnnstrm was born in Sweden in 1966. He is the Chief Execute Officcer and President of Oriflame Cosmetics since 2005. He has been elected as vice Chairman of the World Federation of Direct Selling Assocations WFDSA since 2008. Before joining Oriflame as Managing Director of Russia in 1997, he worked for Spendrups Brewery. He became Regional Director for CIS, responsible for Baltics and Asia. He is a graduate of Uppsala University, in Sweden.
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Truman HUNT
President, Chief Executive Officer, Nu Skin Enterprises Truman Hunt was appointed President of Nu Skin Enterprises in January 2003, and was named Chief Executive Officer in May 2003. Under his leadership, the company operates in 52 markets, with recent expansion into China, Eastern Europe, and Latin America. Hunt is focused on the companys mission to be a force for good throughout the world by empowering people to improve lives with rewarding business opportunities, innovative products, and an enriching, uplifting culture. Hunt serves on the executive board for the Nu Skin Force for Good Foundation. Prior to his current appointment, Hunt served as Vice President and General Counsel of Nu Skin Enterprises from 1996 to 2003. He was also named Executive Vice President of Nu Skin Enterprises in 2001. Hunt has been active in industry associations, serving as chairman of the World Federation of Direct Selling Associations (WFDSA) from 2005 to 2008. He has also served on the executive committee of the United States Direct Selling Association. Prior to joining Nu Skin Enterprises, he was President and chief executive officer of Better Living Products, Inc. and practiced law as a securities and business attorney in private practice. Hunt earned a B.S degree from Brigham Young University and a J.D. degree from the University of Utah.
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Ric HOBBY
Vice President, Worldwide Regulatory, Government & Industry Affairs Herbalife Ric Hobby is a senior corporate executive with extensive international expertise in business development, general management and government affairs. He works in the London European divisional headquarters of Herbalife Ltd., an NYSE (HLF) listed global nutrition company, which sells solely through the direct sales channel. He currently serves as Vice President, Worldwide Regulatory, Government & Industry Affairs, directing and assisting the company in Europe and its more than 75 international markets. With full corporate support, he works to build industry alliances in the Direct Selling and Nutrition sectors. He focuses on policy development and in creating and modifying global, regional and national legislation to reduce regulatory barriers to trade, harmonize regulatory practices and enable markets to flourish. He is a strong advocate of self-regulatory industry codes of practice and alternative dispute resolution mechanisms that significantly enhance consumer protection. In the Direct Selling sector, Ric has served for more than 15 years on the Board of the UK Direct Selling Association, in various leadership and representative roles in Seldia, the European Direct Selling Association and on the Board of the World Federation of Direct Selling Associations (WFDSA). Ric is also a non-executive Board member of several companies and a visiting University lecturer on Direct Selling and other business issues.
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Dmitry YANIN
Chairman of the Board, The International Confederation of Consumer Societies (CONFOP) Education: Management Department of the Moscow State University of Commerce under RF Ministry of Economic Development and Trade. (Master Degree). Professional Activities: Dmitry Yanin is a Chairman of the Board of the International Confederation of Consumer Societies (CONFOP) since 2002. Dmitry Yanin is a member of the Consulting Council under the Federal Service for Supervision of Consumer Rights Protection and Human Welfare (Rospotrebnadzor) and a member of the Expert Council under the State Duma (Russian Parliament) Committee on Economic Policy and Entrepreneurship. He is also a member of the Advisory Council of the Federal Tariff Service. From 2003 through 2007 Dmitry Yanin was an elected member of the Board of the Consumers International. Dmitry Yanin is involved in consulting activities at the following institutions and governmental bodies: Taxation Expert to the Business Russia Association. Consultant to the Ministry of Health and Social Development & the State Duma Committee on Health. Expert for the Federal Antimonopoly Service of the Russian Federation. Dmitry Yanin is a member of the Presidents of Russia High Potential Pool.
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John HOLLOWAy
Executive Director, Direct Selling Association of Australia John Holloway was appointed Executive Director of Australias Direct Selling Association in August 2007. Before then he had a long association with the industry in regulatory and consulting roles, including seven years as the Associations Code Administrator. A lawyer, Johns career has spanned more than twenty Board and other appointments including chief executive roles in government, courts administration and association management. Among statutory appointments he was the New South Wales Commissioner for Consumer Affairs. John has also had various consulting roles in the travel, education, executive recruitment and information technology sectors.
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Ramazan ERSOy
President, General Director of DG for Protection of Consumer and Market Surveillance Head of Advertisement Board Ministry of Customs and Trade Place of Birth : Date of Birth : Education: Glhisar, BURDUR 1959 1980 Bachelor of Science (BS) stanbul University, Public Administration 1997 - 1999 Research on Commodity Futures Exchanges, Lehigh University, USA 2007 Economic policies of European Union and Nongovermantal Organization in E.U. London University, U.K. Work Experience: 1983 - 1986 Assistant Inspector, Ministry of Industry and Trade 1986 - 1994 Inspector, Ministry of Industry and Trade 1994 - 2010 Chief Inspector, Ministry of Industry and Trade 03.05.2010 - . General Director of DG for Protection of Consumer and Market Surveillance Languages: Fluent in English
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Alan Paul DOBSON

Code Administrator, UK Direct Selling Association After graduating in law (University of Newcastle upon Tyne 1967) and qualifying as a Barrister (Lincolns Inn 1974), Paul had a successful career as a law academic, specialising in both Criminal Law and Commercial/ Consumer Law. Since retiring in 1996 from his final academic post as Professor of Law at Thames Valley University (now called the University of West London), he has continued his output of legal writing. Editor of the Consumer Credit Law Reports, he also writes the Consumer Law section of the White Book, the leading practitioners Work for English litigation lawyers. He has been Code Administrator for the UK DSA for over ten years. In that role he carries out compliance audits of DSA member companies and prospective member companies. He also delivers adjudications upon complaints against member companies. In his early days as Code Administrator, he helped to secure approval from the UKs Office of Fair Trading (the OFT) for the DSAs Consumer Code. Now that the UK government is planning cuts which will abolish the OFT, he is involved with the UK government and other code sponsors in the search for an alternative mechanism for giving public approval to consumer codes.
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Robert WATSON
General Manger, Yanbal International Studies: University: Seminars: Bachelor in Science National University La Molina, Lima - Per POST GRADUATE DEGREE MBA ESAN - Per Several Managment, Marketing, and Direct Selling seminars in The United States, Europe and Latin America Yanbal International as Marketing Assistant since 1974 General Manager, Yanbal Chile, 1985 - 1986, Ardal Jewerly Manufacturing as Coo, 1986 - 1987 General Manager, Yanbal Ecuador, since 1988 to date, growing the company from US$ 700.000 to US$ 160.000.000. Support as to: Mexico, Guatemala, Colombia, Bolivia, Peru, as consultant to Yanbal International Corp. General Manger, Yanbal Espaa, 2002-2008 Speaker at WFDSA Congress, London, Singapore Speaker at USDSA Workshops
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Gaye KKTEN
Communications Manager, Intel Turkey Gaye Kkten was born in 1972 in Istanbul. She completed her secondary education at Private Dou High School; and then graduated from Department of English Language and Literature, Istanbul University in 1997. Having started to her business career in 1993 with different duties as well as studying, Kkten took the first step for her career in Public Relations with Pronto Public Relations in 1996 and after that she served as Customer Director and Group Coordinator in the reputable Turkish public relations companies like Pergel, Capitol and nite. Kkten worked together with leading international institutions and brands like Cisco Systems, Amoco Oil Company, BPAmoco, GlaxoWellcome, McDonalds, Unilever/Sana, Sun Microsystems, Opel, Unilever/Calve, Microsoft, Nortel Networks Neta, ABN AMRO Bank, DuPont, Intel, Oracle, Obase as well as some other Turkish leading brands like GS, Kemer Country - Kemer Golf & Country Club, Yap Kredi Bank, WorldCard, NetOne, Bilge Adam, Omni (Mikrosaray) and Mobicom. Kkten joined the Intel Turkey team in 2006, and since then she has been working as Intel Turkey Communications Manager affiliated to the Intel Marketing Manager for Turkey, Middle East and Africa Regions. Gaye Kkten also takes her place in international teams within the Intel Corporation as to the social media, consumer communications, etc. topics. Kkten is married and has one child; and has good command of English. Her hobbies are volleyball, antiques and decoration, cinema, literature, translation, internet and social media.
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Mike GAMAGGIO
EBusiness Mobile Communications Manager, Amway Europe As eBusiness & Mobile Communications Manager Europe, Mike Gamaggio oversees the digitial strategy and execution of digital programs of Amway in Europe. He works closely with global teams and Marketing Communication business units across Europe. Amway Europe consists of 29 European markets with 26 languages, ranging from Portugal in the West to Russia in the East and from Scandinavia in the North to Italy in the South. The European Headquarter is located in Puchheim (Munich area) and recently, a shared service center in Krakow has been established consolidating work for Finance, IT and Marketing Communications. Mike joined Amway in 2002 as a Demand Manager for eBusiness and Marketing, ensuring that business requirements would be reflected by the IT department for the respective areas. In 2008 he switched from IT to Marketing and assumed the overall responsibility of eBusiness in Europe. He is passionate about the Internet, Mobile and Social Media and the capabilities these digital channels offer for Distributors in Europe. Before joining Amway, Mike enjoyed the roller coaster ride of the first Internet Bubble in two eBusiness Start-ups. Mike started his business career in the Telecommunications industry coordinating the Year 2000 project and delivering marketing services for the IT department. Born in Mexico from an Italian father and German mother, Mike relocated to Germany at the age of 10 and has lived in different countries in Europe ever since. With his Dutch wife and 2 kids the Gamaggio family is true European combining several nationalities and cultures. He received a Master in International Business and Culture Studies from Passau University in Germany.
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Rick HARRIS
Managing Director, Customer Faithful Limited Rick spends his life studying customers what motivates them, what frustrates them, what makes them behave they way they do both as individuals and in crowds. For over 20 years, Rick has helped businesses and organisations to understand their customers, enabling them to plan and improve their customer offer. His experience spans a wide range of industry sectors and international markets, with a particular focus on retail consumers. Rick is an alumnus of Durham University (1988) and a graduate of the Strategic Leadership Programme at Green College, Oxford University (2000) In his role as Managing Director of Customer Faithful, his work focuses on exploring customer and market trends, and applying this insight to improve customer experience design and customer loyalty techniques. Rick has a particular specialism in multi-channel retailing - his clients include Home Retail Group (the UKs leading home and general merchandise retailer, trading as Argos and Homebase with sales of almost 6bn) and QVC the worlds largest TV retailer. He is also sought after by niche retailers such as Crabtree & Evelyn (beauty), Wild At Heart (Floristry) and World Duty Free (airport) Rick is a regular speaker on consumer trends and insight. He is best known for his work on post-recession consumer behaviour across different generations. Ricks recent portfolio of work includes: The improvement of airport retailing for business travellers at Londons Heathrow T5 Advising a global pharmaceutical company on patient healthcare needs within Europe Development of a new brand strategy for a global skincare retailer Creation of a customer experience training programme for a global direct selling retailer Design of the customer experience for a major UK multichannel retailer Instigating a consumer insight programme for a UK utility company
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Christoph ERNEBICH
Partner, McKinsey & Company, Germany Christoph D. Erbenich is a Partner at McKinsey & Companys Frankfurt Office that he joined in 2002. He is the EMEA leader of the Digital Sales & Marketing practice and nmIncite, a Nielsen/McKinsey joint venture for social media intelligence. Christophs functional focus is on Multichannel Sales Management, Goto-Market Organization, Branding and Social Media Strategy. His clients are leading global brands across various consumer facing industries. Prior to McKinsey, Christoph spent more than 10 years in the Beauty industry as Brand Manager at Procter & Gamble and Marketing Director at LOral in France and Germany. He then worked for 3 years as an independent consultant for Futurebrand, Vivaldi BrandLeadership and MarchFirst in Europe and the United States. Christoph graduated from the European Business School in 1989. He is also a lecturer on Sales & Channel Management at the University of Giessen and the European Business School in Germany, and regularly publishes on a wide range of innovative Sales and Marketing topics.
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Marie LACROIX
Director Internal Affairs, Federation of European Direct Selling Associations Of Belgian nationality, Marie Lacroix works in Seldia (formerly FEDSA) for fifteen years. She is responsible of the associations day to day management and of relationships with Members (associations & companies). She assists the Executive Director of the association with the implementation of the Action Plan, and, since a few years, she cooperates with the WFDSA and the US DSA in the collection of yearly statistics on the industry. Her previous professional experience includes ten years of comanagement of a medium-size car dealership in Brussels and four years with Avons European Public Affairs office, also in Brussels.
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Michael LUNCEFORD
Senior Vice President, Government Relations, Mary Kay Inc.
A thirty year employee of Mary Kay Inc., Michael Lunceford is responsible for worldwide government relations in over thirty countries where Mary Kay Inc. conducts business. He is a former trustee of the Hudson Institute, a Washington, DC based think tank, recognized around the world for its work. He has been active in civic affairs, serving on boards in Texas and Washington, DC, including the Board of Visitors for the University of Texas Southwestern Medical School University Hospitals, among others. He serves as a political advisor to many elected officials, locally and nationally. Michael serves as Chair of the World Federation of Direct Selling Association (WFDSA) Advocacy Committee. He also has been active in the development of the highly successful APEC CEPI Program. Michael is a member of the board of Directors of the Dallas Breakfast Group, a local organization that seeks to find quality candidates for the Dallas City Council and the Dallas School Board. Michael serves as Chairman and President of the Mary Kay Foundation and Chairman of the Mary Kay Family Foundation. The Mary Kay Foundation, established in 1996 by Mary Kay Ash, founder of Mary Kay Inc, has the twin missions of grants to medical schools in the United States for research of cancers affecting women and ending domestic violence. Michael is active in the Direct Selling Association of the United States and serves as chairman of the Associations of Federal Trade Commission Business Opportunity Task Force. Michael is active in the DSA and the Personal Care Products Council. Michael received the Direct Selling Education Foundations highest recognition, the prestigious Circle of Honor Award from the Direct Selling Foundation for his years of service as chair of the Consumer Committee. This award was previously awarded to Mary Kay Ash, founder of Mary Kay Inc. He is President of the Trinity Commons Foundation, the non profit organization working in conjunction with the City of Dallas on the Trinity River Corridor Project, the largest public works project in the history of the city of Dallas. Michael, also, is a member of the St. Paul Hospital Foundation and the Advocacy Committee of the YWCA of Dallas.. He formerly was a member of the Congressional Award Foundation as an appointee of then US Senator Bob Dole. Michael Lunceford formerly worked at the North Texas Council of Governments, the City of Desoto as assistant to the City Manager, the Mayors Office of then Houston Mayor Fred Hofeniz and as assistant to Dallas County Commissioner Roy Orr. Michael also served as the first lobbyist for the Dallas County Commissioners Court.
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Jeremy COLE
Partner, Hogan Lovells London Jeremy Cole has more than 25 years of experience in international commercial litigation, focusing in particular on a broad range of cases involving bribery, corruption and fraud. He is co-head of the Investigations, White Collar and Fraud Practice Area. He is based in Hogan Lovells London office but has also worked in Hong Kong, New York, Abu Dhabi and the Cayman Islands. Jeremy has regularly been ranked by various legal directories as amongst the leading commercial litigation solicitors in London. Chambers UK place Jeremy in Band 1 along with four other lawyers. Arising from his work on corruption cases, Jeremy has been advising corporate clients on their exposure to the existing bribery and corruption legislation in the UK as well as to the UK Bribery Act. Jeremys work for many years has involved dealing with the UKs Serious Fraud Office and more recently specifically in the area of bribery. He has had regular one on one sessions with Richard Alderman and his senior advisory team as well as arranging bespoke and discrete client discussion groups with Richard Alderman. As a result of that expertise developed over a number of years, Jeremy was invited (one of just three lawyers to receive such an invite) in 2009 to give both oral and written evidence to the Joint Parliamentary Committee reviewing the Bribery Bill. Jeremy was also invited to submit his credentials to stand as joint monitor, along with a partner from Hogan Lovells Washington DC office, as one of three firms to be considered for the first joint US-UK FCPA monitorship to be jointly administered by the US Department of Justice and the UK Serious Fraud Office. Jeremy is the co-editor of the leading text International Commercial Fraud published by Sweet & Maxwell.
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Maurits BRUGGINK
Executive Director, SELDIA, The European Direct Selling Association Maurits Bruggink is Executive Director of Seldia, the European Direct Selling Association. His main task is representing the interests of the industry viz. the European Institutions: the European Parliament, Council of Ministers and European Commission. This includes the education of policy makers about the merits of direct selling and the interaction with stakeholders on a day-to-day basis. Previously Maurits Bruggink was Executive Director of the Paris based International Federation of Horseracing Authorities for six years, where he promoted better regulation at a global scale to protect the intellectual property and betting rights of the sector. Maurits has been involved in international advocacy and government affairs for 20 years in different positions. Maurits was lawyer at the European Union Office of Arthur Andersen & C, Director General of the European spirit drinks federation, Managing Director at Brusselss based lobby firm Grayling, secretary general of the European associations for the amusement machine industry and the casino sector. Maurits holds a Master in International Trade Law from the University of Leiden, Holland. Maurits is 48 years and speaks English, French, German, Dutch and Spanish.
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Michael MEISSNER
Vice President, Corporate Affairs Amway Europe Professional Career: Since 2010 Amway Europe, Vice President Corporate Affairs Europe 2007 - 2009 Diehl Stiftung & Co. KG, Senior Vice President Head of External Affairs: 2006 - 2007 EADS, Vice President, Head of Central Marketing and Sales Support of the companys Defence & Security Division 2003 - 2005 EADS, Vice President and Head of Communications and External Relations of the Defence and Communications Systems Business Unit 1999 - 2003 Audi AG, Head of Government and Economic Relations 1995 - 1999 VIAG, PR Manager 1988 - 1995 Federal Armed Forces (Deutsche Bundeswehr), Commanding Officer at various positions 1985 - 1988 Study at the Federal Armed Forces University 1983 - 1985 Federal Armed Forces, Commanding Officer Other activities: tivities: Chairman of the Research and Technology Committee and associated board member of the Bavarian Industrial Association
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PROF. DR. Kerem ALKIN

Professor, stanbul Commerce University, Director Bloomberg HT Television Channel Born in stanbul on 28 June 1965, Prof. Dr. Kerem Alkin has completed his undergraduate studies at stanbul University Management School and continued his education with post-graduate studies at the Department of Economics of stanbul University Social Sciences Institute. He received his Doctors Degree from this school in 1993. Alkn started his academic career as Research Associate at stanbul University The School of Economics in 1987. He was the Head of the Department of Money and Banking of the stanbul University Social Sciences Institute between 1999 and 2001. Having received his Ph. D. degree, he was assigned as Professor to the Department of Economics of stanbul Commerce University Faculty of Commercial Sciences. Currently working as faculty member at the Department of Banking and Finance of stanbul Commerce University Faculty of Commercial Sciences and as Director of Bloomberg HT Television Channel, Prof. Dr. Kerem Alkn is also Member of the Planning and Evaluation Council of the Strategic Research and Study Center (ATASE SAREM) of the Turkish General Staff and faculty member of the Turkish War Colleges Command. Prof. Dr. Kerem Alkn is married with 1 child. He speaks French and English.
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Henrik JOHANNESSON
Regional Director, Turkey, Middle East & North Africa Oriflame Cosmetics Being a Swedish citizen, Henrik Johannesson was born on March 11, 1975 in Johannesburg South Africa. He has lived in South Africa, Australia, Sweden, Switzerland, US, UK, Belgium, Croatia, Vietnam, Iran, Dubai and currently he resides in Turkey. In the early years of his education; between the years 1975-1990; he relocated from South Africa to Australia, Belgium and Switzerland respectively. His education continued at Lundsberg Boarding School in Sweden for 4 years starting in 1990 from where he graduated from Swedish High School as top student. In addition he received his International Baccalaureate degree from Scandinavian School of Brussels in 1995 also as top student. He returned Sweden to study Business Administration in one of Europes most accredited and leading business schools; Stockholm School of Economics between the years 1995 -1997 and he obtained his Master of Laws degree in Lund University Faculty of Law (LL.M) in 2000. Henriks professional career has encompassed being a Group Leader within the Swedish Navy (1996-1998), as well as within Investment Banking in London with J.P. Morgan. After working for 3 more years in the same field in one of the largest commercial law firms in Scandinavia - Vinge Law Firm, Mergers & Acquisitions Advisory based in Stockholm, Henrik joined Oriflame Cosmetics in 2004 as Group Legal Council where his initial tasks involved working with the public listing of Oriflame on the Stockholm Stock Exchange. At the age of 31, Henriks career took a different path within the same company by his position change as being the Managing Director of Oriflame Croatia. After one year, he took over the same position in Vietnam. During the years 2009 and 2010, Henrik worked as the Regional Director of Oriflame Cosmetics West Asia and was based in Iran and Dubai. As of the beginning of 2011, Henrik has been working as the Regional Director in charge of Oriflame Turkey, Middle East & North Africa and he leads an organization of 400 people through 4 Senior Management teams. The Turkey, Middle East & North Africa regions is one of the fastest growing regions in the Group. Henrik is married and has two children and currently he lives with his family in Istanbul, Turkey.
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Chavi HEMANTH
Secretary General, Indian Direct Selling Association (IDSA) Chavi Hemanth, a seasoned professional with 18 years of crossfunctional experience in areas like sales & marketing, profit center management, policy lobbying with corporate & governments. She started her career very early in 1993 and was working with DHL and TNT while doing her graduation from Delhi University. Later she moved to Minnesota, USA for setting up an office for an IT startup. Before joining IDSA, Chavi Hemanth worked with FICCI the leading chamber of commerce in India where she led important portfolios like Retail, Auto Retail, FMCG& FICCI Young Leaders Forum. Since 2008, she is leading the charge of IDSA by communicating with different stakeholders and the government to showcase the inherent social benefits and creating an environment for policy framework for the direct selling. Her professional belief is working with passion, honesty, evaluation and speed of delivery. Going strength to strength with 18 member companies and a dedicated members and the team at the secretariat helps her to promote direct selling as a business concept in India. Popular media houses in India that include Aaj Tak, Zee News and CNEB TV, NDTV Profit that influence the masses sought her expert comments on FMCG, Retail and Budget 2011.
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Olga ZONOVA
General Director of Avon Cosmetics, Kazakhstan and Kyrgyzstan. Olga has joined Avon in 1997 as a Representative in Russia selling products to friends while studying at the Economic Academy in Kursk. Olgas career developed fast, and the same year she became a Coordinator, in 1999 a Zone Manager, in 2002 she is already a Division Manager, and in 2005 Olga was appointed to a position of the Regional Sales Manager. In 2007 Olga has arrived to Kazakhstan after her promotion to the position of National Sales Manager in Avon Kazakhstan. Her high organizational and administrative abilities and a wide experience of work with the Field helped her to arise sales on a high level in Kazakhstan. Avon Kazakhstan received the awards for SUSTAINABLE PROFITABLE GROWTH three successive years. What is more under her smart management the team of Avon Kazakhstan was recognized at the highest level and was awarded with a Winner in Accelerate in Eastern Europe Award for exclusive support of the Field introduction of the ASLF program in Kazakhstan which allowed to increase sales at 31 % in 2009. Since 2010 Olga is the General Director of Avon Kazakhstan/ Kyrgyzstan, continuing to apply maximum efforts for Avon Business expansion in Kazakhstan and Kyrgyzstan and re-enforcement of the Company positions in these countries.
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Tayfun ERGN
General Manager, Amway Turkey Born in 1962, Tayfun Ergn, after completing high school in Ankara College, was graduated from Ankara Gazi University, Faculty of Administrative Sciences with a Business Administration degree. Tayfun Ergn started his business life in United States Air Force, Morale Welfare Recreation and Services Division, Revolving Funds department in 1987. Began working for Amway Trkiye as Finance and Administration Manager in October 1994. During 1996 and 1998 he worked as Regional Finance and Administration Director, responsible from Amways Greece and Turkey Region. As of July 1998, he is appointed as Amway Turkey General Manager. He is the member of Foreign Capital Association, Turkish-American Businessmen Association and Turkish Direct Selling Association. He was the Chairman of Turkish Direct Selling Association between 20012005 for 4 years and elected once more in 2011 for another 3 years. Tayfun Ergn is married and father of one child.
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WHAT IS DIRECT SELLING ?

Direct selling is a method of marketing and retailing goods and services directly to the consumers, in their homes or in any other location away from permanent retail premises. It is usually conducted in a face-to-face manner - either where products are demonstrated to an individual, or to a group or where a catalogue is left with the consumer and where the direct seller call as later to collect orders. Unlike direct marketing or mail order, direct selling is based principally on personal contact with the customer. The principal direct selling methods are: Person to person: The seller makes a presentation to the consumer and his/her family mostly at a pre-arranged date and time. Group: A customer gathers his/her friends as the host/hostess and the seller makes a presentation to these people. While Direct Selling is providing the seller an opportunity of being their own businesss boss which they themselves arrange their working hours and get additional income and/or enable them to purchase goods they want and need at wholesale price, direct selling is also offering the consumer qualified, valuable, practical and personal service enabling them the opportunity of extensive choice. For these reasons, Direct Selling is rapidly growing as an always preferred marketing and purchasing method. Direct Selling proved itself in all over the world as a practical purchasing method for millions of consumers. While providing the consumer qualified and diversified products, direct selling on the other hand is offering an income opportunity to the people from all walks of life, without any differentiation of gender, race, religious preference, level of education or experience. Most of the direct sellers deal with this business part time or temporarily. What is known as Customer Relations Management is to get to know the customers, to set up a dialogue with them, to listen them, to concentrate on the values which they attribute importance to and to find new ways of showing that you attach importance to the customers and easing off their lives; instead of just providing products to them to create solutions and develop these solutions together with the customers, to build confidence and loyalty of the customers, to show appreciation to the good customers and award them. Although these are the newly talked concepts in our country, direct selling companies have been implementing these methods in practice for years. The difference between Direct Selling and Door to Door Selling: Direct Selling business should not be confused with door to door selling which at present became a great consumer problem in our Country. Individuals selling products of direct selling companies, realise sales by presenting the products they market to the person or persons face to face, at a pre-arranged date and time. As it is the case for these non-store sales in all over the world, in our Country at all Direct Selling Association member companies, the customer has a right to change his/her mind and return the good within periods which surpass the legal coolingoff periods determined by the laws. During these periods the customer has the opportunity to reconsider their decision and compare the quality and price of the good. This fact makes direct selling the most safeguarded purchasing method for the consumer. Furthermore, by granting longer cool off periods than the legislation, by imposing ethical principles to restrict their members and by continually communicating with consumer associations, direct selling sector protecs the consumer.
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SELDIA THE EUROPEAN DIRECT SELLING ASSOCIATION

SELDIA is representing direct selling sector in Europe. Founded in 1968 SELDIA is located in Brussels. Purpose:

To gather information in relation with direct selling in Europe and to disseminate this information to members To contact with related people in direct selling institutions in Europe to emphasize the existence of SELDIA and importance of direct selling To protect the interests of national direct selling associations and member companies within European institutions by participating in their meetings and similar events To coordinate the activities of member companies in common issues To gather news and statistics about member associations
Membership: WFDSA: SELDIA and National Direct Selling Associations are members of World Federation of Direct Selling Associations, whose headquarters are located in Washington, D.C., representing more than 60 countries Direct Selling Associations worldwide.
Direct Selling in Europe 2004-2010 (SELDIA Members - Billion ) Number of Direct Sellers in Europe 2004-2010 (FEDSA members)
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TURKISH DIRECT SELLING ASSOCIATION

Direct Selling Method which began in our Country in 1970s by some local companies mostly with book and encyclopaedia sales, became an industry in the last 10-15 years with the entrance of national and international companies into Turkeys market, with the sales of many goods and services ranging from home care products, personal care, garments and cosmetics, fitness and nutrition supplements, to home technology and kitchen containers. It is necessary to protect consumer rights and principles of general business ethics at its uppermost level, in a rapidly growing and developing sector. With this belief, representatives of direct selling companies operating in Turkey came together in 1994 and founded Direct Selling Association. As stated in the Associations statues, main objectives of Direct Selling Association are as follows: To develop direct selling as a method of marketing goods and services to consumers, To build and protect principles of business ethics in the uppermost level within the Sector, To enhance information and confidence about direct selling in the public. At present, active and full membership in DSA is constituted of founding members working in any of legitimate direct selling company. Founding members at present are, Top executives of 9 companies, Offering a wide range of consumer products and services such as cosmetics products, perfumery, cleaning products, fitness and nutrition supplements, various publications, household equipments and personal care products, Supporting efforts of more than 700.000 independent sellers all around Turkey, Generating about 800 million Turkish Lira sales in 2010.
All companies represented by founding members in the Association are dedicated to completely abide by the principles of conduct adopted by DSA and support these rules wholeheartedly. Direct Selling Association is a member of Federation of European Direct Selling Associations (SELDIA), and World Federation of Direct Selling Associations (WFDSA). Founded in 1978, the WFDSA is representing National Direct Selling Associations globally. Members are direct selling associations of 60 countries and Federation of European Direct Selling Associations (SELDIA). SELDIA consists of 27 countries direct selling associations in Europe. Member companies of Trkiye Direct Selling Association are Amway, Avon, Dore, Herbalife, LR Kozmetik, Nikken, Nuskin, Oriflame and Tupperware.
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CODES OF ETNICS OF DIRECT SELLING ASSOCIATIONS

1.1 Scope The Code concerns the relations between direct selling companies and direct sellers on the one hand and consumers on the other hand. The Codeis aimed at achieving the satisfaction and protection of consumers, the promotion of fair competition in the framework of free enterprise, and the enhancement of the public image of direct selling, which is to sell quality products on fair terms and conditions to consumers. 1.2 Glossary of terms For the purposes of this Code: Direct Selling means any selling method which is based on the explanation or demonstration of products to a consumer by a salesperson, hereinafter called direct seller, away from business premises, typically in the consumers home, in that of nother consumer or at the consumers place of work. Company means any business entity which markets products associated with its trademark or service mark or identifying symbol through a distribution system based on direct selling and which is a member of a DSA. Direct Seller means any natural or legal person who is member of the distribution system of a direct selling company and who sells, facilitates
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or assists in the sale of products of that company away from business premises, typically in the consumers home, in that of another consumer or at the consumers place of work. Product means any good, tangible or intangible, or service. Party Selling means direct selling to a group of consumers invited by a host to that end. Order Form means printed and written order voucher and agreement. Code Administrator means an independent person or body appointed by a DSA to monitor member companies observance of the DSAs code and to resolve complaints under the code.
1.3 Members Members of DSA agree to adopt code of conducts constituting the essential of DSA principles. 1.4 Companies Every DSA member company pledges to abide by the Code as a condition of admission and continuing membership in the DSA. 1.5 Direct Sellers Direct sellers are not bound directly by the Code, but shall be required by their companies to adhere to it or to rules of conduct meeting its standard as a condition of membership in the companies distribution systems. 1.6 Self-regulation The Code is a measure of self-regulation by the direct selling industry. It is not a law, and
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its obligations may require a level of ethical behavior which exceeds existing legal requirements. With termination of its membership in a DSA, a company is no longer bound by the Code, the provisions of which remain applicable to events or transactions occurring during the time a company was a member of the DSA. 1.7 Law Companies and direct sellers are presumed to comply with the requirements of law and therefore the Code does not restate all legal obligations. 1.8 Standards The Code contains standards of ethical behavior for direct selling companies and direct sellers. 1.9 Prohibited Practices Direct sellers shall not use misleading, deceptive or unfair sales practices
2. CONDUCT TOWARDS CONSUMERS

Direct Sellers shall not use misleading, deceptive or unfair sales practices. 2.1 Identification At the initiation of a sales presentation, Direct Sellers shall, without request, truthfully and clearly identify themselves; the identity of their Company; the nature of their Products;
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and the purpose of their solicitation to the prospective Consumer. 2.2 Explanation and Demonstration Direct Sellers shall offer Consumers accurate and complete Product explanations and demonstrations regarding price and, if applicable, credit terms; terms of payment; a cooling-off period, including return policies; terms of guarantee; after-sales service; and delivery dates. Direct Sellers shall give accurate and understandable answers to all questions from Consumers. To the extent claims are made with respect to product efficacy, Direct Sellers shall make only those verbal or written product claims that are authorized by the Company. 2.3 Order Form A written Order Form shall be delivered or made available to the consumer at or prior to the time of the initial sale. In the case of a sale made via mail, telephone, Internet, or similar non face-to-face means, a copy of the Order Form shall have been previously provided, or shall be included in the initial order, or shall be provided in printable or downloadable form via the Internet. The Order Form shall identify the Company and the Direct Seller and contain the full name, permanent address and telephone number of the Company or the Direct Seller, and all material terms of the sale. Terms of a guarantee or a warranty; details and limitation of after-sales service; the name and address of the guarantor; the duration of the guarantee; and the remedial action available to the Consumer shall be set out clearly in the Order Form or other accompanying literature provided with the Product. All terms shall be clear and legible. 2.4 Literature Promotional literature, advertisements and mailings shall not contain product descriptions, claims, photos or illustrations that are deceptive or misleading. Promotional literature shall contain the name and address or telephone number of the company and may include the telephone number of the direct seller. 2.5 Testimonials Companies and direct sellers shall not refer to any testimonial or endorsement which is not authorized, not true, obsolete or otherwise no longer applicable, not related to their offer or used in any way likely to mislead the consumer. 2.6 Comparison and Denigration Companies and direct sellers shall refrain from using comparisons which are likely to mislead or which are incompatible with principles of fair competition. Points of comparison shall not be unfairly selected and shall be based on facts which can be substantiated. Companies and direct sellers shall not unfairly denigrate any firm or product directly or by implication. Companies and direct sellers shall not take unfair advantage of the goodwill attached to the trade name and symbol of another firm or product.
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2.7 Cooling-off and Return of Goods Whether or not it is a legal requirement, Companies and Direct Sellers shall offer a cooling-off period permitting the customer to withdraw from the order within a specified, reasonable period of time. The cooling-off period shall be clearly stated. Companies and Direct Sellers offering a right of return, whether conditioned upon certain events or whether unconditioned, shall provide it in writing. 2.8 Respect of Privacy Personal, telephone or electronic contact shall be made in a reasonable manner and during reasonable hours to avoid intrusiveness. A direct seller shall discontinue a demonstration or sales presentation upon the request of the consumer. 2.9 Fairness Direct sellers shall not abuse the trust of individual consumers, shall respect the lack of commercial experience of consumers and shall not exploit a consumers age, illness, lack of understanding or lack of language knowledge 2.10 Referral Selling Companies and direct sellers shall not induce a consumer to purchase products based upon the representation that a consumer can reduce or recover the purchase price by referring other consumers to the sellers for similar purchases, if such reductions or recovery are contingent upon some unsure future event. 2.11 Delivery Companies and Direct Seller shall deliver the orders to consumers in a timely manner.
3. CODE ENFORCEMENT
3.1 Companies Responsibility The primary responsibility for the observance of the Code shall rest with each company. In case of any breach of the Code, companies shall make every reasonable effort to satisfy the complainant. 3.2 DSAs Responsibility DSAs shall provide a person responsible for complaint handling. DSAs shall make every reasonable effort to ensure that complaints are settled. 3.3 Code Administrator Each DSA shall appoint an independent person or body as code administrator. The code administrator shall monitor companies observance of the code by appropriate actions. The code administrator shall settle any unresolved complaint of consumers based on breaches of the code and shall furnish an annual report on the operation of the code.
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3.4 Actions Actions to be decided on by DSAs or code administrators may include cancellation of orders, return of goods purchased, refund of payment or other appropriate actions, including warnings to direct sellers, cancellation or termination of direct sellers contracts or other relationships with the company, warnings to companies, exclusion of companies from DSA membership, and the publication of such actions and sanctions. 3.5 Complaint Handling Companies, DSAs and code administrators shall establish complaint-handling procedures and ensure that receipt of any complaint is confirmed within a short time and decisions are made within a reasonable time. Handling of consumer complaints shall be free of charge to the consumer. 3.6 Publication DSAs shall publish the Code and make it known as widely as possible. Printed copies shall be made available free of charge to the public.
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VENUES
CONFERENCE VENUE: Swisstel Istanbul
Bayldm Caddesi No.2 Maka, Beikta 34357 ISTANBUL www.swisshotel.com
Swisstel The Bosphorus, Istanbul, as a member of the Leading Hotels of the World and in the Gold List of Travel & Leisure 500 World's Best Hotels 2009, is a 5-star luxury hotel right in the centre of Istanbul, on the European banks of the Bosphorus, within 65 acres of historical gardens. The hotel has convenient access to the Ataturk International Airport and is close to all main historical attractions, such as Grand Bazaar and the Blue Mosque. Designer shops, exclusive bars and restaurants are all nearby. Most of the luxurious guest rooms offer spectacular views over the Bosphorus. Awarded as a "Leading Spa of the World", Amrita Spa & Wellness offers superb facilities await you to replenish your mind, body and spirit.
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SOCIAL EVENT VENUES

SAIT HALIM PASHA MANSION
The first owners of the mansion are believed to be the Dzoullar family. The Aristarhis family who acquired the mansion from the Dzoullar demolished it to construct a completely new one around 1863. Abdulhalim Pasha bought the mansion and had it rebuilt between 1878-1880 by architect Petraki Adamandidis of anakkale. After Abdulhalim Pashas death in 1890 the property was inherited by his nine children. Sait Halim Pasha, gathering all shares from his siblings came into the sole ownership of the mansion in 1894. In 1968, the mansion was purchased by Tourism Bank of Turkey and underwent some serious restoration between the years 1980-1984. The garden was used as a restaurant during the summer and the mansion itself partially as a museum. Later on, the mansion became the summer residence of the Prime Ministry and was used for government events and meetings. The mansion underwent a fire in 1995 and was restored as Official Guest House of the Prime Ministry according to the original architectural style of the mansion in the 1830s.
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SOCIAL EVENT VENUES

ESMA SULTAN MANSION
Esma Sultan, daughter of the 32nd Ottoman Sultan Abdlaziz, was born in 1873 at Dolmabaha Palace. She was taken to the Yldz Palace Harem for her education at the age of 3, when her father was dethroned. Esma Sultan lived for 10 years in this mansion which given to her as a wedding gift. The antique exterior remains to this day but is reinforced by a modern glass and steel interior construction. THEMARMARAESMASULTAN is also unique in that is accessible both by land and by sea.
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VENUES LOCATION
MApS
Sait Halim Pasha Mansion
Esma Sultan Esma Sultan Mansion Mansion Swissotel The Bosphorus

Kabata Port
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AN INTRODUCTION TO TURKEY
Turkey, a bridge between Europe and Asia, has extremely rich cultural heritage. Perhaps no other land has witnessed so many diverse civilizations over the last nine thousand years. After the great Mesopotamians, the Hittite and Urartu Kingdoms flourished, and in Western Anatolia the Ionian and Roman civilizations predominated. stanbul holds the honor of having been the capital of two huge empires first the Byzantine then the Ottoman. Anatolia itself became a cross-roads of peoples, cultures and religions. A visit to Turkey should not only take in all the great sights and monuments; it should have plenty of time for leisure and pleasure. Turkey offers immense resources in these areas: majestic mountains ideal for climbers, hikers and skiers; over 8,000 km of coastline laced with pictures que bays and covers; lakes; year-round summer in some areas, yet plenty of snow in others; a solid and expanding tourism infrastructure; one of the worlds healthiest cuisines and an extremely hospitable people.
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COUNTRY PROFILE
Full Name Capital Form of Government Area Total length of Shores Population Language Alphabet Electricity Time : Republic of TURKEY : Ankara : Secular Democratic Republic :814,578 sqKM : 7200 km : 72 million : Turkish : Latin : 220V : stanbul + 2 hours of UTC/GMT
The World Clock - Time Zones, www.timeanddate.com/worldclock
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ISTANBUL - WHERE TWO CONTINENTS MEET...

DISCOVER ISTANBUL
stanbul is the only city in the world built on two continents. Its fate has been determined by its vital strategic location and enchanting natural beauty. It has long been coveted by powerful empires, and served as capital first to Byzantium and then to the Ottoman Empire. stanbul stretches along the two shores of the Bosphorus that links the Sea of Marmara in the South with the Black Sea in the North. It is Turkeys largest city with a population of approximately 12 million. stanbul is also at the heart of the economy of Turkey. The largest companies and banks, the main national newspapers, television networks and advertising agencies all have their headquarters in this city. stanbul is also the capital of art and culture with a rich tradition in opera and ballet, theatres performing Turkish and foreign plays, concerts, art exhibitions, festivals, auctions, conferences and of course unique museums. The city also boasts the countrys largest and finest universities. As an imperial capital for 1500 years, stanbul has acquired a highly original personality. At every turn in the city you are faced with Roman, Byzantine and Ottoman palaces, mosques, churches, monasteries, monuments, walls and ruins. Yet stanbul is not a city living only in the past. It is a vibrant, modern and future-oriented metropolis. Bazaars and ultra-modern supermarkets and department stores, street vendors and stock-brokers, old crumbling buildings and skyscrapers, horse-drawn carts and sumptuous limousines coexist and this amalgam gives the city a multi-faceted outlook and flavour. stanbul is like an intricately woven carpet, a subtle blend of eastern and western cultures.
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CULTURAL TREASURES
Having been the capital of two major empires, stanbul today is rich in architectural monuments. Earthquakes, fires and the rampage of the Crusaders in 1204 have taken their toll and resulted in heavy destruction, but one can see architectural Works across the city which reflect the past splendour. The area between the Sea of Marmara and the Golden Horn is sometimes referred to as the Peninsula of History because of its many Roman, Byzantine and Ottoman works. The Topkap Palace, residence of the Ottoman Sultans, Ayasofya, the jewel of Byzantine architecture, and the mosques of Sleymaniye and Sultanahmet which dominate the skyline of stanbul are all located here. The area opposite the shore of the Golden Horn was formerly known as Pera meaning the other shore. Settled by Genoese and Venetians in the 12th century, it became a quarter inhabited mostly by Levantines and represented the western face of stanbul. The Galata Tower built by the Genoese, the narrow streets reminiscent of Italian cities, the stately consulates, which were the embassies before the capital moved to Ankara, and the art nouveau buildings along stiklal Street all reflect the very cosmopolitan character of ancient stanbul . Palaces, summer palaces, castles and large mansions built by the Ottoman continue to adorn stanbul. The Yldz Palace and Dolmabahe, on the shores of the Bosphorus, were once the residences of the Ottoman Sultans after Topkap Palace. The shores of the Bosphorus are also famous for the elegant wooden houses, the Yal, built along the edge of the water.
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SHOPPING
stanbul offers a wide variety of shopping opportunities. A visit to the Grand Bazaar is an experience rich in original Turkish carpets and gold and silver works. In the Eygptian Market, behind the mosque at Eminn square, you can find an exotic and mysterious atmosphere, infused with the smell of aromatic spices and herbs. In the row of shops around Sultanahmet Mosque, you can buy traditional Turkish handicrafts, while the shops in the museums offer souvenirs which to remember your encounter with Turkeys history.
DAILY LIFE
With millions of people immigrating from all corners of Anatolia over the past 30 years, stanbul has become a microcosm of Turkey. As weather is warm, the sidewalk cafes, open air restaurants and fish places along the sea come to life. An unforgettable experience is contemplating the sun setting majestically and explosion of colour against the background of the stanbul skyline and the silhouettes of monumental mosques. stanbul has a very active night life. The bars, pubs, special places called meyhanes are common in every street. One of the greatest pleasures of stanbul is to go these places, to drink, to eat the mezes and to listen to the strolling musicians. stanbul is a fascinating, mysterious, captivating and always stimulating city.
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BEST CHOICES FOR MODERN SHOPPING

Cevahir Shopping Mall
Address: Bykdere Street No: 22 ili STANBUL Phone: 0 (212) 368 69 00
Kanyon Shopping Mall
Address: Bykdere Street No:185 Levent - STANBUL Phone: 0 (212) 353 08 53
Citys Nianta Shopping Mall

Address: Tevikiye Mah. Tevikiye Cad. No: 162 Nianta STANBUL Phone: 0 (212) 212 3733535
BEST CHOICES FOR TRADITIONAL SHOPPING

The Grand Bazaar (Kapalar)
Address: Kalpaklar Cad. Sorgulu Han. No: 22 Kapalar Beyazt-STANBUL Phone: 0 (212) 368 69 00
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TURKISH CUISINE
Turkish cuisine is considered to be one of the three main cuisines of the world because of the variety of its recipes, its use of natural ingredients, its flavours and tastes which appeal to all palates and its influence throughout Europe, Asia, the Middle East and Africa. The cuisine originated in central Asia, the first home of the Turks, and then evolved with the contributions o the island and Mediterranean cultures with which Turks interacted after their arrival in Anatolia. It was refined an enriched over the centuries in the Palaces of different empires, but its tendency for simplicity and natural tastes was preserved. In line with the Palace cuisine, regions of Anatolia developed their own gastronomic specialties. Since the Ottoman Empire had brought several peoples together under one rule, it is hardly surprising that similar dishes can be found in so many of the countries which were once patr of the Empire. The origin of the many Turkish dishes is sometimes reflected in their names such as Arnavut cier (Albanian liver), tatar brei (tatar meat pie), erkez tavuu (circassian chicken) and am ii tatllar (Damascus sweets) Like its Chinese and French counterparts, Turkish cuisine developed according to what ingredients were available in the country.
skender Kebab
Minced Meat Pide
Dner Kebab
Adana Kebab
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MAJOR SIGHTS TO SEE IN ISTANBUL...

Topkap Palace
Hagia Sophia Museum
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Blue Mosque
Basilica Cistern
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Dolmabahe Palace
The Bosphorus
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DO NOT FORGET
1. Please carry your name badges with you all times. Without the name badges you cannot be identified as a Conference guest. You can register 6. from the registration desk in AsUKa 7. Foyer. Conference opening ceremony will take place in the Swiss Hotel, Asuka 8. Hall.Please follow the sign boards. Please do not forget your gala dinner invitations for both nights. Please be ready on the correct time at the meeting points for transferring of 9. the evening programmes for the social programme. Meeting point is info desk (Swiss Hotel lobby area). If you have any questions regarding the 10. congress our Info Desk at the Swiss Hotel lobby area happy to assist you. There are also organization team staff around the area, prepared to answer your questions with their smiley faces! Lunch is served at the Neuchatel Hall. Coffee and cookie stations will take place at the Asuka Foyer. You can follow announcements from the screens located in the meeting hall during the coffee break and lunch times. It is also possible to fol low them from Info Desk announcement board. We provide a internet corner for individual access and a intersection point to intersect with your colleaques at the exhibition area. For the boat tour on the 5th October, please wear comfortable shoes and take your outerware with you.
2.
3. 4.
5.
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TION ODUC INTR ISH TURK aydn TO = Gn
g ornin amlar od m Go yi ak g= un et ols evenin Good l = Afiy ea our m lsnz? njoy y n E = Nas u? bir g re yo Gzel a = How z ul day rr eautif ab ra g on t is on = S r ou so i gnle See y ay = y d a nice iniz Have geld e = Ho m ln Welco aka i? e= Ho by en m Good erekt G ally? = Oh re
Tha nk y ou = Tee Plea kkr se = ler Ltf en Yes = Ev Can et I hav No = e bu Hay Shall sine r ss c we e ard? at t = Ka oget Shall rtviz her? we d itiniz = Be ance var m rabe ?=D r yiy ? ans elim Grea edeb mi? Best t=H ilir m Con arika iyiz? gres s= En iy i kon gre
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Programme Book

15:45 - 16:00 16:00 - 17:30

6 October 2011, Thursday

15:30 - 15:45 15:45 - 17:15

Alan Paul DOBSON

PROF. DR. Kerem ALKIN

WHAT IS DIRECT SELLING ?

SELDIA THE EUROPEAN DIRECT SELLING ASSOCIATION

TURKISH DIRECT SELLING ASSOCIATION

CODES OF ETNICS OF DIRECT SELLING ASSOCIATIONS

2. CONDUCT TOWARDS CONSUMERS

SOCIAL EVENT VENUES

SOCIAL EVENT VENUES

Esma Sultan Esma Sultan Mansion Mansion Swissotel The Bosphorus

The World Clock - Time Zones, www.timeanddate.com/worldclock

ISTANBUL - WHERE TWO CONTINENTS MEET...

BEST CHOICES FOR MODERN SHOPPING

Address: Bykdere Street No: 22 ili STANBUL Phone: 0 (212) 368 69 00

Kanyon Shopping Mall

Address: Bykdere Street No:185 Levent - STANBUL Phone: 0 (212) 353 08 53

Citys Nianta Shopping Mall

BEST CHOICES FOR TRADITIONAL SHOPPING

Minced Meat Pide

MAJOR SIGHTS TO SEE IN ISTANBUL...

Hagia Sophia Museum

TION ODUC INTR ISH TURK aydn TO = Gn

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