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MISSION STATEMENT.

ad vice is to be a website that will provide space and the opportunity for designers, marketing and advertising students and professionals to submit work for critique and the opportunity to critique the works of others. As a designer, have you found yourself wondering aloud how a certain ad or campaign came about? More specifically: what were the processes and concepts that challenged, shaped and informed them? These type of question are what ad vice seeks to provide an outlet and answer for. As emerging design professionals it is vitally important to have a resource or network (or in this case, site) that we can tap into when seeking constructive feedback and ad vice seeks to be just that site! In moving forward with the site development and implementation the key problems anticipated are: obtaining permissions for the works presented, and the ability to locate appropriate content to be displayed/evaluated/critiqued.

PURPOSE.

ad vice seeks to provide not only inspiration for the reader/viewer but also to include an element of education (and perhaps illumination into the creative processes of others) that presents an opportunity to inform the future projects and endeavors of the audience members. ad vice will provide a support and information system/site for design professionals (and their audience) that presents advertising and design, both finished and in process, in a more accessible manner. Too often for the consumer design and advertising are perceived as unimportant or inaccessible. ad vice wants to break down the accessibility barrier and to create an open dialogue that addresses the merits of the work being presented and assessed. Each visitor will be provided an opportunity to subscribe to the site, with links tied into their social networking/media memberships. When someone posts to ad vice, they have the opportunity to recommend (or not) the design/designer to a much broader audience base. Currently there are a number of sites active and providing a similar service as the service(s) that ad vice will offer. Sites such as Think Vitamin, We Critique Designs and Please Critique Me are offering a similar concept, but ad vice will be cornering a specific market in that the apprach will be, in essence, an ongoing process critique centered on just that, the process work that goes into the creation and implementation of a successful design/advertising product and campaign. The intent for the site is that it will over time become something of a resource: an archive of past works- works by more readily known artists and designers, as well as work of the everyday working design/ad/marketing professional; and to embrace the opportunity to archive process work and industry information (statistics, technical info, etc...) for future generations. All of the work presented/archived will have obtained the necessary permissions prior to being presented or added into the archive collections.

AUDIENCE.

The target age of the ad vice audience will, in theory, range from 18-50 years of age with a targeted demographic of art, design, marketing and advertising students and professionals. By no means however, it it to be restricted to online the subscribing or singularly focused design audience. Anyone will be able to use the site, specifically for viewing/inspirational purposes. Users will be able to tap into the ad vice website with their facebook, twitter and other social network logins (ideally). I dont feel that race is something that will be a factor for ad vice. The effect that ad vice will have on design is that it will provide a necessary resource for future and current generations of designers of all walks.

*INITIAL SEARCH NOTE

Approaching the start of research for ad vice begins with first seeking out similar sites that are actively presenting a similar subject matter as that which ad vice is seeking to tap into and offer its own spin on. So the first line of duty is to spend time searching the web for said sites, a brief list of these sites has been compiled and will be included within this proposal. The source website list is merely a touching point from which to begin to clarify the concept and is a point of departure. I. Design Critique *online critique of design in the various manifestations it takes (print, digi, etc.) *definition of the forms that will be critiqued *historical significance of those definitions *results indicated numerous sites, but few with a clear focus. *lack of focus only serves to reinforce the concept ad vice is seeking to capture II. Ad Criticism *types of advertising currently being analyzed on popular advertising sites *popular advertising selections (top 5, most creative, etc...) *subjects explored/employed in the advertisements *historical relevance of the company and their previous messages *time line that advertising has traversed to get to where it is today *target audiences *devices employed in the campaigns: print, video, online & portable media III. Advertising News/Sources *major market players *layout design: user friendly or more information overload *why is advertising info presented in a less pretty manner? *why do most design critique sites have a more visually appealing layout? *information presented *commercials? online video? - will this be employed in the ad vice website? IV. Ad Lovers *searching blogs, personal and professional *materials presented? *demographics *current media vs. older and vintage materials *typeset content versus visually driven media/information *time spent engaged in exploration of content vs. click-through or changing site *presentation of personal projects versus criticism of others works *personal anecdotes and tales of experience? relevancy?

*ONGOING RESEARCH

Moving forward it is necessary to clearly define the intent of ad vice and the content it will be presenting. I will need to locate and verify sources of content, the type of content to be presented, etc... Ideally, ad vice is to not be just another design/advertising site touting the wares of the highest bidder, but a place to engage in the discourse as to what is good design/advertising and to explore what determines a successful campaign

*EX INTERVIEW/PROF.

Just Creative Design Designer in the Spotlight:

http://justcreativedesign.com/tag/designer-in-the-spotlight/

*PRESENTATION OF INFO

The Design Cubicle Notebook:

http://www.thedesigncubicle.com/category/notebook

*EX. OF DESIGN CRITIQUE

A List Apart for people who make websites:

http://www.alistapart.com/articles/design-criticism-creative-process/

Cooper A Good Design Critique:

http://www.cooper.com/journal/2009/01/a_good_design_critique.html

Ad Critic Site Creativity Online:

http://creativity-online.com/print

Advertising Critic (not the best example)

http://www.advertisingcritic.com/

Why the Death of the Ad Critic is a bad thing

http://www.adrants.com/2011/03/why-the-death-of-the-ad-critic-is-a-bad.php

The 4 Essentials of a Design Critique: Felt and Wire

http://www.feltandwire.com/2011/04/13/the-4-essentials-of-a-design-critique/
*SOURCE & MISC. INFO.

Scott Berkun : How to run a design critique:

http://www.scottberkun.com/essays/23-how-to-run-a-design-critique/

Please critique me: for designers, by designers:

http://pleasecritiqueme.com/

Think Vitamn website: design category

http://thinkvitamin.com/design/the-art-of-the-design-critique/

We Critique Designs: site devoted to critique:

http://thinkvitamin.com/design/the-art-of-the-design-critique/

Youtube:
http://www.youtube.com/

Adweek:
http://www.adweek.com/

Advert Lover: blog devoted to the latest/most creative advertisements

http://advertlover.com/

Great-Ads : blog claiming to feature the best in creative advertising

http://great-ads.blogspot.com/

Ronnestam Innovative communication from Sweden with Love http://

www.ronnestam.com/essentials-of-great-branding-building/#more-5364

Advertising Age advertising agency & marketing news

http://adage.com/

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