Stage Elle Shops On Demand

Task Kickoff Call with Clikthrough Signed IO

Start Date 2/2/2010 12/11/2009 12/30/2009 12/10/2009 12/10/2009 12/14/2009 12/14/2009 12/16/2009 12/16/2009 12/17/2009 12/18/2009

Design Specs to Design - psd file Review of Customization Specs Doc Tab specs to HFM Tabs to be included to Clikthrough Specific copy and image specs to HFM Mockups of Page to Marketing Mktg Comments to Design

Duration 1 day 1 day 1 day 10 days 1 day 0 days 1 day 1 day 1 day 1 day 1 day

Revised mockups to Marketing Approval of Mockups Tech Request/Determine url Request Ad Tags Page HTML/CSS implementation of ClikThrough swf file and embed code implementation of GA and Omniture tracking implementation of ad tags

12/21/2009 12/23/2009 12/24/2009 12/24/2009 12/24/2009 12/28/2009 1/22/2010 12/28/2009 12/28/2009

1 day 1 day 2 days 2 days 2 days 21 days 2 days 1 day 1 day

beta to Mktg, SEO, Tenecia, PM Content Production Video Shoot Video Shoot Video Shoot Video Shoot Video Shoot Video Editing Videos finalized Assets to Marketing Cobrand Mockups and Copy to Client Cobrand Mockup and Copy Changes to HFM Revised Cobrands Mockups and Copy to Client Approval of Cobrands and Copy Cobrands to Adops Videos and approved Copy to ClikThrough Tracking Omniture and GA Tracking creation Ad tag creation receipt of ads 3rd party and preroll tracking to ClikThrough Flash Video Production Beta to HFM

1/25/2010 12/30/2009 1/7/2010 1/7/2010 1/7/2010 1/7/2010 1/7/2010 1/8/2010 1/11/2010 12/30/2009 12/31/2009 1/5/2010 1/7/2010 1/11/2010 1/11/2010 1/11/2010 12/25/2009 12/25/2009 12/25/2009 1/8/2010 1/11/2010 1/15/2010 1/15/2010

0 days 9 days 1 day 1 day 1 day 1 day 1 day 2 days 0 days 1 day 3 days 2 days 3 days 0 days 0 days 0 days 14 days 0 days 0 days 0 days 4 days 5 days 2 days

changes to ClikThrough revised Beta and swf file and embed code to HFM QA QA of page functionality QA of Omniture and GA QA of video tracking QA of product tracking in DFP or 3rd Party

1/19/2010 1/21/2010 1/26/2010 1/26/2010 1/26/2010 1/26/2010 1/26/2010

2 days 1 day 3 days 3 days 1 day 3 days 3 days

QA of SEO Launch Set cobrands live Editorial Promotion live Post Launch QA of page functionality QA of Omniture and GA QA of video tracking QA of product tracking in DFP or 3rd Party

1/26/2010 2/1/2010 2/1/2010 2/1/2010 2/1/2010 2/2/2010 2/1/2010 2/2/2010 2/2/2010

1 day 0 days 0 days 0 days 2 days 1 day 1 day 1 day 1 day

Reporting and Tracking Keyword Optimization

2/2/2010 1 day

End Date 2/2/2010 12/11/2009 12/30/2009 12/23/2009 12/10/2009 12/14/2009 12/14/2009 12/15/2009 12/16/2009 12/17/2009 12/18/2009

Resource

Status Complete Pending

Complete ClikThrough Complete ClikThrough,Design,Marketing,PM Complete ClikThrough Marketing,Design ClikThrough Design Marketing we need to make sure these are checking out for SEO 12/21/2009 Design/SEO 12/23/2009 Marketing 12/25/2009 12/25/2009 Production 12/25/2009 PM 1/25/2010 Production,PM 1/25/2010 Production,ClikThrough 12/28/2009 Production,Tenecia 12/28/2009 Production,AdOps,PM We need more time to implemete/write META tags. Analytics should be separate from SEO, so you can remove Tenecia from this line item.

1/25/2010 1/11/2010 1/7/2010 1/7/2010 1/7/2010 1/7/2010 1/7/2010 1/11/2010 1/11/2010 12/30/2009 1/4/2010 1/6/2010 1/11/2010 1/11/2010 1/11/2010 1/11/2010 1/14/2010 12/25/2009 12/25/2009 1/8/2010 1/14/2010 1/21/2010 1/18/2010

PM Marketing Marketing,Video Marketing,Video Marketing,Video Marketing,Video Marketing,Video Video Marketing Client Marketing Client Marketing Client PM PM AdOps Tencia AdOps Client PM Clickthrough Clickthrough

1/20/2010 1/21/2010 1/28/2010 1/28/2010 1/26/2010 1/28/2010 1/28/2010

PM,Mktg,SEO Clickthrough PM PM,Mktg Tenecia,PM ClikThrough AdOps,PM

Not sure what this means?

1/26/2010 2/1/2010 2/1/2010 2/1/2010 2/2/2010 2/2/2010 2/1/2010 2/2/2010 2/2/2010

SEO PM AdOps Edit PM Tenecia,PM PM AdOps,PM

We need more than a day fro this- Id say 1 week

2/2/2010 AdOps,SEO

We need a week lead time to create and deliver this rpeort.