Ratto Marketing & Advertising

Presented by: Cathy Ratto, RMA

(707) 480-3539 cathy.ratto@yahoo.com

~Success in Business Through Integrated Media~

 Vision

To be the marketing & advertising agency best known for delivering measured results for Sonoma County businesses. Our core values are the basis for how we operate. Creative Resourceful Inventive Innovative Passion Courage

Values

History

15 years in electronic media & placement Over 50 years of combined electronic media & broadcasting Award winning radio & television production Executive Producer & Co-owner of (2) syndicated radio shows, Swingin with Sinatra locally on KJZY & The Drive with Steve Jaxon on KSRO Co-Owner of Vicario Productions, an audio, programming and events production company

About Us

Cathy Ratto, Ratto Marketing & Advertising/Vicario Productions: Certified Radio Marketing Consultant, 15 years in electronic media and Executive Producer of Swingin with Sinatra & The Drive with Steve Jaxon Steve Jaxon, Vicario Productions: 38 years in TV & radio broadcasting, Host of The Drive with Steve Jaxon on KSRO & Producer of Swingin with Sinatra, syndicated radio programming throughout the U.S.A. and Canada Don Pasewark, Pasewark Creative: Art Director, web & product design, creative management

Partial Client List

BCC Builders

University of San Francisco

Cream s Auto Dismantling & Towing Frizelle-Enos Feed Store Sweet Leaf Hydroponics

Marke'ng & Adver'sing Process Consumer Insight

Analysis

Marke'ng Planning

Communica'ons Planning

Media Planning

Media Nego'a'on and Buying

Ratto Marketing & Advertising

Marke'ng & Adver'sing Process

Consumer Insight The dierence between informa'on and insight is the dierence between knowledge and understanding. We explore the consumers behavior paHerns to iden'fy opportuni'es to interact with them through the appropriate media channels. Communica'on Planning Communica'on planning is the art and skill of taking a holis'c view of a clients goals and objec'ves and then developing a strategy to change consumers behavior. This is done through Integrated Marke'ng solu'ons. Solu'ons are developed through research and implemented strategically. Media Nego'a'on & Buying - We have superior knowledge and experience in the local market (over 20 years). That knowledge and our rela'onships with media vendors is how we add value. We buy volume each year and that volume combined with our reputa'on and rela'onships allows us to nego'ate the best results.

Media Planning Media Planning is the skill of recommending which media channels should be used and in which combina'on to deliver an adver'sing message that engages the consumer. We use a variety of research and planning tools to deliver the most eec've solu'ons. Analysis This is the comparison of the actual adver'sing campaign to the original expecta'ons of the scheduled purchased. Proper stewardship of your adver'sing investment requires that we review and act upon reports of actual audiences (ra'ngs), reports of execu'on (re-caps) and billing accuracy (invoices) for all media.

RMA SPECIALIZATIONS

O, , SE , ign Des enance t Main cking Tra

Radio

Local & Nat l Markets, Specialty Programming