DEPARTMENT OF INTERNATIONAL

BUSINESS 3.2 Additional References

FACULTY OF INTERNATIONAL STUDIES
UNIVERSITI UTARA MALAYSIA 1. Haji Jedin, Mohd Haniff & Mutum, Adam D. (2004). Nota Pendidikan ;
International Business: Malaysian Perspective, Sintok: Universiti Utara
Malaysia.
COURSE CODE : FMA 2023
COURSE : INTERNATONAL BUSINESS 2. Czinkota, Michael R, Ronkainen, Ilkka A. & Moffet, Michael R. (2005).
PRE REQUISITE : PMN 1013 FUNDAMENTAL OF MANAGEMENT (PN 1013 OLD International Business. Ohio: Thomson South-Western.
CODE)
3. Shenkar, Oded & Luo, Yadong (2004). International Business. New Jersey:
John Wiley.
1.0 SYNOPSIS
4. Wild, John J., Wild, Kenneth L., Han, Jerry C.Y. (2006). International
This course is designed to give students a better platform and basic knowledge Business; the Challenge of Globalization. Pearson Prentice Hall
about International Business. Students will be exposed to all International
Business dimensions, listing from International Business in the era of
Globalization, Country and Cultural Factors, International Trade Theory and 4.0 COURSE CONTENT
Environment, Strategy and Structure of International Business, Business
Operation in Global Manufacturing, Marketing and R & D. Equipped with the No TOPICS HOURS /
International Business perspectives, students will be expected to understand REFERENCE
the implications of International Business for their future organization’s
strategy, structure and functions, in particular with rapid pace change of International Business and Globalization
globalization era. 1.1 The Meaning of International Business 3
1.2 Globalization
1 1.3 Industrial Globalization Oxford Fajar
1.4 Debates on Globalization Chapter 1
2.0 OBJECTIVES
1.5 Motives for Going Global
This course aims to: 1.6 Challenges in International Business

2.1 Clarify the International Business concepts and its importance to all
countries. Countries in the Global Economy
2.1 Characteristics of Countries 3
2.2 Discuss the International Business aspects, which have profound effect on 2.2 Global Economic Systems
the opportunities and threats to multinational companies and countries. 2.3 Economic Development of Nations Oxford Fajar
2 2.4 Asia Chapter 2
2.3 Discuss the tactical strategies and approaches to manage the International 2.5 Australia and New Zealand
Business operations. 2.6 Europe
2.7 Africa and the Middle East
2.8 North, Central and South America

3.0 REFERENCES
Cultural Influence on Global Business 3
3.1 Main References 3.1 Meaning of Culture
3 3.2 Components of Culture Oxford Fajar
1. Hashim, Fariza & Jedin, Mohd. Haniff. (2007). International Business: An 3.3 Dimensions of Culture Chapter 3
3.4 Cultural Change
Asian Perspective. Malaysia: Oxford Fajar.

2. Hill, Charles, W.L, (2005). 6th ed. International Business: Competing in the International Trade Theories
Global Marketplace. New York: McGraw Hill. 4.1 Meaning of International Trade 4.5
4.2 International Trade in Developing Countries
4 4.3 Malaysian Participation in International Trade Oxford Fajar
 4.4 The World Trade Organization (WTO) Chapter 4
4.5 Theories of International Trade

Global Business Marketing 3

The Political Economy of International Trade 3 11.1 Basic Concept of Marketing
5 5.1 Introduction 11 11.2 Market Segmentation Oxford Fajar
5.2 Instruments of Trade Policy Hill 11.3 Configuring the Marketing Mix Chapter 8
5.3 Development of the World Trading System Chapter 6 11.4 Research and Development (R&D)

The International Financial Environment Global Human Resource Management

6.1 Foreign Exchange Transactions 4.5 12.1 Managing Human Resources in Global Firms 3
6.2 Foreign Exchange Rates 12.2 International Staffing Policy
6 6.3 The Foreign Exchange Market Oxford Fajar 12 12.3 Selection of Employees Oxford Fajar
6.4 Foreign Exchange Rate Systems Chapter 5 12.4 Training for Expatriate Managers Chapter 9
6.5 Determinants of Exchange Rates 12.5 Performance Appraisal and Compensation
6.6 Financial Integration in the Asia 12.6 International Labour Relations
6.7 Financial Agencies in Global Business 12.7 Challenges and Development of Human
Resources
Management in Asia
International Economic Integration
7.1 Meaning of Economic Integration 4.5 TOTAL HOURS 42
7.2 Levels of Economic Integration
7 7.3 Advantages & Disadvantages of Economic Oxford Fajar
Integration Chapter 6 5.0 TEACHING METHOD
7.4 Economic Integration in Asia
7.5 Economic Integration in Europe This course will be conducted via lectures and discussions. A number of cases
7.6 Economic Integration in the Americas will
7.7 Economic Integration in the Middle East and Africa be given from time to time. Discussion on international issues regarding on
business,
social or politics are highly encouraged and will be credited.
Global Strategies for Firms 3
8.1 Introduction of FDI Hill
8.2 Horizontal FDI Chapter 7
8 8.3 Vertical FDI 6.0 COURSE EVALUATION
8.4 Global Strategies in International Business
8.5 Simple Strategies Oxford Fajar Attendance : 5%
8.6 Complex Strategies Chapter 7 Participation : 5%
Assignment : 10%
Tutorial : 10%
The Strategy of International Business 3 Mid-Term Exam : 20%
9.1 Introduction Final Exam : 50%
9 9.2 Strategy and the Firm Hill ________
9.3 Global Expansion, Profitability and Profit Growth Chapter 12
9.4 Pressure for Cost Reduction and Local Total : 100%
Responsiveness ________
9.5 Choosing a Strategy

Global Production Outsourcing and Logistics 3

10.1 Introduction
10 10.2 Where to Manufacture Hill
10.3 Make-or-Buy Decision Chapter 16
10.4 Managing Global Supply Chain