31 Aug - 01 Sept 2011, Munich

Major Events Construction & Operation Innovation & Technology

2011 PROGRAMME
Presenting partner Premium partners

Greeting

Its well worthwhile!

Franz Beckenbauer 73,067! There have never been as many spectators in womens football than there were at the opening game of the 2011 FIFA Womens World Cup. What an atmosphere in Berlins Olympic stadium! This once again shows how one can benefit as a nation after a unique sporting event such as the 2006 FIFA Football World Cup from the euphoria among the general public, from the organisational structures that were set up, and from the modern sports venues. These experiences should above all motivate those in the midst of preparing for such a major sporting event. Whether it be Brazil for the 2014 FIFA Football World Cup and the 2016 Olympics, France for the UEFA EURO 2016, or Russia as the host of the 2018 World Cup, they must all create a reliable infrastructure for their events, which also satisfies the requirements of subsequent everyday league usage. Given that some of the stadiums do not have a home team and therefore are not used regularly, it is all the more crucial to ascertain before the event how the stadiums and arenas can be used sustainably after such competitions are over. The example of the 2011 Womens World Cup should also encourage those, who are still reluctant to submit a bid for such a major sporting event. Those who think of tomorrow today already will find themselves still reaping the fruits of their labour years later. It therefore gives me great pleasure to support the 5th SPONSORs Sports Venue Summit where participants can learn first-hand of the requirements being made of future event hosts from associations such as FIFA, the international amateur basketball federation (FIBA), the international swimming federation (FINA) and the German Olympic sports confederation (DOSB). At the same time, the conference is also an important platform for exchanging on aspects such as business models for sports venues, ticketing, catering and energy management. I am delighted that the Sports Venue Summit brings greater transparency to the industry.

www.sports-venue-summit.com

www.sports-venue-summit.com

Greeting

Common ground and unique features

Joachim E. Thomas, President, Association of German Stadium Operators (VdS) & Managing Director, Olympiastadion Berlin GmbH Those who have already concerned themselves with the maintenance of high-performance sports pitches while taking the technical capabilities, the environmental conditions that prevail at the location in question and the different structural conditions in stadiums into consideration know that it is a science in itself, and that top results can sometimes be achieved in various different ways. One thing is expected of turf above all else: it must be beautifully green. And the more special and individual the conditions are at a specific stadium, the more important it is to acquire and use specialist expertise. The knowledge transfer necessary for this successfully takes place in a unique and cooperative manner within the VdS, the association which brings together the operators of German stadiums with a minimum spectator capacity of 20,000 that have been approved for international sporting events such as national football matches, concerts and other major events. The multitude of day-to-day issues they have in common from facility management and the consequences of the discontinuation of radio frequencies through to the compliance of sponsorship activities are regularly discussed in detail. Future-oriented aspects such as ecological development, the conservation of resources, efficiency and sustainability also feature on the agenda. The SPONSORS Sports Venue Summit has developed into an industry meet of international significance, and is therefore the ideal platform for our members to explore the various issues in detail with the industry specialists in attendance, to expand their personal networks, or simply to identify the service provider that best meets their needs. As President of the VdS, I am therefore particularly pleased that we will hold one of our meetings at the Allianz Arena in Munich during this years SPONSORS Sports Venue Summit for the very first time. I wish all conference participants a pleasant and inspiring exchange.

Major tasks ahead, little time

Dr. Jrgen Friedrich, Managing Director, Germany Trade and Invest From small desert state to World Cup host, somewhat bland capital city to an intriguing metropolis, modest infrastructures to a modern role model for other nations. And all this is to be achieved in the space of just eleven years. Qatar is essentially planning to reinvent itself as a modern state literally overnight. These are grand plans that require a great deal of commitment and promise exceptional opportunities. A total of around 4 billion US dollars is to be invested in the construction of stadiums if the FIFA Football World Cup takes place in the summer as usual. Should the event be postponed until the winter, the stadiums will cost considerably less, as the elaborate cooling systems will virtually be eliminated. The investments in sports arenas are proverbially peanuts when compared with the planned infrastructure measures however. A total of 15 billion US dollars is to be spent on the road projects, which have already been announced; approximately 9 billion US dollars on the new airport, with 28 billion US dollars being invested in the freight and passenger networks that are to be built alone. There is also the metro system planned for Doha and the huge investments in the real estate sector. The countrys ports are also not to be forgotten: Ras Laffan Port, which is already the largest export port for liquid gas, is to be expanded even further. A new deep-water port is also being planned: Qatar wants to become one of the most important regional logistics hubs. Particularly the preparations for the World Cup are likely to prove a feat. Even in an absolute monarchy, such large investments must be discussed within the influential families. In addition, as many young Qataris as possible are to be involved in the preparations for the World Cup and thus assured a stable job. The consequence is likely to be that the negotiation phase will tend to be protracted and the building phase all the more hectic. This could hold one advantage for the companies involved: the previously budgeted investments could well increase.
Photo: Entwurf: AS&P - Albert Speer & Partner GmbH, Visualisierung: hhvision, Kln

www.sports-venue-summit.com

www.sports-venue-summit.com

Speakers
Albaredes, Gilles

Crystal CG Great Britain

Dzuirzynska-Leipert, Lidia

Heidemann, Thomas

Kirchner, Michael

CMS Russia

DFB

Rettig, Andreas

Uhlig, Torsten

CMS Cameron McKenna Poland

Eilers, Peter Hilke, Joachim Kowalewski, Martin

FC Augsburg

Signal Iduna Gruppe

Althoff, Stephan

Deutsche Telekom

Imtech

Hamburger SV

Bayer Leverkusen Marketing

Ritter, Nicolai

van Hulst, Michael

CMS Hasche Sigle

Eneco Netherlands

Atamanenko, Olexandr

Emberger, Martin

Kishi, Hiro

Langlet, Jrome

Roth, Ulrich

Wassermann, Frank

Alpine

Deutsche Telekom

Donbass Arena

Lagardre Unlimited Live Entertainment France

Lemke, Stephan

Roth & Lorenz

Arena One

Ankri, Agnes

Fyvie, Gordon

Stade Vlodrom Marseille France

Lagardre Unlimited Stadium Solutions France

Geerken, Axel

Heselschwerdt, Michael

Saha, Ray

UEFA

Stadthalle & Stadion Braunschweig

AEG Europe Great Britain

Wehrle, Alexander

VfB Stuttgart

Baumann, Kai

Herra, Marcin

Leonhuser, Jens

Schenk, Sylvia

Wiedner, Thomas

ESPRIT arena

VfL Gummersbach

OK Poland

Agentur Steilpass

Transparency International

Smartmachine sterreich

Bienhaus, Axel

Gerster, Martin

Hill, Jack

Marculescu, Cornel

Schiller, Ingo

Albert Speer & Partner

German Bundestag

Cowboys Stadium USA

Federation Internationale de Natation (FINA) Romania

Meinhold, Dieter

Hertha BSC Berlin

Facilitator
Nickles, Dieter

Sky Deutschland
Schreyer-Bestmann, Sylle

Braun, Martin

Gil, Frdric

Hink, Willi

Imtech

Stadt Bordeaux France

DFB

former Qatar Football League

CMS Hasche Sigle

Other speakers:
Bartels, Robin Hommel, Oliver

Deutsche Bank
Bll, Martin

Germany Trade & Invest

Grass, Andreas Ludwig

Hopp, Daniel

SAP-Arena

Murphy, Martin

Allianz

Aviva Stadium Irland

Stiegenroth, Henning

Deutscher Sparkassenund Giroverband

Keling, Wolfgang

Cramer, Markus

Deutsche Telekom

Atkon
Gagg, Walter

Transsolar
Markerink, Henk

FIFA
Curtius, Friedrich Haderer, Karoline Jung, Andreas

DFB

Entega

FC Bayern Mnchen

Nienhoff, Hubert

Strich, Denni

gmp Architekten von Gerkan, Marg und Partner

DFB

Gillin, Greg

IAVM
Quick, Hubert

Wembley Stadium Great Britain

Thomas, Joachim E. Graf, Bernhard

Ingenieure Quick
Welling, Michael

Daniel, Xavier

Hauser, Michael

Kind, Martin

EURO 2016 France

mhm consult

Hannover 96

Prckl, Thomas

Vorstand Eintracht Frankfurt

Vereinigung Deutscher Stadionbetreiber & Olympiastadion Berlin

EON Vertrieb
Hillebrand, Andreas

Rot-Weiss Essen

GVE Essen

www.sports-venue-summit.com

www.sports-venue-summit.com

Conference news
More than 60 national and international speakers to give exclusive insights
From Dallas to Dublin to Germany: top speakers for this years SPONSORS Sports Venue Summit range from representatives of national and international companies to top decision-makers for sports venues, associations, clubs and leagues, some of whom will travel half way around the globe to attend the event. Among the speakers at this years event count Jack Hill (former General Manager, Cowboys Stadium), Cornel Marculescu (Executive Director, FINA international swimming federation), Martin Murphy (Stadium Director, Aviva Stadium), Ingo Schiller (Managing Director, Hertha BSC Berlin), and Xavier Daniel (Director of UEFA EURO 2016 stadium projects).

Conference news
Stadium operator meeting to be held at Sports Venue Summit 2011 for first time
Major meet in Munich: the 34 members of the Association of German Stadium Operators (Vereinigung deutscher Stadionbetreiber, VdS) are to travel to the Allianz Arena to use the occasion of the 5th SPONSORS Sports Venue Summit for an association meeting. Not only will they be able to take advantage of the unique conference atmosphere for an internal exchange; they will also have the opportunity to inform themselves of the latest developments and trends in event concepts, new technologies and marketing in the special interest forums. The Sports Venue Summit offers us the perfect conditions for holding important

Jack Hill, General Manager Cowboys Stadium

Cornel Marculescu, Executive Director FINA

Martin Murphy, Stadium Director Aviva Stadium

Ingo Schiller, Managing Director, Hertha BSC Berlin

Xavier Daniel, Director Stadium Projects UEFA EURO 2016

Photo: getty images Photo: getty images Photo: getty images

Workshop Focus on Qatar: Germany Trade & Invest explains the contract award process
The contracts for the twelve football stadiums for the 2022 FIFA Football World Cup in Qatar are to be awarded at the start of 2015, however the battle for these has in fact already begun. Indeed, the contracts are highly coveted after all, the emirate on the Persian Gulf wishes to invest around 3.7 billion US dollars in new facilities and refurbishment projects. Entry into the Qatar market will not be easy for foreign companies though: experts from Germany Trade & Invest (GTAI) believe the current legal situation will complicate a great many aspects. At the SPONSOR S Sports Venue Summit, the business development corporation will outline how German companies can best position themselves in the battle for the World Cup contracts. As a further highlight, the GTAI will host a two-hour workshop entitled Qatar 2022 on the morning of the first conference day. Given that the number of workshop participants is limited, interested parties should register for this event by sending an email to events@sponsors.de.
Foto: Entwurf: AS&P - Albert Speer & Partner GmbH, Visualisierung: hhvision, Kln

association-internal talks over a two-day period while at the same time meeting with all the major players in the sports venue industry, explains Joachim Thomas, VdS President and Managing Director of the Olympiastadion Berlin GmbH. The VdS was formed one year after the 2006 FIFA Football World Cup to represent the interests of stadium operators vis--vis national and international associations, suppliers, agencies, organisers and other event service providers.

New in 2011: six strategic partners affording unique expertise

Six is the magic number: SPONSORS is proud to be able to count on the support of top national and international partners at the Sports Venue Summit. As at previous conferences, all of the most important institutions in the German football industry are represented by the event partners: the German Football Association (DFB), German Football League (DFL) and German record champions, FC Bayern Munich. The number of celebrity supporters has grown at the fifth conference. New additions this year are the German Olympic Sports Confederation (DOSB), the European Stadium and Safety Management Association (ESSMA), and the Association of German Stadium Operators (VdS). Together they will allow all conference participants to take advantage of their unique expertise.

Nine special interest forums on everything from catering to sustainability of stadiums

The most important topics in the sports venue industry will once again be covered in special interest forums at this years Sports Venue Summit, enabling participants in-depth insights. The forums will focus on aspects ranging from Catering and hospitality to Sports venue business and content models, Sustainability and International sports venue construction to Technology and innovations. Fascinating discussion rounds and expert presentations will be offered as part of each of the nine forums.

Premium partners and exhibitors: conference sold out at all partnership levels for the first time
With Allianz at the fore as Presenting Partner and a further four Premium Partners, the 5th Sports Venue Summit is sold out at the two highest partnership levels for the first time. After Allianz, Arena One, Imtech and Lagardre Unlimited Stadium Solutions extended their long-standing partnerships, SPONSORS was delighted to sign internationally-renowned law firm CMS Hasche Sigle as a fourth Premium Partner for the first time. Its a similar story for the exhibition area: all partner stands were also already allocated before publication of the programme.

Individual stadium tours on offer on both conference days

SPONSORS and Arena One have a unique proposal: create your very own stadium tour and gain a whole new insight into one of Europes most modern arenas. Five(!) Personal Guides will be available at all times throughout both conference days. Plan a personalised tour and receive exclusive glimpses behind the scenes in the following areas: VIP boxes Press club zone Technical department Players dressing rooms Catering and much more on request Register now to book your very own complimentary tour.

REGISTRATION REQUIRED!
Email events@spon to register. sors.de

www.sports-venue-summit.com

www.sports-venue-summit.com

Photo: picture alliance

Programme overview | 31 August, 2011

10:00 Workshop

Programme overview | 1 September, 2011

10:00 1:1 Talk
e

Focus on Qatar
In cooperation with:

REGISTRATION REQUIRED!
rs.d Email events@sponso to register. e

10.00 Workshop

European Sports Venues

In cooperation with:

REGISTRATION REQUIRED!
rs.d Email events@sponso to register.

From the windy Niedersachsenstadion to the modern AWD Arena: A journey through time to the professionalisation of club football with Martin Kind
Martin Kind, President, Hannover 96

10:30 Speech

EURO 2016: Overview and status quo of the French stadium projects
ENGLISH

Xavier Daniel, Director Stadium Projects, EURO 2016

12:30 Lunch & Networking Break 14:00 Official conference start

Facilitation
Dieter Nickles, Television Presenter

11:15 Forum

11:15 Forum

11:15 Forum

International sports venue construction

Presented by:

Sports venue business & content models

Presented by:

Technology & innovations

14.05 Keynote

Welcome by the host

1 2

Marco Klewenhagen, Executive Editor-in-Chef, SPONSORS Philipp Klotz, Head of Events & Business Development, SPONSORS
1 2

12:30 Lunch & Networking Break 14:00 Keynote & discussion

14:15 Discussion

2012 Champions League final: The economic impact of the final for the club and city
1 2 3

Andreas Jung, Executive Board, FC Bayern Munich Michael Kirchner, Head of Organisation & Event Management, DFB Michael Heselschwerdt, Head of Competitions, UEFA 15:00 Forum

One for the road: Are compliance issues destroying the refinancing of sports venues?
1 2 3 1 2 3 4

15:00 Forum

15:00 Forum

Catering & hospitality

prsentiert von:

Sustainability
Presented by:

Sponsoring & naming rights

Presented by:
5 6

Sylvia Schenk, Executive Board, Transparency International (Keynote) 1 Stephan Althoff, Head of Company Sponsoring, Deutsche Telekom 2 Dr. Friedrich Curtius, Office Manager General Secretariat, DFB 3 Joachim E. Thomas, Managing Director, Olympiastadion Berlin 4 & President, Association of German Stadium Operators (VdS) Dr. Thomas Prckl, Executive Board, Eintracht Frankfurt 5 Gerster, Martin, Sports policy spokesman (SPD) and 6 a member of the finance committee 14:45 Speech

Preparations for UEFA EURO 2012

16:30 Networking Break 17:00 Speech
ENGLISH

Marcin Herra, President, Board PL 2012

The future is now: Business case of the Cowboys Stadium and what Europe can learn
Jack Hill, General Manager, Cowboys Stadium 17:20 Speech
ENGLISH

15:30 Forum

15:30 Forum

15:30 Forum

Ticketing & payment

New build projects

Advertising tools & marketing

Quo Vadis Stadium? Development in stadium construction

Hubert Nienhoff, gmp Architekten von Gerkan, Marg und Partner

17:40 Get together & Networking

17.00 Networking

10

www.sports-venue-summit.com

www.sports-venue-summit.com

11

Special interest forums | 31 August, 2011

Workshop: Focus on Qatar 10:00 12:00
In cooperation with:
www.gtai.com

Special interest forums | 31 August, 2011

Sustainability 15:00 16:30
Presenter
www.imtech.de

Workshop: European Sports Venues 10:00 11:30

In cooperation with:
www.iavm.org

REGISTRATION REQUIRED!
Email events@spon to register. sors.de

REGISTRATION REQUIRED!
Email events@spon to register. sors.de

The climate challenge of the 2022 World Cup in Qatar: Sustainable concepts between air conditioning and artificial clouds
Dr. Wolfgang Keling, authorised representative, Transsolar

15:00 Speech

Photo: getty images

Photo: getty images

Demolition vs. refurbishment: When is energetic refurbishment worthwhile?

Peter Eilers, member of the management team, Imtech Deutschland

15:15 Speech

Conclusion and outlooks of Green Goal: The DFBs plans

Willi Hink, Director, DFB

15:30 Speech

The emirate of Qatar wishes to invest around 3.7 billion US dollars alone in the construction of the twelve stadiums for the 2022 FIFA Football World Cup. Together with several other industry experts, the business development corporation of the German Federal Ministry of Economics and Technology, Germany Trade & Invest (GTAI), will outline how companies can win one of the coveted contracts. Just 50 places are available for this workshop, so please register your interest as soon as possible by emailing events@sponsors.de.

Sharing knowledge an increasingly important concept in the European sports venue industry. Countless associations are supporting and professionalising a global experience exchange. Together with other international organisations, the International Association of Venue Managers (IAVM) outlines why it is worthwhile sharing European sports venues expertise.

Sustainability at major events: Outlooks for the 2014 World Cup

Walter Gagg, Director of Stadiums and Security, FIFA

15:45 Speech

Why sustainability is increasingly important for clubs

Karoline Haderer, Head of Marketing, Entega Peter Eilers, member of the management team, Imtech Deutschland Andreas Rettig, Manager, FC Augsburg & member of the executive board of the league association

16:00 Discussion

Catering & hospitality 15:00 16:30

15:00 Speech

Presenter

www.arena-one.com

Sponsoring & naming rights 15:00 16:30

Taking a new approach: The potential of social media for naming rights

Presenter

www.allianz.com

The catering and hospitality concept of the EURO 2016 stadium in Bordeaux
Frdric Gil, Director of Sport, City of Bordeaux
FRENCH

15:00 Speech

Andreas Ludwig Grass, Head of Brand Experience Management, Allianz SE

15:20 Speech

One size doesnt fit all: Everything you need for successful third-party stadium usage
Frank Wassermann, Managing Director, Arena One

Naming rights and the effects on the club brand

Joachim Hilke, Board member, Hamburger SV

15:15 1:1 Talk

15:40 Speech

From match day to everyday: Boosting revenue with a new business model
Jens Leonhuser, Managing Director, Agentur Steilpass

From mobile marketing to loyalty: How new technology can boost the impact of sponsorship
Thomas Wiedner, authorised representative, Smartmachine

15:35 Speech

16:00 Speech

Third-party marketing: An arena operator share insides into his business case
Daniel Hopp, Managing Director, SAP Arena

Activation through digitalisation: How new media are lending naming rights greater market penetration power
Torsten Uhlig, , Marketing Manager, Signal Iduna Group Andreas Ludwig Grass, Head of Brand Experience Management, Allianz SE Martin Braun, Head of Corporate Communication, Imtech Deutschland

15:55 Discussion

12

www.sports-venue-summit.com

www.sports-venue-summit.com

13

Special interest forums | 1 September, 2011

International sports venue construction 11:15 12:45
11:15 Speech

Special interest forums | 1 September, 2011

Technology & innovations 11:15 12:45
New generation event staging: Digital innovations for Major Events
Gilles Albaredes, Managing Director, Crystal CG
ENGLISH

Presenter

www.cms-hs.com

Hunting white elephants: The stadium strategie for Major Events using the example of Qatar 2022
Axel Bienhaus, Partner, Albert Speer & Partner

11:15 Speech

11:45 Speech

Learning from today for tomorrow

Lidia Dzuirzynska-Leipert, Partner, CMS Cameron McKenna Warsaw Dr. Nicolai Ritter, Lawyer, CMS Hasche Sigle

The Eurovision Song Contest as the benchmark: What other sports venues can learn from it
Kai Baumann, Technical Manager, ESPRIT arena

11:40 Speech

12:15 Discussion

The battle for million-euros contracts during major events: Heres how to succeed
Martin Emberger, Director, Alpine Deutschland Dr. Thomas Heidemann, Partner, CMS Russia Dieter Meinhold, former Director of Sports, Qatar Football League

The start of a revolution: How near field communication is changing stadium payment method
Oliver Hommel, Head of Cardstrategy and cardproducts, Deutscher Sparkassen- und Giroverband

12:00 Speech

From Costcenter into Profitcenter: sustainable development of venues in the Netherlands

Michael van Hulst, Senior Program Manager Stadium and Venues, Eneco
ENGLISH

12:20 Speech

Sports venue business & content models 11:15 12:45

11:15 Speech

Presenter

www.lagardere-unlimited.com

Its a question of content Which events will fill stadia and arenas in the future?
Gordon Fyvie, Managing Director, Lagardere Unlimited Stadium Solutions
ENGLISH
Beijing Olympics 2008, Digital Imaging Specialists Crystal CG International, 2011

11:25 Speech

The business model of a multifunctional venue with a perfect pitch

Greg Gillin, Facilities Director, Wembley Stadium
ENGLISH

11:45 Speech

The concepts and content models of international stadiums

ENGLISH Speech 1: Martin Murphy, Stadium Manager, Aviva Stadium ENGLISH Speech 2: Alexander Atamanenko, General Director, Donbass Arena

12:15 Speech

Sustainability: Which events are really worthwhile and why

Speech 1: Jrome Langlet, President, Lagardere Unlimited Live Entertainment ENGLISH Speech 2: Joachim E. Thomas, President, Association of German Stadium Operators (VdS) & Managing Director, Olympiastadion Berlin GmbH

14

www.sports-venue-summit.com

www.sports-venue-summit.com

15

Special interest forums | 1 September, 2011

Advertising tools & marketing 15:30 17:00
15:30 Speech

Special interest forums | 1 September, 2011

New build projects 15:30 17:00
The stipulations of international associations for Major Events
Cornel Marculescu, Executive Director, Federation Internationale de Natation (FINA)
ENGLISH

Off-pitch matters are decisive: Sponsors and their approaches to advertising tools
Speech 1: Hiro Kishi, Head of Sport Sponsoring, Deutsche Telekom Speech 2: Bernhard Graf, Head of Marketing, EON Vertrieb Deutschland

15:30 Speech

16:00 Speech

Arena check: Which stadium advertising works?

Ulrich Roth, Managing Director, Roth & Lorenz

Developing stadia for world events: Stade Vlodrome reflections and beyond
Agnes Ankri, Project, Stade Vlodrome Marseille
ENGLISH

15:45 Speech

16:20 Speech

Enlightening LED banners: How Bayer Leverkusen is being cast in a whole new light
Martin Kowalewski, Managing Director, Bayer Leverkusen Marketing

Opening new buildings in emerging markets: Turk Telekom Arena Case Study
Ray Saha, Regional Director of Operations, AEG Europe
ENGLISH

16:00 Speech

The German construction boom continues:

16:50 1:1 - Talk

One year of LED banners: What the switch in banner advertising has meant for the DFB and sponsors
Denni Strich, Marketing Director, DFB

16:15 Speech

(1) Eintracht Braunschweig: Stephan Lemke, Managing Director, Stadthalle und Stadion Braunschweig (2) VfL Gummersbach: Axel Geerken, Managing Director, VfL Gummersbach (3) Rot-Weiss Essen: Dr. Michael Welling, Managing Director, Rot-Weiss Essen Andreas Hillebrand, Managing Director, GVE Essen

Ticketing & payment 15:30 17:00

15:30 Speech

Ticket marketing rethink: How Hertha BSC Berlin reached new target groups with Groupon
Ingo Schiller, Managing Director, Hertha BSC Berlin

16:00 Speech

Experiences from 2 years of the VfB fan card: Lessons learned and potential
Alexander Wehrle, Consultant to the Board, VfB Stuttgart

16:30 Speech

Taking the show on the road: What sports organisers can learn from the example of the Take That tour
Sylle Schreyer-Bestmann, Lawyer, CMS Hasche Sigle

Michael Hauser, Managing Director, mhm consult

16

www.sports-venue-summit.com

www.sports-venue-summit.com

17

Photo: picture alliance

16:45 Speech

The end of the CTS monopoly: Other ways for clubs to manage ticketing

Presenting Partner

Premium Partners

The Allianz Group is one of the worlds leading integrated financial service providers. Allianz is the market leading insurance business in Germany and serves more than 76 million customers globally in around 70 countries. The reliability, service and expertise of Allianz are sustained due to the dedication of the companys some 151,000 employees. In the financial year 2010, the Allianz Group achieved an overall turnover of approximately 106.5 billion euros. Allianz is one of the largest asset management companies in the world and manages capital investments for its customers totalling 1,164 billion euros.

Contact: Eike Drte Brgel Brand Communication Manager Allianz SE Kniginstr. 28 80802 Mnchen +49 (0) 89 380 01 95 38 eike.buergel@allianz.com www.allianz.com

Foto: allianz arena

CMS Hasche Sigle employs more than 600 lawyers, who advise companies in a diverse range of sectors both in Germany and overseas. Among the clients of this award-winning sports rights consultant count world-class athletes, professional sports clubs, managers, associations, rights marketers, sponsors, and stadium construction and operating companies.

As the hospitality experts for arenas and sporting events, Arena One is active at a top international level. A highlight of summer 2010 was the FIFA Football World Cup in South Africa during which Arena One was the VIP caterer at three of the stadiums. The company proved its expertise in winter sports among others at the Spengler-Cup in Davos and the FIS Alpine Ski World Cup in Garmisch-Partenkirchen. Arena One is also the exclusive hospitalitypartner of the Allianz Arena and Munichs Olympic Park. There the Hospitality Partner delivers more than just Catering: Location- and Ticket-Marketing as well as Eventand Crowd-Management are the tasks.

Contact: Vera Leskien Business Development CMS Hasche Sigle Schttlestrae 8 70597 Stuttgart + 49 (0) 711 9764 154 vera.leskien@cms-hs.com www.cms-hs.com

Contact: Frank Wassermann CEO Arena One Leopoldstr. 175 80804 Mnchen +49 (0) 89 350 94 80 info@arena-one.com www.arena-one.com

Host Partner
Imtech plans, builds and manages sophisticated, innovative systems in all areas of technical building services, placing great emphasis on providing energy-efficient solutions. Individual services from the different areas are incorporated into integrated systems to operate complexes and buildings in an economically and ecologically sustainable way. Imtechs research and development team creates individual system solutions tailored to customers needs, guaranteeing savings potential additional value for Imtech customers. Lagardre Unlimited Stadium Solutions offers integrated and comprehensive solutions for the development and management of stadiums and arenas around the globe. The company is dedicated to deliver tailor-made solutions to ensure its clients projects are planned and developed so that they operate and deliver the best possible commercial results on a long-term basis. The wealth of experience and expertise, together with the extensive international network, can deliver a full range of exceptional services, covering all aspects of stadium and arena development, together with its affiliates, including Sportfive, WSG and IEC in Sports.

FC Bayern Munich is the biggest, most successful football club in Germany. As the six times winner of the European Cup, and with 22 German championship and 15 DFB Cup wins under its belt since its founding on 27 February, 1900, the club comprising 168,980 members (as at 1 June, 2011) is among the sports clubs with the most members in the world. Whats more, it also has 2,896 fan clubs with a total of 200,882 members (as at 1 June, 2011). FC Bayern Munich plays its home matches in the Allianz Arena, which was opened in 2005 and counts among the most modern stadiums in the world. The Allianz Arena has a total capacity of 69,000 spectators, whereby German Bundesliga matches are sold-out events. Financially, the club, which outsourced its football activities to its own joint stock company in 2002, is also one of the most successful in the world: at the end of the 2009/10 season, the Bavarian club ranked number four in the list of the clubs with the highest revenue, and in April 2011, it also ranked number four in Forbes Magazines list of the most valuable football clubs.

Contact: FC Bayern Mnchen Sbener Strae 51-57 81547 Mnchen +49 (0) 89 699 310 www.fcbayern.de

Foto: allianz arena

Contact: Martin Braun Head of Corporate Communications Imtech Deutschland Hammer Str. 32 22041 Hamburg +49 (0) 40 69 49 20 22 martin.braun@imtech.de www.imtech.de

Contact: Dr. Ines van der Schalk Vice President Development & Services Lagardre Unlimited Stadium Solutions +49 (0) 176 11 990 368 ivanderschalk@lu-stadiumsolutions.com www.lu-stadiumsolutions.com

18

www.sports-venue-summit.com

www.sports-venue-summit.com

19

Strategic Partners
Maisemstraat 2 9880 Lotenhulle / Belgien +32 (0) 478 78 11 93 www.essg.org

Exhibition Partners
Cranachweg 1 93051 Regensburg +49 (0) 941 8700-0 www.dallmeier-electronic.com

Contact: Dr. Michael Vesper General Director Deutscher Olympischer Sport Bund Otto-Fleck-Schneise 12 60528 Frankfurt am Main +49 (0) 69 67 00 0 www.dosb.de

Contact: Wolfgang Niersbach General Secretary Deutscher Fuball-Bund (DFB) Otto-Fleck-Schneise 6 60528 Frankfurt am Main +49 (0) 69 678 80 www.dfb.de

Contact: Christian Seifert Chairman of the Executive Board Deutsche Fuball Liga (DFL) Guiollettstr. 44-46 60325 Frankfurt am Main +49 (0) 69 65 00 50 www.bundesliga.de

Rothgrund 6 91154 Roth +49 (0) 9171 976 30 www.nussli.com

Rothusstrae 5b 6331 Hnenberg / Schweiz +41 (0) 41 781 58 07 www.paolo-lillus.com

Knig-Friedrich-Wilhelm-Str. 4 47119 Duisburg +49 (0) 203 86 05 00 www.lms-service.de

Kemperplatz 1 10785 Berlin +49 (0) 1805 25 25 86 www.sony.de

Schlostr. 23 50321 Brhl +49 (0) 2232 577 20 www.stadionwelt.de Contact: Joachim E. Thomas Chairman Vereinigung deutscher Stadionbetreiber Stadion Frankfurt Management Mrfelder Landstr. 362 60528 Frankfurt am Main +49 (0) 69 238 08 01 21 www.stadionbetreiber.de Contact: Dimitri Huygen General Secretary Essma Avenue Louize 149/24 1050 Brssel +32 (0) 486 7231 89 www.essma.eu Am Hardtwald 7 76275 Ettlingen +49 (0) 7243 76 69 10 www.stemmer.de

Hubstr. 7 91452 Wilhermsdorf +49 (0) 9102 80 90 www.stechert.de

Stresemannstr. 29 22769 Hamburg +49 (0) 40 808 19 75 00 www.ticketmaster.de

20

www.sports-venue-summit.com

www.sports-venue-summit.com

21

Official Partners
Planning & Technology Workshop

Practical information
Villemombler Strae 76 53123 Bonn +49 (0) 228 249 93 217 www.gtai.de

Bochumer Str. 89 40472 Dsseldorf +49 (0) 2132 137 82 90 www.2plus.de

Event venue
The SPONSORS Sports Venue Summit will take place in the Allianz Arena in Munich. The conference area can be accessed via the Welcome Zone West.
Foto: allianz arena

Allianz Arena, Munich

Welcome Zone West Werner-Heisenberg-Allee 25 80939 Munich Germany

Venue & Brand Partner

Furniture

Lohauser Dorfstrae 53 40474 Dsseldorf +49 (0) 211 438 371 00 www.vetoweber.de

Schillerstrae 70 71277 Rutesheim +49 (0) 7152 6100 119 www.orgatech-ag.com

Conference times
WEDNESDAY, 31 AUGUST 2011 Check-In From 9:00 GTAI-Workshop 10:00 - 12:00 Official conference programme 14:00 - 17:40 Get together & Networking From 17:40 THURSDAY, 1 SEPTEMBER 2011 Check-In From 9:00 Official conference programme 10:00 - 16:30

Congress TV

LCD-Screens

Piusstrae 16 81671 Mnchen +49 (0) 89 550 680 www.ziggy.tv

Sonninstrae 3 20097 Hamburg +49 (0) 40 237 60 www.sharp.de

Travel
Mobility Congress Photos

Tickets
Just 150 Tickets available.

85045 Ingolstadt +49 (0) 841 89 0 www.audi.de

Kollaustr. 64 - 66 22529 Hamburg +49 (0) 40 55 49 00 0 www.actionpress.de

Ticket prices Discounted travel for all conference participants All participants in the 5th SPONSORS Sports Venue Summit can take advantage of the special rates offered by our official conference partners, Lufthansa and Deutsche Bahn. Further information can be found online at www.sports-venue-summit.com One-Day-Ticket: 525 Euro (excl. VAT) Two-Day-Ticket: 745 Euro (excl. VAT) Registration: www.sports-venue-summit.com

Media Partners

Conference hotel
Stay the night in the official conference hotel: simply mention the SPONSORS Sports Venue Summit when making your booking to receive a discount on the room rate at the Marriott Hotel. Contact details and rates: Berliner Strae 93, 80805 Munich, Germany Deluxe single: 135 euros (incl. VAT, excl. breakfast) Deluxe double: 135 euros (incl. VAT, excl. breakfast) Reserve a room now by calling +49 (0) 89 36 00 27 72

22

www.sports-venue-summit.com

www.sports-venue-summit.com

23

VENUE PORTS S

MITt SUM- 1 Sep g

31 Au

11 20
register now
www.sports-venue-summit.com
Tel. +49 (0) 40/413 30 08-40 Fax +49 (0) 40/413 30 08-49 E-Mail: events@sponsors.de

RENA, LIANZ A AL

ICH MUN

One-Day-Ticket: 525 Euro (excl. VAT) Two-Day-Ticket: 745 Euro (excl. VAT)

SPONSORS Verlags GmbH Theodorstrae 42-90 22761 Hamburg, Germany