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ANNEXURE 1

1. Name of the programme 2. Name of the Student 3. Roll Number 4. Examination Registration Number 5. Mobile Number of Student 6. Name of Study centre 7. Name of Proposed Guide 8. Mobile Number of Guide 10.Title of the Project Date: 08-04-2011 SIGNATURE OF STUDENT _____________________________________________________________________________ ACCEPTANCE OF THE GUIDANCE I, Dr./Mr.PONRAJ., (Designation). hereby convey my willingness to guide Mr. Jeenesh.J in the topic A STUDY ON THE PURCHASE PROCESS OF DEODORANTS BY MEN CUSTOMERS during the period March 2011 to July 2011. I also agree to adhere to the deadline specified by the CDE for the completion of the project. I further agree to submit/produce details of assessment/mark etc to the study centre in time. Date: 08-04-2011 Office Seal: Signature: Name in Capital Letters: Address: : MBA, Specialization: General Management : Jeenesh.J : 0906MBA1283 : 68209200315 : 9840752882 : Mr. PONRAJ : 8012534555 : Email: ponraj.jegan@gmail.com Email: jeeneshcse@gmail.com : Meenakshi College of Engineering, Chennai.

9. Institution / Organization where the guide works:

ANNEXURE II
Carrier Development Program (Submitted by Jeenesh.J, Roll No: 0906MBA1283 : Reg No: 68209200315) 1 NEED FOR THE STUDY This study is to analyze about the study on the Purchase process of Deodorants by Men customers aged between 15 to 30 in Chennai City. 2 REVIEW OF LITERATURE This report presents the findings from a research study that set out to review the range study on the Purchase process of Deodorants by Men customers aged between 15 to 30 in Chennai City. The report includes 35 case. 3.1 PRIMARY OBJECTIVE

To study the factors involved in the purchase decision of deodorants by women customers.
3.2 SECONDARY OBJECTIVES

To find out the most purchased brand of deodorants by women customers.

To find out the reasons for switching over the brands of deodorants by women customers

4. METHODOLOGIES Questionnaire Survey Sample and Size 5. LIMITATIONS

Time was a major constraint for the study. Hence the sample size had to be limited to 150 women customers Lack of familiarity with the places and language also created difficulties. Many women respondents were not willing to fill up the questionnaires.

Many respondents did not fill up the open ended questions, which resulted in difficulty in proper analysis of those questions.
6 EXPECTED DELIVERABLES

The population for the study consisted of the infinite number of women customers aged between 15 to 30 in and around the city of Chennai who use deodorants. Most of the deodorant brands focus more sharply on a young target the 16-20-year old. This magic age (since everyone wants to be here) is also considered the one thats most conscious of the benefits of smelling good. Best of all, the post-adolescent, pre-marriage gender interaction in this age group is quite cool, unlike a generation or two earlier. This holds out immense potential for deodorants. The other target audience of course goes all the way up to 30, since people stay vanity-conscious well into their 30s..
REFERENCES 1. Google Search
2. www.wikipedia.com

(SIGNATURE OF STUDENT)

(SIGNATURE OF GUIDE)

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