A Study On Farmer Buying Behaviour For Rotavator

A PROJECT REPORT ON
A STUDY ON FARMER BUYING BEHAVIOUR TOWARDS ROTAVATOR
SUBMITTED TO PROF. NIRAV HALVADIYA Center for Management Studies Ganpat University
SUBMITTED BY MBA (AGRIBUSINESS) SEM - II
Vishvak Baxi 02
Batch (2010 2012)
A study of farmer buying behavior towards rotavator
PREFACE
The practical training is a part of studies for the students of management. The practical training helps us to know the working problems of industries before we enter into any organization as an employee or executive. This will help the students to come out & exhibit by theoretical training. Under this practical training collect the information & prepare a report on buying behavior of farmer towards rotavator. We are glad to present our report based on
ACKNOWLEDGEMENT
A Practical project is a golden opportunity for learning and self development. We consider our self very lucky and honored to have so many wonderful people lead us through in completion of this project.
My grateful thanks to Mr. Gurang Shah (Sales Manager/Tirth Agro) who in spite of being extraordinarily busy with his duties, took time out to hear, guide and keep me on the correct path. I do not know where I would have been without him. A humble Thank you to Sir.
Prof. Nirav Halvadiya whose patience I have probably tested to the limit. He was always so involved in the entire process, shared her knowledge, and encouraged me to think. Thank you, Dear Sir.
Last but not the least there were so many who shared valuable information that helped in the successful completion of this project.
ABSTRACT
The Topic of our Study is: A STUDY ON FARMER BUYING BEHAVIOUR TOWARDS ROTAVATOR
The objectives of our research are to determine the buying behavior of farmers towards rotavator. To identify factors which affect on buying behavior one way or other, to determine ways to cope with it and managing it in the superior manner, to make a more sales from the point of view of the buying farming equipments. The population for the subject study is the farmers in rural and urban area.
OBJECTIVE OF STUDY The Objective of study is

The objective of research is to determine ways by which buying behavior can be impact in the farmers prospect, to determine the most sensitive functions with respect to buying. A careful review of these questions areas led to the development of the following specific research objectives: To determine the perception and views of the farmers. To determine how rotavator can play an important role in farming. To identify effects on farmers has on the buying rotavator and other farming equiments.
Table of Contents____________________________________
PREFAC ................................................................................................................I ACKNOWLEDGEMENT .................................................................................................................II ABSTRACT ................................................................................................................................III OBJECTIVE OF STUDY ..................................................................................................................V Introduction.................................................................................................................................01
INTRODUCTION A STUDY ON FARMER BUYING BEHAVIOUR TOWARDS ROTAVATOR
Understanding Farmers Buying Behavior Issues to be considered for understanding consumers: - Who constitutes the market? - What does the market buy? - Why does the market buy? - Who participates in the market? - How does the market buy? - When does the market buy? - Where does the market buy? Occupants Objects Objectives Organizations Operations Occasion Outlets
What is consumer behavior? It is defined as the acts of individuals directly involved in obtaining and using economic goods and services, including decision processes that precede and determine these acts. Black Box Approach - buying decisions are influenced by external and internal stimuli. - external stimuli are (a) marketing mix elements (four Ps) (b) environmental factors (economic, technological, political and cultural) - internal stimuli (cultural, social, personal and psychographic)
The outcome of the interaction of these variables are decision set: - product choice - brand choice - dealer choice - purchase time - purchasing amount Economic factors - disposable income, savings, cash flows, assets holdings - government interventions through taxes, loans, pricing Life Style - personal activities, personality, self confidence, autonomy, dominance Motivation - food security, status, compulsion (resource scarcity) Perception - the process by which an individual selects, organizes and interprets information inputs to create a meaningful picture of a work Belief and attitude - belief is a descriptive thought that a person holds about something - attitude refers to favorable or unfavorable cognitive evaluation, emotional feeling and action towards some products - belief vis--vis established system of values and patterns
Social factors - norms and values define the structure of the relationship of the member in the society
- various interest groups like family, neighbors and community and any reference group
Awareness - at this stage farmer recognize the problem - comes to know about a number of products which can be used to solve the problem - but lacks any detailed information or knowledge - this process needs effective extension work given low literacy level of farmers in India Information search - at this stage a farmer develops enough interest about an innovation - seek information about its nature, function, operations and usefulness - behavior of the farmer is purposive Evaluation - farmer evaluates the information to determine the applicability of the product to his personal circumstances and farming situations - evaluates the utility and relative advantages of the product in relation to available alternatives and to his personal aims and goal - does the cost benefit analysis of the product
Adoption - farmer makes actual purchase - integrates the product into his system of farming operations Post purchase evaluation - satisfaction or dissatisfaction based on the performance of the product - guiding force for future decisions and recommendation to fellow farmers - create brand loyalty
ROTARY TILLER A rotary tiller, also known as a rototiller, rotavator, rotary hoe, power tiller, or rotary plough(in US: plow), is a motorized cultivator that works the soil by means of rotating tines or blades. Rotary tillers are either self-propelled or drawn as an attachment behind either a twowheel tractor or four-wheel tractor. For two-wheel tractors they are rigidly fixed and powered via couplings to the tractors' transmission. For four-wheel tractors they are attached by means of a three-point hitch and driven by a power take-off (PTO). In some parts of the world, the term "power tiller" can encompass the larger and similar appearing two-wheeled tractor, a machine which does, however, operate different attachments; in most English-speaking regions this difference is considered more rigid, as the term power tiller (and this article) refers solely to devices with soil cultivation as their primary and often only function. BENEFITS: Suitable for use in dry as well as wet land cultivation. Suitable for light and medium soil conditions. Used for loosening and aerating soil up to a depth of 5-6 inches. Prepares seed beds quickly and economically. FEATURES: Single speed gear box with 3 Point linage, Compatible with 540 PTO RPM. Easy depth adjustment. Available in both gear driven and chain driven. Type of blade- L type.
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SPECIFICATIONS: AE 125 40-45 155 cm 125 cm SINGLE SPEED 540 210 SHEAR BOLT AE 150 45-50 180 cm 150 cm SINGLE SPEED 540 210 SHEAR BOLT AE 175 50-55 205 cm 175 cm SINGLE SPEED 540540 210 SHEAR BOLT AE 200 55-65 230 cm 200 cm SINGLE SPEED 540 210 SHEAR BOLT
TRACTOR POWER OVERALL WIDTH TILLAGE WIDTH GEAR BOX P.T.O. SPEED (r.p.m.) ROTOR SPEED GEAR BOX OVERLOAD PROTECTION MOUNTING HIGHT No. OF FLANGES No. OF BLADES TOTAL WT.
117 cm 5 30 297 Kg. (Approx.)
117 cm 6 36 337 Kg. (Approx.)
117 cm 7 42 377 Kg. (Approx.)
117 cm 7 48 417 Kg. (Approx.)
Rotary tillers are popular with home gardeners who want large vegetable gardens. The garden may be tilled a few times before planting each crop. Rotary tillers may be rented from tool rental centers for single-use applications, such as when planting grass. The small rototiller is typically propelled forward via a (1 - 5 horsepower or 0.8 - 3.5 kilowatts) petrol engine rotating the tines, and do not have powered wheels, though they may have small transport/level control wheel(s). To keep the machine from moving forward too fast, an adjustable tine is usually fixed just behind the blades so that through friction with deeper untilled soil, it acts as a brake, slowing the machine and allowing it to pulverize the soils. The slower a rototiller moves forward, the more soil tilth can be obtained. The operator can control the amount of friction/braking action by raising and lowering the handlebars of the tiller. Rototillers do not have a reverse as such backwards movement towards the operator could cause serious injury. While operating, the rototiller can be pulled backwards to go over areas that were not pulverized enough, but care must be taken to ensure that the operator does not stumble and pull the rototiller on top of himself. Rototilling is much faster than manual tilling, but notoriously difficult to handle and exhausting work, especially in the heavier and higher horsepower models.
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If the rototiller's blades catch on unseen subsurface objects, such as tree roots and buried garbage, it can cause the rototiller to abruptly and violently move in any direction.
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COMPANIES OF ROTARY
1. AGRICULURE SPARES,S.P.INDUSTRIES 2. Agricultural Implements 3. HINDUSTAN AGRO INDUSTRIAL CORP 4. National Agro In 5. Tirth Agro Technology Pvt. Ltd. 6. Land Power 7. SHAKTIMAN SALES SERVICE & SPARES
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THE SIX Ws
WHO As per our research in this our Main target and considered on Farmer. This research is based on farmer buying behavior.
WHAT The information which farmer consider such as Product choice Brand choice Dealer choice Delivery time Purchasing Cost
WHEN The information when Farmer need obtained Before Purchasing While Purchasing Government Motivation on Purchasing (Subsidy)
WHERE At Which Place Farmer located on Huge Number Agriculture Trade Fare Agriculture Bank (NABAD) Rural Area Government Agriculture Office (FCI)
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WHY This research will be started to achieve To get more Information of Farmer Develop new Firming Skill Increasing knowledge toward farmer
WAY At which way we are connected to farmer Observation of purchasing Personal Meeting Agriculture Seminar or Trade in village
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Define target population

Target population Farmers who have rotary are our target population. Sampling unit Farmers who have of rotary are sampling unit. Sampling element Farmer who have rotary is our sampling element. Sampling frame Sampling frame is not available for our research. Extent Sampling extent is village farmers of sabarkantha & gandhinagar. Time Feb. 2011
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RESEARCH DESIGN
1.) RESEARCH OBJECTIVE: To know Consumer Buying behavior towards rotavator. 2.) RESEARCH DESIGN: Here both types of research techniques are used. Exploratory research Conclusive research 3.) EXPLORATORY RESEARCH: a. Secondary data: i. Internet ii. Brochure b. Qualitative research: i. In-depth interview 4.) CONCLUSIVE RESEARCH: Descriptive single cross sectional design a. Interviewing method i. Personal interview
5.) RESEARCH INSTRUMENT: a. Questionnaire
6.) TARGET POPULATION DEFINITION: a. Target population b. Sampling element : All consumers who have bought Tractor. : A consumer who has bought the Tractor.
c. Sampling unit : A consumer who has bought the rotavator. d. Extent e. Time f. Sampling frame (). : 2011 : Not available
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7.) SAMPLING TECHNIQUE: a. Non probability technique i. Convenience sampling 8.) SAMPLE SIZE: 100 9.) SAMPLE SIZE DETERMINATION: (5-1)/6 =0.67
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01.
Are you using Rotavator?

Yes No
Particulars Yes No
Percentage(%) 73 27
Percentage(%)
No 27%
Yes 73%
Interpretation Here we research about the user of rotavator.we take 100 farmers as our respondent and we get 73% of farmers who are use the rotavator and 27% are not using rotavator.
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02. What is the main source of leveling of Land? Rotavator Plough Leveler
Other( Specified) ____________
Particulars Rotavator Leveler Plough Other
Percentage(%) 37 29 20 14
Percentage(%)
Other 14% Plough 20% Rotavator 37%
Leveler 29%
Interpretation Here we research about the main source of levaleing land.we take 100 farmers as our respondent and we get 37% user of rotavator,29% user of leveler,20% of plough and 14% user of other.
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03. Do you know, what are the Feature of Rotavator? If yes then enlist. No
Particulars
Percentage(%)
Yes
85
No
15
Percentage(%)
No 15%
Yes 85%
21
Interpretation Here we research about the feature of rotavator.we take 100 farmers as our respondent and we get 85% farmer who know the feature of rotavator and they enlist like power, RPM,maintance etc.,and 15% farmer are dont know the feature of the rotavator..
04. Is Rotavator are helping you more effetely then other Equipment ? Yes Particulars No Percentage(%)
Yes
85
No
15
Percentage(%)
No 15%
Yes 85%
22
Interpretation Here we research about the effctivness of rotavator.we take 100 farmers as our respondent and we get 85% farmer who belive rotavator is more effctive then othe equiment and 15% farmers who are not agree with rotavator effcincy perfomance.
05. Which companys rotavator you are using? Tirth Agro John Deere Particulars Tirth Agro. Ganesh Agro. John Deere. Other Ganesh Agro Other(Specified)_____________
Percentage(%) 40 25 23 12
Percentage(%)
Other 12% Tirth Agro. 40%
John Deere. 23%
Ganesh Agro. 25%
23
Interpretation Here we research about the company user of rotavator.we take 100 farmers as our respondent and we get 40% farmer who use Tirth agro, 25% Ganesh agro,23% john agro,12% other. 06. Why do you prefer the above mentioned brand? Show your opinion by tick mark one of five numbers next to each statement. If you think you are highly dissatisfied with the service tick to number 1 and if you think you are highly satisfied then tick number 5. If your feelings are not strong ,tick one of the number in the middle. Points cheap Good quality Service available Easily available brand Highly satisfied 1 1 Moderately satisfied 2 2 Satisfied 3 3 Dissatisfied 4 4 Highly dissatisfied 5 5
1 1
2 2
3 3
4 4
5 5
Points cheap Good quality Service available Easily available brand
Highly satisfied 43 52
satisfied 21 15
Neutral 8 -
Dissatisfied 13 20
Highly dissatisfied 15 13
27
35
11
18
45 32
35 37
8 19
12 11
24
Highly dissatisfied 15%
cheap
Dissatisfied 13%
Highly satisfied 43%
Neutral 8%
satisfied 21%
Interpretation Here we research about the company product advantage user of rotavator.we take 100 farmers as our respondent and we get 43% farmer who are highly satisfied with cheap (low price),21% satisfied,8% netural,13% dis-satisfied,15% highly dissatisfied.
Good quality
Dissatisfied 20% Neutral 0% satisfied 15%
25
Interpretation Here we research about the company product advantage user of rotavator.we take 100 farmers as our respondent and we get 52% farmer who are highly satisfied with good quality,15% satisfied,0% netural,20% dis-satisfied,13% highly dissatisfied.
Service available
Dissatisfied 18% Neutral 11%
satisfied 35%
Interpretation Here we research about the company product advantage user of rotavator.we take 100 farmers as our respondent and we get 27% farmer who are highly satisfied with service available,35% satisfied,11% netural,18% dis-satisfied,9% highly dissatisfied.
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Highly dissatisfied 12% Dissatisfied 8% Neutral 0%
Easily available
Highly satisfied 45% satisfied 35%
Interpretation Here we research about the company product advantage user of rotavator.we take 100 farmers as our respondent and we get 45% farmer who are highly satisfied with easily avilable,35% satisfied,0% netural,8% dis-satisfied,12% highly dissatisfied.
brand
satisfied 37%
27
Interpretation Here we research about the company product advantage user of rotavator.we take 100 farmers as our respondent and we get 32% farmer who are highly satisfied with brand,37% satisfied,1% netural,19% dis-satisfied,11% highly dissatisfied.
07. What do you consider while purchasing any Farming Equipment system? Show your opinion by tick mark one of five numbers next to each statement. If you think you are highly dissatisfied with the service tick to number 1 and if you think you are highly satisfied then tick number 5. If your feelings are not strong ,tick one of the number in the middle.
Points Price Health Law Maintenance Technique Tractor H.P.
Highly satisfied 1 1 1 1 1
Moderately satisfied 2 2 2 2 2
Satisfied 3 3 3 3 3
Dissatisfied 4 4 4 4 4
Highly dissatisfied 5 5 5 5 5
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Points Price Health Law Maintenance Technique Tractor H.P.
Highly satisfied 48 58 41 68 38
satisfied 12 11 29 12 31
Neutral 8 5 2 0 1
Dissatisfied 13 20 18 8 19
Highly dissatisfied 19 6 10 12 11
Price
Highly dissatisfied 19% Dissatisfied 13% Highly satisfied 48%
Neutral 8% satisfied 12%
Interpretation Here we research about the company product price of rotavator.we take 100 farmers as our respondent and we get 48% farmer who are highly satisfied with price,12% satisfied,8% netural,13% dis-satisfied,19% highly dissatisfied.
29
Health
Dissatisfied 20% Neutral 5% Highly satisfied 58% satisfied 11%
Interpretation Here we research about the company product health of rotavator.we take 100 farmers as our respondent and we get 58% farmer who are highly satisfied with rotavator health,11% satisfied, 5% netural,20% dis-satisfied,6% highly dissatisfied.
Law Maintenance
Dissatisfied 18% Neutral 2% satisfied 29%
30
Interpretation Here we research about the company product low maintenance of rotavator.we take 100 farmers as our respondent and we get 41% farmer who are highly satisfied with rotavator low maintance, 29% satisfied, 2% netural,18% dis-satisfied,18% highly dissatisfied.
Technique
satisfied 12%
Interpretation Here we research about the company product technique of rotavator.we take 100 farmers as our respondent and we get 68% farmer who are highly satisfied with rotavator technique, 12% satisfied, 0% netural,8% dis-satisfied,12% highly dissatisfied.
31
Tractor H.P.
satisfied 31%
Interpretation Here we research about the company product tractor H.P of rotavator.we take 100 farmers as our respondent and we get 38% farmer who are highly satisfied with rotavator tractor H.P, 31% satisfied, 1% netural,19% dis-satisfied,11% highly dissatisfied.
08. How did you know about company? Advertisement company employee Other farmer media
32
Particulars
Percentage(%)
Advertisement
16
Company Employee
12
Other Farmer
62
Media
10
Percentage(%)
Advertisement 16% Media 10% Company Employee 12% Other Farmer 62%
33
Interpretation Here we research about the who company should know? we take 100 farmers as our respondent and we get 62% farmer who know the company by other farmer,12% by company emplowyee,16% by advertisment,10% by media.
09. How did you buy the Rotavator Product? Authorized dealer Agent Company
Particular Authorized dealer Agent
Percentage 67 18
Company
15
34
Percentage
Company 15% Agent 18% Authorized dealer 67%
Interpretation Here we research about the who company should know? we take 100 farmers as our respondent and we get 67% farmer who know the company by delar,18% by agent and 15% bycompany.
10. Does Your Company provide any after sales services? Yes If yes for how long No
Particular Yes No
Percentage 58 42
35
Percentage
No 42% Yes 58%
Interpretation Here we research about the how company should provide after sale sservice. we take 100 farmers as our respondent and we get 58% farmer who take after sales service by company,42% farmers who dont take after sales services..
11. Which type of sale service do you expect? Free installation Free maintenance Defect in instrument Other specify Technical knowledge Operating query
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Particular Free installation Technical knowledge Free maintenance Operating query Defect in instrument Other
Percentage 48 7 0 0 18 27
Percentage
Other 27%
Defect in instrument 18% Operating query 0% Free maintenance 0%
Free installation 48%
Technical knowledge 7%
Interpretation Here we research about the how company should provide sale sservice by customer expectacens . we take 100 farmers as our respondent and we get 48% farmer who take after free installation by company,7% by technical knowledge, 0% by oprating query,0% by free maintenance,18% by defect in instrument,27% other.
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12. Are you satisfied with after sales service which is provided by the company? +1 +2 +3 +4 +5 Satisfaction -1 -2 -3 -4 -5 +1 +2 +3 +4 +5 Dissatisfaction -1 -2 -3 -4 -5
Particular Satisfied Dis-satisfied
Percentages 78 22
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Percentages
Dis-satisfied 22%
Satisfied 78%
Interpretation Here we research about the satisfaction level provide after sale service. we take 100 farmers as our respondent and we get 78% farmer who satisfied with service,22% farmers who dis-satisfied with services.
13. How much you pay for Annual maintenance?
14. Compare to other Farming Equipment that is available, would you say that your Rotavator Equipment is?
Good
Bad
39
Particular Good Bad
Percentages 98 2
Bad 2%
Percentages
Good 98%
Interpretation Here we research about the comparition between rotavator and othe equipement. we take 100 farmers as our respondent and we get 98% farmer who belive that rotavator is mor good for an y othe equipment,2% farmers who belive other equipment is mor good then rotavator.. 15. Farmer income per annum (in Rs.) Less than 1.6 lac 1.6 lac to 3 lac 3 lac to 5 lac More than 5 lac
40
Particular
Less than 1.5 lac 1.5 lac to 3 lac 3 lac to 5 lac More than 5 lac
Percentages
3 27 12 58
Percentages
Less than 1.5 lac 3%
More than 5 lac 58%
1.5 lac to 3 lac 27%
3 lac to 5 lac 12%
Interpretation Here we research about thefarmers per annual income . we take 100 farmers as our respondent and we get 3% farmer s who is below 1.5 lac,27% who are in 1.5 to 3lac,12% who are in 3 to 5 lac,58% who are in more then 5 lac.
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16. Please tick only one option of satisfaction level.
Show your opinion by tick mark one of five numbers next to each statement. If you think you are highly dissatisfied with the service tick to number 1 and if you think you are highly satisfied then tick number 5. If your feelings are not strong ,tick one of the number in the middle.
Points Rpm Life of Blades Maintenance Diesel consumption Cutting size of plant
Highly satisfied 1 1 1 1
Moderately satisfied 2 2 2 2
Satisfied 3 3 3 3
Dissatisfied 4 4 4 4
Highly dissatisfied 5 5 5 5
Points Rpm Life of Blades Maintenance Diesel consumption Cutting size of plant
Highly satisfied 40 63 95 60
Satisfied 37 27 1 32
Neutral 1 2 1 2
Dissatisfied 14 5 3 4
Highly dissatisfied 8 3 5 2
90
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Rpm
Highly satisfied 40% Satisfied 37%
Interpretation Here we research about the company product of rotavator satisfaction prefomance.we take 100 farmers as our respondent and we get 40% farmer who are highly satisfied with rotavator RPM , 37% satisfied, 1% netural,14% dis-satisfied,8% highly dissatisfied
Dissatisfied 5%
Life of Blades
Neutral 2%
Satisfied 27%
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Interpretation Here we research about the company product of rotavator satisfaction prefomance.we take 100 farmers as our respondent and we get 63% farmer who are highly satisfied with rotavator life of blades , 27% satisfied, 2% netural,5% dis-satisfied,3% highly dissatisfied.
Highly dissatisfied 5% Neutral Dissatisfied 3% 1% Satisfied 1%
Maintenance
Interpretation Here we research about the company product of rotavator satisfaction prefomance.we take 100 farmers as our respondent and we get 90% farmer who are highly satisfied with rotavator maintennce , 1% satisfied, 1% netural,3% dis-satisfied,5% highly dissatisfied.
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Highly dissatisfied 2% Neutral Dissatisfied 2% 4%
Diesel consumption
Satisfied 32%
Interpretation Here we research about the company product of rotavator satisfaction prefomance.we take 100 farmers as our respondent and we get 60% farmer who are highly satisfied with rotavator diesel consumption , 32% satisfied, 2% netural,4% dis-satisfied,2% highly dissatisfied.
Cutting size of plant
Dissatisfied 6% Neutral 2% Satisfied 12%
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Interpretation Here we research about the company product of rotavator satisfaction prefomance.we take 100 farmers as our respondent and we get 70% farmer who are highly satisfied with rotavator cutting size of plant , 12% satisfied, 2% netural,6% dis-satisfied,10% highly dissatisfied.
17. Are you recommend others to buy rotavator? Yes No
Particular Yes No
Percentages 99 1
No 1%
Percentages
Yes 99%
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Interpretation Here we research about the company product of rotavator recommend to other byt the farmers.we take 100 farmers as our respondent and we get 99% farmer who are highly satisfied and recommend to other,1% of farmer are not ready to recommend to other.
18. Give your opinion about rotavator?
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A PROJECT REPORT ON

A STUDY ON FARMER BUYING BEHAVIOUR TOWARDS ROTAVATOR

SUBMITTED BY MBA (AGRIBUSINESS) SEM - II

Batch (2010 2012)

A study of farmer buying behavior towards rotavator

A STUDY ON FARMER BUYING BEHAVIOUR TOWARDS ROTAVATOR

A study of farmer buying behavior towards rotavator

A study of farmer buying behavior towards rotavator

A study of farmer buying behavior towards rotavator

OBJECTIVE OF STUDY The Objective of study is

A study of farmer buying behavior towards rotavator

A study of farmer buying behavior towards rotavator

INTRODUCTION A STUDY ON FARMER BUYING BEHAVIOUR TOWARDS ROTAVATOR

A study of farmer buying behavior towards rotavator

A study of farmer buying behavior towards rotavator

A study of farmer buying behavior towards rotavator

A study of farmer buying behavior towards rotavator

117 cm 5 30 297 Kg. (Approx.)

117 cm 6 36 337 Kg. (Approx.)

117 cm 7 42 377 Kg. (Approx.)

117 cm 7 48 417 Kg. (Approx.)

A study of farmer buying behavior towards rotavator

A study of farmer buying behavior towards rotavator

A study of farmer buying behavior towards rotavator

A study of farmer buying behavior towards rotavator

A study of farmer buying behavior towards rotavator

Define target population

A study of farmer buying behavior towards rotavator

5.) RESEARCH INSTRUMENT: a. Questionnaire

A study of farmer buying behavior towards rotavator

A study of farmer buying behavior towards rotavator

Are you using Rotavator?

A study of farmer buying behavior towards rotavator

Other( Specified) ____________

Particulars Rotavator Leveler Plough Other

A study of farmer buying behavior towards rotavator

A study of farmer buying behavior towards rotavator

A study of farmer buying behavior towards rotavator

John Deere. 23%

Ganesh Agro. 25%

A study of farmer buying behavior towards rotavator

Points cheap Good quality Service available Easily available brand

A study of farmer buying behavior towards rotavator

Highly dissatisfied 15%

Highly satisfied 43%

Highly dissatisfied 13%

Dissatisfied 20% Neutral 0% satisfied 15%

Highly satisfied 52%

A study of farmer buying behavior towards rotavator

Dissatisfied 18% Neutral 11%

Highly satisfied 27%

A study of farmer buying behavior towards rotavator

Highly dissatisfied 12% Dissatisfied 8% Neutral 0%

Highly satisfied 45% satisfied 35%

Highly dissatisfied 11%

Dissatisfied 19% Neutral 1%

Highly satisfied 32%

A study of farmer buying behavior towards rotavator

Points Price Health Law Maintenance Technique Tractor H.P.

A study of farmer buying behavior towards rotavator

Points Price Health Law Maintenance Technique Tractor H.P.

Neutral 8% satisfied 12%

A study of farmer buying behavior towards rotavator