ERIC FOWLER

236 Torrey Pines Cove

Covington, TN 38019
(901) 475-1044 Home (972) 922-3348 Cell
e-mail: utvols59@hotmail.com

SUMMARY
A proactive productive sales and marketing professional with over 22 years experience
in the carbonated soft drink and premium beverage categories.

HIGHLIGHTS OF QUALIFICATIONS
Excellent management and personnel skills.
Proven success in sales and marketing planning and execution.
Enthusiastic, results oriented professional who surpasses company goals.
Strong commitment to client, company and personal standards.
Proven success in consistently increasing sales.
High level of analytical skills.
Excellent communication and administrative skills
Category Management & Brand development.
DSD/Bottler & Broker Management.
Excellent training skills. Considered a very strong leader.

Experience:

Vespa Beverages 2008 - Current

President Covington, TN
04/08 – Current
Responsible for management and growth of $10MM in dollar sales.
Manage total U.S.
Responsible for analysis of all sales data (internal/external), retail execution and
market trends.
Responsible for negotiating contractual agreements with distributors, bottlers,
retailers, and production sources.
Manage a team of sales professionals across the U.S.
P&L responsibilities for company performance. Manage on a bottler by bottler
and divisional basis and total u.s. rollup.
Responsible for customer headquarter relations and negotiating fair and
equitable franchise agreements
Involved with key retailer calls. Maintain strong relationships
Responsible for presenting and gaining new distribution through new bottlers and
distributors
Signed “36” new bottlers in 2008 ytd

BooKoo Energy Brands 2005 - Current

Vice President - East Covington, TN
09/05 – 4/08
Responsible for management and growth of $11MM in dollar sales.
Manage “25” states
Responsible for analysis of all sales data (internal/external), retail execution and
market trends.
Responsible for program development, retailer events, and share growth
 Manage “4” Regional Sales Managers, “2” Division Managers and “4” MDM’s.
P&L responsibilities for Zone performance. Manage on a bottler by bottler basis
and total zone rollup.
Responsible for customer headquarter relations and negotiating fair and
equitable franchise agreements
Involved with key retailer calls. Maintain strong relationships
Responsible for presenting and gaining new distribution through new bottlers and
distributors
Signed “26” new bottlers in 2006

Southeast Atlantic Beverage Corp 2004 - 2005

Vice President of Sales Jacksonville, FL
03/04 – 09/05
Responsible for management and growth of 24MM Cases and $164MM in dollar
sales.
Manage “16” sales center locations in Florida and Georgia
Responsible for analysis of all sales data (internal/external), retail execution and
market trends.
Manage “4” Regional Sales Managers and a total of 630 employee’s.
P&L responsibilities for total company performance. Manage on a branch by
branch basis and total DDA.
Responsible for parent company relations and negotiating fair and equitable
funding agreements
Involved with key retailer calls. Maintain strong relationships
Manage 260 sku’s in existing portfolio

CADBURY BEVERAGES 1990 - 2004

Cadbury Schweppes Plano, TX
Division Sales Manager 11/03 –
02/04
Responsible for management and growth of 21MM Cases and $6MM in
marketing budgets
Developed and implemented innovative and aggressive sales and marketing
plans.
Responsible for analysis of all sales data (internal/external), retail execution and
market trends.
Managed “6” Regional Sales Managers in Southeast
Managed both Carbonated and Premium Beverages
Maintain ongoing dialogue with senior management to provide accurate and
timely information and recommendations.

SNAPPLE BEVERAGE GROUP White Plains, NY

Division Sales Manager 8/97 – 11/03
Responsible for development & sales of all Premium brands in SBG portfolio

Managed “6” Regional Sales Managers in Southeast.

Developed professional fact-based selling presentations.
 Assisted in securing authorization for new products, packages and line
extensions.
Responsible for 2.5MM cases and $1.5MM in marketing funds.
Achieved volume plan “6” straight years.
Provided training and development for all employees.
Created team vision, mission and strategy for new product launches into market.

Eric Fowler

Division Sales Manager (Cadbury-CASO) 1/95 – 8/97

Responsible for management and growth of 17MM Cases and $6MM in
marketing budgets in Coca-Cola Affiliated Sales Organization.
Grew Dr Pepper share 8 pts. In two years through solid retail activity and
distribution gains.
Managed “5” Regional Sales Managers in Mid-West with Herb Coca-Cola and
CCE being top customers.
Successfully exceeded volume and profit plan each year earning full bonus.

Regional Sales Manager (Cadbury- CASO) 8/93 – 1/95

Responsible for the direction, marketing and merchandising of Cadbury brand
products, covering the states of TN, MO, KS, and ILL. within the PASO and
CASO systems.
Created team vision, mission and strategy for new product launches into market.
Provided knowledgeable and perceptive analysis as well as program
recommendations assisting bottlers and distributors in developing brand volume
and profit.
Coordinated all promotional and new packaging orders regionally for production.
“Presidents Award” winner in1994 for performance.

Region Sales Manager (A&W Brands ) 1/92 – 8/93

Responsible for the development and management of a territory as primary
contact with 14 franchised bottlers in Carolina’s Region. Brand portfolio included
Canada Dry, Schweppes, SunDrop, Sunkist, Crush, Hires, Squirt, A&W.
Implemented strategic and tactical business plans and developed marketing
plans to increase market share against major competitors.
Consistently surpassed annual volume targets while effectively managing
marketing funds.
Developed channel/account specific programs to meet strategies across varying
business segments.
Developed and presented annual sales/marketing plans, individualizing
objectives, strategies and targeted programs to address franchise needs.
“Presidents Award” winner in 1991 for surpassing corporate objectives and
securing votes from senior management.
Eric Fowler
Page 3

Sales Planning Manager (A&W Brands) 1/91– 1/92

Responsible for the strategic development and direction of the A&W Brands
portfolio of brands in the Central Zone.
Provided overall direction and coordination of resources to facilitate Zone in
achieving volume and profit goals.
Responsible for analysis of all sales data (internal/external), retail execution and
market trends.
Maintain ongoing dialogue with senior management to provide accurate and
timely information and recommendations.

Regional Sales Manager (A&W Brands) 1990 - 1991

Division Marketing Director (SeaBev) 1983 - 1990
Home Market Sales Manager (Coke/Memphis) 1981 - 1983

Excellent Computer Skills:

MS Word, Excel, Power Point

Education:

University of Tennessee BS Degree