Professional Documents
Culture Documents
Format For Instruction Plan [for Courses with Lectures and Tutorials
Course No MGT630
Text Book:
1 Krishnamarcharyulu and Lalitha, Innovation Management, Himalaya Publishing House, New Delhi- 2007
2 Trott, P. Innovation Management and New Product Development, Pearson Education, 2011 3 Dawson, P. and Andriopoulos, C., Managing Change, Creativity and Innovation, Sage Publications, 2009 4 Clegg, B. Creativity and Innovation for Managers, BH Publications, 1999 5 Henry, J. and Mayle, D., Managing Innovation and Change, Sage Publications, 2002
Other Reading Sr No Jouranls atricles as compulsary readings (specific articles, Complete reference) 6 Chua, R.Y.J. Eccles, R.G., Managing Creativity at Shanghai Tang, Harvard Business School Publications, November4, 2010, Pg No1-16 7 Amabile, T.M. and Khaire, M., Creativity and the Role of the Leader, Harvard Business Review, 2008, Pg No1-11 8 Thomke, S., Feinberg, B., Design Thinking and Innovation at Apple, Harvard Business School Publications, March 2010, Pg No1-13 9 Thomke, S., Luthra, B.D., Innovation at Mahindra & Mahindra, Harvard Business School Publications, May 5, 2009, Pg No1-19 10 Zhang, H., Shu. C., Jiang, X., Malter, A. J., Managing Knowledge for Innovation: The role of Cooperation, Competition, and Alliance Nationality, Journal of International Marketing, Pg No 74-94 11 Video: Peugeot (Video is available in Resource File) 12 Video: TED Sixth sense Technology (Video is available in Resource File) 13 Video: Pepsi (Video is available in Resource File) 14 Video: Art Video (Video is available in Resource File) 1 Approved for Autumn Session 2011-12
15 Video: Honda (Video is available in Resource File) 16 Video: Porshe (Video is available in Resource File) 17 Video: Shadow Performance (Video is available in Resource File) Relevant Websites Sr. No. (Web adress) (only if relevant to the courses) 18 http://www.creativityatwork.com/articlesContent/whatis.htm 19 http://www.innovationmanagement.se/ 20 http://web.ebscohost.com/ehost/pdfviewer/pdfviewer? sid=db5650a3-d8e1-477c-91d80722e38a3ac2%40sessionmgr111&vid=1&hid=110 21 http://www.fastcompany.com/magazine/89/creativity.html 22 http://www.jpb.com/creative/creative.php 23 http://product-innovation.blogspot.com/ 24 http://www.managinginnovation.com/interactive_excercises/e15.pdf 25 Creativity, http://www.creativethinkingwith.com/CombineIdeas.html 26 http://www.jvdcreativity.com/documents/gutters.pdf Salient Features Creativity and Innovation Innovation management related articles and information Open innovation
6Myths about creativity Ten steps for boosting your creativity Product innovation Exercise 1 Exercise 2 Exercise 3
Part 1
Week 1 Lecture 1 Innovation-Introduction, characteristics, Components, Types, Models of Innovation process Innovation-Introduction, characteristics, Components, Types, Models of Innovation process ->Reference :1,1
Lecture 2
Weblink
Week 1
Lecture 3
Innovation Management-Evolution, Principles, Systems approach Innovation Environment-Originators of Innovation Key Drivers of Innovation, Factors influencing innovation, Outcomes, Nurturing innovation in ebusiness Types of innovation, Opportunity identification tools and Opportunities analytical tools Types of innovation, Opportunity identification tools and Opportunities analytical tools Organizing for Innovation- Organizational theories and structures, traits of innovative organizations Current trends, factors influencing organizational design and size decisions
->Reference :1,1 ->Reference :2,1 ->Reference :24 ->Reference :1,2 CASE: Book1, Chapter 2, Pg no 50-52, Environment for Innovation ->Reference :1,3 ->Reference :1,3 CASE: Book1, Chapter 3, Pg no 72-75, Tool Kit Marketing
Week 2
Lecture 4 Lecture 5
Lecture 8
->Reference :1,4 Video followed by ->Reference :11,Video discussion ->Reference :1,4 CASE: Book2, Chapter 3, Pg no 99-102, GoreTex and W.L. Gore & Associates: An innovative company and a contemporary culture
Lecture 9
Week 4
Lecture 10
Innovation as strategy component, Developing innovation strategies, Market standing and Environment based strategies
Part 2
Week 4 Lecture 11 Innovation as strategy component, Developing innovation strategies, Market standing and Environment based strategies Need & Characteristics for creative organization ->Reference :1,5 CASE: Book1, Chapter 5, Pg no 118-120, TATA Metaliks Article and weblink
Lecture 12
Week 5
Lecture 13
7S framework, creativity crushers, fostering ->Reference :1,7 CASE: Book1, Chapter innovation climate and culture, The creativity Hit List ->Reference :13,Video 7, Pg no 168-172, Institutionalized Learning to Compete 7S framework, creativity crushers, fostering ->Reference :1,7 innovation climate and culture, The creativity Hit List ->Reference :25 Innovations and Entrepreneurship: Characteristics, Guidelines for success ->Reference :1,8 Weblink
Lecture 14 Lecture 15
Week 6
->Reference :1,9 ->Reference :1,10 Article ->Reference :10,Article ->Reference :1,10 CASE: Book1, Chapter 10, Pg no 244-246, Escotel's Quality Journey
Week 7
Lecture 19 Lecture 20
->Reference :1,11 Video followed by ->Reference :14,Video discussion CASE: Book1, Chapter 17, Pg no 425-426, Product Innovations in India
Lecture 21
MID-TERM Part 3
Week 8 Lecture 22 Lecture 23 Group Creativity Group Creativity Techniques ->Reference :1,13 ->Reference :26 Weblink ->Reference :1,18 Video followed by ->Reference :21 discussion ->Reference :15,Video ->Reference :16,Video ->Reference :1,18 CASE: Book1, Chapter 18, Pg no 454-456, Excellence sans Struggle
Lecture 24
Week 9
Creativity Training, Testing and Development methods, designing training programs Creativity Training, Testing and Development methods, designing training programs Thinking Process
->Reference :1,15 Video followed by ->Reference :17,Video discussion ->Reference :27 ->Reference :1,16 CASE: Book1, Chapter 16, Pg no 395-397, Creativity for Agencies
Week 10
Lecture 28
Directed Creativity
Part 4
Week 10 4 Lecture 29 Product innovation-types of new products, Target markets for Disruptive Innovation ->Reference :1,20 ->Reference :8,Article Article Approved for Autumn Session 2011-12
Week 10
Lecture 30
Technology strategies for innovation, new product development Packaging and positioning innovations, beyond product innovation, New product failures
Week 11
Lecture 31
CASE: Book2, Chapter 12, Pg no 412-419, Launching innocent into the growing fruit smoothie market
Lecture 32
Innovation Diffusion- Concept of diffusion and adaptation, diffusion types, Innovation diffusion theory, Innovation adoption by organizations, Innovation adoption across countries, Marketing strategy and the diffusion process Legal aspects of innovation- IPR, Indian Patents Act, trademark, Copyrights, Trade secrets
->Reference :1,21
->Reference :1,22
CASE: Book2, Chapter 5, Pg no 172-176, pricing, Patents and profits in the Pharmaceutical Industry
Lecture 35 Lecture 36
->Reference :1,23
Spill Over
Week 13 Lecture 37 Lecture 38 Lecture 39 Process Innovation: Types and Methods Business Process Reengineering, TQM, Benchmarking Towards Innovative Society: Favorable and Unfavorable factors ->Reference :1,23 ->Reference :1,19
Homework 1
Assignment: Students need to get clippings of the movies, videos Group or films and have to make a new movie depicting any social issue. This should be of minimum 10 minutes and should be creatively made.
Homework 2
To check Quiz: There will be 10 objective type questions out of the syllabus Individual descriptive as well covered till date as analytical knowledge To check descriptive as well as analytical knowledge Assignment: Students need to make one scrap book in which they Individual will paste 10 news related to creativity and innovation and analyse that news. That Scrap book should also be creatively made. And there should be one Advertisement also which should be creatively linked to any other product. (For Eg: Linkage of Soap Advertisement with Kids going to school)
6/6
Homework 3
Creativity: 10 marks
8 / 10
* In ENG courses wherever the total exceeds 100, consider x best out of y components of CA, as explained in teacher's guide available on the UMS
Plan for Tutorial: (Please do not use these time slots for syllabus coverage)
Tutorial No. Lecture Topic Type of pedagogical tool(s) planned (case analysis,problem solving test,role play,business game etc)
Tutorial 1 Tutorial 2
Introduction of the subject: General Discussion Innovations done in the world (to be taken from Internet)
Tutorial 3
Exercise: Creativity thinking exercise available at Exercise http://www.creativethinkingwith.com/Creative-ThinkingExercises.html Videos on Creative ideas: Advertisements like Coke, Pepsi, Peugeot etc Videos
Tutorial 4
Tutorial 5
Students will make presentations of the videos which Presentation of Home Work they made in group of 3 or 4 depicting their creativity. It is Evaluative presentation Students will make presentations of the videos which Presentation of Home Work they made in group of 3 or 4 depicting their creativity. It is Evaluative presentation Debate: Are creative employees always Useful? Discussion
Tutorial 6
Tutorial 7
After Mid-Term
Tutorial 8 Discussion on creativity: Few advertisements can be taken and creativity behind that need to be discussed. http://devilsworkshop.org/hidden-meaning-behindsome-famous-logos/ Case Study: Book 2, Chapter 1, Pg 31-36, Case: Pixar Animation Studios General Discussion
Tutorial 9
Case analysis
Tutorial 10
Game: Students will play a game in which one student Business game will asked to draw something on the board and others will guess. Everybody will try to make new things having creative ideas. Case Study: Book 2, Chapter 14, Pg 473-480, Case: Case analysis,Role play Developing new services att the worlds most successful internet based company, e-bay. Based on same case study students will do role play. Creativity Game:Students need to make something Business game creative from any 4 items which they need to bring. It can be paper, pencils, colors, waste material, pins etc. At the end, a team of students will judge who was more creative in the exercise
Tutorial 11
Tutorial 12