Latest initiatives from Freshney Place

Grimsbys premier shopping destination, Freshney Place has carried out a pioneering marketing and engagement campaign which involved maximum community engagement and social awareness throughout the region. This intrepid direction has been spearheaded by the Centre Director, Amanda Austin and supported by a dedicated customer service team. The success of the overall strategy was acknowledged in 2011 at a national level when the Centre received a Purple Apple Merit in the Community Relations category.

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Out of the Dark Purple Apple Freshney Place won a Purple Apple Merit for its involvement in the Out of the Dark exhibition, a nationally recognised accessible art exhibition held at the Centre in 2010. The exhibition directly addressed the marketing objective of building community relations by nurturing partnerships between key stakeholders in the region. The exhibition attracted an additional 70,000 visitors to the Centre and allowed the highest calibre works of art to be experienced by the local community and formed an integral part of Freshney Places ongoing Corporate Social Responsibility policy. Dress for Success North East Lincolnshire Womens Aid benetted from an exciting new initiative from Freshney Place this year as it encouraged women in the region to spring clean their wardrobes and donate any unwanted workwear to the charity. It aimed to provide women at the refuge a choice of clean, pressed workwear, which will allow them to approach interviews feeling condent and looking the part. The campaign was an enormous success with hundreds of bags being donated from across the region. Through the Centre, Radio One DJ, Sara Cox, Anthea Turner and BBC Weather Reporter, Keeley Donovan all provided support for the campaign for Womens Aid. Social Media A targeted social media campaign has been employed by the Centre as part of its integrated marketing approach. This has proved a successful tool for effective communication and enabled is to both extend reach and improve communications with the youth market. The key target audience is the primary and secondary target audience social media users, Centre retailers, local businesses and related national publications and businesses. Tactics that have been executed across the campaign include surveys, competitions, offers, discounts and relevant fashion, event and regional posts.

Christmas at Freshney Place, Have a Heart Campaign The thought of a child waking up on Christmas Day with no presents to open is heartbreaking, yet sadly this is the harsh reality for children across North East Lincolnshire. In response, Freshney Place teamed up with Homestart, Womens Aid and the NSPCC to offer generous shoppers the chance to give a gift to a child facing a chilling time this Christmas.