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Lovely Professional University,Punjab

Format For Instruction Plan [for Courses with Lectures and Tutorials

Course No MGT630

Cours Title CREATIVITY AND INNOVATION MANAGEMENT

Course Planner 11622 :: Gurpreet Kaur

Lectures Tutorial Practical Credits 3 1 0 4

Text Book:

1 Krishnamarcharyulu and Lalitha, Innovation Management, Himalaya Publishing House, New Delhi- 2007

Other Specific Book:

2 Trott, P. Innovation Management and New Product Development, Pearson Education, 2011 3 Dawson, P. and Andriopoulos, C., Managing Change, Creativity and Innovation, Sage Publications, 2009 4 Clegg, B. Creativity and Innovation for Managers, BH Publications, 1999 5 Henry, J. and Mayle, D., Managing Innovation and Change, Sage Publications, 2002

Other Reading Sr No Jouranls atricles as compulsary readings (specific articles, Complete reference) 6 Chua, R.Y.J. Eccles, R.G., Managing Creativity at Shanghai Tang, Harvard Business School Publications, November4, 2010, Pg No1-16 7 Amabile, T.M. and Khaire, M., Creativity and the Role of the Leader, Harvard Business Review, 2008, Pg No1-11 8 Thomke, S., Feinberg, B., Design Thinking and Innovation at Apple, Harvard Business School Publications, March 2010, Pg No1-13 9 Thomke, S., Luthra, B.D., Innovation at Mahindra & Mahindra, Harvard Business School Publications, May 5, 2009, Pg No1-19 10 Zhang, H., Shu. C., Jiang, X., Malter, A. J., Managing Knowledge for Innovation: The role of Cooperation, Competition, and Alliance Nationality, Journal of International Marketing, Pg No 74-94 11 Video: Peugeot (Video is available in Resource File) 12 Video: TED Sixth sense Technology (Video is available in Resource File) 13 Video: Pepsi (Video is available in Resource File) 14 Video: Art Video (Video is available in Resource File) 1 Approved for Autumn Session 2011-12

15 Video: Honda (Video is available in Resource File) 16 Video: Porshe (Video is available in Resource File) 17 Video: Shadow Performance (Video is available in Resource File) Relevant Websites Sr. No. (Web adress) (only if relevant to the courses) 18 http://www.creativityatwork.com/articlesContent/whatis.htm 19 http://www.innovationmanagement.se/ 20 http://web.ebscohost.com/ehost/pdfviewer/pdfviewer? sid=db5650a3-d8e1-477c-91d80722e38a3ac2%40sessionmgr111&vid=1&hid=110 21 http://www.fastcompany.com/magazine/89/creativity.html 22 http://www.jpb.com/creative/creative.php 23 http://product-innovation.blogspot.com/ 24 http://www.managinginnovation.com/interactive_excercises/e15.pdf 25 Creativity, http://www.creativethinkingwith.com/CombineIdeas.html 26 http://www.jvdcreativity.com/documents/gutters.pdf Salient Features Creativity and Innovation Innovation management related articles and information Open innovation

6Myths about creativity Ten steps for boosting your creativity Product innovation Exercise 1 Exercise 2 Exercise 3

27 http://www.managingExercise 4 innovation.com/interactive_excercises/creativity_questionnaire /e_creativityquestionnaire.php

Detailed Plan For Lectures


Week Number Lecture Number Lecture Topic Chapters/Sections of Pedagogical tool Textbook/other Demonstration/case reference study/images/anmatio n ctc. planned

Part 1
Week 1 Lecture 1 Innovation-Introduction, characteristics, Components, Types, Models of Innovation process Innovation-Introduction, characteristics, Components, Types, Models of Innovation process ->Reference :1,1

Lecture 2

->Reference :1,1 ->Reference :18 ->Reference :19

Weblink

Approved for Autumn Session 2011-12

Week 1

Lecture 3

Innovation Management-Evolution, Principles, Systems approach Innovation Environment-Originators of Innovation Key Drivers of Innovation, Factors influencing innovation, Outcomes, Nurturing innovation in ebusiness Types of innovation, Opportunity identification tools and Opportunities analytical tools Types of innovation, Opportunity identification tools and Opportunities analytical tools Organizing for Innovation- Organizational theories and structures, traits of innovative organizations Current trends, factors influencing organizational design and size decisions

->Reference :1,1 ->Reference :2,1 ->Reference :24 ->Reference :1,2 CASE: Book1, Chapter 2, Pg no 50-52, Environment for Innovation ->Reference :1,3 ->Reference :1,3 CASE: Book1, Chapter 3, Pg no 72-75, Tool Kit Marketing

Week 2

Lecture 4 Lecture 5

Lecture 6 Week 3 Lecture 7

Lecture 8

->Reference :1,4 Video followed by ->Reference :11,Video discussion ->Reference :1,4 CASE: Book2, Chapter 3, Pg no 99-102, GoreTex and W.L. Gore & Associates: An innovative company and a contemporary culture

Lecture 9

Week 4

Lecture 10

Innovation as strategy component, Developing innovation strategies, Market standing and Environment based strategies

->Reference :1,5 Video followed by ->Reference :12,Video discussion

Part 2
Week 4 Lecture 11 Innovation as strategy component, Developing innovation strategies, Market standing and Environment based strategies Need & Characteristics for creative organization ->Reference :1,5 CASE: Book1, Chapter 5, Pg no 118-120, TATA Metaliks Article and weblink

Lecture 12

->Reference :1,7 ->Reference :20 ->Reference :7,Article

Week 5

Lecture 13

7S framework, creativity crushers, fostering ->Reference :1,7 CASE: Book1, Chapter innovation climate and culture, The creativity Hit List ->Reference :13,Video 7, Pg no 168-172, Institutionalized Learning to Compete 7S framework, creativity crushers, fostering ->Reference :1,7 innovation climate and culture, The creativity Hit List ->Reference :25 Innovations and Entrepreneurship: Characteristics, Guidelines for success ->Reference :1,8 Weblink

Lecture 14 Lecture 15

Approved for Autumn Session 2011-12

Week 6

Lecture 16 Lecture 17 Lecture 18

Technology development approaches Innovation Project Management Innovation Project Management

->Reference :1,9 ->Reference :1,10 Article ->Reference :10,Article ->Reference :1,10 CASE: Book1, Chapter 10, Pg no 244-246, Escotel's Quality Journey

Week 7

Lecture 19 Lecture 20

Managing Creative Employees

->Reference :1,11 Video followed by ->Reference :14,Video discussion CASE: Book1, Chapter 17, Pg no 425-426, Product Innovations in India

Creative Individual, Individual Creativity Techniques ->Reference :1,12 ->Reference :6,Article

Lecture 21

Revision and Doubt Clearing Session

MID-TERM Part 3
Week 8 Lecture 22 Lecture 23 Group Creativity Group Creativity Techniques ->Reference :1,13 ->Reference :26 Weblink ->Reference :1,18 Video followed by ->Reference :21 discussion ->Reference :15,Video ->Reference :16,Video ->Reference :1,18 CASE: Book1, Chapter 18, Pg no 454-456, Excellence sans Struggle

Lecture 24

Group Creativity Techniques

Week 9

Lecture 25 Lecture 26 Lecture 27

Creativity Training, Testing and Development methods, designing training programs Creativity Training, Testing and Development methods, designing training programs Thinking Process

->Reference :1,14 ->Reference :1,14 ->Reference :22 Weblink

->Reference :1,15 Video followed by ->Reference :17,Video discussion ->Reference :27 ->Reference :1,16 CASE: Book1, Chapter 16, Pg no 395-397, Creativity for Agencies

Week 10

Lecture 28

Directed Creativity

Part 4
Week 10 4 Lecture 29 Product innovation-types of new products, Target markets for Disruptive Innovation ->Reference :1,20 ->Reference :8,Article Article Approved for Autumn Session 2011-12

Week 10

Lecture 30

Technology strategies for innovation, new product development Packaging and positioning innovations, beyond product innovation, New product failures

->Reference :1,20 ->Reference :23 ->Reference :9,Article ->Reference :1,20

Article and Weblink

Week 11

Lecture 31

CASE: Book2, Chapter 12, Pg no 412-419, Launching innocent into the growing fruit smoothie market

Lecture 32

Innovation Diffusion- Concept of diffusion and adaptation, diffusion types, Innovation diffusion theory, Innovation adoption by organizations, Innovation adoption across countries, Marketing strategy and the diffusion process Legal aspects of innovation- IPR, Indian Patents Act, trademark, Copyrights, Trade secrets

->Reference :1,21

Lecture 33 Week 12 Lecture 34

->Reference :1,22

CASE: Book2, Chapter 5, Pg no 172-176, pricing, Patents and profits in the Pharmaceutical Industry

Lecture 35 Lecture 36

Innovation for Social Development Revision and Doubt Clearing Session

->Reference :1,23

Spill Over
Week 13 Lecture 37 Lecture 38 Lecture 39 Process Innovation: Types and Methods Business Process Reengineering, TQM, Benchmarking Towards Innovative Society: Favorable and Unfavorable factors ->Reference :1,23 ->Reference :1,19

Details of homework and case studies


Homework No. Objective Topic of the Homework Nature of homework (group/individuals/field work Evaluation Mode Allottment / submission Week 2/5

Homework 1

To check descriptive as well as analytical knowledge

Assignment: Students need to get clippings of the movies, videos Group or films and have to make a new movie depicting any social issue. This should be of minimum 10 minutes and should be creatively made.

Creativity:05 marks, Presentation:05 marks

Approved for Autumn Session 2011-12

Homework 2

To check Quiz: There will be 10 objective type questions out of the syllabus Individual descriptive as well covered till date as analytical knowledge To check descriptive as well as analytical knowledge Assignment: Students need to make one scrap book in which they Individual will paste 10 news related to creativity and innovation and analyse that news. That Scrap book should also be creatively made. And there should be one Advertisement also which should be creatively linked to any other product. (For Eg: Linkage of Soap Advertisement with Kids going to school)

10 questions of 1 mark each

6/6

Homework 3

Creativity: 10 marks

8 / 10

Scheme for CA:out of 100*


Component Homework Frequency 2 Total :Out Of 3 Each Marks Total Marks 10 10 20 20

* In ENG courses wherever the total exceeds 100, consider x best out of y components of CA, as explained in teacher's guide available on the UMS

Plan for Tutorial: (Please do not use these time slots for syllabus coverage)
Tutorial No. Lecture Topic Type of pedagogical tool(s) planned (case analysis,problem solving test,role play,business game etc)

Tutorial 1 Tutorial 2

Introduction of the subject: General Discussion Innovations done in the world (to be taken from Internet)

Introduction General Discussion

Tutorial 3

Exercise: Creativity thinking exercise available at Exercise http://www.creativethinkingwith.com/Creative-ThinkingExercises.html Videos on Creative ideas: Advertisements like Coke, Pepsi, Peugeot etc Videos

Tutorial 4

Approved for Autumn Session 2011-12

Tutorial 5

Students will make presentations of the videos which Presentation of Home Work they made in group of 3 or 4 depicting their creativity. It is Evaluative presentation Students will make presentations of the videos which Presentation of Home Work they made in group of 3 or 4 depicting their creativity. It is Evaluative presentation Debate: Are creative employees always Useful? Discussion

Tutorial 6

Tutorial 7

After Mid-Term
Tutorial 8 Discussion on creativity: Few advertisements can be taken and creativity behind that need to be discussed. http://devilsworkshop.org/hidden-meaning-behindsome-famous-logos/ Case Study: Book 2, Chapter 1, Pg 31-36, Case: Pixar Animation Studios General Discussion

Tutorial 9

Case analysis

Tutorial 10

Game: Students will play a game in which one student Business game will asked to draw something on the board and others will guess. Everybody will try to make new things having creative ideas. Case Study: Book 2, Chapter 14, Pg 473-480, Case: Case analysis,Role play Developing new services att the worlds most successful internet based company, e-bay. Based on same case study students will do role play. Creativity Game:Students need to make something Business game creative from any 4 items which they need to bring. It can be paper, pencils, colors, waste material, pins etc. At the end, a team of students will judge who was more creative in the exercise

Tutorial 11

Tutorial 12

Approved for Autumn Session 2011-12

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