Major Assignment of Management: How are Companies /Organisations Developing Corporate Social Responsibility as a Sustainable Competitive Advantage select

a company and describe its CSR(corporate social responsibilty) ABBOTT BETTER ENVIRONMENT FOR HEALTHY LIVING > Pls remembers the allocation of company or organization you select > should be selected on individual basis, you have to mention the > contact details of the person from whom you got the info . DR. YASIR SAEED PRODUCT MANAGER ABBOTT LABORATORIES, KARACHI, PAKSTAN yasir.saeed@abbott.com

> 1> 2. Vision , Mission , Objective 3. Company Data: attached excel file Owners/Chairman , Managing Director, Director PUBLIC COMPANY

> Marketing ( Names , Address, emails, Mobile contact, Website ) GET ABBOTT PRODUCT LITERATURES ADDRESS AND CONTACTS FROM WEBSITE Nature of the Business? With Brief History of the company?

> 5. Target Market focussed by the company? HEALTH CARE SECTOR > 6. Service/Products

PHARMACEUTICAL MEDICINES 7. Total employees? 4200 > 8. Total Rupee Turnover? EXCEL SHEET ATTACHED > 9. Growth rate? Growth re of the industry they are affiliated > with? EXCEL SHEET ATTACHED > 10. Major Marketing Mix Deployed that integrates CSR? PATIENT DIAGNOSTIC CAMPS CLINICAL CAMPS PATIENT AND DOCTOR EDUCATIONAL PROGRAMS FREE SAMPLES DISTRIBUTION OF THE PRODUCT > 11. Major Promotional Mix that involve CSR? LITERATURES BROCHURES AND PAMPHLETS FOCUS GROUP PRESENTATIONS PRODUCT SAMPLES WALL MOUNTS > 12. Integrated Marketing Communication strategies that involve CSR? REFERE BOOKLET > 13. Is CSR a parent company pressure or local affiliate truly > believes in ? PARENT COMPANY PRESSURE > 14. Issues faced by them at Govt and People Level ILLITERACY FAKE AND COUNTERFEIT PRODUCTS LESS HEALTH CARE AWARENESS IN PAKISTANI POPULATION STRICT GOVT. POLICIES FOR PURCHASE OF MEDICINE LESS HEALTH CARE GOVT. BUDGET MALPRACTICE BY DOCTORS

> 15. Is corporate Social Responsibility an important factors in their > growth YES, PLEASE REFER BOOKLET > 16. Actvites designed to use CSR to help/develop/facilitate or take > care of its employees PLEASE REFER BOOKLET > 17. Budgetary allocation ABOUT 2 CRORE PER YEAR, 3% OF REVENUE > 18. Process of indentifying which activity would be affiliate with? PLEASE REFER BOOKLET > 19. The team and Person responsible for CSR initiative? GPO, PRODUCTION AND MARKETING PERSONALS PLEASE REFER BOOKLET > 20. CSR history and initiatives taken in the > last 5 years? Include pictures , brochures, posters, videos REFER BOOKLET AND PRESENTATION > 21. How do they make sure that they leverage / display /talk about > their CSR initiatives? > 22. Your Recommendations to Improve the impact of CSR Campaigns > specially by developing integrated marketing management system > involving both internal and external customers? > 23. CSR Plans expansion plans?