Questionnaire

Dear Respondents We are conducting a research to study the market of and its features in GUWAHATI for which the valuable information providing by you by answering the following questions will be a great help for us. The information provide by you is only for research purpose and will not be used for any other purpose. Thank you. (1) Name (2)What is your monthly income? (i) Rs 5000 to Rs 10000 (ii) Rs 10001 to 15000 (iii) Rs 15001 to Rs 20000 (iv) Above Rs 20000 NO

(3)Are you using any water purifier at your home? YES

If no answer question no 4,5,6,7 and 8. If yes answer question no 9 onwards.

( FOR NON USERS OF WATER PURIFIER ) (4)What method you are using to purify your drinking water at home? (i) (ii) Boiling method Using medicines (iii) Traditional home made filter (iv) Other NO (mention)

(5) Are you satisfied with your purifying process? YES

(6) Do you have any idea about water purifiers available in the market and their working process? YES NO

(7) Why you are not using water purifier at your home?( You can choose multiple answer) (i) High price (ii) Service problem (v) From where to buy (8) How much you want to pay for a water purifier? (i)Rs 1000-5000 (ii)Rs 5000-10000 (iii)Rs 10000-15000 (iv) Above Rs 15000 (iii) Parts are not available (iv) High maintenance cost

( FOR USERS OF WATER PURIFIER ) (9) Name your water purifier with brand (10) How much it cost? (11) Is your purifier run by electricity? YES NO (12)By which technology your purifier is work? (i) UV technology (iii) UV+ RO technology (ii) RO technology (iv) GERMKILL Processor with activated carbon trap

(13)) Source of purchasing (i) From retailer (ii) Dealer (ii) From the sale person at your door

(14) How did you come to know about your water purifier? (i) Advertise on TV (ii) Hoardings and Billboard (iii) Family and friends (iv) Demo at your home

(15) Rate the following sources according to their influence on your buying decision of water purifier. 1-Least influence (i) Advertise on TV (ii) Hoardings and Billboard (iii) (iv) Family and friends Demo at your home 7- Strongly influence 1 1 1 1 2 2 2 2 3 3 3 3 4 4 4 4 5 5 5 5 6 6 6 6 7 7 7 7

(16) Are you satisfy with your water purifier?

YES

NO

If no answer question no 17 and 18. If yes answer question no 19 onwards.

(FOR NON SATISFIED CUSTOMERS) (17) Why you are not satisfied with your purifier? ( you can choose multiple answer) (i) Poor technology (ii) Poor service after buying (iii) Parts are not available (iv) High maintenance cost

(18) Rank the following factors on basis of which you plan to buy another water purifier. 1- Most preferred (i) (ii) Price cost Technology use 6- Least preferred (iii) Parts should be available (iv) Good service after buying (v) Low maintenance (vi) Brand name

(FOR SATISFIED CUSTOMER) (19) Could you please rank the following on the basis of your satisfaction. 1- Most satisfied (i) (ii) Service after buying cost Improve Technology (vii )Brand name 7- Least satisfied (iii) Parts available (iv) Price (v) Low maintenance (vi) Storage capacity

(20) Do you think following are the important issues for your satisfaction? 1- Not important. (i) (ii) (iii) (iv) (v) (vi) 7- Very important 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 4 5 5 5 5 5 5 6 6 6 6 6 6 7 7 7 7 7 7

Service after buying Price Improve Technology Parts availability Low maintenance cost Storage capacity