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com

Table of Contents
Contents My Profile
Login ............................................................................................................................ 3 Lost Password................................................................................................................ 4 Change Password........................................................................................................... 5 Account Settings ............................................................................................................ 7 Manage Table Columns .................................................................................................. 8

Advertisements
Advertisement Rate Types .............................................................................................. 10 Advertisement Types...................................................................................................... 11 The Concepts of Site, Channel and Slot ........................................................................... 12 Standard Channel Sizes Illustration.................................................................................. 13 Site Directory................................................................................................................. 18

Advertising Campaign Management

Advertising Campaign Concept ........................................................................................ 22 Advertising Campaign Types ........................................................................................... 23

CPM/Flat Rate Campaign

Advertising Groups ..................................................................................................... 24 Create CPM/Flat Rate Campaign.................................................................................. 27 Add New Group To Existing Campaign ......................................................................... 36 Manage Campaign Budget ......................................................................................... 42 CPM/Flat Rate Campaign Status .................................................................................. 43 Sites/Channels Statuses.............................................................................................. 44 Upgrade/Downgrade Ad Display .................................................................................. 46 Renew Ads Display ..................................................................................................... 47

CPC Campaign
Advertising Groups ..................................................................................................... 48 Create CPC Campaign................................................................................................. 51 Add New Group To Existing Campaign ......................................................................... 59 Manage Campaign Budget .......................................................................................... 64 CPC Campaign Status ................................................................................................. 66 Site Statuses.............................................................................................................. 67 Ad Scheduling................................................................................................................ 68

Ad Campaign Targeting

Basic Targeting .......................................................................................................... 70 Advanced Targeting ................................................................................................... 73 Import Ads .................................................................................................................... 86

Reports
How To View Reports ..................................................................................................... 87 Advertiser Report Types ................................................................................................. 88 Report Templates / Recurring Reports ............................................................................. 89

Report Management
Create Report ............................................................................................................ 90 Filter Reports (by report type and by status) ................................................................ 91 Suspend/Resume Report Template.............................................................................. 92 Deleting Reports ........................................................................................................ 93

Payments
Payment Gateways......................................................................................................... 94 Making Payments ........................................................................................................... 95 Withdrawal From Advertisers Account ............................................................................. 98 Dictionary.......................................................................................................................... 101 FAQ .................................................................................................................................. 102

Login
To login, perform the following steps: Open the advertiser login page. Enter your email address and password. Click the Login button.

Lost Password
To reset a lost or forgot password for an Administrator perform the following steps: On the login page click the Forgot Password link. Enter your e-mail address. Click the Send by e-mail button.

After this, the system will email you detailed instructions on resetting your password.

Change Password
To change your password, perform the following steps: In the control panel menu, select option Home -> Account Settings. Click the Change Password button.

In the new window, you will be asked to enter your current password, your new password and to re-enter your new password to confirm the change. Click the Save button.

If password change was successful, you will see a notification message.

Account Settings
In the Home -> Account Settings, advertiser has access to his personal info: Full Name E-mail Password Country Time Zone City Address ZIP/Postal code Phone # If you want to edit the information you should make necessary changes and press Update Account button.

Manage Table Columns

The system has Manage columns feature for each table. Manage columns button opens a list of table columns. You can manage displaying of certain columns marking or unmarking appropriate checkboxes.

Each table contains 2 types of fields: Required Such fields as ID, Name or Status cant be hidden from a table because in this case table data will be senseless. Optional Such fields as Type or Creation Date can be hidden from view. Select All checkbox allows to manage all optional columns of a table. Columns settings are saved for further system usage. Also, for every table there are Total and Total on this page values. Total is a sum (or average value in case of CTR rate) of all table data (for all pages). And Total for this page is a value for displayed page only.

Advertisement Rate Types

CPM (cost-per-thousand impression)
When placing an advertisement based on a CPM rate plan, ads are purchased in 1000 impression increments. In the acronym CPM M stands for Roman numeral indicating the 1000.

Flat Rate
When placing an advertisement at a Flat Rate, the advertiser will pay one fee to place their ad on your site for a pre-determined period of time for that fee.

CPC (cost-per-click)
When placing an advertisement based on CPC rate the advertiser will pay for each single click on his advertisement that brings a visitor to his website.

Advertisement Types
Text Ad
A text ad is characterized by the following parameters: Ad Title. Description (ie. the ad text), divided into 2 paragraphs. Display URL. This is a URL-address, which appears in the ad and allows users to identify your site. Destination URL. This is a URL, to which your ad will link. When clicking on an ad on your site, users will be redirected to the destination URL. Text ad occupies one slot of a channel.

Image Ad
Static graphic ads and animated flash ads are available. Allowed extensions: gif, jpg, png, swf. An Image Ad is characterized by the following parameters: Ad Title. Ad size. The image complies to the standard sizes and custom size that administrator of the system can create. Ad image. Display URL. This is a URL-address, which appears in the ad and allows users to identify your site. Destination URL. This is a URL, to which your ad will link. When clicking on an ad on your site, users will be redirected to the destination URL. In the system image ad always occupies all channel slots (i.e. the whole channel). That means that an image uploaded by advertiser must accurately fit to sizes (width and height) of selected channel.

Rich Media Ad
Rich media ads have greater impact than ordinary display advertising. An Rich Media Ad is characterized by the following parameters: Code. Place the code of rich media ad (HTML, Java etc.) Ad format. Select a format from the drop-down menu

The Concepts of Site, Channel and Slot

There are the concepts of site, channel and slot in the system.

A site should be interpreted as an Internet website on which advertisement is to be placed using the system. The channel is always located on the site, and represents a certain area on the site, defined by a number of properties. One site can have several channels, and one channel could be preset on several sites. The channel consists of one or more slots. A single slot can have one text ad. In other words, a text ad takes a single slot. An Image ad always occupies the entire channel. For example, the channel of size 180x150 consists of 1 slot, 120x240 consists of 2 slots, 336x280 of 4 slots, 160x600 of 5 slots, etc. Channel sizes illustration

Standard Channel Sizes Illustration Text Ads

Image Ads

Site Directory
Use Advertising Site Directory -> Site Directory menu located in the main menu of the control panel to view a list of websites where you can place your ads. Advertisers can overview websites descriptions, channels, cost programs, ratings and graphic of the sites target audience ages.

Site Directory filter is available above the list of websites. You can select sites using several tools of this page: Select Select Select Select By By By By Type : All Types, Text Ads, Image Ads,Text & Image Ads. Image Size Cost Model: All Models, CPM, Flat Rate, CPC Categories: filter by all created categories

Find yourself repeatedly customizing each filter criteria individually and click Update button to view a list of websites for a given criteria. Click Reset button to make all tools by default. Search by keyword: type in the search field a word or short phrase which is used the title or in the build -in text and press Search button. As a result you will receive the list of websites. Choose a website and click More info button to see publisher website's full information.

On the opened page you can get the following website's advanced information: site category, description, channel type, cost model etc.

Click on the each channel on the publisher website layout to see a full channel information. You can buy ads in any channel which fits your requirements by clicking Buy ads in this channel button in the Channel Information table.

Select available payment program type and click Next button.

Select existing Campaign and Group where you want to add this channel or Add to a New Campaign. Click Next button. If the ads were added successful, you will see a notification message in the end.

Advertising Campaign Concept

The main tool of an advertiser is his or her advertising campaign. Campaigns are created to organize the goods or services that the advertiser intends to promote. Ads within a given campaign have common settings for targeting languages and countries, and a display schedule. To create and manage ad campaigns in the system go to Ad Management -> Manage Ads.

There are two advertising campaign types - CPC campaign and CPM/Flat Rate campaign. CPM/Flat Rate campaign has yellow folder icon , and CPC campaign - blue one . Read more.

Advertising Campaign Types

Campaign type is selected after you click the Create Campaign button in Ad Management - > Manage Ads section.

The system supports 2 types of advertising campaigns:

CPM/Flat Rate Campaign

CPM/Flat Rate campaign can contain CPM ads which are paid per certain impressions number Flat Rate ads which are paid per certain time period. CPM/Flat Rate campaign finishes when either all impressions are made (for CPM) or the selected time period is over (for Flat Rate). CPM/Flat Rate campaign is paid upfront: price of all impressions or of the whole time period is deducted from your balance at once after the campaign is created.

CPC Campaign
CPC campaign includes ads which are paid per click. CPC Campaign is active while you have money for at least one click on your balance. CPC campaign is paid after a clicks is made.

Advertising Groups
In each advertising campaign, you can create one or more ad groups. If a campaign corresponds to a wide range of products, ad groups within that campaign, can have a narrower focus toward a particular product that the advertiser wishes to promote specifically. Ads within a group of a given campaign share the daily limit of impressions. For example, if you sell building tools, you can create a campaign called "Building Tools". In this campaign, you can create one or more ad groups named according to the types of construction tools on which you wish to focus. Ad groups can be accessed in Ad Management -> Manage Ads inside campaigns tree in the left part of the page.

An ad group contains: Ads

Here you can edit ads of a group - either edit a single ad or edit all ads at once (using the ability of bulk editing). For example, if you want to set the same Display URL for all ads of a group you can click icon, change the Destination URL field to a desired value and click Apply this Destination URL to all ads of this group icon.

Sites/channels (and selected channels prices) where ads of this group will be displayed.

Create CPM/Flat Rate Campaign

To create a CPM/Flat Rate advertising campaign, follow these steps: Login to the advertisers account Go to Ad Management - > Manage Ads section Click Create Campaign button.

Select CPM/Flat Rate as campaign type.

1. Create Campaign

Enter name of the campaign. Set the display schedule for ads of this campaign. Select targeting options. Click Next.

2. Create Group Enter name of the first group for the campaign being created. Click Next.

3. Select sites/channels Select sites/channels, which will display advertisements for the group of this campaign. You can select sites using three tools of this page:

Select by category of sites Select by category of channels Find by domain name Based on the price which you wish to pay for advertisement placement in a site/channel. You can select sites/channels meeting your requirements by clicking Add button in the Action column. A list of selected site channels for the given ad group will be displayed in table Added Channels. To remove a channel from the Added Channels list click Delete button next to the channel. After you selected necessary channels click Next.

4. Set Prices In Daily Impressions field specify the number of impressions per day for this group. The advertising campaign will be suspended after ads in the group are displayed the specified number of times during a day. Also, on this page for the listed channels you can define: Ad Type. Text - you'll be able to place only text ads to this channel Text&Image - you'll be able to place text and image ads to this channel. Note, price for a channel may depend on selected Ad Type. Cost Model

CPM or Flat Rate. Note, list of available prices depends on selected Cost Model. Price Certain $ price for a certain impressions number or for a certain period. This amount will be deducted from your balance. Auto Renew If this option is enabled advertising of the ad group in this channel will be automatically renewed after campaign finish date is reached. Money according to the price will be deducted from your account balance automatically. Click Next.

5. Create New Ad Creating Text Ads: Using the tab Text Ads, specify ad parameters: Title 2 paragraph description Display URL Destination URL Press Next.

Creating Image Ads: Using the tab Image Ads, specify ad parameters: Title. It'll be used as Alt of the image ad (pop-up text displaying on hovering over image) . Upload an image that fits to one of the allowed formats (allowed formats are defined by selected channels formats) Display URL Destination URL Press Next.

Creating Rich Media Ads: Using the tab Rich Media Ad, specify ad parameters: Place the code of rich media ad (HTML, Java etc.) Select a format from the drop-down menu Press Next.

Rich media ads have greater impact than ordinary display advertising.

Import Ads

On the Import Ads tab you can add ads from existing ad campaigns. Click Add button next to necessary ads and they will get to Selected Ads list. Press Next.

6. Browse Ads Review created ads. Create additional ads for this group by clicking the Create new ad button.

Note, If you do not wish to create any text ads for this ad group, it is necessary to create image ads in formats corresponding to each of the selected channels.
Click Next.

7. Review your selections Check the accuracy of your campaign. If necessary, correct the information by clicking Edit next to the corresponding parameter of the campaign. To save your campaign, click the Submit Selection button.

Add New Group To Existing Campaign To add a new group to CPM/Flat Rate campaign:
Go to the Ad Management -> Manage Ads section of your control panel. From the campaign/group tree in the All Campaigns box select the CPM/Flat Rate campaign in which you wish to add a new group. In the Groups table, click Create Group button.

Enter a name for the new group and click the Save button. The created group will appear in the list of groups for the campaign you have chosen. At this stage, the group does not contain any ads or sites/channels.

To add advertisements to the new group:

From the campaign/group tree in the All Campaigns box select the newly created group in which you wish to add a new advertisement. Click the Create Text Ad, Create Image Ad or Import Ads button.

Create an ad for this group by completing the required fields and clicking the Save button.

Or Import ads from other campaigns.

At this stage, the group contains ad(s) but is not assigned to any sites/channels where the ads should be displayed.

To select sites/channels where you wish to display the ad group:

From the campaign/group tree in the All Campaigns box select the group for which you wish to define sites/channels. Click the Manage Channels button.

On the first step select sites/channels where you want ads of this group to be displayed and click the Next button.

On the second (Set Pricing) step for the added channels define: Ad Type. Text - you'll be able to place only text ads to this channel Text&Image - you'll be able to place text and image ads to this channel. Note, price for a channel may depend on selected Ad Type. Cost Model CPM or Flat Rate. Note, list of available prices depends on selected Cost Model. Price Certain $ price for a certain impressions number or for a certain period. This amount will be deducted from your balance. Auto Renew If this option is enabled advertising of the ad group in this channel will be automatically renewed after campaign finish date is reached. Money according to the price will be deducted from your account balance automatically. Click the Submit selection button.

Manage Campaign Budget

An advertising budget is determined according to specified channels prices for ad groups. To edit the daily budget of an existing group: Go to the Ad Management -> Manage Ads page in the advertiser control panel. Highlight the required group. Click the Manage Channels button.

Add new channels for this group. Or delete existing channels from the group using the Delete button next to each channel.

CPM/Flat Rate Campaign Status

There are 2 types of statuses for advertising campaigns: Active Suspended You can view the status of your advertising campaign on the Ad Management -> Manage Ads page in the Current Status column.

Suspend Campaign To suspend one or more advertising campaigns, go to the Ad Management -> Manage Ads page, select the appropriate campaigns and click the Suspend button. The status will change to suspended. Resume Campaign To resume one or more advertising campaigns, go to the Ad Management -> Manage Ads page, select the appropriate campaigns and click the Resume button. The status will change to active. Delete Campaign To delete one or more advertising campaigns, go to the Ad Management -> Manage Ads page, select the appropriate campaigns and click the Delete button. Information on deleted campaigns is not removed from the system as it is used for generating statistics.

Site/Channel Statuses
You can check status of site/channels where ads are displayed in Ad Management->Manage Ads, clicking on a necessary ad group and selection Sites/Channels tab.

There are the following possible statuses of sites/channels: active Means that ads are successfully displayed in this site/channel. inactivated by system Means that this site/channel is unavailable because of system reasons. Contact administrator to figure out this issue. completed Means that all paid impressions or paid period is used up. suspended Means that you suspended it yourself by clicking Suspend button. unpaid Means that there is not enough money on your account balance to pay for displaying ads in this site/channel. As soon as you deposit more money to your balance the system will use them for ads in unpaid status. If there is not enough money to pay for all unpaid ads, using its internal analyzing mechanisms the system will define which ads to switch from unpaid to active status.

in trouble This status is caused by one of the two reasons: You're trying to place Flat Rate advertising to a site/channel but all slots of this channel are already occupied by other Flat Rate ads. Clicking the Resolve button you'll be suggested to select a CPM price for the site/channel or to wait until some slots are available. Price of this site/channel was changed by Administrator while this site/channel was in unpaid status. Clicking the Resolve button site/channel. you'll be suggested to select new prices for the

How to Upgrade/Downgrade Ad Display

Upgrade and Downgrade buttons are available in Ad Management -> Mange Ads section inside a certain group, on Sites/Channels tab.

Upgrade means to change ad type in a certain channel from Text to Text&Image. After this image ads added to this group will start displaying in this channel. Money equal to the difference in prices for Text and Text&Image ads in this channel will be deducted from your balance. Downgrade means to change ad type from Text&Image to Text. After this image ads of this group won't display in this channel. Note, Downgrade action is irreversible. It means that if you decide to upgrade this channel to Text&Image in future you'll have to pay for that.

How To Renew Ads Display

When your site/channel where ads were displayed got completed status you can renew displaying of ads there. To renew displaying of advertisement: go to Ad Management -> Manage Ads.

Select an ads group advertisement of which you'd like to renew. Click the Renew button next to the channels where advertisement should be displayed.

Advertising Groups
In each advertising campaign, you can create one or more ad groups. If a campaign corresponds to a wide range of products, ad groups within that campaign, can have a narrower focus toward a particular product that the advertiser wishes to promote specifically. Ads within a group of a given campaign share the daily limit of impressions. For example, if you sell building tools, you can create a campaign called "Building Tools". In this campaign, you can create one or more ad groups named according to the types of construction tools on which you wish to focus. Ad groups can be accessed in Ad Management -> Manage Ads inside campaigns tree in the left part of the page.

An ad group contains: Ads

Here you can edit ads of a group - either edit a single ad or edit all ads at once (using the ability of bulk editing). For example, if you want to set the same Display URL for all ads of a group you can click icon, change the Destination URL field to a desired value and click Apply this Destination URL to all ads of this group icon.

Sites (and with defined bid values) where ads of this group will be displayed.

Create CPC Campaign

To create a CPC advertising campaign, follow these steps: Login to the advertisers account Go to Ad Management - > Manage Ads section Click Create Campaign button.

Select CPC as campaign type.

1. Create CPC Campaign

Enter name of the campaign. Set the display schedule for ads of this campaign. Select targeting options. Click Next.

2. Create Group Enter name of the first group for the campaign being created. For this ads group define Default bid for Text ads and Default bid for Image ads. Bid values can be changed on the 3rd and 4th steps for each site individually. Click Next.

3. Select Sites

Select sites which will display advertisements for the group of this CPC campaign. You can select sites using the four tools of this page: All sites Select by category Select by site name Based on the price which you wish to pay for advertising on a site. You can add sites by clicking Add button in the Action column of the left table. A list of selected sites for the given ad group will be displayed in Added Sites table. To remove a channel from the Added Sites list click Delete button next to a site. In the area of Added Sites your default bids are put. You can edit your bids (ratings will be calculated by the system) or your ratings (in this case, bids will be calculated automatically). In other words, bid and rating mutually influence each other. Bid and rating values can be edited on the next 4th step also. You can use bulk editing in the table of added sites. Use all sites of the list. After you selected necessary sites click Next. button to set the same bid or rating value for

4. Set Prices Your default bid for text ads and Your default bid for image ads set bid values for all of the added sites. Bid values can be changed for each site separately. In Daily Budget field specify the amount which you prefer to spent per day for this group ads. The advertising group will be suspended after daily budget is spent during a day.

On this page you can change bid and rating values for the added sites. Click Next.

5. Create New Ad Creating Text Ads: Using the tab Text Ads, specify ad parameters: Title 2 paragraph description Display URL Destination URL Press Next.

Creating Image Ads: Using the tab Image Ads, specify ad parameters: Upload an image that fits to one of the allowed formats (allowed formats are defined by selected channels formats) Title. It'll be used as Alt of the image ad (pop-up text displaying on hovering over image) . Display URL Destination URL Press Next.

Import Ads On the Import Ads tab you can add ads from existing ad campaigns. Click Add button next to necessary ads and they will get to Selected Ads list. Press Next.

6. Browse Ads Review created ads. Create additional ads for this group by clicking the Create new ad button.

Note, If you do not wish to create any text ads for this ad group, it is necessary to create image ads in formats corresponding to each of the selected channels.
Click Next.

7. Review your selections Check the accuracy of your campaign. If necessary, correct the information by clicking Edit next to the corresponding parameter of the campaign. To save your campaign, click the Submit Selection button.

Add New Group To Existing Campaign To add a new group to CPC campaign:
Go to the Ad Management -> Manage Ads section of your control panel. From the campaign/group tree in the All Campaigns box select the CPC campaign in which you wish to add a new group. In the Groups table, click Create Group button.

Enter a name for the new group, default bid value for the group and click the Save button. The created group will appear in the list of groups for the campaign you have chosen. At this stage, the group does not contain any ads or sites.

To add advertisements to the new group:

From the campaign/group tree in the All Campaigns box select the newly created group in which you wish to add a new advertisement. Click the Create Text Ad, Create Image Ad or Import Ads button.

Create a Text ad, an Image ad for this group by completing the required fields. Click the Save button.

Or Import ads from other campaigns.

At this stage, the group contains one or several ads but is not assigned to any sites where the ads should be displayed.

To select sites where you wish to display the ad group:

From the campaign/group tree in the All Campaigns box select the group for which you wish to define sites. Click the Manage Sites button.

Select sites where you want ads of this group to be displayed by clicking the Add button. The list of sites added into the group is displayed in the right table. When necessary sites are added, the bids (which are set according to Default Bid) can be changes. Click Submit Selection button.

Manage Campaign Budget

An advertising budget is determined according to specified bid value for each site. To edit the daily budget of an existing group: Go to the Ad Management -> Manage Ads page in the advertiser control panel. Highlight the required group. Click the Manage Bids.

Here you can edit your bids for the sites that were previously added, and Daily Budget value - maximal amount that you wish to spend per day.

CPC Campaign Status

There are 2 types of statuses for CPC advertising campaigns: Active Suspended You can view the status of your advertising campaign on the Ad Management -> Manage Ads page in the Current Status column.

Suspend Campaign To suspend one or more advertising campaigns, go to the Ad Management -> Manage Ads page, select the appropriate campaigns and click the Suspend button. The status will change to suspended. Resume Campaign To resume one or more advertising campaigns, go to the Ad Management -> Manage Ads page, select the appropriate campaigns and click the Resume button. The status will change to active. Delete Campaign To delete one or more advertising campaigns, go to the Ad Management -> Manage Ads page, select the appropriate campaigns and click the Delete button. Information on deleted campaigns is not removed from the system as it is used for generating statistics.

Site Statuses
You can check status of site where CPC ads are displayed in Ad Management->Manage Ads, clicking on a necessary ad group and selection Sites tab.

There are the following possible statuses of sites/channels: active Means that CPC ads are successfully displayed on this site. inactivated by system Means that this site is unavailable because of system reasons. Contact administrator to figure out this issue. suspended Means that you suspended it yourself by clicking Suspend button. unpaid Means that there is not enough money on your account balance to pay for at least one click on your CPC ads placed on this site. As soon as you deposit more money to your balance the system will use them for ads in unpaid status. If there is not enough money to pay for all unpaid ads, using its internal analyzing mechanisms the system will define which ads to switch from unpaid to active status. in trouble This status appears when Administrator has changed minimal bid value. Clicking the Resolve button you'll be suggested to set a new bid for the site.

Ad Scheduling
Ad scheduling allows you to control the days and times when your advertising campaign is active. For example, you can specify that your advertising campaign will be activated from 3:00 to 12:00 on Wednesdays and from 9:00 to 5:00 on Sundays. This unique interface is available in Ad Management -> Manage ads section by clicking Create Campaign button or Edit button for an existing campaign.

On the opened page click the Turn on scheduling button.

Using this interface, you can set the time periods in which you want to run your campaign. Then click OK button.

Basic Targeting
Go to Ad Management -> Manage Ads page and click Create Campaign button or Edit button for an existing campaign.

Countries and Languages targeting can be managed on Basic tab of Targeting section.

Countries Targeting

Click the Edit button next to the Countries label. In the window that appears, put the countries to the Allowed panel where you wish to extend this advertising campaign. Click OK.

Language Targeting
When determining where to show an advertisement, the system evaluates whether the language settings of the browser matches one of the languages targeted by your campaign. For example, ads in a campaign targeted to Spanish will be only shown to those users who have chosen this language in their browser. You can target a campaign to several languages. Click the Edit button next to the Languages label. In the window that appears, put the languages to the Allowed panel where you wish to extend this advertising campaign. Click OK.

Read also: Advanced Targeting

Advanced Targeting
Go to Ad Management -> Manage Ads page and click Create Campaign button to set targeting for a new campaign or Edit button to set targeting for an existing campaign.

In Targeting section select Advanced tab.

The following tabs are available: Languages Countries Browsers Operating Systems IP-addresses User Agents Page URLs Referral Pages Page variables Rules that are used on IP-addresses, User Agents, Page URLs, Referral Pages, Page variables are of 2 types: Permissive - Equal, Contain, Regular Expression, More than, Less than Prohibitive - Not Equal, Doesn't Contain, Not a regular expression. Among permissive rules OR logics is applied. Among prohibitive rules AND logics is applied.

Languages
You can set languages targeting by moving languages names from Allowed list to Forbidden and backwards. For example, if your ad campaign is meant for Spanish speaking countries you'll leave only Spanish language in the Allowed list and will move the rest of languages to the Forbidden list.

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Countries
You can set continents and countries targeting by moving them from Allowed list to Forbidden and backwards. For example, if you have an ad campaign for USA and Canada residents you'll move all countries to the Forbidden list and leave United States and Canada in the Allowed list.

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Browsers
You can target your ad campaign on visitors who use certain browsers by moving browsers names from Allowed list to Forbidden and backwards. For example, if you advertise widgets for Internet Explorer you will probably want to display your advertisement for IE users only. Thus you'll move all browsers except Internet Explorer to the Forbidden list.

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Operating systems
You can target your ad campaign on visitors who use certain operating system by moving OS names from Allowed list to Forbidden and backwards. For example, if you advertise software that works in Windows OS only, you will want to display it only for those visitors who use Windows. Thus you'll have to move all OS except Windows to the Forbidden list.

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IP-addresses
On this tab you can target ads delivery to visitors coming from certain IP-addresses by setting special rules. These rules are: Equal You can allow ads displaying for an exact IP-address. For example, allow ads delivery for "123.45.67.8" IP-address. Not equal You can filter out a certain IP-address. For example, if you set Not equal rule for "123.45.67.8", ads will be delivered for all visitors except "123.45.67.8". Contain You can allow all IP-addresses that contain defined value. For example, if you define "123.45", ads delivery for the following IP-addresses will be allowed: "123.45.7.8", "8.123.45.7", "7.8.123.45", etc. Doesn't contain You can filter out IP-addresses that doesn't contain defined value. For example, if you define "123", IP-addresses that contain it won't be allowed, like "123.56.98.45", "25.35.123.5", "45.89.23.123", etc.

Regular expression * You can set a regular expression that will define what IP-addresses should be allowed. In regular expressions you can use: ^ - matches the starting position within the string $ - matches the ending position of the string * - matches the preceding element 0 or more times + - matches the preceding element 1 or more times For example, regular expression "^12+" allows all IP-addresses starting with "12": the range of 12.0.0.0 - 12.255.255.255. Not a regular expression * You can filter out all IP-addresses that fit to a regular expression. For example, if you define regular expression "^192.168+", ads won't be delivered to 192.168.0.0 192.168.255.255 IP-addresses.

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User Agents
You can target advertisements to certain User Agents which define visitor's browser/operating system. You can use the following rules: Equal For example, allow ads delivery only for visitors who have User Agent parameter equal to "Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 6.0; SLCC1; .NET CLR 2.0.50727; Media Center PC 5.0; .NET CLR

3.0.04506; InfoPath.2)". Not equal You can forbid displaying of advertisements for visitors having certain User Agent. For example, allow ads displaying for all except visitors with User Agent "Mozilla/5.001 (windows; U; NT4.0; en-US; rv:1.0) Gecko/25250101". Contain You can allow displaying of advertisements for visitors whose User Agents contain a defined value. For example, if you define "Firefox/3.0.3", ads delivery will be allowed only for users with Firefox of 3rd version. Doesn't contain You can forbid advertisements displaying for visitors whose User Agents contain a defined value. For example, if you define "Firefox/1.0.0", ads delivery will be allowed for all visitors except those who use 1st version of Firefox. Regular expression * You can set a regular expression that will define what User Agent are allowed. In regular expressions you can use: ^ - matches the starting position within the string $ - matches the ending position of the string * - matches the preceding element 0 or more times + - matches the preceding element 1 or more times For example, regular expression "^Mozilla/+ (Windows;* Firefox/+$" allows ads displaying for any version of Firefox browser for any version of Windows. Not a regular expression * You can forbid ads delivery for all User Agents that fit to a regular expression. For example, if you define regular expression "Firefox/1*$"will forbid all Firefox of 1st version.

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Page URLs
You can define pages URLs where ads won't be displayed. There are the following rules: Equal You can forbid displaying of advertisements on exact page URLs. For example, forbid ads delivery on "http://www.site.com.page.htm". Not equal You can forbid displaying of advertisements on all page URLs except defined one. For example, if you set Not equal rule for "http://www.site.com/indexpage.php", ads will be delivered on "http://www.site.com/indexpage.php" only. Contain You can forbid displaying of advertisements on all pages which URL contain defined value. For example, if you define "forum", ads delivery will be forbidden on: "http://www.forumsite.com/anypage.php", "http://site.com/forum/index.php", "http://site.com/forum_page.php", etc. Doesn't contain You can forbid displaying of advertisements on all pages which URL doesn't contain defined value. For example, if you define "contact", only the following pages will be allowed to deliver ads: "http://www.contactprofy.com/anypage.php", "http://www.site.com/contacts/1.html", "http://www.site.net/contact_us.php", etc. Regular expression * You can set a regular expression that will define what page URLs should be forbidden. In regular expressions you can use:

^ - matches the starting position within the string $ - matches the ending position of the string * - matches the preceding element 0 or more times + - matches the preceding element 1 or more times For example, regular expression "*adult*com$" allows to forbid ads delivery for all page URLs ending with "com" and containing "adult": "http://adultvideoonline.com", "http://freeimagesadult.com", etc. Not a regular expression * You can forbid ads delivery for all pages that don't fit to a regular expression. For example, if you define regular expression "*casino*", ads will be delivered only for page URLs containing "casino", like: "http://www.casinohere.net", "http://www.site.com/casino.php", etc.

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Referral Pages
You can target advertisements displaying to certain visitors referral page URLs. The following rules are available: Equal You can allow displaying of advertisements for visitors with exact referral page URL. For example, allow ads delivery when referral page is exactly "http://www.site.com/page.htm". Not equal You can forbid displaying of advertisements for all visitors that have referral URL different from defined. For example, if you set Not equal rule for "http://www.site.com/somepage.php", ads will be delivered

only if visitor's referral URL is "http://www.site.com/indexpage.php". Contain You can forbid displaying of advertisements if referral URL contains defined value. For example, if you define "forum", ads delivery will be forbidden for visitors with referral URL like: "http://www.forumsite.com/anypage.php", "http://site.com/forum/index.php", "http://site.com/forum_page.php", etc. Doesn't contain You can forbid displaying of advertisements if referral URL doesn't contain defined value. For example, if you define "contact", ads will be delivered only for visitors with referral URL like: "http://www.contactprofy.com/anypage.php", "http://www.site.com/contacts/1.html", "http://www.site.net/contact_us.php", etc. Regular expression * You can set a regular expression that will define forbidden visitor refarral URL. In regular expressions you can use: ^ - matches the starting position within the string $ - matches the ending position of the string * - matches the preceding element 0 or more times + - matches the preceding element 1 or more times For example, regular expression "*adult*com$" allows to forbid ads delivery if referral URL ends with "com" and contains "adult": "http://adultvideoonline.com", "http://freeimagesadult.com", etc. Not a regular expression * You can forbid ads delivery for referral URLs that don't fit to a regular expression. For example, if you define regular expression "*casino*", ads will be delivered only for referral URLs containing "casino", like: "http://www.casinohere.net", "http://www.site.com/casino.php", etc.

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Page Variables
This option allows to manage ads displaying basing on GET-parameters of page URL. It allows to set rules not for the whole URL but for certain request string parameters. The rules are: Equal Not equal Contain Doesn't contain Regular expression * Not a regular expression * More than Less than For example, you may want to display advertisements only if visitor purchase amount is higher that $100, and you know that this purchase value is displayed by value of "amount" GET-parameter. You can add More than rule for "amount" variable name and set value to "100". A users that will get to page like "http://www.site.com/order.php?amount=150" will see advertisements; a user that gets to a page "http://www.site.com/order.php?amount=49" won't see any ads.

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* - Warning. Use Regular expression and Not a regular expression rule carefully. You should have at least basic regular expressions knowledge to set this targeting correctly. For example, if you set "+" as Not a regular expression rule your advertisement will be blocked for all sites.

Import Ads
When creating a new campaign or adding new ads to an existing campaign (in Ad Management -> Manage Ads section) advertisers can use Import Ads tool. It allows him to import advertisements from his other campaigns. In the central table you can view ads of existing campaigns. You can select necessary ads by clicking Add button. In the right table called Selected Ads you can view the list of ads for importing.

To import the selected ads click the Import button.

How To View Reports

View any report you choose by using the Reports -> Reports Management menu located in the main menu of the control panel. From the Reports section you can: view a list of all reports and report templates create a new report clone an existing report

Advertiser Report Types

Cash Flow Summary Report This report displays a monetary transactions history in a given date range. General Campaign Report This report displays a consolidated view for campaign, group, and type of advertising used for a given date range. Detailed Campaign Report This is the most detailed report on advertising and shows the main parameters of advertising performance. It allows users to drill-down to a specific ad for a given date range.

Report Templates / Recurring Reports

When you create a new recurring report (daily, weekly, monthly) the system automatically creates a report template. Report Templates are located in Reports -> Report Management.

A report template is actually a set of certain settings (report fields, filters) and report schedules based on these settings. Templates you create are used by the system to create recurring reports. A report template can be suspended/resumed. After a report template is suspended, no more reports will be generated on its basis. After a report template is resumed the periodical reports generation will run again.

Create Report
Go to the page Reports-> Reports Management click the Create Report button:

Select a Report Type, which will determine the list of fields contained in the report. Select a Report Name. It is auto-generated by default. You can change it as needed. Select a Report Date Range. To receive a report via e-mail select the option Send this report to. Specify frequency using Set Schedule block: once, daily, weekly, monthly. Choose the fields you wish to see in the report by clicking the Manage Report Fields link. Click the Create Report button when you are finished.

After creation report will appear in the list with processing status. Reports statuses are updated automatically every 10 seconds, thus there is no need to reload the page manually to check if status is updated. After the report is ready its status will change to prepared by the system.

Filter Reports (by report type and by status)

Go to the page with a list of reports in the Reports section of your control panel. Above the table with the reports list are two drop-down menus: Filter by Report Type and Filter by Status.

Report types: Cash Flow Summary Report General Campaign Report Detailed Campaign Report All Possible report status: Requested (the request to generate a report was made, but at this time the report is in the queue) Processing (the report is currently being created) Prepared (the report has been created and is available for display) All

Suspend/Resume Report Template

If you want to prevent the creation of a recurring report, you can suspend it. To accomplish this, in the Report Templates section of the Reports -> Reports Management page, check the templates you wish to suspend and click the Suspend button. The status of corresponding template(s) will change to Suspended.

To resume the recurring report, select the template and click the Resume button. The status of corresponding template will change to Active.

Deleting Reports
To delete a report: Go to a list of reports in the Reports -> Reports Management section in your control panel. Select the reports you wish to delete. Click the Delete button.

Selected reports will be removed from the list of reports.

Payment Gateways
The system has two default payment gateways: PayPal and Authorize. But there may be additional payment gateways integrated. To look trough all allowed payment gateways go to Payments -> Make Payments and look at Payment Gateway select field.

Making Payments
You can use control panel (Payments -> Make Payments section) to deposit money into your account which will be used by the system to pay for your advertisements. You can pay via PayPal:

You can also pay via Authorize:

To fund an account you should perform the following steps: Select the preferred payment gateway from the list. Enter the amount to be paid and fill in billing info (if required). Press Submit. The balance of your account in the system will increase by the payment amount, taking into account the commission for account funding.Your current balance can be found in the upper-right corner of the window in the Balance field.

And on the main page of the control panel.

Withdrawal From Advertisers Account

When you place ads via your advertiser control panel, the money is deducted from your system balance in the following cases: On the last step of new campaign creation. Money for the channels selected for the first group of this campaign on the 3rd and 4th steps are deducted from your balance after clicking Submit Selection button of the last (Review your selection) step.

When new channels are added to a group of a campaign. It can be done in Ad Management -> Manage Ads by clicking Manage channels button. Money for recently added channels are deducted from your balance after clicking Submit Selection button on 2nd (Set Prices) step.

When ads displaying is renewed (manually by clicking Renew button or automatically when Auto-renew status is set).

When ads display method is upgraded from Text to Text&Image.

Dictionary
Ad Campaign Aggregate: Ads related to certain goods or services Sites where ads are displayed Rules defining the display of ads on sites (the geography of visitors, time of display, budget) Authorize - a payment gateway service provider allowing merchants to accept credit card and electronic checks payments through their Web site and over an IP connection. Authorize.Net claims a user base of over 212,000 merchants, which would make them the Internet's largest payment gateway service provider. Channel The area of a certain format (size) on the site, designed for advertising, that consists of one or more slots. The number of slots is determined by the format (size) of the channel. The method in which image and text ads are distributed to the channel differs. Image ads occupy all the channel slots, or the entire channel. Text ads occupy one slot. Examples of Slots:

Click-through Rate (CTR) An indicator of the effectiveness of advertising campaigns. It is the ratio of the number of clicks on the ad to the number of impressions of the ad. CPC program - an advertising payment method whereby the advertiser pays for a click on his ad. CPM program -- an advertising payment method whereby the advertiser pays for each 1000 impressions of an ad. Flat Rate program - An advertising payment method whereby the advertiser pays for the placement of an ad for a specific time period. Report Template a set of specific report parameters which the system uses to create recurring reports (daily, weekly, monthly). Payment Gateway - a hardware-software system that allows users to automate the process of receiving online payments via the Internet. PayPal - the world's largest electronic payment processor.

FAQ
For what period can I suspend campaigns groups, sites/channels and ads? Can a channel price be changed and how will the change influence on my current campaigns? Why ads of active ad campaign dont display? What are the advantages of Flat Rate ads comparing to CPM ads? What are the advantages of CPM ads comparing to Flat Rate ads? Why I cant add an image ad to a channel? When adding a channel I specified Text ad type. Can I place image ads to this channel? When adding a channel I specified Text&Image type. Can I change type of displaying ad to Text? Can I renew displaying of my current advertisement? When are money deducted from my account balance? Where can i place my ads? What ads can i place? How can an advertising campaign be created? How can i deposit money to my account balance and pay for advertisements? Where and how can track my advertisements efficiency? How can I increase my advertisements efficiency?

For what period can I suspend campaigns groups, sites/channels and ads?
You can suspend campaigns groups, sites/channels and ads for any period. Important! CPM ads after switching status from suspended to active will continue displaying unspent impressions. Important! Suspension of Flat Rate dont influence on period of its displaying.

Examples: You paid $10 per 10000 impressions in a certain channel. After that you suspended the advertising for some period, and in the moment of suspension you had 9000 impressions left (unspent). While your advertisement was in suspended status, administrator changed CPM price for the channel. After you change the status from suspended to active your ads will continue displaying the left 9000 impressions on the previous price. You paid for Flat Rate advertisement for the period from the 1st till the 10th of October. Then you suspended the advertisement on the 4th of October and resumed on the 9th. In this case your ads will stop displaying on the 10-th of October. Money for the unspent period wont be returned to your balance. You paid for Flat Rate ads for the period from 1st till 10th of October. Then you suspended advertising on the 4th and resumed it on 12th. In this case your ads won't proceed displaying because its finish date was 10th. Money for the unspent period won't be returned.
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Can a channel price be changed and how will the change influence on my current campaigns?
Yes, Administrator can change channel pricing in any moment. Price changings dont influence on channel advertisement that has already been paid. Note, when channel pricing is changed all auto-renew options of advertisements in that channel will be automatically unmarked. And appropriate advertisers will be informed about it by email. Top

Why ads of active ad campaign dont display?

Possible reasons: There is a big number of ads placed by advertisers to this channel, and thats why all the ads are rotated: your ads display not on each page loading. Priority of your ads displaying is less than priority of displaying of some other ads placed in the channel.

Note: To clarify this situation contact your administrator.

This channel is occupied by Flat Rate ad. Check if your campaign, group, channel, ads are active. Check targeting settings of the appropriate campaigns. Check scheduling of the appropriate campaign. Top

What are the advantages of Flat Rate ads comparing to CPM ads?
In a channel Flat Rate ad has a higher displaying priority than CPM ad. And if you bought Flat Rate advertisement itll be for sure displayed in a channel during the paid period in accordance with countries, languages targeting settings, ads scheduling, etc. Top

What are the advantages of CPM ads comparing to Flat Rate ads?
In contrast to Flat Rate ads, CPM ads can be suspended and resumed in any moment without losing paid impressions. I.e. CPM ad will be displayed accurately according to paid impressions amount. Top

Why I cant add an image ad to a channel?

Possible reasons: The channels allows text ads only. When adding the channel to your ad group you selected Text ad type. Note: You can upgrade ad type to Text&Image if thats allowed by the channel. In this moment Flat Rate ad is sold in the channel and there is not enough slots for displaying the Image ad. Top

When adding a channel I specified Text ad type. Can I place image ads to this channel?
In Ad Management-> Manage Ads on Sites/Channels tab you can upgrade selected site/channel to Text& Image, if the channel allows this action. When type of displayed ads in a channel is changes from Text to Text&Image, youll be charged an amount equal to the difference between prices of Text and Text&Image advertisement in the channel. Read more here. Top

When adding a channel I specified Text&Image type. Can I change type of displaying ad to Text?
Yes, in Ad Management-> Manage Ads on Sites/Channels tab you can downgrade selected site/channel to Text. Read more here. Top

Can I renew displaying of my current advertisement?

Yes, in Ad Management-> Manage Ads on Sites/Channels tab you can renew displaying in selected site/channels. Top

When are money deducted from my account balance?

Money are deducted from your account balance in 4 cases. Read more here. Top

Where can I place my ads?

You can place your ads on sites connected to the system by Administrator. Besides a site you'll have to select one of site channels, i.e. certain place on sites pages where ads will be displayed. Each channel consists of slots. Text ad occupies one slot. Image ad always occupies the whole channel. Note, you can select channel where your ads will be displayed but not slot. Top

What ads can I place?

There are 2 available ad types: text and image. Read more here. From the aspect of cost models CPM and Flat Rate available. Read more here. Top

How can an advertising campaign be created?

To create an advertising campaign follow the instruction of adding a new campaign. Top

How can I deposit money to my account balance and pay for advertisements?
At first, you should deposit money to your system balance. Read here. Then money from your account balance will be automatically deducted by the system in the following cases. Top

Where and how can track my advertisements efficiency?

You can track statistics in Reports section of your control panel.

To have an overview you can create reports. Recurring reports allow to track statistics periodically. Top

How can I increase my advertisements efficiency?

One of the main rates indicating ads efficiency is CTR (click-through-rate). The higher CTR is the better ad managing is. Using system reports tool track which ads have higher impressions, clicks number. Note which ad texts are more attractive for visitors. Include a slogan apealing to make an action to ad description text: for example, "buy", "order", "purchase". Mention prices and current discount in ad text. The more information a visitor will pick up from your ad the better. Destination URL of your ad should be the page of your site with information about advertised product/service. That means that text of your ads should be relevant to content of the page where a visiotr is forwarded after a click. If a visitor doesn't fins any useful info he'll leave your site at once. Use various tracking systems to track behaviour of the visitors who came to your site by clicking your ads. How long do they stay on your website, what actions do they perform, do they continue surfing through your website, etc.