amybishop

overview
I put my passions for marketing and communication to work building organizational social business strategies that facilitate more valuable relationships, improve customer experience and increase ROI.

110 west main st. #421, carmel, in 46032

amybishop822@gmail.com www.amylbishop.com amyl_bishop 812-725-3967

customer experience social business strategy market research product marketing executive marketing strategy public relations social media marketing user experience branding & positioning brand advocacy

experience
cru global

digital marketing manager

2012-present

Develop global marketing technology strategies for Cru Global [formerly Campus Crusade for Christ] the worlds largest faith-based nonprofit with more than 13,000 employees, 200,000 volunteers and annual revenue surpassing $670 million. Align marketing strategies between IT, fundraising/sales, operations and HR during the integration of existing digital infrastructure and new systems to move Cru toward a social business strategy that improves customer experience and increases revenue. Advise chief executives on ways to optimize enterprise digital systems within a new, customer-focused sales process to capture, qualify and convert leads to generate valuable relationships for stakeholders and maximize return on investment. Educate multi-channel marketing/sales team on principles of inbound marketing, content strategy and customer life-cycle journey. Develop product marketing strategy of Crus enterprise-wide volunteer CRM, MissionHub, intended for more than 200,000 users . Develop MissionHubs strategic positioning, branding and messaging based on market assessment, competitive analysis and thorough understanding of market segment opportunities leading to a 300 percent increase in unique visitors. Serve as user advocate for more than 250,000 users on the MissionHub product development team and ensure market-driven feedback fuels innovation and improves user experience. Collaborate with IT, customer service and technical support to develop a complete understanding of each customer work flow, identify customer pain points and improve overall customer experience.

marketing & public relations assistant

boys & girls clubs of america

2010-2012

Developed a new marketing strategy for three Clubs in Central Indiana including messaging, brand guidelines, digital media, email marketing, a website redesign and media relations outreach increasing media coverage by more than 50 percent.

communications management assistant

hirons & company communications

Assisted with client relations and new business outreach at Indianas largest full-service integrated communications agency. Researched business leads, qualified new business leads, wrote proposals and created presentations for potential clients.

press & marketing intern

harvey nichols europe

2010

Publicized nine luxury department store locations in the United Kingdom by writing press releases, sending press samples and organizing events earning more than 155 pieces of media coverage including BBC, Guardian, Vogue, Elle and Harpers Bazaar. Wrote, designed and launched restaurant email marketing distributed to 100,000 customers throughout Europe.

communications director

u.s. census bureau, monroe county

2009-2010

Researched and planned the 2010 Census campaign increasing public awareness and knowledge by 40 percent. Implemented digital strategy including website, social media and email marketing creating more than 839,000 impressions.
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specialties
2011

amybishop
education
indiana university
b.a. journalism [public relations track] 3.97 GPA, Graduated with Distinction Minors in Marketing, Political Science & Economics. International marketing experience through the Journalism Honors Summer in London program.

110 west main st. #421, carmel, in 46032

amybishop822@gmail.com www.amylbishop.com amyl_bishop 812-725-3967

al y i chnacking te e sp
hootsuite

indesign

excel

google analytics

wordpress

industry involvement
public relations society of america
social strategist, national new professionals section executive committee
2013-present

Developed consistent brand standards, analyzed whole product offering of member services and identified key messages to motivate young professionals to join a national professional network for marketing and communications practitioners. Support a digital community of more than 1,000 professionals new to the public relations industry by planning strategies to provide valuable member experiences and implementing social programs to improve member recruitment and retention.

national publications advisor

2012-present

Advise national student publishing team to align content development, editing, visual content, advertising and publication design to meet strict publication deadlines and optimize publication for e-reader editions. Collaborate with the PRSAs Vice President of Education to review content and enforce national publication requirements.

public relations student society of america national committee: publications/blog editor in chief

2011-2012

Managed publication of PRSSAs national, tri-annual publication FORUM distributed to more than 10,000 members. Assigned, edited and published daily posts on the PRSSA Blog increasing visitors and pageviews by more than 250 percent. Created social media strategy to promote blog content increasing social media traffic by more than 230 percent. Implemented SEO strategies, targeted tagging and consistent external links increasing search traffic by 400 percent. Provided secondary social media support by monitoring accounts, posting daily, corresponding with members, hosting Twitter chats and encouraging conversation among more than 15,000 followers and fans. Awarded with the Elaine Averick Outstanding National Committee Member Award for excellence above and beyond my respective duties and responsibilities.

regional conference coordinator

2010-2011

Planned PRSSAs 2011 Outstanding Regional Conference, Get Social: A Blueprint for Social Media Strategy, a nationally sponsored conference about digital strategy in integrated marketing communications. Collaborated with nationally-known social media speakers Jason Falls, Jay Baer, Kyle Lacy, Paula Berg and many others to develop conference programs focused on vital elements of social business and digital marketing strategy. Maintained a budget of more than $10,000, organizing corporate sponsorships and event registration to generate a profit while offering a low-cost, high-quality conference ultimately selling-out the conference with more than 250 attendees. Promoted the conference to more than 60 PRSSA Chapters with an eight-month, multi-channel marketing strategy including social media, email marketing, media relations and direct outreach resulting in coverage by the Associated Press and more than 15 national and regional media outlets.
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