Corporatization

• York Lanes
o York Lanes is an on campus mall that houses stores of big corporate
companies (Telus, IBM, Apple, HP, etc), a convenience store, a pharmacy,
doctor’s clinic, a bank, traveling services, the York University Bookstore and
a wide variety of restaurants. These resources are available to students on
campus for their convenience but it also serves a more corporate purpose.
York Lanes favours some students (the elite – those who can afford it) and
disfavours others (those who cannot afford these services). York Lanes is an
example of a corporate environment that violates the concept of social equity
on campus.
o If the only places available to shop are big corporate stores on campus then
where else does one go; what other options does one have? Prices are also so
high that only the ones who can afford it can buy. Who are excluded and who
are included? The unfortunate ones from low income families are unable to
afford the prices. Thus only the elite have these resources available to them.
o “…the more campuses act and look like malls, the more students behave like
consumers.” (Klein, Naomi. 2000. No Logo: Taking Action at the Brand
Bullies.)
o York University Bookstore can be under threat of a potential corporate take
over. “In the U.S. Barnes & Nobles is rapidly replacing campus owned
bookstores, and Chapters has similar plans in Canada.” (Klein, Naomi. 2000.
No Logo: Taking Action at the Brand Bullies.) If York Lanes is a corporate
mall then what holds the York U Bookstore back from becoming a corporate
identity or be taken over by a corporate identity such as Chapters?

• Student Centre
o This space is named “The Student Centre” but looks more like “The Corporate
Centre” – committed to corporatization. With 4 or 5 major fast-food chains
located there it has turned into a fast-food court. Is this a place for students or
for corporate businesses? It was probably meant to be a space for students but
has turned into a centre committed to corporatization. If one looks long and
hard they might realize that there is a 2nd level that houses offices for student
clubs that are mostly ethnic clubs that favour specific ethnicities and
disfavours others – is that social equity? does our university’s social
environment promote social equity?
o A student centre that provides no healthy choices. With a fast food giant
breathing its corporate fumes on the campus, what choice do students have? If
the only available food on campus is junk food where do you look to for
healthy choices?
o Who can afford the food and who can’t? Again the elitist rule applies. Only
the privileged can afford it but then what happens to the underprivileged?
Where can they go to buy food?
 o It is interesting to note that there is no McDonald’s or Burger King on campus
even though they are one of the biggest fast food restaurants in North
America. What might be the reason for that?
o Loading/ Unloading Dock – environmental sustainability?

• On Campus food services

o Catering giant – A U.S. based corporation Sodexho-Marriot Services provides
food in our campus cafeteria. Again another corporation selling food in our
campus with ____ prices that are only favouring the elite and discriminating
the underprivileged. Is this social equity on our campus? Can we call our
campus one that promotes social equity?

• Water Fountain vs. Aquafina vending machines

o Rusty water fountains, leaking, overflowing… Why doesn’t the campus fix
this? Is this situation intentional? Why do they have rusty water fountains
positioned right beside vending machines? Is there a ________ (deeper)
reason behind this? Maybe so…who would be willing to drink from a water
fountain that is rusted, leaking and overflows? Rather just spend a few bucks
and buy a clean bottle of water from the Aquafina vending machines.

• PEPSI Cola vending machines

o Talking about vending machines, if one hasn’t realized by now these vending
machines are spread about in every nook and cranny of the campus. One
doesn’t realize it until you think about it. Open your eyes around the campus -
there are obvious signs of corporate take over everywhere. We just don’t see it
or we simply ignore it. Why don’t students take a stand? Don’t we have a
voice? This university is a place for students then why are we afraid to speak
out.
o The appearance of Pepsi vending machines everywhere on campus can
suggest that PEPSI is the “official soft drink of York U”
o University campus is becoming a Pepsi - Coke battleground. No coke is ever
sold on campus and there is no sight of it anywhere. Has the campus become a
corporate battleground?
o “In Toronto, [Pepsi Cola Company] gets to fill the 560 public schools with its
vending machines, to block the sales of Coke and other competitors…”
(Klein, Naomi. 2000. No Logo: Taking Action at the Brand Bullies.)
o What is in those multimillion dollar contracts?

• Choice: eating healthy/ green consumerism or junk/fast-food?

o Considering the amount of fast food restaurants there are, there aren’t any
healthy options available on campus, and if there are they will indeed be very
expensive. So how can one practice green consumerism?
o Maybe….Maloca Community Garden

• Vari Hall
 o Is vari hall a corporate space or a space built for students

- In this day and century our post secondary institutions are increasingly getting
involved with the private sector. Why is there so much involvement of the private
sector in our academic institutions? More universities are turning towards the
private sector to fund their institution due to lack of government funding (Clarke
& Dopp. 2001. Challenging McWorld).
- A university is meant to provide post secondary education and its goal is to
promote a healthy learning environment with good academic interests rather than
a corporate or business / profitable interest.
- Is York University an academic institution or a money-making monopoly? “The
agreements [with corporations] infuse money into student unions and the
university itself, again underlying just how cash-strapped universities are.”
(Clarke & Dopp. 2001. Challenging McWorld ).
- There are corporate values seen everywhere on campus in the advertisements on
the walls, bill boards, and washrooms, the large food corporations providing food
on campus, corporate battles on campus, the schulich building – school of
business, …etc. Is this university a learning space or a corporate space?
- Vari Hall for example has had a moment in history where students once
misunderstood this space as a place for students and protested there but soon
realized that this act was not allowed there. Police were called in to arrest
students… Vari Hall, which was created as a space for students isn’t actually for
students but for corporations to advertise their products.
- Why is our university going on an upward slope of corporate rule? Are we going
to allow a corporate takeover of our university? York U campus has been re-
imaged as a place that promotes corporatization and commercialism.

- academic interests or corporate/business/profitable interest

- University – an academic institution or money making monopoly?
- University – a learning space or a corporate space?
- Corporate rule on university space
- Do students have a choice? A voice?
- University needs corporations
- “The agreements [with corporations] infuse money into student unions and the
university itself, again underlying just how cash-strapped universities are.”
(Clarke & Dopp. 2001. Challenging McWorld )
- More universities are turning towards the private sector to fund their institution
due to lack of government funding (Clarke & Dopp. 2001. Challenging McWorld)
- “…Opening doors to corporate sponsorships and to direct forms of brand
promotion in cash-strapped cafeterias” (Klein, Naomi. 2000. No Logo: Taking
Action at the Brand Bullies.)
- Campus environment taken over by corporate values
- Re-imaging the campus as one that promotes corporatization and commercialism
Destroying Wilderness
• Construction of buildings (Archives on Ontario & York Research Tower)
o In the process of urbanization we are destroying nature and the wilderness to
make room for construction of buildings on campus such as the recent
Archives of Ontario building and York Research Tower. York U is proud to
have these buildings on our Keele Campus but do we realize that we are
constantly reducing the amount of natural space available to us on campus. …
Our campus clearly does not practice environmental sustainability.
o Where does the garbage from the construction go? Where is that place?
o Irony in the name ‘Frontiers of change’. We are constructing these buildings
in hopes of creating a place where some groundbreaking discoveries can
emerge that will hopefully bring about a new change in our understanding of
life but in the process of doing so we are bringing about a massive change in
the environment’s sustainability as well.

• Maloca Community Garden

o An example of civic engagement: community activism – think globally, act
locally.
o Space for cooperative growing of nutritious, organic food. An option for those
underprivileged who cannot afford the prices of the food available on campus
or for those who would like to have a healthier option than all those junk
foods all over the campus. The only thing is that you would need to know how
to cook the vegetables grown. If you don’t know how to cook then you either
learn to cook or live with what is available on campus; just have to buy the
processed foods or the wide variety of junk food available on campus.
o http://www.yorku.ca/maloca/gallery.html

• Parking lots
o Are they being used or not?
o Large population of students commute by bus
o Parking lots built everywhere – some are half empty
o Tore apart the wilderness to build parking lots but half of them aren’t being
used. How can we say our campus practices environmental sustainability
when we are destroying the wilderness to build parking lots that don’t get
used half the time? We are limiting the amount of nature on our campus. It
should be of concern to us that we are destroying so much of the wilderness
and nature for our own purposes – urbanization- that we don’t realize that
eventually we won’t have any natural conserved areas left. How can we call
our William Small Centre and the Archives of Ontario ‘green’ buildings when
they were built by the very act of destroying wilderness?
• Cigarette butts everywhere…why do people not take the time and effort to just walk a
few feet to throw it in its appropriate place. Clearly students do not value nature as
they throw it any place they want, most likely in bushes, near trees, or on grass.

• Green roofs – CSE Building

o An act of civic engagement – community activism: thinking globally, acting
locally in our own campus.
o A natural drainage system: water from rains is absorbed by the grass and
plants on the roof so the building doesn’t need a drainage system.

• Stong Pond – Storm water management?!

• Transportation buses - TTC