SYLLABUS

SYLLABUS

(Regular 2 Years Semester System Program)

MBA MBA (Regular2YearsProgram)

BijuPatnaikUniversityofTechnology,Orissa Rourkela

Biju Patnaik University of Technology, Orissa Rourkela

1 Year MBA
1 Semester
MBA101 MBA102 MBA103 MBA104 MBA105 MBA106 MBA107 MBA108 MBA109 OrganizationStructure&ManagementProcess OrganizationalBehaviour ManagerialEconomics QuantitativeTechniques BasicFinancialAccounting ITforManagers CommunicativeEnglish CommunicativeEnglish(Lab.) ITLab

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MBA101:ORGANIZATIONSTRUCTURE&MANAGEMENTPROCESS
ModuleI:ManagementandNatureofOrganization Introduction: Nature, purpose and functions, level and types of Managers, Managerial Roles, Essential Managerial Skills, Key personal characteristics for Managerial success. Evolutionandvariousschoolstomanagementthoughts. Nature of Organisation Proprietorship, Partnership, Cooperatives and Statutory Corporations, CompaniesConcepts of holding and subsidiary companies, Comparison and Choice of structures, Features of International Organisations and Multinational Companies. ModuleII:PlanningandDecisionMaking Meaning and nature of planning, types of plans, steps in planning process; Objectives: meaning, setting and managing objectives MBO method: concept and process of managing by objectives; Strategies: definition, levels of strategies, its importance in an Organization; Policies: meaning, formulation of policies; Programs: meaning, nature; Planningpremises:concept,developingeffectiveplanningpremises;Decisionmaking,steps in decision making, approaches to decision making, types of decisions and various techniques used for decision making, Nature and process of controlling, Techniques of controlling. ModuleIII:Organizing: Organizing as Managerial Function organization structure, formal and informal organization.Traditional Organization Structures Functional, Divisional and Matrix Structure. Directions in organizational Structures Team structure, network structure, boundary less structure. Organizing Trends and Practices Chain of command, unity of command,spanofcontrol,delegationandempowerment,decentralizationanduseofstaff, organizationaldesignandorganizationalconfiguration. Leading as a function of management, Leadership and vision, Leadership traits, classic Leadershipstyles,LeadersbehaviourLikertsfoursystems,ManagerialGrid.Overlapping roleofleaderandmanagers. Caseanalysiscompulsory RecommendedBooks:
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. ManagementTextandCases,VSPRao&V.Harikrishna,Excel. Management,Robbins,Coulter&Vohra,Pearson. ManagementPrinciples&Applications,RickyW.Griffin,Cengage. BusinessOrganization&Management,C.R.Basu,TMH BusinessStructureandProcesses,Appannaihaetall,HPH. EssentialsofManagement,KoontzandWeihrich,TMH BusinessOrganization&Management,M.C.Shukla,S.Chand. PrinciplesofManagement,Gupta,PHI ManagementPrinciples,Processes&Practices,BhatKumar,Oxford. PrinciplesandPractices&ManagementL.MPrasad,SultanChand.

MBA102:ORGANIZATIONALBEHAVIOUR
ModuleI: Organizationalbehavior: Introduction, goals, elements, scope and historical development of Organizational Behaviour, fundamental concepts, contributing disciplines to OB, Models of OB, social systems and organizational culture, international dimensions of organizational behaviour, limitationsofOrganizationalbehaviour,thefutureofOB ModuleII: Individualbehaviours:Introduction,foundationofindividualbehavior: Personality: determinants, personality traits, types, from concepts to skills, theories, instrumentstomeasurepersonality,personalityattributesinfluencingOB. Perception:factorsinfluencingperception,theories,perceptualerrors. Emotions:typesofemotions,determinants,emotionallabour,emotionalintelligence. Attitudes: sources of attitudes, types of attitudes, cognitive dissonance theory, from conceptstoskills,changingattitudes,workrelatedattitudes. Values: importance of values, sources of our value systems, types of values, loyalty and ethicalbehavior. Learning:theoriesoflearningsomespecificorganizationalapplications. TheoriesofMotivation. ModuleIII: Behaviourintheorganization:Introduction,Issuesbetweenorganizationsandindividuals. Interpersonal behaviour: Conflict in Organizations: nature of conflict, levels of conflict, conflictmanagementstyles. Groupdynamics:typesofgroups,meetings,teamwork,stagesofgroupformation. Employeestress:forms,causes,implications,approachestostressmanagement. Caseanalysiscompulsory RecommendedBooks: 1. OrganizationalBehaviour,K.Awathappa,HPH. 2. OrganizationalBehaviour,Robbins,Judge,Sanghi,Pearson. 3. OrganizationalBehaviour,VSPRao,Excel 4. IntroductiontoOrganizationalBehaviour,Moorhead,Griffin,Cengage. 5. UnderstandingOrganizationalBehaviour,Parek,Oxford 6. OrganizationalBehaviour,Hitt,Miller,Colella,Wiley 7. BehaviourinOrganizations,Greenberg,Baron,PHI 8. OrganizationalBehaviour,MParikh,RGuptaTMH 9. CasesinOrganizationalBehaviour&HRM,SaiyadainSodhiJoshi,TMH 10. OrganizationalBehavior,Khanka,S.Chand 11. OrganisationalBehaviour,Gupta,joshi,Kalyani

MBA103:MANAGERIALECONOMICS
ModuleI:Introduction&DemandandProductionAnalysis: Introduction to Managerial Economics, Use of Economic models in Decision making, Specifications of the model, Demand Analysis for decision making, Demand Schedule and demand function, Elasticity of Demand, Demand forecasting, Production Analysis, production Function, One Variable input Production function and two variable Input productionfunction.(Simplenumericalproblemsbesolved)

ModuleII:Cost&PricingAnalysis Various Cost concepts, Cost Functions Short run Cost Functions and its Empirical Estimation,LongrunCostFunction,Economiesofscaleandeconomiesofscope.Priceand Output decision under perfect Competition, Monopoly, Monopolistic Competition and Oligopoly. Descriptive pricing approaches: full cost pricing, product pricing. Pricing strategies : price skimming, penetration pricing and loss leader pricing. (Simple numerical problemsbesolved)

ModuleIII:MacroEconomicAnalysisofManagerialDecisions Meaning and Nature of Macro Economics; Circular Flow of income, the concept of GDP, GNP,ConceptsofConsumptions,SavingsandInvestment.BusinessCycles:Consequences andMeasurestosolvetheProblemsofBusinessCycles,Inflation. CASEANALYSISCOMPULSORY RecommendedBooks: 1. ManagerialEconomics,GeetikaGhosh,RoyChoudhury,(2ndEdition)TMH. 2. ManagerialEconomics,Keat,Young,Banarjee,Pearson. 3. ManagerialEconomics,Theory&Applications,D.M.Mithani,HPH. 4. ManagerialEconomics,AnIntegrativeApproach,MarkHirschey,Cengage. 5. ManagerialEconomics,Salvatre/Srivastava,Oxford. 6. ManagerialEconomics,analysisofmanagerialdecisionmaking,H.L.Ahuja,S.Chand. 7. ManagerialEconomics,D.N.Dwivedi,Vikas. 8. ManagerialEconomics,PLMehta,SultanChandandSons

MBA104:QUANTITATIVETECHNIQUES
ModuleI Introduction to Linear Programming Problems, Formulation of Linear Programming Problems, General statement and assumptions underlying Linear Programming, Graphical methodfor solution of LPP.Simplexmethodforsolution ofLPP,Solutionofmaximization and minimization problems, BigM method, Two phase method, Unbounded and degeneratesolution of LPP,DualityinLinearprogramming.Introductiontotransportation problems, NorthWest corner rule, Least cost method, Vogels approximation method for obtaining initial feasible solutions, Stepping stone and MODI method to get optimal solution,Transhipmentproblem. ModuleII Introduction to Assignment problems, Hungarian method to solve assignment problems, Unbalanced assignment problems, Constrained assignment problems. Introduction to sequencing problem, Solution to sequencing problems, Gantt chart, Johnsons rule. Introductiontoreplacementtheory,Replacementpolicyforequipmentswhichdeteriorates graduallyandfailsuddenly.Introductiontogametheory,Gamemodels,Twopersonszero sum games and their solution, solution of 2Xn and mX2 games by graphical approach, SolutionofmXngames. ModuleIII Introduction to decision theory, One stage decision making problem, multi stage decision makingproblem,utilitytheory.IntroductiontoMarkovprocess,Markovanalysis:inputand output. Introduction to forecasting problems, Time series models for forecasting. Introduction to simulation, Process of simulation, Monte Carlo simulation, Simulation of inventorysystem,simulationofqueuingsystem. CASEANALYSISCOMPULSORY RecommendedBooks: 1. QuantitativeTechniquesinManagement,VohraTMH 2. QuantitativeAnalysisforManagement,Rendey,Staiv,Hanna,BadriPearson. 3. QuantitativeTechniquesforManagerialDecisions,J.K.Sharma,McMillan 4. QuantitativeTechniques,K.S.Bhatt,HPH 5. AnIntroductiontoManagementScience,Anderson,Sweeney,WilliamsCengage 6. OperationResearch,Ravindram,Philips,SolbergWiley. 7. QuantitativeTechniques,C.R.Kothari,Vikas. 8. OperationResearch,Winston,Cengage. 9. OperationResearch,Tripathy,Kalyani.

MBA105:BASICFINANCIALACCOUNTING
ModuleI:ACCOUNTING Importance & scope of accounting, Accounting concepts & conventions, Accounting Standards,IFRS,Accountingequations,Usersofaccountingstatements. Preparation of Books of Original Records: Journals, Subsidiary books, Ledgers & Trial balance. Preparation of Final Accounts / Statements: Basic adjustments, , Preparation of financial statements. DepreciationFixedAssetAccounting,Inventoryvaluation. StudentsshouldlearnapplicationofTallypackage.

ModuleII:CORPORATEACCOUNTING Accounting of Joint Stock Companies: Overview of Share Capital and Debentures, AccountingforIssueandforfeitureofShares,IssueofBonusShare.IssueofDebentures, FinancialStatementsofCompanies:IncomeStatementandBalanceSheetinScheduleVI. ProvisionsoftheCompaniesAct:AffectingpreparationofFinancialStatements,Creative Accounting,AnnualReport,PresentationandanalysisofAuditreportsandDirectorsreport. (StudentsshouldbeexposedtoreadingofAnnualReportsofCompaniesbothdetailedand summarizedversion). ModuleIII:FINANCIALPERFORMANCEMEASUREMENT Funds Flow & Cash Flow Statement: Preparation & Analysis. Financial Statement Analysis. Analysis of Financial Performance of a firm ; Use of Different Tools, Ratio Analysis DifferentTypesofRatios. CASEANALYSISCOMPULSORYFOREACHMODULE. RecommendedBooks: 1. FinancialAccountingforManagement,AmbrishGupta,Pearson 2. FinancialAccountingforManagement,DKhatri,TMH 3. AccountingforManagement,M.N.Arora,HPH 4. FinancialandManagementAccounting,Satpathy/Sahoo,Vrinda 5. FinancialAccounting:AManagerialPerspective,R.NarayanSwamy,PHI 6. FinancialAccounting,Warren,Revee,Cengage 7. BasicFinancialAccountingforManagement,Shah,Oxford 8. ANewApproachtoFinancialAccounting,Bal/Sahu/Das,S.Chand 9. FinancialAccounting,Jain/Narang/Agarwal,Kalyani 10. FinancialAccountingforManagers,T.P.Ghosh,Taxman. 11. ATextBookofAccountingforManagement,Maheswari,Vikas

MBA106:ITFORMANAGERS
ModuleI:RoleofComputerinmodernbusinessandinvariousfunctionalareasofbusiness anditsapplications.ConceptofComputers:BriefHistoryofcomputer,Generationandits evolution(nowandthen),Classification,Characteristicsandlimitationsofcomputers.Basic computing Architecture, CPU and its components. Components : Software, Hardware, Firmware, Input/output devices, Storage Units (CD, DVD, Hard Disks, Pen drive), Memory types (RAM, ROM, Cache). Operating Systems: Functions, Process Management: Multi programming, Multiprocessing, Multitasking, Multithreading, Real time OS; Memory Management: virtual memory; User Interface: Shells, GUI, etc; File system. Measuring ComputerPerformancethroughBenchmarks. Evolutionofprogramminglanguage,Classification,Featuresandselectionofprogramming language. Software Definition, Relation with Hardware. Software categories System Software (Home edition, Professional edition, Enterprise edition), Application Software: typesofapplicationsoftware,Graphicsandmultimediaconcepts,AlgorithmDefinitionand properties. ModuleII:DatabaseManagementSystems Conceptoffiles,filemanagement;organizationandtypesofAccess,Drawbacksinfilebased system. Database; types of Database, components of a Database system. DBMS, components of DBMS; DBMS language, Advantage and limitations of Database, Database models, Advanced Database: Distributed, Object oriented Database, Multimedia Database systems,MobileDatabases. ModuleIII: BasicconceptsofComputerNetworks,InternetandSecurity. IntroductiontoNetworks:LAN,MAN,WAN,Topology,DataCommunication,Transmission Media, Network Devices: Hubs, Switches, routers, repeaters. Introduction to Communication Protocol: TCP/IP, OSI model, Communication Connectivity: DSL, Dialup, Broad Band. Internet and its Applications: Evolution of Internet, Basics of working of Internet,ServiceProviders,Email,Telnet,FTP,WWW.InternetSecurity:Typesofattacks, DOS attacks, Viruses and Worms, Identity Theft, Snooping and Sniffing. Cyber Law and InternetsecurityLegislation. RecommendedBooks: 1. InformationTechnologyforManagers,Sudalaimuthu&Hariharan,HPH 2. Understanding Computers Today & Tomorrow, D.Monley & CS Parker, Cengage/Thomson 3. IntroductiontoComputerScience,ITLEducationSolutionsLtd,Pearson 4. InformationTechnology,DrSushilaMadan,Taxmann

MBA107:COMMUNICATIVEENGLISH

ModuleI BasicsofCommunication 1.1 Communicationelementsandprocess 1.2 NeedofCommunicationSkillsforManagers 1.3 Channels,formsanddimensionsofcommunication 1.3 Verbalandnonverbalcommunication 1.4 Barrierstocommunicationandhowtoovercomethebarriers 1.5 Principlesofeffectivecommunication 7 Cs of Communication Clarity, Completeness, Coherence Conciseness, Credibility, Correctness, Continuity 1.6 Avoidance of Ambiguity, Jargon, Cliches ModuleII LanguageandCommunication 2.1 PlainEnglishandsimpleexpressions,foreignwordsandtheirplainalternatives IndianisedandstandardEnglish 2.2 TheimportanceofcommunicationthroughEnglishatthepresenttime, 2.3 TheSoundsofEnglish 2.4 StressandIntonation 2.5 The importance of the four skills (listening, speaking, reading and writing) and strategiesfordevelopingtheskills. Listening:barriers,strategiesforimprovinglisteningskills Speaking : the characteristics of effective speech : voice quality, rate of speaking, cleararticulation,eyecontact,useofexpressions,andgesturesandposture. Reading : developing reading skills and strategies, skimming and scanning ; predicting,guessing,inferring;readingcritically,takingnotes. Writing:thecharacteristicsofeffectivewriting,clearorganizationandstructuring ofideas,summarizing,clarityoflanguage,stylisticvariation. 2.6 BiasfreeEnglish 2.7 Formalandinformallanguageuse ModuleIII: ReviewofEnglishGrammar 3.1 Englishverbs 3.2 Tenseandtime&Aspect 3.3 Modals 3.4 Voice 3.5 Negation 3.6 Interrogation;reportedandtagquestions 3.7 Preposition 3.8 Conditionals 3.9 Phrasalverbs 3.10 Parallelstructure 3.11 onewordsubstitutesandproverbs 3.12 Modifiers

RecommendedBooks: 1. An introduction to Professional English and Soft Skills: Das et al, BPUT Text Book. CUP. 2. CommunicativeEnglish,Rai&Rai,HPH 3. BetterEnglishPronunciation,J.D.O.Conuor(Cambridge) 4. AUniversityGrammerofEnglish,Quirketal,Pearson 5. FoundationsofBusinessCommunication,DonaJ.Young,TMH 6. CommunicativeSkills,LeenaSen,PHI 7. OxfordWriting&SpeakingEnglishSealyOUP 8. CommunicativeEnglish,Mohapatra,Dash,Kalyani

MBA108:COMMUNICATIVEENGLISHSKILLSLAB

Lab sessions will be used to provide practice activities based on the content of all three modulesoftheory. ModuleI Understanding the need of Communication Skills for Managers and the importance of effective communication through different social/workrelated situations and roleplay activities, Recognizing the barriers through case studies related to organizational communication Role plays to understand nonverbal communication and activities to identifyeffectiveuseofbodylanguage,paralanguageandspatialcommunication. ModuleII PhonemictranscriptionusingIPAsymbols. i. transcriptionofwordsandshortsentencesinnormalEnglishorthography(writing) intotheirIPAequivalents; ii. transcriptionofwordspresentedorally; iii. conversionofwordspresentedthroughIPAsymbolsintonormalorthography iv. syllabledivisionandstressmarking(inwordspresentedinIPAform) Listeningexercises i. listening with a focus on pronunciation (eartraining) : segmental sounds, stress, weakforms,intonation,listeningthedictations ii listening for meaning (oral comprehension) : listening to talks, lectures, conversations,discussions,jokes,riddlesetc. Speakingexercises i pronunciationpractice(foraccentneutralization),particularlyofproblemsounds,in isolatedwordsaswellassentences ii practicingwordstress,rhythminsentences,weakforms,intonation,commonevery day Expressions,meeting,greeting,takingleave,intervening,requesting,refusingetc iii readingaloudofdialogues,poems,excerptsfromplays,speechesetc.forpracticein pronunciation iv speakingbrieflyontopicsofinterest;takingpartindebatesandgroupdiscussions Readingexercises Readingandcomprehensionofthetextssupportedbysuitableexercises UseofDictionary, Note making after reading a text, showing the main idea and supporting ideas and the relationshipsbetweenthem Writingexercises Practiceinwritingparagraphs,shortessaysandsummaries,ideabuilding,creativewriting ModuleIII Developingcorrectnessinspeechaswellaswriting Practiceexercisesonthecommongrammaticalerrors,

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RemedialmeasurestofocusoncorrectuseofEnglishverbs,Tense,Aspect,Voice,Negation, Interrogation,Phrasalverbs,parallelstructure,onewordsubstitutes,proverbialexpressions andModifiers,prepositions,modalexercises&conditionals LabTests: 1stLabtest15marks.(Listening,Speaking) 2ndLabtest15marks.(ReadingandWriting) 3rdLabtest20marks(VerbalandNonverbalcommunicationability).Thefaculty.concerned shall assign caselets related to commnication in the business world to the students who shall make analysis of the same and present in the classroom. This may be given as an individualorgroupassignment.

MBA109:ITLab
1. IntroductiontoOSandOfficeSoftware. Additionalfeaturesof a. WindowsXP b. Windows7 c. Server2003 d. Windows8Server 2. InternetBasics,TypesofConnection,InternetProtocol,IPAddress,Connectivityto Internet,WIFiConnectivity. 3. GoogleSearchTricksandTechniques 4. WorkingwithGoogleServices:Docs,Spreadsheet,presenter,sites,etc. 5. IntroductiontoOracleorMySQL. 6. LearningBasicDDLandDMLcommands. a. Create,Alter,Drop,Truncate,Viewcommands. b. Insert,Select,Update,Deletecommands. 7. UNIX/LINUXstructure,UNIX/LINUXcommands Commoncommands,PracticeSession(MKDir,CD,PWD,LS,MAN,CP,MV,RM, Delete,RMdir,Cat) 8. Working with Gnome: editor (gedit), file explorer (nautilas), working with office applications(openoffice).

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1st Year MBA

2nd Semester
MBA201 MBA202 MBA203 MBA204 MBA205 MBA206 MBA207 MBA208 MBA209 MBA210 MBA211 MarketingManagement FinancialManagement HumanResourceManagement Production&OperationManagement ResearchMethodology&SPSS BusinessEnvironment&SustainableDev. MIS&ERP BusinessCommunication BusinessCommunication(Lab) MIS&ERP(Lab) ResearchMethodology&SPSS(Lab)

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MBA201:MARKETINGMANAGEMENT
ModuleI Concepts of Marketing and market, Marketing Mix, Product, Price, Promotion, Place, Product: Product concept, Product classification, New Product Development, Product life cycle,Productmixdecision,Branding,Packaging,Labellingdecisions,Serviceasaproduct, Price:objectiveofpricing,Pricingpolicies,Pricingmethods. Price:Objectiveofpricing,Pricingpolicies,Pricingmethods. Promotion: Advertising, Sales promotion, Personal selling, Public relation, Publicity and propaganda. Place: Marketing channels, vertical and horizontal integration, Channel conflict management,DistributionsystemandLogisticManagement. ModuleII Marketing environment, Marketing planning and control, Segmenting (Demographic and Psychographic)targeting,Positioning(STP),Marketingresearchandforecasting,Marketing InformationSystemvalueproposition. ModuleIII Role of consumers, Consumer Decision making process, Factors influencing consumer decision making, Special topics in Marketing: Green marketing, Relationship Marketing, societal Marketing, Guerrilla Marketing, Online Marketing, Mega marketing, Database marketing. CASEANALYSISCOMPULSORY RecommendedBooks: 1. MarketingManagement,Kotler,Keler,Koshi,Jha,Pearson 2. MarketingManagement,Ramaswamy,Namakumar,McMillan 3. Marketing,Etzel/Walker/Standtom/Pandit,TMH 4. MarketingManagement,Karunakaran,HPH 5. MarketingManagement,Evans/Berman,Cengage 6. MarketingManagement,GovindRajan,PHI 7. MarketingManagementText&Cases,Kazmi,Excel 8. MarketingManagementText&Cases,Lal,TMH

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MBA202:FINANCIALMANAGEMENT
ModuleI Financial Management : Introduction to finance Fundamental principles objectives of financial management profit maximization and wealth maximization. Functions of FinancialManagement. Time value of Money; Compounding and Discounting. Risk and Return Risk & Return, MeasurementofRisk SourcesofFinance:(ShortTermandLongTerm)

ModuleII Investmentdecisions:CapitalBudgetingInvestmentevaluationtechniques;Estimationof cash flow for new project, replacement projects, Risks in capital budgeting, Sensitivity Analysis,DecisionTreeAnalysis. CostofCapital:Factorsaffectingcostofcapital,RetainedEarnings,WACC. Capital structure decisions: Theories of Capital Structure, Designing Capital Structure, Leverages: Determination of operating leverage, financial leverage and total leverage, LeverageandFinancialDistress Dividend policy: Relevance and Irrelevance Theories of Dividend, Factors affecting the dividendpolicy,AlternativeFormsofDividend.

ModuleIII WorkingCapitalManagement:Factorsinfluencingworkingcapitalrequirements,Current asset policy and current asset finance policy. Determination of operating cycle and cash cycle.Estimationofworkingcapitalrequirementsofafirm.Cashbudgeting,longtermcash forecasting,optimalcashbalance,investmentofsurplusfund.InventoryManagementneed forinventory,orderquantityEOQmodel,monitoringandcontrolofinventory,Receivables ManagementMeaning and objective, cost and benefit of receivable management, factors influencing the size of investment in receivables, credit evaluation of individual accounts, monitoringaccountsreceivable CASEANALYSISCOMPULSORY RecommendedBooks: 1. FinancialManagement,I.M.Pandey,Vikas 2. FinancialManagement,Kapil,Pearson 3. FundamentalsofFinancialManagement,Brigham&Houston,Cengage 4. FinancialManagement,PrasannaChandra,TMH 5. FinancialManagement,Reddy,HPH 6. FinancialManagement,Srivastav,Misra,Oxford 7. FinancialManagement,ShashiKGupta,R.K.Sharma,Kalyani 8. FinancialManagement,Tulsian,S.Chand 9. FinancialManagement,Rustagi,Taxman

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MBA203:HUMANRESOURCEMANAGEMENT
ModuleI Concept, Nature, scope and objectives of Human Resource Management, HRM : The challenges Environmental, Organizational and Individual, Human Resource Planning, Job analysis, recruitment sources, concept and objectives, Selection: Concept, Procedure and costbenefitanalysisofselection,Induction,careerplanning,BasesofPromotion,Transfer, Separations, Outplacement and Outsourcing HR. Emerging trends of HRM in globalized economyandcrossculturalenvironment. ModuleII Training & DevelopmentConcept, Training needs assessment, Types of training programmes:onthejobandoffthejob,ROIoftraining,metricsforevaluationoftraining programme, Performance Appraisal Objectives, Uses and Methods Traditional and Modern methods (Assessment and Development Centres, 3600 Appraisals), Problems of Performance Appraisal, Legal issues in Performance Appraisal. Classification of Employees and Conceptual differences in Compensation Systems. Concept of Wages & Salary, ComponentsofWages,MethodofWageDetermination,MethodsofWagePayment,Wage Differentials,JobEvaluation. ModuleIII IndustrialRelations:ConceptandApproachestoIndustrialRelations,Unitary,Plurasticand Radical Approach, Industrial Relations System, Overview of International HRM: Selection, Compensation,Training&Development,PatriationandRepatriation. RecommendedBooks: 1. HumanResourceManagement,VSPRao,ExcelBooks 2. HumanResourceManagement,Durai,Pearson 3. Personnel&HumanResourceManagement,P.SubbaRao,HPH 4. HRMText&Cases,Aswathappa,TMH 5. HRM,Snell,Bohlander,Vohra;Cengage 6. ManagingHumanResources,Gomez,Balkin,Cardy,PHI 7. HumanResourceManagement,Jyoti,Venkates,Oxford 8. HumanResourceManagement,Khanka,S.Chand 9. HRMacasestudyapproach,MullerCamen,Jaico

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MBA204:PRODUCTIONANDOPERATIONSMANAGEMENT

ModuleI OverviewofProduction&OperationsManagement,WorkStudy Introduction , Responsibilities of Production Manager, Strategic Decisions in Operations, ManufacturingVs.ServiceOperation,TypesofProductionprocesses(Project/Job,Batch, Mass/Line , Continuous ), Concept of FMS(Flexible Manufacturing System), Vertical integration, Productivity & Factors affecting productivity, Role of Production, Planning & Control(PPC),NewProductDevelopment&ProcessDesign,LearningCurve,Introductionof Work Study, Method study Procedure, Principles of Motion Economy, Stop Watch Time StudyProcedure,ImportanceofRating&AllowancesinTimeStudy,PredeterminedTime Standard(MTM). ModuleII AggregatePlanning,CapacityPlanningandProjectManagement, Scheduling,MaintenanceManagement Aggregate Planning: Relevant cost; Evaluation of strategic alternatives (Level, Chase and Mixed), Types of capacity, Economics and Diseconomies of scale, Developing capacity alternatives.ProjectManagement:Basicconcept,NetworkprinciplesCPM,PERT,Crashing, Sequencing,2 and 3 Machine cases: Johnsons Rule, Job shop Scheduling: Priority dispatching Rules, Importance of Maintenance, Breakdown, Preventive, Predictive and TPM(TotalProductiveMaintenance),BasicconceptofReliability. ModuleIII FacilityLocationandLayout,InventoryControl,QualityControl Importance & Factors affecting the Plant Location, Single and Multi facility location Techniques(CentroidandMinimaxmethod),PlantLayout&itsclassification,Relationship Diagram & Block Diagramming, Assembly Line of Balancing, Inventory Control: Relevant Costs, P & Q Systems of Inventory, Basic EOQ Model, and Model with Quantity discount, EconomicBatchQuantity.SafetyStock,ReorderPoint,ABCAnalysis,MaterialRequirement Planning,ConceptofQualityManagement,QualityofDesign,StatisticalQualityControl,X Bar, R and P Charts. Acceptance sampling, Elementary concept on TQM (Total Quality Management),JIT(JustInTime) Case Study: Relevant cases have to be discussed in following areas: Aggregate Planning Strategies, CRAFT (Computerized Relative Allocation of Facilities Technique), ROC (Rank OrderClusteringMethod),MaterialRequirementPlanning. Aggregateplanningstrategies LayoutTechniques(CRAFT,ROC) MaterialRequirementPlanning RecommendedBooks:
1. 2. 3. 4. 5. 6. 7. OperationsManagement,Mahadevan,Pearson Production&OperationsManagement,K.Aswathappa,K.ShridharBhat,HPH Production&OperationsManagement,Bedi,Oxford Production&OperationsManagement,S.N.Chary,TMH OperationsManagement,Krajewski,Rizman,Malhotra,Pearson OperationsManagementforcompetitiveAdvantage,Chase,Jacob,Aquilan,Agrawal,TMH Production&OperationsManagement,PanneerSelvam,PHI

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MBA205:RESEARCHMETHODOLOGY&SPSS

ModuleI: Nature and Scope of Business Research, Identification of Research problem, Research objective, Type of Business Research, Research Process, Research Designs : Exploratory, Descriptive, Experimental and Observational. Planning and formulation of Research Projects, Preparation of questionnaire and schedules, Measurement problem and scaling techniques. Collection of data : Primary and Secondary data. Purpose of research application, Type of research reports, Structure of Research report, Report writing and Presentation.SPSSandReportPresentation:UseofStatisticalpackageforsocialsciences. ModuleII: Sampling : Probabilistic and Nonprobabilistic sampling. Methods of drawing samples : Lottery methods and using random number table, Sampling vs. complete enumeration, SamplingandNonsamplingerrors,Conceptofdifferentsamplingmethods:Simplerandom Sampling,Stratifiedrandomsampling,Clustersampling,Multistagesampling. ModuleIII: Data analysis : Editing, Coding, transformation of data, Basic data analysis, Setting of hypothesis,hypothesistesting,ClusterandFactoranalysis(Conceptonly).Hypothesis:Null hypothesis and alternative hypothesis, Testing of hypothesis, Type I and Type II errors, SamplingdistributionandStandarderrors,TestofSignificance:Smallsampletests:tandF tests,Largesampletest:Ztest,ChiSquaretests:Goodnessoffitandtestofassociation. Nonparametrictests:Signtest,Wilcoxonsignedranktest,Runtest,ManWhitneyUtest, Randomnesstest;AnalysisofVariance:OnewayandtwowayClassifications. CASEANALYSISCOMPULSORY RecommendedBooks: 1. BusinessResearchMethods,Cooper,Schindler,TMH 2. ResearchMethodology,C.R.Kothari,NewagePublication 3. ResearchMethodologyforManagementwithSPSS,Majhi&Khatua,HPH 4. ManagementResearchMethodology,Krishnaswamy,Sirakumar,Pearson 5. ResearchMethodology,Zeikmund,Cengage 6. ResearchMethodology,PaneerSelvam,PHI 7. ResearchMethodology,PrasantaSarangi,Taxmann 8. ATextBookofResearchMethodology,AKPCSwain,Kalyani 9. ResearchMethodology,Das,Vrinda

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MBA206:BUSINESSENVIRONMENT&SUSTAINABLE DEVELOPMENT
ModuleI:Businessenvironment: Meaning of business, nature of modern business, Environment of business, Economic system,Macroeconomicscenario,neoliberalprofileoftheeconomy(LPG) Indian Money Market, Capital Market in India, Stock market and its regulation, Currency convertibility,Exchangeratemanagement ModuleII:BusinessandGovt.IndianPerspective Economicrolesofthestateandgovt.,EconomicplanninginIndia,Exportimportpolicyand trade liberalization, Industrial policy resolution in India, Indian economic policies, Exim policy,disinvestmentpolicy,taxationpolicy. ModuleIII:ManagingEnvironmentalissuesandSustainableDevelopment Environmental management as a competitive advantage, The greening of management, Role of Govt. in environmental regulations, Industrialization, urban development and environment,Globalenvironmentalissues,SustainabledevelopmentConcepts,relevancein modernBusiness,WorldBusinessCouncilforSustainableDevelopment(WBCSD)Report. Caseanalysiscompulsory

RecommendedBooks: 1. BusinessEnvironmentforSustainableDevelopment,FrancisCherunilam,HPH 2. EconomicEnvironmentofBusiness,H.L.Ahuja,S.Chand 3. BusinessEnvironmentinaGlobalContext,AndrewHarison,Oxford 4. BusinessEnvironment,TextandCasesJustinPaul,TMH 5. BusinessEnvironment,VivekMittal,Excel 6. BusinessandSociety,LawrenceandWeber,TMH

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MBA207:MIS&ERP
ModuleI:RoleofMISinOrganizations OrganizationandInformationSystems,ChangingEnvironmentanditsimpactonBusiness The ITES and its influence The Organization: Structure, Managers and activities Data, informationanditsattributesThelevelofpeopleandtheirinformationneedsTypesof DecisionsandinformationInformationSystem,categorizationofinformationonthebasis ofnatureandcharacteristics. ModuleII:SystemAnalysisandDevelopmentMethodologies NeedforSystemAnalysisStagesinSystemAnalysisStructuredSADandtoolslikeDFD, Context Diagram Decision Table and Structured Diagram. System Development Models: WaterFlow,Prototype,Spiral,RADRolesandresponsibilitiesofSystemAnalyst,Database AdministratorandDatabaseDesigner.SystemDevelopmentLifeCycle:SequentialProcess of software development; Computer Aided Software Engineering (CASE); Tools and the modularapproachtosoftwaredevelopment;Informationsystemaudit. ModuleIII:EnterpriseSystems Enterprise Resources Planning (ERP): Features, selection criteria, merits, issues and challenges in Implementation Supply Chain Management (SCM): Features, Modules in SCMCustomerRelationshipManagement(CRM):Phases.KnowledgeManagementande governance.NatureofITdecisionStrategicdecisionConfigurationdesignandevaluation Informationtechnologyimplementationplan. SecurityandEthicalChallenges:EthicalresponsibilitiesofBusinessProfessionalsBusiness, technology; Computer crime Hacking, cyber theft, unauthorized use at work; Piracy softwareandintellectualproperty;PrivacyIssuesandtheInternetPrivacy;Challenges workingcondition,individuals;HealthandSocialIssues,Ergonomicsandcyberterrorism; RecommendedBooks: 1. EnterpriseResourcePlanning&Mgment.ofInformationSystem,CSVMurthy,HPH 2. ManagementInformationSystem,Launden&Launden,Pearson 3. ManagementInformationSystem,EffyOz,Cengage 4. ERP,LeonAlexis,TMH 5. MISInKnowledgeEconomyJoseph&MohapatraPHI 6. ERPConceptandpracticesGargandKrishnaPHI 7. ManagementInformationSystemJamesOBrianTMH 8. ManagementInformationSystem,Jawadekar,McGrawHill

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MBA208:BUSINESSCOMMUNICATION
ModuleI InterpersonalandInterculturalCommunicationSkills 1.1.1 Crosscultural communication: Crosscultural issues which affect Communication across different Cultures, Culture and nonverbal communication ,Effective interculturalcommunication. 1.2 Persuasive communication: the process of persuasion, formal and informal persuasion. 1.3 NegotiationSkills 1.4 Presentationskills:Planning,StructureandDelivery. ModuleII BusinessWriting 2.1 Developingcoherentparagraphs 2.2 Prciswriting 2.3 Business letters: writing routine and persuasive letters positive and negative messages. 2.4 Writingmemos,circulars,noticesandemails, 2.5 Business reports: what is a report , kinds and objectives of reports, Process, StructureandLayout. 2.6 Writingbusinessproposals 2.7 Meetings:AgendaandMinutes. ModuleIII Softskills 3.1 Howcommunicationskillsandsoftskillsareinterrelated 3.2 Leadershipskills 3.3 GroupDynamics: 3.4 GroupDiscussions 3.5 Interviewskills 3.6 Telephoneetiquettes. 3.7 Businessetiquettes. RecommendedBooks: 1. BusinessCommunicationToday,Boveeetal,Pearson 2. BusinessCommunication,Lesiker,etal,McGrawHill 3. BusinessCommunication,Viswanathan,HPH 4. BusinessCommunicationforManagers,Penrose,RasberryMyers,Cengage 5. DevelopingSoftSkills,Cornerstone,Pearson 6. SkillsDevelopmentforBusiness&Managementstudents,Oxford 7. EffectiveTechnicalCommunication,Rizvi,TMH 8. CaseStudiesforOrganisationalCommunication,Keytone,Jaico

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MBA209:BUSINESSCOMMUNICATIONLAB
ModuleI Casestudieshighlightingcrossculturalissues NegotiationSkillspracticethroughroleplaysindifferentsituations Extempore DeliveringOralPresentations ModuleII Practiceshouldbeprovidedinfunctionalwritingbyusingsamples.Theprinciplesof ProcessWritingshouldbeusedtoteachwritingskills.Thefocusshouldmainlybeon:

Thedevelopmentofcoherentparagraphs Preciswriting WritingBusinessletters Writingmemos,circulars,noticesandemails, WritingBusinessreportsandbusinessproposals Preparingagendaandminutesformeetingsthroughmockmeetings

ModuleIII Practiceshouldbeprovidedthrough:

Activitiesdesignedtohighlightleadershipandteamskills, GroupDiscussions Grouppresentations Oralcaseanalysisinsmallgroups Mockinterviews Telephoneetiquettespractice

LabTests: 1stLabtest15marks. 2ndLabtest15marks. 3rdLabTest20marks. (The1stand2ndLabtestandwillbebasedonthepracticeprovidedduringLabsessions duringthesemesterTherewillbenotestingoftheoreticalknowledge.) The3rdLabtestwilltestthesoftskillsalongwiththelanguageskills.Studentsare requiredtopreparepresentationswithasetofslides(text/visual)ontopics(preferablyofa nontechnicalnature)chosenbythemwiththeapprovaloftheconcernedfacultymember .Eachstudentwilldeliveronepresentationtotheclassandthetopicchosenforthepurpose shouldnotberepeatedbyothers.Otherfacultymembersofthecollegemayalsobeinvited toformapanel. Thepresentationswillbeevaluatedonthebasisofthefollowingcriteria: Formatforpreparationofslides Contentfocus:Innovativeidea Powerofvisuals Extentofpersuasiveness,structure,economy,distributionvisual/verbal

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Languagefocus:Pronunciation Grammar Choiceofwordsandsentencestructure Presenterfocus:Involvement Rapportwithaudience Bodylanguage Paralanguage Handlingthequestionanswersession

MBA210:MIS&ERP(LAB)
MSProject: (i) GettingStartedwithMicrosoftProject:ManagingyourProjectswithMicrosoft Project,StartingMicrosoftProject,ExploringViews,ExploringReports,Creatinga NewProjectPlan,SettingNetworkingDays,EnteringProjectProperties. (ii) Getting a Task List: Entering Tasks, Project Management Focus; Defining the RightTasksfortheRightDeliverable,EstimatingDurations,ProjectManagement Focus;HowdoyoucomeupwithAccurateTaskDurations,EnteringaMilestone, Organizing Tasks into Phases, Project Management Focus: TopDown and BottomupPlanning,LinkingTasks,DocumentingTasks. (iii) Setting Up Resources; Setting Up people Resources, Setting up equipment Resources,SettingupMaterialResources,EnteringResourcePayRates,Project management Focus: Getting Resource Cost Information, Adjustment Working TimeforIndividualResources,DocumentingResources. (iv) AssigningResourcestoTasks:AssigningResourcestoTasks,AssigningAdditional Resources to a Task, Project management Focus: When should Effort Driven SchedulingApply,AssigningMaterialResourcestoTasks.

ERP:OpenSourceSoftware
RecommendedBooks 1.MicrosoftOfficeProject2007,Marmel,Wiley

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MBA211:ResearchMethodology&SPSS(Lab)
Assignment1:LearningtheBasicsofSPSS. Assignment2:LookingatFrequencyDistributionsandDescriptiveStatistics. Assignment3:PresentingDatainGraphicForm. Assignment4:TestingResearchHypothesesforTwoIndependentSamples. Assignment5:TestingResearchHypothesesaboutTwoRelatedSampled. Assignment6:ComparingIndependentSampleswithOnewayANOVA. Assignment7:comparingrelatedSampleswithOnewayANOVA. Assignment8:MeasuringtheSimpleRelationshipbetweenTwoVariables. Assignment9:DescribingtheLinearRelationshipbetweenTwoVariables. Assignment10:AssessingtheAssociationbetweenTwoCategoricalVariables. Assignment11:EnteringDatausingProgramsotherthanSPSS. RecommendedBooks: 1. Ready,Set,GO!AStudentGuidetoSPSS,ThomasPavkov,KentPierce,TMH. 2. SPSSforWindowsstepbystep,George&Mallery,Pearson 3. DataAnalysiswithSPSS,CarverandNash,Cengage.

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2 Year
3rd Semester Core Papers
MBA301 Cost&ManagementAccounting MBA302 Banking&InsuranceManagement MBA303 BusinessCorporateLaw MBA304 Entrepreneurship&ManagementofSME

nd

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 MBA301:COSTANDMANAGEMENTACCOUNTING

ModuleI:IntroductiontoCostAccounting Introduction,Terminology(Cost,costing,costunit,costcentre,profitcentre,costobject), ObjectivesofCostAccounting,CostAccountingVsFinancialAccounting,NecessityforCost Accounting, Methods of costing & types of costing, Classification of costs (by nature, by activities,bybehaviour,bytime,inrelationtomanagerialdecisionmaking),Preparationof costsheet,Jobcosting,ContractCosting,ProcessCosting,Jointproductsandbyproducts, Reconciliationofcostandfinancialaccounts.

ModuleII:ManagementAccounting Definition, Scope and functions of Management Accounting and difference between Management Accounting and Financial Accounting, Breakeven and Costvolumeprofit analysis, Marginal costing and practical application (In situations like key factor analysis, optimizing product mix, make or buy decision, discontinuance and diversification of products,acceptorrejectspecialoffer,closedownofoperations).

ModuleIII:BudgetaryControl&StandardCosting Budgeting process, Preparation of Sales or Revenue budget & other budgets, Flexible budgeting,MasterBudget,EfficiencyRatio,ActivityRatio,CapacityRatio,StandardCosting Objectives, Variance analysis Interpretation of variances, Decisions under risk and uncertainty,Costcontrolandcostreduction.

CASEANALYSISCOMPULSORY

RecommendedBooks: 1. CostandManagementAccounting,M.Hanif,TMH 2. ATextBookofCost&ManagementAccounting,M.N.Arora,Vikas 3. ManagementAccounting,Shah,Oxford 4. CostAccountingRaviMKishore,Taxmann 5. CostAccounting,Jawaharlal&Srivastava,TMH 6. Management&CostAccounting,Drury,Cengage

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MBA302:BANKINGANDINSURANCEMANAGEMENT

ModuleI OverviewofBanking EvolutionofBanking,BankinginIndia,TypesofBanks,RolesofBanks(viz.Intermediation, Paymentsystem,Financialservices),BankingRegulations,BASELNorms,BankingProducts Feebasedandfundbased. Micro creditsize of loan, target user, utilization of loan product, terms and conditions: MicrosavingsLifecycleneeds,personalemergencies,disasters,investmentopportunities, Micro finance creditlending modelcommunity banking model, cooperative model, SHG model,Graminjointliabilitygroupmodel,villagebankingmodel. ModuleII BasicsofInsurance: Indemnity, Insurable interest, Materiality of facts, Uberimmaefidae and implications, Duty of disclosure. Types of Insurance : Life Insurance, General Insurance, Health & Medical Insurance,PropertyrelatedInsurance,LiabilityInsurance,Reinsurance.Principlesgoverning marketingofinsuranceproducts.InsuranceRegulationandRoleofIRDA. Microinsuranceriskfacedbythepoor,definingmicroinsurance,enablingenvironmentfor micro insurance in the Indian context, demand and supply of micro insurance, Delivery mechanismmicro insurance modelspartneragent model, Full service model, Community basedmodel,providermodel.Linkingmicrocreditwithmicroinsurance,IRDAregulations onmicroinsurance. ModuleIII ManagementTechniques&Process: BankManagement:LiquidityManagement,InvestmentManagement,LoanManagement, LiabilityManagement,CreditManagement,RiskManagement Insurance Management: Definition of Risk, Classification of Pure Risks: Personal Risks, Property Risks, Liability Risks, Failure of Others, Overlapping Risks; Rules of Risk Management,RiskManagementTechnique,RiskManagementProcess:underwritingTPA basicassessment,claimmanagementofclaimsettlement. Casediscussionandanalysiscompulsory RecommendedBooks: 1. BankingTheory,Law&Practice,GordonNatrajan,HPH 2. InsuranceManagement,S.C.Sahoo&S.C.Das,HPH 3. BankManagement&FinancialServices,Rose,Hudgins,McGrawHill 4. RiskManagement&Insurance,Trieschmann,Hoyt,Sommer,Cengage 5. BankingandInsurance,MohapatraandAcharya,Pearson

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MBA303:BUSINESS&CORPORATELAW
ModuleI LawofContract: Contract Act: Offer and Acceptance, Consideration, Free consent, Legality of object and consideration, Performance and Discharge of contract, quasi contract, Contract of Guarantee, Bailment, Bailment(rights and duties of bailor and bailee), Agency (various modesofcreatingagency,rightsanddutiesofagentsandprincipal). LawofSales: Sale of Goods Act: Sale and Agreement to sell, Conditions and Warrantees, Transferofproperty,Finderofgoods,Performanceofcontractofsale,Rightsofanunpaid seller. ModuleII EconomicLaws: CompetitionAct2002: ConsumerProtectionAct1986, Industries(DevelopmentandRegulation)Act,1957 ForeignExchangeManagementAct,1999andRULES. ModuleIII CompanyLaw: Salient Features of Companies, Classification and Formation of Companies, Memorandum and Articles of Association, Doctrine of Indoor Management, Appointment of Directors, Meetings of Directors & Shareholders of Companies, Overview of different modes of windingupofCompanies. CASEDISCUSSIONCOMPULSORY RecommendedBooks: 1. BusinessandCorporateLaw,SaravanavelandMohapatra,HPH 2. BusinessLaw,N.D.Kapoor,NewAge 3. BusinessLaw,Gulshan,Excel 4. LegalAspectsofBusiness,Pathak,TMH

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MBA304:ENTREPRENEURSHIP&MANAGEMENTOFSMALLAND MEDIUMENTERPRISES
ModuleI: UnderstandingEntrepreneurship ConceptofEntrepreneur,EntrepreneurialMotivation Entrepreneurship. WhytostartBusinessEntrepreneurialcharacteristicsandskills Entrepreneurialsuccessandfailures. EntrepreneurialProcess Stepsofentrepreneurialprocess DecidingDevelopingMovingManagingRecognizing.

ModuleII: SettingupofasmallBusinessEnterprise. IdentifyingtheBusinessopportunityBusinessopportunitiesinvarious sectorsformalitiesforsettingupofasmallbusinessenterprise. EnvironmentalpollutionRelatedclearances. SicknessinSmallBusinessEnterprises. CausesofsicknessSymptomsofsicknesscuresofsickness. Govt.policiesonrevivalofsicknessandremedialmeasures. ModuleIII: InstitutionalsSupportingSmallBusiness. Central/StatelevelInstitution. PreparationofaBusinessPlanElementsofaBusinessPlan. KindsofBusinessplans FinancialManagementWorkingCapitalmanagement. Accounting&BookKeepingPreparationofFinancial StatementMarketingManagement,problems&strategies ProblemsofHRMRelevantLabourlaws. CaseAnalysisCompulsory RecommendedBooks: 1. EntrepreneurshipDevelopmentSmallBusinessEntrepreses,Charantimath,Pearson 2. SmallScaleIndustriesandEntrepreneurship,VasantDesai,HPH. 3. EntrepreneurshipinthenewMillennium,Kuratko&Hodgetts,Cengage 4. Entrepreneurship&NewVentureCreation,Sahay&Sharma,EB 5. EntrepreneurialDevelopment,Dr.S.S.Kharka,S.Chand 6. Entrepreneurship,Roy,Oxford

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2 Year
4th Semester Core Papers
MBA401 BusinessEthics&CorporateGovernance MBA402 StrategicManagement

nd

29

MBA401:BUSINESSETHICSANDCORPORATEGOVERNANCE
ModuleI Ethics&Business.

What is Ethics, Nature and scope of Ethics, Facts and value, Ethical subjectivism and Relativism, Moral Development (Kohlbergs 6 stages of Moral Development), Ethics and Business,Mythofamoralbusiness. Decision making (Normal Dilemmas and Problems): Application of Ethical theories in Business (i) Utilitarianism (J.Bentham and J.S. Mill), (ii) Deontology (I. Kant) Virtue Ethics (Aristotle). Economic Justice: Distributive Justice, John Rawls Libertarian Justice (Robest Nozick)EthicalIssuesinFunctionalAreasofBusiness.Marketing:CharacteristicsofFreeand Perfectcompetitivemarket,Monopolyoligopoly,EthicsinAdvertising(TruthinAdvertising). Finance: Fairness and Efficiency in Financial Market, Insider Trading, Green Mail, Golden parchate. HR: Workers Right and Duties: Work place safety, sexual harassment, whistle blowing. ModuleII CorporateGovernance.

Origin and Development of Corporate governance, Theories underlying Corporate Governance (Stake holders theory and Stewardship theory, Agency theory, Separation of ownership and control, corporate Governance Mechanism: AngloAmerican Model, GermanModel,JapaneseModel,IndianModel,OECD,emphasisonCorporategovernance, Ethics and Governance, Process and Corporate Governance (Transparency Accountability andEmpowerment). ModuleIII RolePlayers. RoleofBoardofDirectorsandBoardStructure,RoleofBoardofDirectors,RoleoftheNon executive Director, Role of Auditors, SEBI Growth of Corporate Governance. Role of Government, Corporate governance in India, Kumaramangalam Birla Committee, CII, Report,CadburyCommittee. CASEANALYSISCOMPULSORY RecommendedBooks: 1. BusinessEthicsandCorporateGovernance,C.S.V.Murthy,HPH 2. BusinessEthics,Francis&Mishra,TMH 3. Corporategovernance,Fernado,Pearson 4. BusinessEthics&CorporateGovernance,S.Prabakaran,EB 5. CorporateGovernance,Mallin,Oxford 6. CorporateGovernance&BusinessEthics,U.C.Mathur,MacMillan

30

MBA402:STRATEGICMANAGEMENT
ModuleI:Introduction Concept of strategy, Vision, Mission, Goal, Objective, Strategic Management Process, Corporateplanninganoverview,SBU,Modesofstrategicdecisionmaking,Strategicintent, Hierarchyofstrategy. ModuleII: Strategyformulation. Environmental Scanning, SWOT analysis, Internal and External environmental analysis, Competition Analysis: Porters Five Forces Theory, Generic strategies, Competitive Advantage,Valuechainanalysis,Mckineseys7sframework,BalanceScorecard. ModuleIII: StrategicImplementationandControl Stability, Growth, Turnaround, Retrenchment, Diversification, vertical integration, Horizontal integration, Strategic alliance, merger and acquisition, Divestment, Business PortfolioanalysisBCG&GECmatrixStrategicChoiceStrategicevaluationandcontrol (includingtechniques) Caseanalysiscompulsory RecommendedBooks: 1. StrategicManagement&BusinessPolicy,Kazmi,TMH 2. StrategicManagement,R.SrinivasanaPHI 3. CorporateStrategy,Lynch,Pearson 4. BusinessPolicyandStrategicManagement,P.Subbarao,HPH 5. StrategicManagement,Haberberg&Rieple,Oxford 6. AnIntegratedapproachtoStrategicManagement,Hill&Jones,Cengage 7. StrategicManagement,U.C.Mathur,McMillan 8. StrategicManagement&Entrepreneurship,D.Acharya&A.Nanda,HPH 9. CasesinStrategicManagement,AmitaMital,TMH

31

 ELECTIVE COURSES
Marketing
MBA305A: MBA306A: MBA307A: MBA308A: MBA403A: MBA404A: MBA405A: ConsumerBehaviour Sales&DistributionManagement ServicesMarketing Product&BrandManagement IntegratedMarketingCommunication RetailManagement RuralandAgriculturalMarketing

MBA406A:InternationalMarketing

32

MBA305A:CONSUMERBEHAVIOR
ModuleI TheoriesofConsumerBehaviour:Learningtheory,Psychoanalytictheory,Gestalt,Cognitive theory, Psychological field, Blackbox Models, Distributive Approach, Consumer decision: Process approach, Factors influencing consumer decision making, Segmentation, Psychographics&VALS;DiffusionofInnovations. ModuleII IndividualDeterminantsofBehaviourPersonality,perception,attitude(attitudinalmodels), learning, Motivation, Group influence on consumer behaviourSocial class, Social groups, Opinion leaders. Culture, Subculture, Cultural relevance to marketing decisions, Characteristicsofculture,CulturalValues,CulturalChanges,Crossculturalunderstandings. Family:Role&Structure,FamilyLifeCycle,Purchasingdecisions,Changingroleoffamilies. ModuleIII Models of Consumer Behaviour; HowardSeth Model, AngleBlackwellKollat (MultimediationModel),NicosiaModel.SethsFamilyDecisionmakingModel. RecommendedBooks: 1. ConsumerBehaviourSchiffmen,KanukPearson 2. ConsumerBehaviourLoudav&DellaBittaTMH 3. ConsumerBehaviourSujaR.NairHPH 4. ConsumerBehaviourBlackwell/Minlard/EngelCengage 5. ConsumerBehaviourMujumdarPHI 6. ConsumerBehaviourM.S.Raju,DominiqueXardelVikas 7. ConsumerBehaviourBatra&KarmiExcelBooks

33

MBA306A:SALESANDDISTRIBUTIONMANAGEMENT
ModuleI Sales Management; Objectives and Functions, Setting up a sales organization, Personal Selling, Management of Sales force, Recruitment & Selection, Training, Motivation and Evaluation, Compensating Sales Force, Sale forecasting, Territory Management, Sales Budget,SalesQuota. ModuleII DistributionManagement,DesignofDistributionChannel,ChannelConflict,Cooperation& ComPetition,Verticalmarketingsystem,HorizontalMarketingsystem,DesigningCustomer OrientedMarketingChannels:Wholesaling,Retailing. ModuleIII OrderProcessing,Transportation,Warehousing,Inventory,MarketLogisticsDecision,SCM, EmergingTrends. Caseanalysiscompulsory RecommendedBooks: 1. Sales&DistributionManagementHavaldar,CavaleTMH 2. SalesManagementStill,Cundifts,GovaniPearson 3. Sales&DistributionManagementS.L.GuptaExcelBooks 4. Sales&DistributionManagement,ChunnwalaHPH 5. Salesmanship&SalesManagementSahu&RautVikas 6. Sales&DistributionManagement,PandaandSahadev,Oxford

34

MBA307A:SERVICESMARKETING
ModuleI Emergence of Service Economy, Challenges, Service Consumer Behaviour, Service Encounter,Blueprint,ServiceDelivery,Servicescapes,ServiceStrategy(7ps),Servicefailure &Recovery,ServiceTaxProvision. ModuleII Quality Issues and Models, Gap Analysis, SERVQUAL, DemandSupply Management, Branding,Packaging,Pricing,Promotion,ServiceResearch. ModuleIII Marketing of service SectorFinancial Services, Tourism Services, Education Services, Informationservices(ITES),CRMinServiceSector,HealthServices,HealthTourismServices Caseanalysiscompulsory

RecommendedBooks: 1. ServicesMarketingZeithmal,Bituer,Gremler,PanditTMH 2. ServicesMarketingLovelock,Wirtz,ChatterjeePearson 3. ServicesMarketingShajahanHPH 4. ServicesMarketingRao,Pearson 5. ServicesMarketingApteOxford 6.TextbookofMarketingofServicesChowdharyandChowdhary,Mcmillan 7. ServicesMarketing&ManagementB.Balaji,S.Chand

35

MBA308A:PRODUCTANDBRANDMANAGEMENT

ModuleI ProductsConcepts,Planning,NewProduct,DevelopmentStrategies,,LaunchingStrategies, PLC, Portfolio ManagementBCG,GE, Porters Model, Competitors Analysis, Customer Analysis,Marketpotential,ProductDemandpatternandTrendAnalysis. ModuleII BrandingDecisions, Branding Strategies, Cobranding strategies, Brand leveraging strategies,Positioning,Architecture,brandImageandBrandidentity,BrandIdentityPrism, Brandextensions. ModuleIII Packaging,Labeling,BrandRejuvenation,BrandSuccessstrategies,BrandResilience,Brand EquityBrandvaluation,Buildingglobalbrands,Brandingfailures. Caseanalysiscompulsory RecommendedBooks: 1. ProductManagementLehmann&WinnerTMH 2. StrategicBrandManagementKellerPearson 3. ProductandbrandmanagementK.VenugopalRaoHPH 4. ProductandBrandManagementU.C.MathurExcelBooks 5. ProductManagementCanandanTMH

36

MBA403A:INTEGRATEDMARKETINGCOMMUNICATION
ModuleI Integrated Marketing Communication, IMC Planning Process Advertising; 5Ms, Social and EthicalIssuesinAdvertising,,DevelopingAdProgrammes,SettingObjectives,AdBudgets, DesigningMessage,MediaSelectionandPlanning,AdResearch,EvaluationandControl. ModuleII Sales Promotion, Types, Planning Sales Promotion Programmes, Personal Selling, Role, AdvantagesandDisadvantages,PersonalSellingSkills. ModuleIII Power of Publicity, Public Relations, Direct Marketing Process, On Line Advertising, Social Networking,Challenges,NetworkMarketing,AdvertisingInMulticulturalEnvironment. Caseanalysiscompulsory RecommendedBooks: 1. Advertising&PromotionsanIMCPerspectiveShah&DSouzaTMH 2. IntegratedMarketingCommunicationNirajKumarHPH 3. Advertising&SalesPromotionKazmi&BatraExcellBooks 4. AdvertisingManagementBatra,Myers,AnkerPearson 5. AdvertisingManagementwithIntegratedBrandPromotionCengage 6. AdvertisingManagementJethwaneyJainOxford 7. AdvertisingAnIMCPerspectiveMurthy,BhojannaExcelBooks

37

MBA404A:RETAILMANAGEMENT
ModuleI Growthofretailing,RetailTheories,Typesofretailers,RetailFormats,RetailConsumer Behaviour,RetailMarketingMix.,RetailMarketStrategy. ModuleII Retail Location Decisions, Merchandise Planning, Managing Assortments, Store Management,Layout,Design,SpaceManagement,VisualMerchandising,RetailAesthetics, CustomerService,RetailAtmospherics,RetailEquity,RetailPurchasePlanning. ModuleIII RetailCommunicationMix,RetailPricing:PriceSetting,PricingStrategies,ManagingRetail Brands,RetailSupplyChain,CRM,HRMPracticesinRetail,TechnologyinRetailing,Futureof Retailing. Caseanalysiscompulsory RecommendedBooks: 1. RetailManagementBerman,EvansPearson 2. RetailManagementBajaj,Tulsi&SrivastavaOxford 3. RetailManagementDunueLuschCengage 4. RetailingManagementLevy,Weitz,PanditTMH 6. FundamentalsofRetailingMadaanMCGrawHill 7. RetailManagementAsifSheikh,KaneezFatimaHPH

38

MBA405A:RURAL&AGRICULTURALMARKETING
ModuleI Ruralmarketstructure,RuralconsumerBuyingBehaviour,Ruralmarketenvironment,Rural Marketing Information System, Research & Forecasting, Rural demand, Segmentation, Targeting,Positioning,Problemsofruralmarketing,RuralMarketingagencies. ModuleII Rural Marketing Mix: Product Decisions, Pricing Decisions, Promotion Decisions, Distribution, Channel Management, Relationship Management Physical Distribution, Sales forcemanagement ModuleIII Agri Marketing: Scope, Role in Economic Development, Demand and Supply of Farm Products, Marketing of Agricultural inputs and farm products, Strategy for Agricultural Marketing. Caseanalysiscompulsory RecommendedBooks: 1. RuralMarketingBadi&BadiHPH 2. RuralMarketingDogra,GhumanTMH 3. RuralMarketingK.RamakrishnanPearson 4. RuralMarketingKashyap,RautBiztantra 5. RuralMarketingT.P.GopalaswamyVikas

39

MBA406AINTERNATIONALMARKETING
. ModuleI ConceptualframeworkofInternationalMarketing:Basicdifferencesbetweendomesticand International marketing International Marketing Environment. EPRG frame work in Internationalmarketing,stagesofdevelopmentintoGlobalMarketing. ModuleII IndianForeignTrade:IndianTradePolicyRecenttrendsinIndiasForeigntradeExport Assistance,InstitutionalInfrastructureforExportPromotioninIndia. Identification of ForeignMarkets:ProductPlanningforExportsExportpricingMarketEntryandOverseas DistributionSystemPromotingproductsinternationally. ModuleIII OverseasMarketResearch:MarketingPlanforExportsNewTechniquesinInternational Marketing, International subcontracting Joint Ventures, Counter trade Arrangements, Multinationals.Exportsfinance,riskexportdocumentsandprocedure. TextBooks: 1. InternationalMarketing,JoshiR.MOxfordUniversityPress. 2. GlobalMarketingManagement,KeeganPearson. 3. Internationalmarketing,FransisCherunilamHPH

40

ELECTIVE COURSES
Finance
ProjectAppraisal FinancialServices SecurityAnalysis&PortfolioManagement TaxationManagement DerivativesandRiskManagement StrategicFinancialManagement InternationalFinancialManagement

MBA305B: MBA306B: MBA307B: MBA308B: MBA403B: MBA404B: MBA405B:

MBA406B:FinancialInstitutesandFinancialMarkets

41

MBA305B:PROJECTAPPRAISAL

ModuleI ProjectIdentificationandFormulation Projectcharacteristics,Taxonomyofprojects,ProjectIdentification,Preparation,Screening of Project Ideas, Tax Incentives and Tax Planning for project investment decisions, Zero basedprojectformulation,UNIDOmanuals,DetailedFeasibilityStudyReport. ProjectAppraisal:Technicalappraisal,Commercialappraisal,Economicappraisal,Financial Appraisal, Management appraisal, Govt. projects and social projects, Social Cost benefit analysis.EnvironmentalAppraisal. ModuleIIProjectCostEstimateandRiskAnalysis Costofproject,Componentsofcapitalcostofaproject,ProjectRiskAnalysis,Techniquesof RiskAnalysis,ProjectOrganization.Infrastructureprojectscharacteristicsandissuesrelated to infrastructure projects, state of infrastructure in India, New Approaches for infrastructure,PPP,mixofgovt.supportandregulation. ModuleIIIProjectEvaluationandAudit Sourcesoffinancing,RoleofFinancialInstitutionsinprojectfinancing,Covenantsattached tolending,DatarequiredforcalculationofNPV,PI,IRR,BCR,NBCR,Projectcostoverruns andcostcontrol,Phasesofpostaudit,Typeofpostaudit,ProjectcloseoutofTerminalia.

RecommendedBooks: 1. ProjectManagementBPatel,Vikas 2. ProjectManagementandControl,NSingh,HPH 3. ContemporaryprojectManagementT.J.KloppenborgCengage 3. ProjectsP.ChandraTMH 4. ProjectManagementK.NagarajanNewAge 5. ProjectManagementPannerSelvam/SenthilKumar 6. IntroductiontoProjectFinanceHRMachiRajuVikash 7. ProjectManagementPintoPearson 8. InternationalProjectManagement,Koster,Sage 9. Guidelineonprojects,PrakashandShivkumar,HPH

42

MBA306B:FINANCIALSERVICES
ModuleI: AnintroductiontoFinancialServices: Meaning, Nature, Classification, Scope, Some special fund and nonfund based financial services: Leasing, Hire purchase, Factoring, Retail finance, Mutual funds, Credit rating, Securitization. ModuleII: MerchantBanking&VentureCapital: Nature&Scope,Structure,Services,Regulationsofmerchantbanking,Merchantbankersin themarketmakingprocess,MerchantbankinginIndia.VentureCapital:Meaning,Features, Scope, Importance. Methods of venture financing, Venture capital funds in India. Private Equityandventurecapitalfinance. ModuleIII: FinancialMarkets&Instruments: Money Market: Features, Objectives, Importance, Call Money, Commercial Bills, Treasury Bills,CommercialPapers,CertificateofDeposits.PlayersofMoneyMarket. CapitalMarket:Newissuemarket,stockmarket,Methodsoffloatingnewissues,playersin the new issue market, Advantages of primary market, stock exchange Constitution, Control, Function, Listing of securities, Trading mechanism, Equity, Debentures, Bonds, Warrants,ADRsandGDRs. RecommendedBooks: 1. FinancialMarketsandServicesGordon/NatarajanHPH 2. FinancialServicesS.GurusamyTMH 3. MerchantBankingandFinancialServicesK.RaviChandranHPH 4. FinancialMarketsandInstitutionsJeffMaduraCengage 5. FinancialServicesandMarketsP.PandianVikash 6. FinancialMarketing,InstitutionsandFinancialServicesGomezPHI 7. IndianFinancialSystemKhanTMH 8. FinancialServicesinIndia,Kothari,Sage

43

MBA307B:SECURITYANALYSIS&PORTFOLIOMANAGEMENT
ModuleI: Investment&SecurityAnalysis Introduction, Characteristics and objectives of Investment Management, Investment vs gambling and speculation, Types of investors and avenues, New Issue market and Stock Exchanges, Trading mechanisms in stock exchanges, Risk & Return, Stock Return and Valuation, Bondreturn and valuation, Fundamental Analysis and Economic / Industry / CompandyAnalysis,TechnicalAnalysis,EfficientMarketHypothesis. ModuleII: PortfolioAnalysis&Management Introduction, Phases of portfolio management, Portfolio analysis, Portfolio Selection, Portfolio construction, Capital Market Theory (CAPM, CML, SML, , Efficient frontier with Riskless lending and borrowing, Markowitz Model, Sharpe single index Model), Arbitrage pricingtheory. ModuleIII: PortfolioEvaluationandBehaviouralFinance Portfolio revision, performance evaluation of portfolio, forecasting of portfolio performance, psychological traits affecting investment decision, Explaining biases, fusion investing,Bubblesandbehaviouraleconomics,Technicalanalysisandbehaviouralfinance. RecommendedBooks: 1. SecurityAnalysisandPortfolioManagementFisher/JodanPearson 2. SecurityAnalysisandPortfolioManagementKevinPHI 3. InvestnmentManagement,PreetiSingh,HPH 4. InvestmentAnalysisandPortfolioManagementReilly/BrownCengage 5. InvestmentAnalysisandPortfolioManagementP.ChandraTMH 6. ValueinvestingandBehaviouralFinance,Parikh,TMH 7. InvestmentManagementV.K.BhallaS.Chand 8. InvestmentManagementandSecurityAnalysisD.K.KhatriMcmillan 9. SecurityAnalysisandPortfolioManagementP.PandianVikash 10. SecurityAnalysisandPortfolioManagement,Mohapatra,Mishra&Das,HPH

44

MBA308B:TAXMANAGEMENT
ModuleI: Income Tax: Definition: Cannons of Taxation, Assessee, Income, Previous Year, Assessment Year, Gross avoidance, Planning, Exemption, Deduction, Rebate, Relief. ResidentialstatusandtaxincidenceIndividualandCorporate,IncomeexemptedfromTax Individual & Corporate, Computation of taxable income of individual, HUF, Firm & Corporate. ModuleII: TaxManagement:Rateoftaxandsurcharge,Taxrebate,TaxManagement Submission of return and procedure of assessment, PAN, TAN, Priliminary ideas of deduction and collection of Tax at source, Advance payment of Tax, Refund of Tax. MinimumAlternateTax(MAT).SchemesofTax Planning,TaxPlanningforsalaries,Profits andgainsofbusinessonprofession,CapitalGains,Employeesremuneration,Taxfactorin dividendpolicy. ModuleIII: IndirectTaxManagementCentralSalesTaxAct,1956,CustomsActand Valuation,CentralExciseAct1944,ValueAddedTax(VAT). RecommendedBooks: 1. CorporateTaxPlanningandBusinessTaxProcedureSinghania/Singhania Taxmann 2. IndirectTaxesLawandPracticeV.S.DateyTaxmann 3. IncomeTaxLawandPracticeN.HariHaranTMH 4. StudentsGuidetoIncomeTaxSinghania/SinghaniaTaxmann

45

MBA403B:DERIVATIVESANDRISKMANAGEMENT
ModuleI FinancialDerivatives Introduction , Definition of Financial Derivative , Features, Types of Derivatives, Basic Financial Derivatives, History of Derivatives Market, Use of Derivatives, Critiques of Derivatives. Traders in Derivative Markets, Factors contributing to the growth of Derivatives. Financial Derivatives Market in India. Forward contract, Features of Forward contract,ClassificationofForwardContracts. ModuleIIFutureMarket,Contracting&Pricing Introduction,FinancialFuturescontracts,TypesofFinancialFutures,Contracts,Evolutionof Futures Market in India, Operators/Traders in Future Market, Functions and growth in Future Market, Future Market trading Mechanism, Theories of Future prices. Hedging ConceptsLong,Short,Cross.ForwardpricesVsFutureprices. ModuleIIIForwardandSwapMarket:PricingandTradingMechanism Introduction, concept, Types, Distinction between option and futures contracts, option valuation,Determinantsofoptionpricing,BlackScholesoptionpricingmodel,Binomial Option pricing model , Trading with option, Hedging with option; SWAP: Introduction, concept,Nature,Evolution,Features,TypesofSwaps.OverviewofCommodityDerivatives. RecommendedBooks: 1. Options,FuturesandOtherDerivativesHull/BasuPearson 2. FinancialDerivativesTheory,ConceptsandproblemsGuptaPHI 3. DerivativesandRiskManagementSrivastavOxford 4. OptionsandFutures,PatwariandBhargava,Jaico 5. RiskManagementandDerivativesStulzCengage 6. DerivativesandRiskManagementVarmaTMH 7. IntroductiontoDerivatives,Johnson,Oxford 8. FinancialDerivativesB.Mishra/S.S.DebashisExcelBooks 9. FinancialDerivativesKumarPHI 10. DerivativesSimplified,Bhaskar,Mahapatra,Sage 11. MasteringDerivativesMarkets,Taylor,Pearson

46

MBA404B:STRATEGICFINANACIALMANAGEMENT
ModuleI: CorporateRestructuring Nature & objective, Forms of Corporate restructuring, Types and Theories of Mergers, Reasonsformerger,Demerger,TakeoverandAcquisitions,BusinessAlliances,Divestitures. LegalandProceduralAspects,TaxImplication.CrossborderacquisitionsandInternational acquisitions. ModuleII:StrategicFinancialManagement Objectives of Strategic Finance Management, The 9S model, Strategic investigation of growth,ValueChainanalysisandValueEngineering,SBU,LifeCycleCosting,StrategicCost Management, Activity Based Costing (ABC), Objective Based Costing(OBC), Target Costing, BalancedScorecard,SpecialPurposeVehicle,VentureFinance,EconomicValueAddedand OwnersValueAdded. ModuleIII:FinancialEngineering Financial Innovations and Financial Engineering: Leverage Buy outoperations, Norms for financing leverage buyouts, Corporate Control Mechanisms, Financially Engineered Products. RecommendedBooks: 1. StrategicFinancialManagementRaviMKishoreTaxmann 2. FinancialEngineering,MarshallandBasnsal,PHI 3. StrategicFinancialManagementJakhotiyaVikash 4. CreatingValuefromMergersandAcquisitionsSudarsaanPearson 5. Mergers,AcquisitionsandCorporateRestructuring,Gaughan,Wiley 6. Mergers,AcquisitionsandBusinessValuationR.VadapalliExcelBooks 7. Mergers&Acquisitions,Weston,Weiver,TMH 8. Mergers,Restructuring&CorporateControl,Weston,Chang,PHI 9. CorporateRestructuring,Dasetall,HPH 10. Mergers&AcquisitionsTextandCases,RajeshKumar,TMH

47

MBA405B:INTERNATIONALFINANCE
ModuleI: International Dimensions of Financial Management: The Emergence of MNC,NatureoftheMNC,ObjectivesofthefirmandRiskManagement,DomesticFinancial Management and International Financial Management, Multinational Capital Budgeting applicationandinterpretation. ModuleII: Managing Foreign Exchange exposure: Management of foreign exchange risk, Management of translation exposure, Management of transactions exposure, Managementofeconomicexposure. ModuleIII: International Financial Markets: International Banking and Money market, International Banking Services, Capital adequacy standards, International Money Markets, International Equity Sources, Global Equity Markets, Methods of sourcing, Cross listing in secondarymarkets,NewEquityissues,InternationalDebtssources,DebtManagementand Funding Goals, International Debt, Instruments, International bank loans, Euro notes, InternationalBondMarket. RecommendedBooks: 1. InternationalFinancialManagementSharan,TMH 2. InternationalFinancialManagementMadhuvijExcelBooks 3. InternationalFinancialManagementApteTMH 4. InternationalFinancialManagementSiddaiahPearson 5. InternationalFinancialManagementV.A.AvadhaniHPH 6. InternationalFinanceAcaseBookDesaiWiley 7. InternationalFinanceOBrienOxford

48

MBA 406B: Financial Institutions and Markets

Module - I : Financial Markets: Financial System and Financial Markets- Meaning, Types, Classification of Financial Markets, Money Market, Call money Market, Govt. Securities Market. Capital Market, Debt Market, Primary and Secondary Market, Interlinking Financial Market-Indian and Global Financial Markets. Module - II : Financial Institutions: Broad Categories- Special Characteristics, Money Market Institutions, Capital Market Institutions, Financial Services Institutions, Functions and structure introduced, Stock Exchanges: Constitution, control, functions, Prudential Norms, SEBI Regulations, Sensitive Indices, Investor Services, Grievance Redressal Measures. Financial Services Institutions: Clearing Corporation of India Ltd, Discount and Finance House of India Ltd, National Securities Depository Ltd, Securities Trading Corporation of India Ltd. Credit Rating Institutions.

Financial Instruments: Commercial Papers, Certificate of Deposits, Treasury Bills, Commercial Bills, Gilt-edged Securities, Equity Shares, Dematerialisation, Preference Shares, Debentures, Warrants and Convertibles, ADRs and GDRs, Derivatives- Options and Futures, Module - III : Indian Financial Institutions: Commercial Banks- Roles, Functions, Regulations, Public Sector, Private Sector and Foreign Banks, Development Banks: IFCI, IDBI, SFCs, NABARD, RRBs, SIDBI, IIBI, NonBanking Financial Institutions, Insurance Companies- Public and Private, Invesment Policy, Regulatory Authority Text Books: 1. 2.; 3. Financial Markets and Institutions, S Gurusamy, Thomson Management of Indian Financial institutions, Srivastava,Nigam HPH Financial Services in India, Kothari, Sage

49

ELECTIVE COURSES
HR
MBA305C: MBA306C: MBA307C: MBA308C: MBA403C: MBA404C: MBA405C: HumanResourcePlanning CompensationManagement PerformanceManagement HumanResourceDevelopment EmploymentLegislations OrganizationalChangeandDevelopment IndustrialRelations

MBA406C:CrossCulturalandGlobalHRM

50

MBA305C:HUMANRESOURCEPLANNING
ModuleI: HumanResourcePlanning:
ConceptandObjectivesofHRP,TypesofHRplan,FactorsaffectingHRP,ApproachesSocialDemand Approach,RateofReturn ApproachandManpowerRequirementApproach, Evolutionandgrowth ofHRP,QualitativeandQuantitativeDimensionsofHRP,LabourMarketBehaviouranditsimpacton HRP. Human Resource Information System: Concept, Objectives of HRIS, Types of information, sources of information, Method of data collection, Procedure of maintaining HRIS at macro and microlevel.

ModuleII: HumanResourcePlanningProcess:
Forecast and Projection, types of HR forecasts, Methods of HR demand forecasting at macro and micro level. Supply forecasting Wastage analysis, Age population balance, Pattern of internal movementsofemployeesintheorganization.

ModuleIII: Careerplanning
SuccessionPlanning:concept,objectivesandprocess,Careerplanninganddevelopment,Stagesof career, Early Career and Midcareer crisis and its management. Human Resources Audit: Scope, CharacteristicsandProcessofHRaudit,HumanResourceAccounting.

RecommendedBooks: 1. HumanResourcePlanning,BhattacharyaEB 2. HumanResourcePlanningandAudit,ArunSekhriHPH 3. StrategicHumanResourcePlanning,VivekParanjpee,Allied 4. StrategicHumanResourcePlanning,BelcourtandMcBeyCengage 5. StrategicStaffing,Phillips,GullyPearson

51

MBA306C:COMPENSATIONMANAGEMENT

ModuleI: COMPENSATIONMANAGEMENT Conceptual Framework of Compensation Management: Concept and Components of Wages, Theories of wages: Subsistence theory, Wage Fund Theory, Marginal Productivity theory, Residual claimant theory, Bargaining theory, Criteria of wage fixation. Methods of Payment, Broad banding, Executive compensation, Emerging trends of compensation managementinITindustries. ModuleII: WAGEDETERMINATION: Principlesofwageandsalaryadministration,JobEvaluation:Concept,Scope,Methodsand techniques,Performance based pay systems; Knowledge based pay system, market based paysystem,Incentivebasedpaysystem,Typesofincentiveplans,Wagedifferentials. ModuleIII: WAGEADMINISTRATIONININDIA: WagePolicyinIndia,MethodsofwagedeterminationinIndia,ThePayCommission,Wage Boards: Structure, Scope and functions, Role of Collective bargaining in wage determination,TheRateofMinimumWagesAct. RecommendedBooks: 1. UnderstandingWageandCompensationSystem,A.M.Sharma,HPH 2. CompensationandRewardManagement,B.D.SinghEB 3. Compensation,Milkvichetal,McGrawHill 4. CompensationManagementinaKnowledgeBasedWorld,HendersonPearson

52

MBA307C:PERFORMANCEMANAGEMENT

ModuleI: PerformanceManagement(PM)ConceptualFrameWork: Introduction to Performance Management, nature, scope, importance, process of Performance Management, link between Performance Management and Performance Appraisal,BenefitsofPerformanceManagement,PerformancePlanning,RoleAnalysisand EvaluatingPerformanceManagement. PerformanceAppraisal&PotentialAppraisal: Meaning of Performance appraisal, methods and approaches to performance appraisal, Obstacles in appraisal, Designing appraisal for better results, Performance Appraisal Interview,PotentialAppraisal. ModuleII: 3600 feedback, Assessment centers, Performance reviews, Coaching and Counseling, PerformanceManagementinManufacturing,ServicesandITSectorwithspecialreference toNALCO,StateBankofIndia,InfosysandITC,Strategiesforimprovingperformance. PerformanceManagementanddevelopment,PerformanceManagementandpay. ModuleIII: PerformanceManagementApplication&Improvement: Performance Management for Teams, Performance Management in practice, Analyzing Performanceproblems.PerformancecounselingConcept,PrinciplesandSkillscompetency basedPerformanceManagement. Performance Management linked Reward Systems Reward Management, Objectives, Components of Reward System, Linkage of Performance Management to Reward and Compensation Systems Do only what you get paid for Syndrome, Types of pay for PerformancePlansIndividualbased,TeamBased,PlantWidePlansandCorporateWide Plans.

RecommendedBooks: a. PerformanceManagement,AquinisPearson b. PerformanceManagement,Chadha,Macmillan c. PerformanceManagement,Armstrong,Michael,Baron,Jaico d. PerformanceManagement,CardyPHI e. PerformanceManagement,Kohli,DebOxford f. PerformanceManagement,DSharma,HPH g. PerformanceManagementSystem,R.K.SahuEB h. PerformanceManagementandAppraisal,TVRao,Sage

53

MBA308C:HUMANRESOURCEDEVELOPMENT
ModuleI: Evolution&ConceptofHRD Concept, importance, objectives, evolution of HRD, Relationship between HRM and HRD/Training.HRDfunctions,RoleofanHRDProfessional,HRDclimate&itselements,HRD Matrix,HRDProcess,HRDProcessmodels,RoleoflineManagersinHRD. Assessing HRD needs: Concept and purpose of Needs Assessment, Training HRD Need, Techniques of training Need Assessment (TNA), Levels of Need Analysis. Task analysis, PersonsAnalysis,Organizationalanalysis, ModuleII: ImplementingHRDProgrammes LearningandHRDLearningandInstruction,MaximizingLearning,IndividualDifferencesin the Learning Process, Learning Strategies and Styles. HRD Interventions Strategy and TypesandEvaluating. Introduction, Training Delivery Methods, On the job (OJT) Training Methods JIT, Simulation, Job Rotations, Coaching and Mentoring Classroom Training Approaches Lecture approach, Discussion Method, Experiential Methods, Computer based Training Methods. ModuleIII:OrganisationalDevelopment&HRD Evaluation Purpose of HRD Evaluation, Models and Framework of Evaluation KirkpatricksframeworkandotherModels.DatacollectionforEvaluation,ResearchDesign, EthicalIssues,AssessmentoftheImpartofHRDProgram. Organizational Development Concepts and Theories. Organizational CultureWork force diversity & HRD, Managing Workforce Diversity, labour Market changes, adapting to demographic changes. HRD practices in manufacturing and services sector. Issues and ChallengesofHRDIncrossculturalenvironmentforGlobalworkforce. RecommendedBooks: 1. HumanResourceDevelopment,Dr.D.K.BhattacharyaHPH 2. HumanResourceDevelopment,Werner/DesimoneCengage 3. HumanResourceDevelopment,T.V.Rao,Oxford 4. OrganizationDevelopmentandTransformation,McGrawHill 5. HumanResourceDevelopmentandManagement,A.M.Sheikh,S.Chand

54

MBA403C:EMPLOYMENTLEGISLATIONS
ModuleI: LabourLegislation: Need, objectives, scope, growth of labour legislation in India. Legislations on working conditions,FactoriesAct,1948,MinesAct1952,ContractLabour(RegulationandAbolition) Act,1970. ModuleII: Legislationsconcerningwages PaymentofWagesAct,1936,PaymentofBonusAct1965,EqualRemunerationAct,1976, The Workmens Compensation Act, 1923, Employees State Insurance Act, 1948, The EmployeesProvidentFundAct,1952&1995. ModuleIII: IndustrialRelationsLegislations Payment of Gratuity Act, 1972, Indian Trade Union Act 1926, Industrial Employment StandingOrderAct,1946,IndustrialDisputeAct1947. RecommendedBooks: 1. IndustrialJurisprudence&LabourLegislation,A.M.Sharma,HPH 2. IndustrialRelations,TradeUnion&LabourLegislation,Sinha,Sinha,Shekhar, Pearson 3. LabourLaws,Taxmann 4. IndustrialandLabourLegislations,L.M.PorwalandSanjeevKumarVrinda

55

MBA404C:ORGANIZATIONALCHANGE&DEVELOPMENT
ModuleI: OrganisationalChange: Concept,forcesandtypesoforganizationalchangeExternalandInternal,Recognizingthe needforchange,problemdiagnosis,TheSixBoxorganizationalModel,The7Sframework, Identifying alternate change techniques , Resistance to change, Managing resistance to change,Theprocessoforganizationalchange.IncrementalChangeVsDisruptiveChange. ModuleII:ManagingChange: Managing Change: Planning, Creating the support system,Internal Resource Persons (IRP) andExternalagent,managingthetransition,organizationrestructuring,reorganizingwork activities, strategies, process oriented strategies, competitor and customer oriented strategies. ModuleIII: OrganisationalDevelopment: OrganisationalchangeandprocessConsultation,OrganisationDevelopmentODprocess, ODInterventions,ActionResearchorientation,EvaluatingODEffectiveness. Managers as change agents, Internal and external change agents, Organizational change anditsmanagementinmanufacturingandservicesectorsPowersectorreformsinOrissa. RecommendedBooks: 1. ManagingOrganizationalChange,PalmerDunfordAvinTMH 2. ManagementofOrganizationChanges,K.Harigopal,ResponseBook 3. OrganizationChange&Development,KavitaSingh,Excel 4. Organisationalstructurechangeandmanagement,Bhattacharya,HPH 6. TraininginOrganizations,Goldstein,FordCengage.

56

MBA405C:INDUSTRIALRELATIONS
ModuleI: IndustrialRelation: Concept, Scope and Approaches to Industrial Relations Unitary, Pluralistic, and Radical approach, Industrial Relations Systems (IRS), Values in IR. Role of State in Industrial RelationsinIndia. Trade Unionism: Concept, structure and function, Union Registration and Recognition, Theories on Trade Unionism Selling Pearl man, Sidney and Beatrice Webb, Karl Marx, RobertHoxieandMahatmaGandhi,WhiteCollarTradeUnions,TradeUnionMovementin India. ModuleII: IndustrialDispute:causes,types,methodsofsettlementofdisputeinIndia, CodeofDisciplineandGrievanceManagement. Collective Bargaining: Meaning, Concept and functions, Types of Bargaining, Process of Bargaining,EmergingTrendsinCollectiveBargaining,TheoriesofCollectiveBargainingby M.W.chamberlain,AllanFlanders,WaltonMckersieandSidney&BeatriceWebb.Levelsof bargainingandagreements,negotiationtechniquesandskills. ModuleIII: TripartismandIR,ILC&SLC.ILOStructureandFunctions.Conventionsand Recommendations.BipartismlinkwithTripartism,StrengtheningTripartiteSocialDialogue. WorkersParticipationinManagement:Concept,Scope,Levelsandfunctions,Farmsof WorkersParticipation,WorkersParticipationinothercountries. RecommendedBooks: 1. IndustrialRelations,C.S.VenkataRatnam,Oxford 2. IndustrialRelations,TradeUnions&LabourLegislation,Sinha&Shekhar,Pearson 3. DynamicsofIndustrialRelations,Mamoria,GankarHPH 4. HRM&IndustrialRelations,P.SubbaRao,HPH 5. IndustrialRelations,MonappaTMH 6. IndustrialRelations,BalasubramanianEverestPublishingHouse 7. EmployeeRelationPNSingh,NirajKumarPearson

57

MBA406CCROSSCULTURALANDGLOBALHRM
ModuleI;GlobalBusinessEnvironmentandHumanComponent: Global Business Environment and Human and Cultural variables and Cross cultural differencesandmanagerialimplication;crossculturalresearchmethodologyandHofstede study. ModuleII;CrossCulturalmanagement: Cross Cultural Leadership and Decision making, Cross Cultural Communication and negotiation. ModuleIII:InternationalHumanResourceManagement: Approaches; International Recruitment and Selection, Performance Management and Training and Development, International HRM roles in multinational organizations, Expatriateproblem,InternationalCompensation,Repatriation. KeyissuesinInternationalLabourRelations: LabourUnionsandInternationalLabourRelations,HRMpracticesincountriesspeciallyin Japan,Germany,Netherlands,ScandinavianCountries,USA.

ReferenceBooks
1. InternationalHRM,P.SubbaRao,HPH 2. Cultures Consequence ; International Differences in Work related Values, G. HofstedeSage 3. InternationalDimensionsofHumanResourceMgt.,Doweing,P.J.End EditionWordsWorth 4. InternationalHRM,A.Harzing,Sage

58

ELECTIVE COURSES
Information Technology
MBA305D: MBA306D: MBA307D: MBA308D: MBA403D: MBA404D: MBA405D: SoftwareManagement EBusiness NetworkingManagement ComputerAidedManagement SystemAnalysis&Design DataBaseManagement InformationSecurity&CyberLaw

MBA406D:ObjectorientedprogramwithJava

59

MBA305D:SOFTWAREMANAGEMENT
ModuleI:Introduction: The Software Engineefring Discipline Evolution And Impact; Programs Vs. Software Products; Why Should Software Engineering; Emergence Of Software Engineering: Early Computer Programming, Highlevel Language Programming, Control Flowbased Design, DataStructureorientedDesign,DataFloworientedDesign,ObjectorientedDesign; Software Life Cycle Models; Classical Waterfall Model; Iterative Watermall Model; PrototypingModel;EvolutionaryModel;SpiralModel Software Project Management; Responsibilities Of A Software Project Manager; Project Planning;MaterialsForProjectSizeEstimation:LinesOfCode(Loc),FunctionPointMetric; Project Estimation Techniques: Empirical Estimation Techniques, Heuristic Techniques, Analytical Estimation Techniques; Empirical Estimation Techniques: Expert Judgment Technique, Delphi Cost Estimation; Cocomo A Heirostoc Estimation Technique: Basic CocomoModel,StaffingLevelEstimation:NordensWork,PutnamsWork RiskManagement:RiskIdentification,RiskAssessment,RiskContainment

ModuleII:ClassicalAnalysis&DesignOfSoftware RequirementsGatheringAndAnalysis;SoftwareRequirementsSpecification(Srs):Contents OfTheSrsDocument,FunctionalRequirements,Traceability,CharacteristicsOfAGoodSrs Document; Software Design; Cohesion And Coupling, Classification Of Cohesiveness, Classification Of Coupling;SoftwareDesignApproaches:FunctionorientedDesign,ObjectorientedDesign; Functionoriented Software Design; Overview Of Sa/Sd Methodology; Structured Analysis; DataFlowDiagrams(Dfds):PrimitiveSymbolsUsedForConstructingDfds,SomeImportant Concepts Associated With Designing Dfds; Structured Design: Flow Chart Vs. Structure Chart,TransformationOfADfdModelIntoAStructureChart;

ModuleIII:ObjectOrientedSoftwareAnalysis&Design Object Modelling Using Uml; Unified Modelling Language (Uml): Uml Diagrams Use Case Model: Representation Of Use Cases, Use Case Packaging; Class Diagrams;Interaction Diagrams; Activity Diagrams; StateChart Diagram Objectoriented Software Development; DesignPatterns

Software Quality: Coding: Coding Standards And Guidelines; Code Review: Code Walk throughs,CodeInspection;Testing:VerificationVs.Validation,DesignOfTestCases;Unit Testing; Blackbox Testing; Whitebox Testing; Debugging; Integration Testing; System Testing: Performance Testing; Software Reliability And Quality Management: Software Reliability: Reliability Metrics, Statistical Testing; Software Quality; Software Quality Management System: Evolution Of Quality System; Sei Capability Maturity Model: ComparisonBetweenISO9000CertificationAndSei/Cmm;SixSigma RecommendedBooks: 1. FundamentalsofSoftwareEngineering,Mall,Rajib,PHI. 2. SoftwareEngineeringAPractitionersApproach,RogerPressman,TMH

60

4. SoftwareEngineering,Sommerville,Pearson. 5.AnIntegratedapproachtoSoftwareEngineering,Jalote,Pankaj,Narosa. 6. SoftwareProjectManagement,Hughes&Cotterell,TMH 7. ProjectMgmt.,Maylor,PearsonEducation 3. SoftwareEngineeringProjectManagementEditedbyRichandH.TheyerWiley.

61

MBA306D:EBUSINESS

ModuleI:INTRODUCTION Definition of Ecommerce, Unique Features of Ecommerce Technology:Ubiquity, Global Reach, Universal Standards, Richness, Interactivity, Information Density, Personalization/ Customization, Social Technology: User Content Generation and Social Networking., Web 2.0, Play My version; Growth of the Internet and the Web, Origins and Growth of E commerce, Insight on Technology: Spider Webs, Bow Ties, ScaleFree Networks and Deep WebTechnologyandEcommerceinPerspective

EBusinessTechnologies The Internet: Key Technology Concepts: Packet Switching, Transmission Control Protocol/Internet Protocol (TCP/IP), IP Addresses, Domain Names, DNS, and URLs, Client/ServerComputing The Internet Today: The Internet Backbone, Internet Exchange Points, Campus Area Networks (CANs), Internet Service Providers, Intranets and Extranets, Who Govern the Internet? BuildinganEcommerceWebsite:Planning:TheSystemsDevelopmentLifeCycle,Systems Analysis/Planning: Identify Business Objectives, System Functionality and Information Requirements. , System Design: Hardware and Software Platforms, Building YourOwn versusOutsourcing,HostyourOwnversusOutsourcing,

Module II: EBusiness Models : Eight Key Elements of a Business Model: Value Proposition,RevenueModel,MarketOpportunity,CompetitiveEnvironment,Competitive Advantage,MarketStrategy,MajorBusinesstoConsumer(B2C)BusinessModels:Portal,E tailer,InsightonTechnology:Search,adsandApps:ThefutureforGoogle,(andMicrosoft), Content Provider, Transaction Broker, Market Creator, Service Provider, Community Provider MajorBusinesstobusiness(B2B)BusinessModel:Edistributor,EProcurement,Exchanges, InsightonBusiness:OnviaEvolves,IndustryConsortia,PrivateIndustrialNetworks, Business Models in Emerging Ecommerce Areas: Consumertoconsumer (C2C) Business Models,Peertopeer(P2P)BusinessModels,McommerceBusinessModels,ECommerce Enablers:TheGoldRushModels,InsightonSociety:IsPrivacyPossibleinaWirelessWorld?, HowtheInternetandtheWebChangeBusiness:Strategy,Structure,andProcess,Industry structure,IndustryValueChains,FirmValueChains,FirmValueWebs,BusinessStrategy

BACKOFFICEAUTOMATICSFOREBUSINESS BUILDINGTHEEBUSISNESSBACKBONE:ENTERPRISERESOURCEPLANNING: TheBasicsofEnterpriseResourcePlanning,ERPDecision=EnterpriseArchitecturePlanning ERPImplementation,ERPArchitectureandToolkitEvolution

62

IMPLEMENTATION SUPPLY CHAIN MANAGEMENT AND E FULFILLMENT: The Basics of Supply Chain Management, InternetEnabled SCM, ESupply Chain Fusion, Management IssuesinesupplyChainFusion,Thecontinuing EvolutionofeSupplyChains,ARoadmap forManagers DEMYSTIFYING EPROCUREMENT: BUYSIDE, SELLSIDE, NET MARKETS AND TRADING EXCHANGES: Evolution of eProcurement Models, Evolution of Procurement Processes, e ProcurementInfrastructureIntegratingOrdering,Fulfillment,andpayment,EProcurement Analysis and Administration Applications, Marketplace Enables, A Roadmap for e ProcurementManagers

ModuleIII:MOVINGTOEBUSINESS: SPOTTINGEBUSINESSTRENDS,TrendsDrivinge business, CustomerOriented Trends, eService Trends, Organizational Trends, Employee Megatrends, Enterprise Technology Trends, General Technology Trends, What These 20 TrendsHaveinCommon DIGITIZING THE BUSINESS: EBUSINESS PATTERNS, eBusiness Patterns: The Structural Foundation,TheeChannelPattern,TheClickandBrickPattern,TheePortalPattern,Thee MarketMakerPattern,ThePureEDigitalProductsPattern THINKING EBUSINESS DESIGN: MORE THAN TECHNOLOGY, The Race to Create Novel e BusinessDesigns,Step:1:SelfDiagnosis,Step:2:ReversetheValueChain,Step:3:Choose aFocus,Step4:ExecuteFlawlessly,LessonsfromeBusinessDesign

ETHICAL,SOCIALANDPOLITICALISSUES Understanding Ethical, Social, and Political Issues in Ecommerce, A Model for organizing the issues, Basic Ethical Concepts: Responsibility, Accountability, and Liability, Analyzing EthicalDilemmas,CandidateEthicalPrinciples,PrivacyandInformationRights,Information Collected at Ecommerce Sites, Profiling and Behavioral Targeting, The Internet and Government Invasions of Privacy:, Ecommerce Surveillance, Legal Protections, Informed Consent, Intellectual Property Rights, Types of Intellectual Property Protection, Copyright: TheProblemofPerfectCopiesandEncryption,Patents:BusinessMethodsandProcesses, Trademarks: Online Infringement and Dilution, Challenge: Balancing the Protection of Propertywithothervalues, RecommendedBooks: 1. eBusiness2.0,Kalakota,Robinson,Pearson. 2. eCommerce:BusinessTechnology&Society,LaudonandTraver,Pearson 3. ElectronicCommerceTechnologies&Applications,BhaskarBharat,TMH 4. GlobalECommerce,ChristopherJ.&ClerkT.H.K.,UniversityPress 5. ECommerceAnIndianPerspective,JosephP.T.,PHI 6. BeginningECommerce,Reynolds,SPD 7. ECommerce:StrategyTechnologies&Applications,Whiteley,David,TataMcGraw Hill.

63

MBA307D:NETWORKINGMANAGEMENT

ModuleI:IntroductiontoNetworks Needforcomputernetworking,componentsofadatacommunicationsystem,directionof dataflow(simplex,halfduplex,fullduplex). Typesofnetworks:LAN,MAN,WAN;conceptsofInternet,Intranet,Extranet,WWW. Networktopology,transmissionmedia. Applicationsofnetworkinginbusinessandsociety. Concepts of data transmission, signal encoding, modulation methods, synchronization, multiplexingandconcentration,codingmethod,cryptography.

ModuleII:OSIModelandDataLinkTechnologies Communication system architecture OSI reference model, Topology types, selections, design,Localareanetworks(LAN),CSMA/CD,tokenbus,tokenringtechniques,linklevel control(LLC)protocols,HDLS,analysisofprotocols&performance

NetworkandTransportLayers Network Layer: IP addressing, IP routing, Routing Protocols: RIP, OSPF, DHCP, DNS, IPV6, otherfunctionsinnetworklayer Transport Layer: TCP, UDP, ports and sockets, Sessions and Connections, clientserver implementation

BasicNetworkServices Telnet,FTP,SMTPandPOP,HTTP,

ModuleIII:AdvancedTopics Mobile Computing: Introduction to mobile technology, concept of GPRS, Wireless ApplicationProtocols&otherprotocols,conceptofbluetooth. NetworkSecurity&Privacy:overview,purpose,spamming,cryptography(ciphering,DES, RSAconceptonly),authentication(conceptonly)andfirewall. RecommendedBooks: 1. InternetworkingwithTCP/IP,Vol1,PHI/,Comer,PearsonEducation 2. DataCommunication&Networking,Forouzan,TMH. 3. DataandComputerCommunications,Stallings,W.,PearsonEducation 4. ComputerNetworks,Tanenbaum,PearsonEducation 5. ComputerNetworksforScientists&Engineers,Zheng,OUP 6. ComputerNetworksTanenbaumPearson

64

MBA308D:COMPUTERAIDEDMANAGEMENT
ModuleI:ManagementandDecisionSupportSystems Management Support Systems: Introduction, Objective and Characteristics, Collaborative Computing Technologies: Group Support System, Technologies, Data Reviewing Concept andApplications. DecisionSupportSystems: Introduction to Decision Support Systems, Decisions and Decision Makers, Decision in the Organization, Modeling Decision Processes, Group Decision Support and Groupware Technologies, Executive Information Systems, Designing and Building Decision Support Systems,ImplementingandIntegratingDecisionSupportSystems. ModuleII:KnowledgeManagement Knowledge Management: Concepts, Development Methods, Technologies & Tools, ElectronicDocumentManagement.CaseStudy. KnowledgeBasedDecisionSupport:ArtificialIntelligence(AI):Concept,Definition,AIVs Natural Intelligence. Expert System: Concept, Structure, Working, Benefits & Limitations. Knowledge Acquisition & Validation: Scope, Methods, Validation, Verification, Analysing, Coding, Documenting & Diagramming. Knowledge Representation, Inference Techniques, IntelligenceSystemDevelopment.FuzzyLogic,GeneticAlgorithm

ModuleIII:DataWarehouseandDataMining DataWarehousing:Access,Analysis,Mining&Visualization;OLAP&OLTP DataMining:WhatisDataMining?,MotivatingChallenges,TheOriginsofDataMining,Data MiningTasks,ExploringData:SummaryStatistics,Visualization,OLAPandMultidimensional Data Analysis, Classification: Preliminaries, General Approach to Solving a Classification Problem, Decision Tree Induction, Model Overfitting, Evaluating the Performance of a Classifier, Methods for Comparing Classifiers, Association Analysis: Problem Definition, Frequent Itemset Generation, Rule Generation, Compact Representation of Frequent Itemsets, Alternative Methods for Generating Frequent Itemsets, FPGrowth Algorithm, EvaluationofAssociationPatterns,EffectofSkewedSupportDistribution

AdvancedTopics NeuralComputing:Fundamentals,TypesofNeuralNetworks,NeuralNetworkApplication, Development, Architecture, Learning Algorithms, Neural Network Software & Hardware, Benefits&LimitationsofNeuralNetworks. GridComputing:Overview. Implementing & Integrating Management Support Systems: Issues, Strategies, Generic Models,IntegratingEIS,DSS,ES&GlobalIntegration. RecommendedBooks:
1. 2. 3. DecisionSupportSystem&IntelligentSystem,Turban,Aronson,Pearson. BUSINESSINTELLIGENCE:DATAMININGANDOPTIMIZATIONFORDECISIONMAKING,VERCELLIS CARLO,Wiley INTRODUCTIONTOKNOWLEDGEMANAGEMENT:KMINBUSINESS,GROFFTODDR&JONESTHOMAS

65

MBA403D:SYSTEMANALYSISANDDESIGN

ModuleI:OverviewofSystemsAnalysis&Design: Business Systems Concepts, Systems Development Life Cycle(SDLC), Life cycle models (Waterfall model, Prototyping model, Incremental model, Spiral model, RAD model), FeasibilityAnalysis,Design,Implementation,Testing&Evaluation. BusinessProcessReengineering:Concepts,Processinvolved;Casestudy.

AnalysisandDesignMethodologies SystemRequirementSpecification&Analysis:Factfindingtechniques,dataflowDiagrams, data dictionaries, process organization & interactions, decision analysis, standards ( IEEE/ ISO).DataModeling&Analysis. Detailed Design Modularization: Module Specification, File Design, Systems Development involving Data Bases. Structured Design Methodology(SDM). Database Design. Output Design.InputDesign.UserInterfaceDesign.

ModuleII:ObjectOrientedAnalysis&Design Modeling System Requirements using USE CASES. Object Modeling: Object Structure, Object Features, Classes & Objects, Key Concepts of object oriented approach, Object Representation methods, Object Status, State Diagram, Modeling behaviour in object Modelingusecases,ObjectorientedAnalysis,ObjectorientedDesign,Modeling&Design usingUML,ActivityDiagram&SwimlaneDiagram,Sequence&CollaborationDiagram.OO Testingstrategies&techniques.

ModuleIII:SystemControl&QualityAssurancethroughtesting DesignObjectivesreliability&maintenance,SoftwareDesign&documentationtools,top down, bottom up and variants. Testing strategies & techniques: Unit and integration testing,testingpracticesandplans;SystemControls,AuditTrails,CASETools.

Hardware&SoftwareSelection: Hardware acquisition, memory , process, peripherals, Benchmarking, Vendor selection, Software selection operating system, languages, Language Processes, performance & acceptancecriteria. RecommendedBooks: 1. Analysis&DesignofInformationSystems,Senn:McGrawHillInternational. 2. ObjectOrientedAnalysis&Design,Booch,Grady 3. ModernSystemAnalysis&Design,Hoffer:PearsonEducation. 4. SystemAnalysis&Design,Kendall:Pearson. 5. SystemsAnalysis&Design,Kiewycs,IgorHawrysz:PHI 6. SystemsAnalysisandDesign,RajaramanV.,PHI 7. UMLReferenceManual,Rambaugh,Jacobson,Booch:Pearson. 8. StructuredSystemAnalysisandDesign,ISRD,TataMcGrawHill. 9. SystemsAnalysisandDesign,NCock,Sage

66

MBA404D:DATABASEMANAGEMENT
ModuleI: Introduction DatabaseSystem Applications, Purpose of Database Systems, View of Data, Database Languages, Relational Database, Database Design, ObjectBased and Semistructured Database,DataStorageandQuerying,TransactionManagement,DataMiningandAnalysis, DatabaseArchitecture,DatabaseUsersandAdministrations,HistoryofDatabaseSystems

RelationalModel Relational Model: Structure of Relational Database, Fundamental RelationalAlgebra Operations, Additional RelationalAlgebra Operations, Extended RelationalAlgebra Operations,NullValues,ModificationoftheDatabase SQL:Background,DataDefinition,BasicStructureofSQLQueries,SetOperations,Aggregate Functions, Null Values, Nested Subqueries , Complex Queries, Views, Modification of the Database,JoinedRelations,

ModuleII:DATABASEDESIGNMETHODOLOGY Database Design and the ER Model: Overview of the Design Process, The Entity Relationship Model, Constraints, EntityRelationship Diagrams, EntityRelationship Design Issues],WeakEntitySets,ExtendedERFeatures,DatabaseDesignforBankingEnterprise, ReductiontoRelationalSchemes,OtherAspectsofDatabaseDesign RelationalDatabaseDesign:FeaturesofGoodRelationalDesigns,AtomicDomainsandFirst Normal Form, Decomposition Using Functional Dependency Theory , Functional DependencyTheory,DecompositionUsingFunctionalDependencies,DecompositionUsing MultivaluedDependencies; Application Design and Development: User Interfaces and Tools, Web Interfaces to Database,WebFundamentals,ServletsandJSP,BuildingLargeWebApplications,Triggers, AuthorizationinSQL,ApplicationSecurity,

ModuleIII:IntegrityIssuesinDatabase BackupandRecovery:OverviewofIntegrityControlFunctions,TheProcessesofDatabase Backup and Recovery, Backup Strategies, Summary Chart of Traditional Backup and Recovery Strategies, Residual Dump Backup Strategy, Variables in the Backup Process, ProcessCheckpointandRestart, QualityControlandConcurrentUpdate:DataValidation,UpdateAuthorization,Concurrent UpdateControl,UpdateSynchronization; Access Control and Encryption: Data Access Control Policies and Approaches, A General Model of Data Access Control, User Identification and Authentication, Authorization, ControllingInferencesfromStatisticalData,Encryption,ThreatMonitoringandAuditTrail;

AdvancedTopics DatabaseSystem Architecture: Centralized and ClientServer Architecture, Server System Architectures,ParallelSystems,DistributedSystems,NetworkTypes,

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Parallel Database: Introduction, I/O Parallelism, Interquery Parallelism, Intraquery Parallelism, Intraoperation Parallelism , Interoperation Parallelism , Design of Parallel Systems, DistributedSystem:HomogeneousandHeterogeneousDatabase,DistributedDataStorage, Distributed Transactions, Commit Protocols, Concurrency Control in Distributed Database, Availability, Distributed Query Processing, Heterogeneous Distributed Database, Directory Systems Data Analysis and Mining: DecisionSupport Systems, Data Analysis and OLAP, Data Warehousing,DataMining, RecommendedBooks: 1. FundamentalsofDatabaseSystem,Elmasri,Navathe:PearsonEducation. 2. DatabaseSystemConcepts,Silberschatz,Korth,Sudarshan:McGrawHill International. 3. AnIntroductiontoDatabaseSystem,Date:PearsonEducation. 4. DatabaseManagement,BipinDesai 5. DatabaseSystem,Molina,Ullman,Widom:PearsonEducation. 6. FundamentalsofRelationalDatabases,SchaumsOutlineSeries:TataMcGrawHill. 7. TheOracle9iCompleteReference,Loney&Koch:OraclePress 8. SQL&PL/SQL,IvanBayross:BPB

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MBA405D:INFORMATIONSECURITY&CYBERLAW

ModuleI:Cryptographyandsecurity CRYPTO BASICS: How to Speak Crypto, Classic Crypto, Simple Substitution Cipher, CryptanalysisofaSimpleSubstitution,DefinitionofSecure,DoubleTransportationCipher, OneTime Pad, Modern Crypto History, A Taxonomy of Cryptography, A Taxonomy of Cryptanalysis; SYMMETRIC KEY CRYPTO: Introduction, Stream Ciphers, A5/1, RC4, Block Ciphers, Feistel Cipher,DES,AES,BlockCipherModes,Integrity; PUBLICKEYCRYPTO:Introduction,Knapsack,RSA,RepeatedSquaring,PublicKeyNotation, UserforPublicKeyCrypto,ConfidentiallyintheRealWorld,SignatureandNonrepudiation, ConfidentialityandNonrepudiation,PublicKeyInfrastructure;

AccessControl AUTHENTICATION: Passwords, Keys Versus Passwords, Choosing Passwords, Attacking SystemsviaPasswords,PasswordVerification,MathofPasswordCracking,OtherPassword Issues,Biometrics,TypesofErrors,BiometricExamples,BiometricConclusions,Something Youhave,TwoFactorAuthentication,SingleSignonandWebCookies; AUTHORIZATION: Access Control Matrix, ACLs and Capabilities, Confused Deputy, Multilateral Security, Multilateral Security, Convert Channel, Inference Control, CAPTCHA, Firewalls,PacketFilter,StatefulPacketFilter,ApplicationProxy,PersonalFirewall,Defense inDepth,IntrusionDetection,SignatureBasedIDS,AnomalyBasedIDS;

ModuleII:SECURITYINSOFTWARE SOFTWARE FLAWS AND MALWARE: Software Flaws, Buffer Overflow, Incomplete Mediation,RaceConditions,Malware,Brain,MorrisWorm,CodeRed,SQLSlammer,Trojan Example, Malware Detection, The Future of Malware, Cyber Diseases Versus Biological Diseases,MiscellaneousSoftwareBasedAttacks,SalamiAttacks,LinearizationAttacks,Time Bombs,TrustingSoftware INSECURITY IN SOFTWARE: Software Reverse Engineering, AntiDisassembly Techniques, AntiDebugging Techniques, Software Tamper Resistance, Guards, Obfuscation, MetamorphismRevisited; DigitalRightsManagement:WhatisDRM?,ARealWorldDRMSystem,DRMforStreaming Media,DRMforaP2PApplication,DRMintheEnterprise,DRMFailures,DRMConclusions OPERATING SYSTEM AND SECURITY: Operating System Security Functions, Separation, Memory Protection, Access Control, Trusted Operating System, MAC, DAC and More, Trusted Path, Trusted Computing Base, Next Generation Secure Computing Base, NGSCB FeatureGroups,NGSCBCompellingApplications,CriticismsofNGSCB;

ModuleIII:SECURITYPLANNINGANDIMPLEMENTATION RiskManagement:AnOverviewofRiskManagement,RiskIdentification,RiskAssessment, RiskControlStrategies,SelectingaRisksControlStrategy,QuantitativeversusQuantitative

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Risk Control Practices, Risk Management Discussion Points, Recommended Risk Control Practices, Planning and Implementing Security: Information Security Policy, Standards and Practices, The Information Security Blueprint, Control Strategies, Information Security Project Management, Technical Topics of Implementation, Nontechnical Aspects of Implementation,InformationSystemsSecurityCertificationandAccreditation,

CyberLaw Legal,EthicalandProfessionalIssuesinInformationSecurity,Introduction,LawandEthicsin Information Security, Relevant U.S Laws, International Laws and Legal Bodies, Ethics and InformationSecurity,CodesofEthicsandProfessionalOrganizations; ReferenceBooks: 1. InformationSecurtiy:PrinciplesandPractice,Stamp,Wiley 2. PrinciplesofInformationSecurity,WhitmanandMattford,Cengage/Thomson 3. CryptographySecurityAndNetworkSecurity,Forouzan,TMH 4. CryptographySecurityAndNetworkSecurity,Kahate,TMH 5. ChariesP.Pfleeger,ShariLawrencePfleeger,PHI. 6. Cryptography&NetworkSecurity:WilliamStalling. 7. InformationSecurityforManagementVenugopalIyengarHPH

MBA406D:ObjectOrientedProgramwithJava
ModuleI ObjectOrientedConcepts: Conceptofobjects,ConceptofMessages,ConceptofClasses,Conceptof Inheritance. JavaProgrammingLanguage: Variablesanddatatypes,Operators,Expressions,ControlFlow Statements, ArraysandStrings. ModuleII ObjectandClasses: Introductiontoclasses:membersandmethods,ConstructorsandDestructors,Life cycleofanobject,CreatingandUsingObjects. ModuleIII AdvancedFeatureofClasses: Inheritance,Interfaces,Packages,ObjectOrientedDesignPrinciples ReferenceBooks: 1. BalaguruswamyE.,ProgrammingwithJava:APremier,TataMcGrawHill 2. KenArnold,Gosling,Holmes;TheJavaProgrammingLanguagePearson Education.

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ELECTIVE COURSES
Operation Management
MBA305E: MBA306E: MBA307E: MBA308E: MBA403E: MBA404E: MBA405E: TechnologyManagement TotalQualityManagement ProjectOperationsandManagement InnovationandR&DManagement MaterialsManagement SupplyChainManagement ServiceOperationsManagement

MBA406E:Managementofphysicalassets

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MBA305E:TECHNOLOGYMANAGEMENT
ModuleI: Introduction&TechnologyPolicy Definition ,Technology and society ,Definition of technology ,Classifications of technology,Definition of management ,Management of technology (MOT),The conceptual frame work for (MOT), Drivers of MOT Significance and Scope of MOT Role of Chief Technology Officer Responding to Technology challenges.Technology Policy DeterminantsofNationsCapabilityRoleofGovernmentScienceandTechnologypolicy StatusofTechnologyinIndiaFutureofIndia ModuleII TechnologyPlanningandStrategyTools,TechnologyAcquisition Technology Planning Tools for Company Technology Analysis Tools for industry Technology Analysis Trajectories of Technology, Alliances: Formal versus Informal Alliances, Duration of an Alliance, Location: Domestic versus International Alliances Concerns in Alliances , Mergers and Acquisitions of Technology, Strategic Reasons for Mergers and Acquisitions, Types of Mergers and Acquisitions, Technology Acquisition Methods Acquisition Internal Development External acquisition Sources Acquisition decisions ModuleIII InnovationManagement,TechnologyTransfer DefinitionofInnovation,DefinitionofManagementofInnovation,TheProcessofManaging Innovation, Making Decisions for Managing Innovation, Tools for Managing Innovation, Process Innovations Concept and types of process Process Management Concerns Types of Process innovations Process improvement techniques Organizing for improvements,TechnologyTransferDefinitionClassificationandSignificanceElements oftransferprocessTypesofTechnologytransfer CaseStudy:Compulsory,RelevantCaseshavetobediscussedineachunit RecommendedBooks: 1. ManagementofTechnologyTrackKhalilTMH

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MBA306E:TOTALQUALITYMANAGEMENT

ModuleI:IntroductiontoQualityManagement,itsPhilosophiesandTQM The history and Importance of Quality, Defining Quality, Quality as a Management Framework, Quality and Competitive Advantage, Three Levels of Quality, The Deming Philosophy, The Juran Philosophy, The Crosby Philosophy, Comparisons of Quality Philosophies,Other quality Philosophers, Quality Management Awards and Frameworks, Acceptance Sampling Techniques, Seven basic tools of quality, ISO 9000:2000, Six Sigma, Totalqualitymanagement,introductiontototalqualitymanagement,theevolutionoftotal quality. ModuleIIPrinciplesandDesignforSixSigma Kaizen,Total Productive Maintenance(TPM), Meaning, Seven Magnificent Quality Tools, Application,PokaYoke,SixSigma,TheStatisticalbasisofSixSigma,ProjectSelectionforSix Sigma,SixSigmaProblemSolving,SixSigmainServicesandSmallOrganizations,Toolsfor ConceptDevelopment,ToolsforDesignDevelopmentToolsforDesignOptimization,Tools forDesignVerification. ModuleIII StatisticalProcessControl StatisticalProcessControl,Specification&Limits,Chartsforvariables&attributes,Process Control (X, R & P chart), Summary of Control Chart Construction , Designing Control Charts ProductcontrolacceptancesamplingandOCcurve, ProcessImprovementMethodologies, BasicToolsforProcessImprovement,OtherToolsforProcessImprovement,Engagingthe WorkforceinProcessImprovement QualitySystems ISOSystems,ISOCertificationSchemes,PreparinganOrganizationforISOCertification, Baldridge,Deming,ServiceQualityManagementProduct&services,Classification,Service Quality,TotalProductiveMaintenance,FunctionDeployment,HouseofQuality,Offline DesignofParametersandSpecifications CaseStudy:Compulsory,RelevantCaseshavetobediscussedineachunit. RecommendedBooks: 1. TotalQualityManagementJ.R.EvansCengage 2. QualityManagementBediOxford 3. ModernMethodsforQualityControlandImprovementWardsworth/Stephens/ GodlsreyWiley 4. QualityManagementGitlow/Oppenheim/LevineTMH 5. TotalQualityBharatWakhluS.Chand 6. QualityControlandManagementEvans/LindsaryCengage 7. TotalQualityManagementK.SridharaBhat 8. IntroductiontoStatisticalQualityControlMontgomeryWiley 9. 100methodsofTQM,GopalKanji,Sage.

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MBA307E:PROJECTOPERATIONMANAGEMENT
ModuleI:ProjectManagementConceptsandNeedsIdentification AttributesofaProject,ProjectLifeCycle,TheProjectmanagementProcess,GlobalProject Management, Benefits of Project Management, Needs Identification, Project Selection, Preparing aRequest for Proposal, Soliciting Proposals, Project organization, the project as part of the functional organization, pure project organization ,the matrix organization, mixedorganizationalsystems ModuleII:ProjectPlanningandScheduling: Designofprojectmanagementsystem;projectworksystem;workbreakdownstructure, projectexecutionplan,workpackagingplan,projectproceduremanual;projectscheduling; barcharts,lineofbalance(LOB)andNetworkTechniques(PERT/CPM)/GERT,Resource allocation,CrashingandResourceSharing ModuleIII:ProjectMonitoringandControlandProjectPerformance Planning, Monitoring and Control; Design of monitoring system; Computerized PMIS (Project Management Information System). Coordination; Procedures, Meetings, Control; Scope/Progresscontrol,Performancecontrol,Schedulecontrol,Costcontrol,Performance Indicators; Project Audit; Project Audit Life Cycle, Responsibilities of Evaluator/ Auditor, ResponsibilitiesoftheProjectManager. CaseStudy:Compulsory,RelevantCaseshavetobediscussedineachunit. RecommendedBooks: 1. ProjectManagementGido/ClementsCengage 2. ProjectManagement,MeredithMantel,Wiley 3. ProjectManagement,S.Choudhury,TMH 4. ProjectManagementforBusinessandTechnologyNicholasPHI
5. 6. SuccessfulProjectManagementRosenau/GithensWiley InternationalProjectManagement,KKostar,Sage

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MBA308E:INNOVATIONANDR&DMANAGEMENT

ModuleI:Introduction&ManagerialaspectsofInnovationfunction Introduction, Components of Innovation, Types of Innovations, Models of Innovation Processes, Evolution and characteristics of Innovation Management, Key drivers of Innovation, Factors influencing Innovation ,Organizing for Innovation, Factors influencing organizationaldesign,DevelopingInnovationStrategy,Characteristicsofcreativeofcreative organization. ModuleII:ResearchandDevelopmentManagement Introduction,, Meaning,Objectives,Significance, Classification of R&D according to R&D type, process phase, measurement level, purpose of measurement and measurement perspective. Technology development approaches, Performance of R&D management in Indianscenario. ModuleIII:FinancialEvaluationofR&DProjects Introduction, Cost effectiveness of R&D,R&D financial forecasts, Project selection, Evaluating R&D ventures, Conflicting views of managers, Allocation of resources, R&D programme planning and control, Project management, Project Planning and Control techniques. CaseStudy:Compulsory,RelevantCaseshavetobediscussedineachunit. RecommendedBooks: 1. ThemanagementoftechnologyandinnovationAstrategicapproach,White,Cengage 2. InnovationManagement,SMoikal,Sage

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MBA404E:MATERIALSMANAGEMENT
ModuleI Materials Management: An Overview; Objectives; Evolution; Strategies; Functions; Profit MakingPotential;Costs. ModuleII Inventory Management: Stages; Selective Control; Demand Forecasting; Leadtime; Safety Stock;FixedQuantityReorderSystem;FixedPeriodReorderSystem;MRPandJITsystems; InventoryValuation. ModuleIII Purchasing: Objectives; Types of Materials; Important Aspects; Procedures; Quality; Quantity, Time, Price and Source; Standardization and Codification; Vendor development; Value Analysis; Make or Buy Decisions; Negotiations; Institutional, Government and International Buying; Capital Equipment Purchases. Warehousing and Transportation: WarehouseLocation;Transportation;Receiving,IssuingandStoreKeeping. CaseAnalysisandPresentation. RecommendedBooks: 1. MaterialsManagement,Gopalkrishna&Sudarsan,TMH 2. MaterialsManagementProcedures,Texts&Cases,A.K.Dutta,Pearson 3. HandBookofMaterialsManagementGopalKrishnanPHI 4. InventoryControlandManagementWatersWiley 5. ProcurementPrinciples&Mgt.Bailey/Farmer/Crocker/JessopPearson 6. InventoryManagementPrinciplesandPracticesNarayan/SubramanianExcel

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MBA405E:SUPPLYCHAINMANAGEMENT
ModuleI: SupplyChainFoundations: Supply Chain as a network of entities: Role and interactions between the entities. Value Chain Focus of Supply Chain. Impact of Supply Chain Management on Sales, Cost, Profit, Profitability, Balance Sheet, Profit and Loss Account, and Customer Accounts Profitability. Centralized and Decentralized Supply Chains: their coordination and aligning business activities. ModuleII: CustomerOrientation: Customer Satisfaction oriented Supply Chain Management strategy, Customer segmentation, Customer requirements analysis, Aligning supply chain to customer needs: Quickresponselogistics,VendorManagedInventory,Crossdocking,PackagingInnovations, ThirdPartyLogisticandServiceconceptsandapplications. Procurement Logistics: Source Identification: Global Vs. Domestic Sourcing, Landed Cost Computation, Vendor Rating, Contract Negotiation, Consolidation, Self Certified Vendor Management, Individual component Vs. Module Purchases. Vendor Development and VendorRelationshipManagement,VendorPerformanceMonitoring. ModuleIII: ManufacturingLogisticsManagement: LeanandAgileManufacturing,VirtualManufacturing,JustinTimeManufacturing,Lead timeComponentsandtheirCompression,LotStreaming. Distribution Management: Distribution Channels: Structure and Operation, Distribution Cost Components, Pipe line Inventory and Response Considerations, Hub and Spoke Models,Crossdocking,CarrierSelection,VendorConsolidation,VehicleLoadingandVehicle RoutingMethods. CaseStudies RecommendedBooks: 1. TextBookofLogisticsandSupplyChainManagementAgarwalMcMillan 2. BusinessLogistics/SupplyChainManagementBallou/SrivastavaPearson 3. SupplyChainManagement:Strategy,Planning&Operations,SunilChopra,Pearson 4. GlobalOperationsandLogisticsDornier/Ernst/Fender/KouvelisWiley 5. ALogisticApproachtoSupplyChainManagementCoyle/Langley/Gibson/ Novack/BardiCengage 6. IntroductiontoOperationsandSupplyChainManagementBozarth/Handfield Pearson 7. SupplyChainManagementSahayMcMillan 8. FundamentalsofSupplyChainManagement,JMentzer,Sage

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MBA406E:SERVICEOPERATIONSMANAGEMENT

ModuleI Service Operations Concept: Difference between Manufacturing and Service Operations, Service Operations Characteristics, Different Pure Service Organizations and their peculiarities,FieldServiceanditsimpactonmanufacturingorganizations,FieldServiceand Customersatisfaction. Service Operation Strategy: Service objectivesand goal formulation, Service organization: In house Vs. Outsourcing, Centralized Vs. Decentralized, Creating Customer Connection, Enhancingcustomersatisfaction,ServiceOperationsasProfitCentre. ModuleII:FieldServiceManagement,ServiceManpowerPlanning&Scheduling: Field Service Organization, Field Service Inventory Management, Field Technical Support Service, Integrating Field Service with Information Technology, Field Service Effectiveness Evaluation, Field Service and Customer Relations Management, Uncertainty in Manpower Requirements, Cyclical and Seasonal nature of demand, Queuing effect, Service Level ConsiderationsandCostConsiderationsinManning,LinearProgrammingandothermodels ofplanningandscheduling. ModuleIIICustomerRelationshipManagement: Customer requirement assessment, Customer satisfaction parameters and indices, Manpowerrecruitmentandtraining,Customerfeedbackcollectionandanalysis,Customer serviceevaluation. IT enabled Customer Service: Call Centre Operations and Management, Webenabled Services,ERPenabledFieldandTechnicalSupportServices,Telemarketingandservicing. CaseStudy:Compulsory,RelevantCaseshavetobediscussedineachunit. RecommendedBooks: 1. ServiceManagementOperations,Strategy/InformationTechnology:Fitsimmonsand FizsimmonsTMH 2. ServiceManagement&Operations,Haksever,Render,Rumel,Pearson

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MBA406EMANAGEMENTOFPHYSICALASSETS
ModuleI:Introduction: PlantAcquisition: Technological alternatives Generation and Selection, Life Cycle Costing and WombtoTomb approach to Equipment Selection, Technological ObsolescenceConsideration,DefenderChallengerConceptandDynamicequipmentpolicy. Inspection and Condition Monitoring: Inspection and routine maintenance, Preventive MaintenanceandReplacement,ConditionMonitoringTechniques:VibrationAnalysis,SOAP, ThermographicAnalysisetc.,ConditionBasedandReliabilityCenteredMaintenance. ModuleII: FailureDataAnalysis: Failuredatacollectionandstatisticalanalysis:Failuredensityfunction,Reliabilityfunction, HazardRatefunction,BathtubCurve,MTBFandMTTRcalculations. PreventiveMaintenanceModels: Block,AgeandGroupReplacementPolicies,OpportunisticReplacementPolicies,Choiceof ReplacementPolicy. ModuleIII: MaintenancePlanning: Maintenance Crew size planning, Scheduling of maintenance activities, Failure Mode and CriticalityAnalysis,FaultTreeAnalysis,PrioritizingtheMaintenanceActivities,Schedulingof ActivitiesduringPlannedandForcedshutdowns. SparesPartsProvisioning: Spare parts Classification: VED, FSN and ABC Classification, Insurance Spares provisioning, Repairable and Nonrepairable Spares, Optimal Rotable Spare Parts Planning, Continuous reviewOneforOnereplacementstrategy,InventoryPolicyforslowmovingspares. ReferenceBooks: 1. JardineAKS.,Maintenance,ReplacementandReliability,Pitman. 2. Kelley,F.P.,MaintenancePlanningandControl,Butterworth,1984

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