ELISE HARPER ELISE HARPER

fortheloveofadvertising.wordpress.com experience summary

2011 marketing & public relations graduate

Current Position: Public Relations & Communications Officer Previous Position: Marketing Assistant Communications Volunteer at Red Heart Ride 6 month Advertising Internship at Fresh Advertising Communications Winner of Australian Marketing Institute Undergraduate Marketing Plan Competition Scholarship Recipient for Edgeware Creative Entrepreneurship - Build Your Business Program Semi-Finalist in Queensland Business Icon Competition Involvement in QUT Business Advantage Program

personal summary
I am an ambitious, pro-active and diligent 2011 Australian Business Graduate, inherently curious about the workings of life and business, and passionate about marketing, corporate branding and communication. I am driven by innovation, progression and the urge to understand. I am excited by the prospect of beginning a challenging and dynamic career in Marketing and Advertising.

education
Bachelor of Business (Marketing and Public Relations) Queensland University of Technology (QUT) Business School, 2007-2011 UK GPA 2:1 equivalent Senior Certificate St Peters Lutheran College, 2002-2006

professional development & experience

{2011} FULL-TIME POSITION public relations & communications officer Royal on the Park Hotel (Mar 11-Current) 4.5 Star Independently Owned Luxury Hotel PROMOTION| management of all hotel media relations | graphic design and copywriting for print and online advertising | management of online media inc. company website, social media, third-party website listings & online advertising | involvement with strategic brand planning | Chosen to represent Hotel on Nothing Beats Queensland Tourism Queensland Media Roadshow | {2011} MARKETING SIMULATION Markstrat Strategic Marketing Simulation (Feb11-June11) Designed for MBA students & professionals to test marketing theories and make strategic decisions in a risk free environment. Competed against 4 teams over a 9 year period, implementing decisions covering market segmentation, product strategies , marketing mix, R&D, finance, HR, production, distribution & market research. Achieved Industry Leader position. {2011} FULL-TIME POSITION marketing assistant Royal on the Park Hotel (Oct10Mar11) | implementation of social media marketing strategy |basic graphic design |copywriting for press releases, website content, internal communications & advertising | Collaborative development of promotional campaigns to drive revenue according to budget forecasts |

{2010} COMMUNICATIONS VOLUNTEER Red Heart Ride (May10Jul10) Fundraising event to raise funds for Rotary World Health | copywriting for online sources and Press Releases | liaison with media contacts | general assistance in project management |

{2011} BUSINESS PROGRAM QUT Business Advantage Program (Mar11) Big Bang Executive Thinking 2 Day program {2008-2010} FULL-TIME POSITION executive assistant Intellitrain Pty Ltd (Dec08Oct10) Registered Training Organisation, specialising in the financial services industry | Development of weekly online newsletter for >10,000 company stakeholders, collation of weekly content, management of database | development of professional copy inc. client proposals, website content, product overviews and promotional material |

{2009} BUSINESS PROGRAM QUT Business Advantage Program (Mar09) Entrepreneurship 2 Day program {2008} ADVERTISING INTERNSHIP Fresh Advertising Communications (Jul08-Dec08) Worked with a number of diverse clients as part of the selected creative team to develop innovative advertising communications strategies to inspire, excite and engage Generation Y consumers.

{2008} ENTREPRENEURSHIP PROGRAM scholarship recipient Edgeware Creative Entrepreneurship - Build Your Business Program (Aug08-Nov08) Received a scholarship to attend a 4 day program, the key outcome of which was a focused, practical and flexible 'One Page Business Plan' to guide business growth within a SME or start-up business.

{2008} BUSINESS COMPETITION semi-finalist Queensland Business Icon Competition (Jun08) State-wide intensive business competition, judged on four group and individual tasks. This competition tested and tried my collaborative team work skills, creative problem-solving abilities, persuasive pitching skills and the ability work efficiently under pressure. Challenging, inspiring, amazing. {2008} BUSINESS PROGRAM QUT Business Advantage Program (Jan08) Public Speaking 2 Day program {2007} BUSINESS PROGRAM QUT Business Advantage Program (Jun07) Self Assessment and Personal Development Planning 2 Day program

{2008} MARKETING COMPETITION 2008 winner Australian Marketing Institute (AMI) Marketing Plan Competition Represented QUT as South East Queensland Winner of AMI Undergraduate Marketing Plan Competition in September 2008.

software skills
MS OFFICE MS Word Advanced MS Outlook - Advanced MS Excel- Intermediate MS PowerPoint Intermediate ADOBE C4/C5 Adobe InDesign - Intermediate Adobe Photoshop - Intermediate

references
PROFESSIONAL Byron Gray Marketing Manager, Intellitrain Pty Ltd M: +61 425 658 979 PROFESSIONAL Karen Naylor Director Sales & Marketing, Royal on the Park Hotel M: +61 405 685 583 PERSONAL Lesley-Anne Houghton Director, Conexus Consulting M: +61 409 683 975

contact
Country of current residence: Australia M: +61 403 984 780 E: elise.p.harper@gmail.com B: 3November, 1989 L: linkedin.com/in/eliseharper