Professional Documents
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SERVICES
Catalogue
2007
What this means to you is that, not only have we figured out what works in your
target market, we’ve also figured out what doesn’t work. We’ve watched our
competition, and many marketing companies in general, fall by the wayside due
to their inability to evolve their businesses to suit client needs.
MPM has taken the lead in standardizing effective promotional systems, and
what follows is a description of products and services that are quickly becoming a
standard for successful company marketing. Each concept, system and program
in this catalogue has been developed to meet these primary goals:
Create and reinforce At great expense, your business has developed critical relationships with existing
brand identity guests and clients. A professional, well-developed brand will reinforce your
company’s identity.
Maximize income and Leveraged properly, a well-orchestrated web and e-marketing campaign will
increase revenue increase site traffic and revenue. These efforts will become a powerful sales tool
that will positively impact seasonal highs and lows.
Improve communication Through our e-marketing system, you will tap into sources that will generate traffic
with your clients and visitors to your site. You will keep in touch while increasing sales. In short,
your web site will help you to have a profitable yet affordable relationship with
your clients.
Standardize and unify operations Once a common set of underlying systems power your websites, you can stop
worrying about “how” something gets done and focus more on “what” gets done.
Data analysis (revenues, traffic, visitor profiles collected, etc.) becomes easy
when it’s all in one format and all of the variables are the same.
We are confident in that the best way to position your brand in both the national
Mexican and international markets is through an integrated media campaign,
including all of the services listed in our service offerings. This catalogue is divided
into the following sections for your analysis:
Website Projects
Public Relations
Marketing
E-Marketing
Additional Services
We offer the solutions you need to design, develop and host your website. Our
vast experience and cutting-edge technology will help turn your web presence
project into a high-performance reality.
Our web packages are designed to cover the full range of site options and if none
of our packages meets your design or budget needs, just let us know. We’ll work
to bring your vision to life.
Mexican Pacific Marketing (MPM) will take care of your tech support and
development needs for a full year. Our designers and programmers work
closely with you to design and develop a customized web portal which
reflects the best image for your company. Once the design is authorized,
our developers program the site and connect it to our Content Management
System (CMS) in the case of those projects requiring such a system.
The MPM team will be available throughout the length of your contract to
assist with all your technical support needs. (Requires an appointment/Please
see prepayment rates for support time not included in web packages)
In addition to the site’s statistics and technical support, the following fea-
tures and characteristics may also be included:
The integrated features include site statistics, tech support and may include
some of the following features or characteristics:
The integrated features include site statistics, online help desk and may
include some of the following features:
In addition to the design and development of the web portal, each website
also includes a monthly payment which covers the license for the use of the
interactive systems of the CMS. This monthly payment covers maintenance
and upgrade costs. These payments also grants access to the CMS, the
hosting service and technical support services from MPM which allows us
to offer a 100% functional and self-editable web portal.
(These services are described further in the sheet entitled “technical
specifications”).
SERVICES A B C D
Website configuration in 2 languages:
Design and programming (English/
Spanish)
Programming hours 10 10 20 35
Design hours 10 10 20 35
Pages – Programming of
20 20 40 55
content and HTML
The objective is achieved through direct and constant contact with mainstream
media outlets, personalized follow up and relationship building with our network
of writers and editors, and to aid in pitching creative stories that cater to each
media’s particular style and coverage, as well as organize made-to-measure
familiarization (fam) trips for the hospitality and other industries.
We are affiliated with a network of over 400 press contacts, travel writers and
editors in the US, Canada and Mexico. Direct communication with travel writers,
editors and press includes the following important points.
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• One monthly press release on timely and relevant news to be written and
distributed among appropriate publications for editorial coverage in English/
Spanish (additional press releases have an extra charge).
• Follow up in the form of telephone calls and e-mails to editors and writers
with a special concentration in publications and target markets.
• Actively pursue inclusion of promotions, packages and specials in last-
minute bulletins and travel publications offering travel tips for the hospitality
industry.
• Create and maintain a minimum stock of 20 press kits in English and
Spanish with press releases, up-to-date fact sheets and destinations, copies
of media coverage.
• Press guide with story ideas, up-to-date company information and access
to published press coverage, backdated press releases, digital photos, and
information on the latest press trips.
• Independently pitch travel stories on property and surrounding area to
editors and publications.
• Respond to press inquiries (e-mail, special rate/comp requests).
• Posting story ideas and familiarization (fam) trips on several online journalist 12
newsgroups and community boards bringing PR professionals and travel
writers together (hosting press trip and identifying journalist attendee lists at
extra cost to be quoted per project)
Our editors will program all your content (birthday greetings, anniversaries, return
invitations, thank-you cards, surveys and testimonials, etc.), everything you need
to get your Loyalty Database Marketing fully functional.
Reach your markets directly with direct e-mail. We can target direct
interactive promotions to your most important markets and segments. Each
e-mail blast has a specific promotion for the market in question and includes
reports for exactly how many times they are viewed by potential clients.
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Bronze Package
Search engine keyword inclusion**
• PPC (pay per click) budget of $250 USD*
• PPC campaign management
• Limited keyword generation and ad creations, etc.
Gold Package
Platinum Package
* An unlimited amount can be used for any package at no extra cost besides
the added budget.
** We can include ads in any search engine, but we recommend going with
Google, Yahoo and/or MSN. Different rates apply if inclusion is made to
more than one search engine.
Bronze Package
MexicanPacific.com ad inclusion with
• Preliminary searchable outline with basic details of the property
• Link to full description of the actual house
• Link to the Mexican Pacific real estate directory website
(promotional content)
Beach House
• Property details including: rental prices, address, description,
amenities list, policies, and bedroom configurations
• 4 photos (preferred JPG format 300 x 300 pixels, 72 dpi)
• 750 characters of text storage for description, amenities,
and policy information
Google AdWords
• $100 USD in Google credit to promote the site
• 50 keywords used on the campaign
• Reports on impressions and clicks received
Gold Package
18
Mexican Pacific
• Same as Silver Package plus:
• Tile ads on the side of the Mexican Pacific web site
Beach House
• Same as Silver Package plus:
• 4 more photos for a total of 8
• Up to 1500 characters of text storage for description, amenities,
and policy information
• Link to you personal website or calendar
Google AdWords
• $200 USD in Google credit to promote the site
• 100 keywords used on the campaign
• Reports on impressions and clicks received
Mexican Pacific
• Same as Gold Package plus:
• Inclusion of banners on MexicanPacific.com
Beach House
• Same as Gold Package plus:
• 4 more photos for a total of 12
• Up to 10,000 characters of text storage for description,
amenities, and policy information
• Primary placement in search results
• Exclusive Beachhouse.com email address and mailbox available
• Map of the area (US)
• Extensive reporting
• Candidate for House of the Week
• Your property featured on one of our beach city travelogues
and submitted directly to top search engines
Google AdWords
• $300 USD in Google credit to promote the site*
• Unlimited keywords used on the campaign
• Full reports and statistics on impressions, clicks, cost per click, 19
conversions and detailed graphics for the campaign
* An unlimited budget can be used for the Platinum Package at no extra cost
besides the added budget.
20
Every business needs a solid corporate identity which reflects its spirit and
philosophy. From the color to the graphics, your logo speaks volumes about the
types of services you offer and the professionalism of your company.
The Mexican Pacific Marketing (MPM) design team is expert in interpreting the
personality of a company in order to create an appropriate corporate image, from
the concept to an idea to the development of a logo, company collateral and
printed publicity.
Mexican Pacific Marketing is well recognized for its work in the Mexican
industry. Our publicity and marketing materials are specially designed and
created from the beginning to provide your company all the necessary tools.
We offer graphic design and brand development services to help position
your company. From logo creation to sales material complemented by photo
sheets, press releases, brochures, flyers, catalogues, cards and ads for
magazines and other publications, etc.
21
Brand development
Mexican Pacific Marketing (MPM) can draw on our vast experience in designing
intelligent publicity campaigns and media planning, from forecasting studies,
organizing your production calendar, negotiating the contract costs for each
medium, ad placement, production control, payments and statistics. We detect
your company’s needs based on your size, services and products, then create a
customized campaign, taking into account all strategies and media channels. 23
MPM will develop a Canada-USA-Mexico media plan and design and place
your ads, just like a traditional ad agency.
Ad documentation – Clippings
We receive a copy of each and every one of your ads from the newspaper,
magazine, radio or other medium which we will pass on to you, allowing you
to build an accurate library of your publicity campaigns.
Once the media are decided, we proceed with the establishment of strategic
dates (with the highest audiences) in which your message will have the
greatest impact, in those months when you need to boost sales.
(Mexican Pacific Marketing will absorb the agency commissions paid by the
publications)
We receive the invoice from each ad published via e-mail, and then re-
transmit to you for processing while waiting for the supplier to send the
original. This process will ensure that the invoice is paid within the appropriate
fiscal month, thus avoiding any imbalance in your fiscal records.
This tool will allow you to determine exactly how your publicity campaign
and budget are working, as well as the dates for your upcoming insertions
and payment status, i.e.: published ads awaiting payment and an estimate
of the ads in pesos/dollars scheduled for future publication.
26
Virtual Tours have changed the way properties are presented on the internet.
Clients can check every detail of the property as well as each room of it without
ever leaving their home. Virtual tours present the advantage of viewing a 360-
degree panorama of any location.
27
The insertion in each of these publications helps cross promote the company in
different regions to the traveling public. The publicity also includes banner and
tile ads online on the MexicanPacific.com website (Included contracting up to ¼
page).
28
Our lineup includes more than 50 beautiful properties which, in addition to majestic
architecture, unforgettable sunsets, exotic flora and privileged beaches, provide
an unmatched level of service and personalized attention, each one with a wide
variety of activities certain to offer a memorable experience.
29
We know all about the different tastes in the vacation market and as such we offer
entertaining and safe family hotels in european plan (food not included) or luxury
all inclusive. For those customers looking for a romantic getaway, our exclusive
collection of enchanting boutique hotels in the Costalegre, Vallarta and Los Cabos
will thrill and excite. For business travelers, the majority of our resorts offer the
latest technology, spacious meeting rooms and incredible open-air spaces for
those important events and conventions.
We take your reservations online in real time. Our Secure Socket Layer
(SSL) technology offers you the peace of mind to enter your credit card
details knowing you will only be charged the amount indicated in your
reservation. We protect your information, both through our SSL technology
and our handling of the personal data you provide. You can rest assured
that Mexican Pacific Travel will never double charge and you won’t have any
hidden or extra charges appearing on your credit card statement from us.
The information that a client provides is confidential and its use is restricted
exclusively to the personnel assign to this area. This guarantees the safety
and security of our service and we guarantee a clear and transparent usage
of the information in our operations.
30
Our network, with more than 2,000 radio station websites throughout the USA and
Europe allows us to reach a massive audience for online positioning. Your banner
and tile ads will be seen in all the principal marketing sectors of the USA.
Although not as precise as the search word sponsorship, our experience affirms
that advertising on this network will provide a great lift in traffic to your website,
generating an improvement in your positioning in search engines, as well
as increasing your market presence. The increase in traffic will also serve as
recognition of the increase in your database.
31
MPM has designed its products to serve hotel and tourist destinations and
other companies anywhere in the Mexican tourism market, regardless of their 32
budgetary cycle, from simple, easy-to-use websites, to sophisticated, integrated
media campaigns and loyalty marketing. In addition, many of MPM’s tools can be
“added on” to expand existing promotional efforts and websites, and instill greater
flexibility as marketing initiatives grow.
Ownership
Privately held with corporate offices in Manzanillo, Colima, Mexico, with satellite
offices in Los Cabos, México, and Irvine, CA, USA.
Client Base
MPM’s current hotel and business clients include Hilton Los Cabos, Barceló
Kármina Palace in Manzanillo, EcoTulum Resorts & Spa in Tulúm and Chile,
Mezzanine hotel | restaurant | lounge in Tulúm, Clinica Amicef, Fraccionamiento
La Punta, Team Dazon, Casa Dos Puentes, Restaurante Don Emiliano, Real
Estate Insiders, among others.