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Profile of the Company

Improwiz, as our name aptly signifies, aspires to provide effective, holistic and comprehensive solutions to the challenges of pharma and healthcare marketing. With a team of Medical Affairs Kn
led experts, Creative designers, Market Researchers, Media Planners and Strategic Consultants, Pa Improwiz represents an intellectual motley group of young professionals working towards effusing r r fresh and effective solutions for Pharma and Healthcare Brand Management. tn e ge ow

Improwiz imbibes the aptitude of not just doing different things but doing things differently. We are expanding our service offerings from marketing to external customers to include promotion and branding directed at internal stakeholders.

Design Studio

Contact us:
US Office: 8520 Indian Paintbrush Way Lorton VA 22079 Phone: +1(703) 493-0495 Email : Info@improwiz.in At Improwiz, our mission is to enhance capabilities of healthcare companies to solve marketing and sales challenges through integrated marketing campaigns. We like to think of ourselves as your outsourced, creative, in-house, marketing partner. We complement the skills of your internal team and manage your marketing aspirations. Our clients appreciate us as a team of specialists available to help them with everything from marketing strategies to public relations. As your marketing team, we present ourselves to help you increase your brand awareness, increase your return on resources employed, thereby gain market share and ultimately succeed. Gujarat Office:

Mission and Vision Statement

Pharma 360, A 19, Paradise Bungalows, Makrand Desai Road, Tandalja, Baroda 390010 Phone: + 91 99798 50396 Email: drjaved@improwiz.in

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Key Services

d Medical Science Liaisons (MSLs) Me

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no Improwiz is a first of its kind provider of MSLs in India. With our services, we facilitate our clients address the key need of effective w le

dg Disbursement of Medical Knowledge to promote evidence based medicine. This service line utilizes Science as a tool to enhance e

Patient Benefits. Our key work areas include: Medical Writing Creative Design of Medical Inputs Promotional materials review Medical meeting support
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Brand Strategy Consulting

Improwiz endorses the philosophy If you fail to plan, you plan to fail. A comprehensive marketing strategy and plan is imperative towards a successful and sustainable brand management. We bring an experienced and dedicate group of Marketing, Medical and Strategy professionals to enable our clients to formulate and implement Brand Management Strategies like Benchmarking, capacity modeling, retention & alignment strategy development. Our work areas include: 1. Marketing Objectives Contact us: We enable our clients to define and achieve theirOffice: US Office: Gujarat marketing goals and objectives. 2. Marketing Strategy 8520 Indian Paintbrush Way Pharma 360, A 19, Paradise Bungalows, Makrand Desai Road, Tandalja, Baroda 390010 We facilitate design and implement marketing strategies to achieve the desired goals. Lorton VA 22079 Phone: +1(703) 493-0495 Phone: + 91 99798 50396 3. Tactics Email : Info@improwiz.in Email: drjaved@improwiz.in strategies can help you define the individual marketing Our hands-on no-holds-barred approach to implementation of brand elements that will make up your plan. From here, you can implement the programs internally or we can assist with the execution. 4. Target Audience Our team of Medical Professionals can facilitate greater understanding of Target Audience by our continuous market interactions. Our clients have come to appreciate us as one of the best and most insightful marketing institutions. www.improwiz.in 5. Competitive Benchmarking Improwiz denounces sugar-coating of the competitiveness of your competitors. We work diligently towards a SWOT appraisal of our clients competitors to facilitate our client design and compete effectively in the ever dynamic marketplace.
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Brand Development r

tne Par dia In a Branded Generics marketplace like the Indian Pharma Market, the creation and presentation of the brand identity is the only Me Kn vital element towards business success. Its what differentiates the leader from being a me-too brand and establishes a ow le foundation of trust. Creation of a strong brand identity precedes all marketing programs and is the pillar ofdstrength of that brand, ge Pa rtn supporting and building your brand awareness. er

1. Brand Personality 2. Logo and Tagline 3. Visual Perceptual Strategies

We facilitate our clients evaluate the market need gaps and develop a sustainable brand identity for their brands. We facilitate design and presentation of Logo and Tagline for our clients. Visual perception of your brand can be a key differentiation in the market place. Visual Perceptual techniques use scientific approach towards the selection of the visual appeal of your brand logo and taglines. The key components are colour, orientation, fonts, texture and aesthetic feel. 4. Brand Voice
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Contact us: This brand voice needs to be aligned to the Voice of the Customer (VoC) which includes the insights of the target doctors and US Office: Gujarat Office: patients. 8520 Indian Paintbrush Way Pharma 360, A 19, Paradise Bungalows, 5. Positioning Lorton VA 22079 Makrand Desai Road, Tandalja, Baroda 390010 Our insightful team of market-oriented professionals facilitate our clients define the key market need gaps. 493-0495 Phone: +1(703) This intellectual Phone: + 91 99798 50396 exercise enables us to enhance better positioning of brands. Email : Info@improwiz.in Email: drjaved@improwiz.in 6. Marketing Calendar
We have facilitated our clients design their annual marketing calendar for a seamless and concerted year-round marketing campaign. A well-developed marketing plan spells out every detail of your marketing efforts and guides the overall execution of the plan. It leads to a strong ROI and helps you stay away from the common tendency to market products from a narrow and internally focused point of view.

In a cluttered marketplace, design of the marketing message needs to be complimented by the use of effective brand voice.

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Some of the elements we will help you define during Brand Development include:
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tne Par dia Tradeshows and eventsMe represent a vital cog in medico-marketing in healthcare through their point of contact emphasis. With the Kn right marketing in place, you can generate viable leads and close real sales. ow led Tradeshow booth design, booth traffic, and collateral are a few of the components that are important forgtradeshow but the real eP ar success comes from targeting the right prospects and clearly articulating the product and services value. This will allow you to tn er

Tradeshows and Event Marketing r

experience planning and managing tradeshows and has seen good success in this area. We also have vast experience planning company events from corporate meetings to seminars and webinars. We managed events with hundreds of attendees from sourcing speakers to handling all of the logistics. We can ensure that you event goes off without a hitch.

Our Tradeshow and Event Services include:

Booth Design Marketing Collateral Tradeshow Strategy Tradeshow Management Event Planning Event Management
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Contact us:
Gujarat Office:
Pharma 360, A 19, Paradise Bungalows, Makrand Desai Road, Tandalja, Baroda 390010 Phone: + 91 99798 50396 Email: drjaved@improwiz.in

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turn your booth into a place for further enhancement of clients education and direct client interfaces. Improwiz has deep

US Office: 8520 Indian Paintbrush Way Lorton VA 22079 Phone: +1(703) 493-0495 Email : Info@improwiz.in

www.improwiz.in

Medical Content &r CME:

tne Par dia A physician's continuing professional development is critical to keeping up with advances in medicine and with changes in the Me Kn delivery of care. The range of meetings involving healthcare professionals is extensive from international symposia to advisory ow led boards and the level of support required is highly variable ge Pa rtn er

to provide services for patients, the public and the profession, Improwiz offers physician resources that include a wide range of continuing medical education (CME) activities that foster physician lifelong learning. When it comes to continuing medical education (CME) activities, Improwiz has the right physician resources to help todays busy physicians meet their professional needs. We offer high-quality creative events, experienced in all areas of development and delivery and able to adapt to your requirements. So whether you need program consultancy, slide support, logistics, creative design, webcasting, post-meeting reports or a full meetings management service, Improwiz is able to deliver.
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Customer Relationship Contact us: Management (CRM) Modules:

US Office: Gujarat manage customer relationships to increase both sales and customer Organizations are increasingly using CRM tools toOffice: 8520 Indian Paintbrush Way Pharma 360, A 19,(CRM) program is essential to the success of your business. Not all Paradise Bungalows, satisfaction. Developing a customer relationship management Lorton VA 22079 Makrand Desai Road, Tandalja, Baroda 390010 customers have the same needs. It makes sense to build up a profile of your customers and group them according to their different Phone: +1(703) 493-0495 Phone: + 91 99798 50396 requirements. Email : Info@improwiz.in Email: drjaved@improwiz.in

The benefits of this are:

Effective marketing communications, through a more personal approach and the development of new and improved products or services Enhanced customer satisfaction and retention

www.improwiz.in Increased value from your existing customers - and reduced cost to serve
We specialize in creating tailor made packages of groups of Customers and even individual customers.

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To help physicians maintain, develop and increase the knowledge, skills and professional performance and relationships they use

tne Par dia For Patients Disease Diagnostic Camps Me

Diagnostics, Camps & Clinics: r

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Knowledge of patient demographics and disease epidemiology is a primary criteria to conduct successful diagnostic camps. Improwiz, specializes in conducting free Diagnostic Camps on a very regular basis across India. We bring Patients, Doctors, Diagnostics & Healthcare providers on a single platform, thereby enhancing direct communication and first hand brand interaction between the patients and the healthcare service providers advantage within your stakeholders. We plan-build-execute your important Patient-Doctor related Diagnostic Camps as turnkey solution, giving you differentiated

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Patient Management:

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Chronic diseases represent a significant healthcare problem in India. Sustainable patient servicing is important for a healthcare service providers success in this segment. Our patient management program encourages patient participation with special

Contact information to promote awareness. We facilitate you to reach out to incentives that catch attention while providing importantus: Gujarat Office: patients with our unique one-on-one approach. We allow you to make a personal connectionUS Office: directly to patients, very and "talk" 8520 Indian Paintbrush Way Pharma 360, A 19, Paradise Bungalows, similar to a visit made by a live representative. A team of dediciated and emphathizing professionals leads our patient management Lorton VA 22079 Makrand Desai Road, Tandalja, Baroda 390010 vertical. We value ourselves as one of the first of its + 91service50396 kind 99798 providers with indepth knowhow across the value chain. Phone: +1(703) 493-0495 Phone: Email : Info@improwiz.in Our program keeps patients aware, informed Email: drjaved@improwiz.in and proactive in their healthcare decision making process.
Potential topics include
Communication stressing the importance of compliance Answering FAQs and creating disease awareness Important product information Special messages and alerts regarding seasonal issues such as allergy, flu, colds, etc. The possibilities are endless.

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Give us a call and we can discuss your unique situation and how Improwiz can help you maximize your patient management needs.

Our Management rteam

Dr. M. Javed Sipai
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n Dr. Javed, is the medical and digital media practice head for Improwiz. A doctor with a management oqualification, Dr. Javed, has w dg worked in various capacities in the Pharma and Healthcare industry. Dr. Javed, has had exposure to the inner circles of healthcare e le

strategy and marketing enabling him to to make Marketing and Operations as his forte.

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Dr. R. S. Sipai

A trained Veterinarian professional with over 30 years of experience in clinical and managerial domains in Dairy Operations, backed by a proven track record in strategic and operations excellence. Dr. Sipai has unsurpassed reputation in the dairy industry for clinical acumen and project management capabilities. His distinguished career of outstanding performance, rapid promotions, and bottom line results spans across organizations like Gujarat Dairy Development Corporation (GDDC), Baroda Dairy and Gujarat Co-operative Milk Marketing Federation (GCMMF).

Juned Shaikh
Design Studio A trained engineer with over 15 years of experience in IT systems architecture and evaluation of business cases, Juned leads the

strategic team of Improwiz. Based in Improwiz US office in Washington, Juned is responsible for defining the strategic direction for Improwiz. He also heads Improwizs International Business Development (BD) team to identify and nurture latest trends in our areas of work. Juned has been at the forefront of Information Technology (IT) revolution in India through his stints with reputed Contact us: international organizations like International Finance Corporation (IFC) and General Dynamics. US Office: Gujarat Office: 8520 Indian Paintbrush Way Pharma 360, A 19, Paradise Bungalows, Lorton VA 22079 Makrand Desai Road, Tandalja, Baroda 390010 Dr. Sameer Lambay Phone: +1(703) 493-0495 Phone: + 91 99798 50396 Dr. Sameer "Sam" heads the clinical practice arm of Improwiz. A practicing ENT surgeon, Sam is the typical new age young doctor. Email : Info@improwiz.in Email: drjaved@improwiz.in Sam coordinates the CME activities for Improwiz and forms the strategic backbone of our firm. Affable and a strict disciplinarian, Sam aspires to transform the clinical practice in India through the right mix of technology, knowledge and community participation.

Zahid Sipai
Zahid has extensive experience in Sales and Marketing in the financial sector with exposure ranging from Aviva Life Insurance to the reputed MNC bank, ABN-AMRO. He is responsible for guiding Improwiz in the Financial Evaluation of projects and various Fund www.improwiz.in raising activities.

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Our External Consultants r

Kedar Mehendale
Limited.
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no Kedar is a digital solutions consultant currently working with the premier content management firmwViacom 18 Media Private led ge Pa r tn

Alibha is the System Architecture expert and is currently working with a leading consulting firm in India.

Taskeen Nadkar

Taskeen, a research scholar with IIT Mumbai, guides Improwiz in utilizing the best in class emerging communication technologies. TN is the key differentiator enabling Improwiz to be at the forefront of the technological revolution in the healthcare space.

Arvinder Pal Singh

Mr. A. P. Singh is an AGM (Marketing) with General Mechanical Works. An engineer with a PGDBM from the prestigious management institute SCMHRD, Mr. Singh is responsible for facilitating GMW become of the most successful companies in the Design Studio Power Generation and the Energy sector.

Farida Harianawala

Farida Harianawala, FaH, based out of New Gujarat is our communications specialist. She is an experienced journalist with a York , Office: US Office: Masters degree in Public Relations and Corporate Communication from New York University. 8520 has worked on the worldwide She Indian Paintbrush Way Pharma 360, A 19, Paradise Bungalows, Lorton VA 22079 Makrand Desai Road, Tandalja, Baroda 390010 colleague communication campaign as a consultant for Pfizer. She is adept at developing a wide range of content and has a keen Phone: + 91 99798 50396 understanding and interest in social media and strategic communication issues and trends. Phone: +1(703) 493-0495 Email : Info@improwiz.in Email: drjaved@improwiz.in

Contact us:

Suhail Motlekar
Suhail, a management graduate with a background in Pharmacy, has honed his marketing and strategy skills in the Pharma and Healthcare industry over 15 years. Adept at launching new product brands and managing blockbuster brands, Suhail has worked with leading Pharma companies like Lupin, Ranbaxy, Glenmark, Panacea Biotec and Alkem Labs.

www.improwiz.in

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Alibha Behera

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Design Studio

Contact us:
Gujarat Office:
Pharma 360, A 19, Paradise Bungalows, Makrand Desai Road, Tandalja, Baroda 390010 Phone: + 91 99798 50396 Email: drjaved@improwiz.in

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US Office: 8520 Indian Paintbrush Way Lorton VA 22079 Phone: +1(703) 493-0495 Email : Info@improwiz.in

www.improwiz.in