JEREMY DUNBAR

Digital portfolio: jeremydunbar.tumblr.com

5826 Rose Ave Long Beach, CA 90805 jeremyddunbar@gmail.com (760) 900-4405
EDUCATION
California State University, Long Beach (CSULB)
B.S. in Business Administration, Marketing, 3.51 GPA
Cum Laude

SUMMARY OF QUALIFICATIONS
Excellent written and oral communication skills
Detail-oriented with high level of accuracy
Analytical and strategic thinker

Relevant coursework:
COMPUTER SKILLS (Windows/Mac)
Digital Marketing and Media, Advertising, Marketing
Microsoft: Word, Excel, PowerPoint, Outlook
Research, Consumer Behavior, Marketing Management,
Other: Google AdWords, Social Media
International Marketing, Business Communications
EXPERIENCE
CBS Television, Studio City, CA
Feb 2013Oct 2014
Research Analyst

Summarized ad testing data and provided media recommendations to the marketing department

Created several reports for internal clients with thorough analysis of pilot and episode testing data

Produced ratings highlights with National People Meter and Nielsen Syndicated Service data
Research Coordinator

Updated and distributed weekly broadcast and monthly cable program schedule grids

Performed weekly database maintenance to ensure accurate schedule and episode information

Distributed daily primetime, afternoon, and other periodical ratings reports

Lieberman Research Worldwide, Huntington Beach, CA
Sept 2012Dec 2012
Market Research Intern

Populated various charts, graphs, and exhibits in client reports through data entry

Checked questionnaires and reports for spelling, grammatical, and formatting errors

Tested online survey programs to ensure accuracy of terminations, restrictions, and skip logic
Paramount Pictures, Hollywood, CA
Sept 2011Sept 2012
Market Research Intern

Analyzed creative direction of competitive campaigns versus tracking data and box office performance

Developed comparative tracking documents based on genre, cast, and box office target

Managed requests for celebrity and character polls to measure brand equity of film casts
American Marketing Association, CSULB chapter, Long Beach, CA
Jan 2011Nov 2011
Executive Director, Project Team

Acted as liaison between project team and clients to fulfill requests and provide deliverables

Reorganized structure, administration, and goals of organizations project team

Coordinated, chaired, and moderated weekly meetings and brainstorming sessions

Director of Communications

Designated specific functions and purposes to each social media platform

Facilitated online internship program alongside advisor through website maintenance

Managed communications committee and delegated flyer design and distribution tasks
Century Media Records, Hawthorne, CA
Jan 2011Feb 2011
Social Media Intern

Researched niche genres to propose target markets by psychographic segmentation

Discovered online subculture media to create buzz for new artists and album releases

Scouted for bands by cross-referencing number of fans, song plays, and video views