John A.

Macdonald1
Flocter & Gramble Cincinnati, Ohio Brand Manager Initiated $10M television/Internet Island Vacation promotion to introduce new Shine brand detergent; surpassed rst years sales targets in three months. Mentored and supervised ve junior brand managers, each of whom was promoted to brand manager (company traditionally promotes 25%). Analyzed daily sales volumes and identi ed opportunity to increase price point in Midwest, resulting in a 26% margin improvement and $35M in new pro ts.2 Secured safe supply of vital chemical components from alternative suppliers, ensuring 99% order ful llment. Persuaded management to review existing operations; currently leading Manufacturing Review Committee, which will table its nal report in June 2012. Received High Performer award, given to the top 3% of all Brand Managers, based on sales, pro ts and a 360-degree review. 20072009 XYZ Technologies, Inc. Chicago, Illinois 3 XYZ is a 17-employee, venture-funded, video-software start-up. Business Development Manager Established software-bundling relationships with Moonvideo and Audio4, resulting in $1M in new revenue, representing 30% of total rm revenue. Managed group of six Web developers, three graphic designers and three copywriters in New York City and Beijing, 4 completing specialized product launch Web site on time and under budget. Created and chaired industry trade group (Independent Video-Software Producers), successfully lobbying for XYZ products as the standard for the market. Summer 2006 FCB Public Relations, Inc. Tokyo, Japan Public Relations Intern FCB is a boutique public relations rm with o ces in Tokyo and Seattle. Led Japanese consumer products rm through internal branding development exercises, creating new employee retention strategy. Designed surveys and identi ed more than 400 respondents, completing market research that drove the launch of a new Japanese food product. Education 2006 Experience 2009Present

University of ABC Bachelor of Arts Economics, Honors Deans Honor List (Top 5% of Class),5 2004, 2005, 2006. Captain, NCAA Division I Rugby Team, 20022006. 6 Treasurer, ABC Student Government; managed $200,000 in student funds. Publication, Interest Rate Fluctuations in Canada, Cambridge Press, 2005.7

Cleveland, Ohio

Personal Community: Big Brother, 2008Present. Languages: Swahili (near uency), French (pro cient), Japanese (basic). 8 Interests: Play ice hockey three times a week; enjoy Japanese cooking; have travelled to 27 countries.

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Notes:
1. Only the name is needed here. Notice how the larger font and surrounding white space really make the name stand out. Be careful of using too much emphasis in the document and limit such use to your name, position titles, company names and university names. 2.

Be as quantitative as possible when listing your accomplishments. Numbers have far greater impact than adjectives. brand managers hold can vary widely across companies. is is especially important with positions of this kind, in which the responsibilities

3. 4.

Be sure to include a company description if the company is not commonly known. Whenever possible, list the number and titles of direct reports. Doing so o ers insight into how reports at all.

substantial your job is/was. Titles like vice president and director are often given to people who have no

5.

When applicable, and if space allows, disclose the criteria for an award or honor if you believe doing so will increase the achievements impact.

6.

Athletic accomplishments, especially those that include a leadership role (as this one does), can be helpful, because both admissions committees and employers often see such activities/roles as a re ection of hard work and strong character.

7.

Publications, elected positions and awards re ect the high esteem others hold for you and can often be more impressive in the readers eyes than self-reported accomplishments.

8.

Listing language pro ciency not only reveals your range of abilities in this area, but can also re ect positively on your work ethic and character.

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mbaMission: Resume Guide - mbaMission Inc.

Patricia Johnson
Experience 2008Present Hughes Allan Hamilton Chicago, Illinois Manager, Southeast Region Financial Services Group Representative project work includes the following:1 Top- ve publicly traded insurance company retooled information systems. Analyzed the business and technology strategy and recommended alternative migration strategies, resulting in a 20% cost reduction. $15B manufacturer of consumer products led a team that identi ed business process improvements for the item processing operations. Completed a detailed cost/bene t analysis that resulted in $5M in annual savings. Senior Consultant 2 Representative project work includes the following: Top-ten North American commercial bank 3 compiled business requirements into systems design for a custom investment management system, resulting in a 24% reduction in system costs. Top- ve privately held insurance company evaluated business requirements for a universal life system and selected platform systems for acquisition. Migration resulted in closing a redundant 75-person operation center and $11M in annual savings. Top- ve North American commercial bank translated business requirements into systems design, resulting in an 11% reduction in the time from application to funding and a substantial increase in capacity. Sta Consultant Representative project work includes the following: Commonwealth Edison4 designed and programmed department cost system, implemented on time and on budget. Arizona Department of Transportation designed and programmed a custom revenue tracking system, leading to a 27% decrease in administrative costs in the rst year of operation.

20052008

20032005

Education 2003

University of QRS Orlando, Florida Bachelor of Science, Mathematics; magna cum laude. esis: Using Black-Scholes option valuations techniques to model u outbreaks, published in Applications Digest, June 2003. Head, Anchor Ball Planning Committee, St. Clement Church School. Coordinated more than 85 volunteers and set a record for funds raised (over $250,000).5 Coach, Lincoln Park High School girls soccer team. Organized all events, coordinated transportation and oversaw practices, ultimately leading the team to win the county championship for the rst time in school history. Certi ed Financial Planner, 2006. Racing sailboats ( nished second in 2005 Mackinac); playing, coaching and refereeing soccer.

Leadership

Personal

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Notes:
1. For banking and consulting resumes, the use of the representative project work or representative transactions approach highlights the most substantial accomplishments while leaving the door open to discuss other experiences during an interview. 2.

While you may be tempted to leave out earlier titles, be careful. Skillful resume readers know that rapid promotions speak volumes about a persons skills and abilities in a way that self-reported accomplishments do not.

3.

To maintain con dentiality, you can mask your client engagements. seen it all and understand such things.

e admissions committees have

4.

Consider using the actual name of the company for which you consulted if (1) you are comfortable and/ more impressive. Otherwise, a short company description may have a greater impact.

or authorized to do so, (2) the name is well known and (3) you think it will make the accomplishment

5.

Including bullets under a community endeavor can be important in revealing accomplishment in such activities (organization/date), which means the reader remains unaware of anything of note that the candidate may have achieved.

addition to volunteer commitment. Too many MBA candidates list only the minimum information for

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mbaMission: Resume Guide - mbaMission Inc.