www.racquetsportsindustry.com Court Maintenance Q How Often Should You Replace Q Keeping Players Safe Indoors Q Adding 10U Blended Lines Racquets, Shoes & US Open Timing Stringing Red Flags Court Maintenance Q How Often Should You Replace Q Keeping Players Safe Indoors Q Adding 10U Blended Lines Racquets, Shoes & US Open Timing Stringing Red Flags FEATURES DEPARTMENTS R S I S E P T / O C T 2 0 1 1 INDUSTRY NEWS 7 USTA invests $1.3 million for 10U tennis 7 Get Your Game On at USTPA Conference 7 TIA Board adds Adidas, ASBA 8 Amex, USTA partner for Fresh Courts program 8 Har-Tru to host Maintenance Seminar in NYC 9 Gamma debuts Scor-Post Pro 9 Undefeated Kastles win WTT title 9 PTR to host Professional Development Weekend 10 Peoplewatch 10 Ashaway offers Dynamite 16 Tough tennis string 11 Sponsor package announced for GSS attendees 12 Short Sets 14 Special 9/11 tributes before US Open finals 4 Our Serve 7 Industry News 15 Junior Players 17 TIA News 18 Retailing Tip 20 Pioneers In Tennis: Rick Pray & Carol Anderson 22 Racquet Sports 44 Tips & Techniques 46 String Playtest: Gamma Zo Verve 17 48 Your Serve, by Denny Schackter 2 RACQUET SPORTS INDUSTRY Sept/Oct 2011 www.racquetsportsindustry.com Cover photo courtesy of FDC-The Fast-Dry Company, Pompano Beach, FL 24 Timing Gear The US Open has always posed timing issues for new product. But if manufac- turers are not introducing racquets and shoes, theyre still raising awareness of their brands. 40 Stringing Red Flags Amid the pressures of tournament string- ing, the Wilson team has identifiedand come up with solutions forpotential problem areas. 27 How Often Should You Replace . . . These tips from contractors can help you save your courts and equipment. 29 Safety Measures Indoor tennis facilities have unique challenges when it comes to keeping players safe. 32 Inside the Lines Adding blended lines for 10 and Under Tennis is simple and cost- effective. 36 Court Permissions Make sure you have help navigating the maze of building codes. 38 Court Products A sampling of new, interesting or attention-grabbing products for your facility. COURT CONSTRUCTION AND MAINTENANCE Contents Contents Our Serve (Incorporating Racquet Tech and Tennis Industry) Publishers David Bone Jeff Williams Editorial Director Peter Francesconi Associate Editor Greg Raven Design/Art Director Kristine Thom Technical Editor Jonathan Wolfe Contributing Editors Robin Bateman Cynthia Cantrell Joe Dinoffer Greg Moran Kent Oswald Bob Patterson Cynthia Sherman Mary Helen Sprecher RACQUET SPORTS INDUSTRY Corporate Offices 330 Main St., Vista, CA 92084 Phone: 760-536-1177 Fax: 760-536-1171 Email: RSI@racquetTECH.com Website: www.racquetTECH.com Office Hours: Mon.-Fri.,8 a.m.-5 p.m. Pacific Time Advertising Director John Hanna 770-650-1102, x.125 hanna@knowatlanta.com Apparel Advertising Cynthia Sherman 203-263-5243 cstennisindustry@earthlink.net Racquet Sports Industry is published 10 times per year: monthly January through August and com- bined issues in September/October and Novem- ber/December by Tennis Industry and USRSA, 330 Main St., Vista, CA 92084. Application to Mail at Periodicals Postage Prices is Pending at Vista, CAand additional mailing offices. Sep/Oct 2011, Volume 39, Number 9 2011 by USRSA and Tennis Industry. All rights reserved. Racquet Sports Industry, RSI and logo are trademarks of USRSA. Printed in the U.S.A. Phone advertising: 770-650-1102 x 125. Phone circu- lation and editorial: 760-536-1177. Yearly subscrip- tions $25 in the U.S., $40 elsewhere. POSTMASTER: Send address changes to Racquet Sports Industry, 330 Main St., Vista, CA 92084. RSI is the official magazine of the USRSA, TIA,and ASBA www.racquetsportsindustry.com Tennis For America 4 RACQUET SPORTS INDUSTRY Sept/Oct 2011 T he US Open is a time for pro tennis to take center stage, for the worlds best to come together at the worlds biggest tournament, in front of the worlds biggest tennis crowd, for the worlds biggest purse. But the US Open isnt all about the pros. In fact, for all of us in the tennis business, the US Open probably has more day-to-day relevance not in how it influences and promotes pro tennis, but in how it influ- ences recreational tennis in the U.S. I think too few people realize what the US Open does for grassroots tennis in this country, to the tune of tens of millions of dollars every year. That money supports this entire industryit supports all of our businesses. Yes, the US Open is big business: Published estimates are that it gen- erates more than $200 million in revenue each year and around $100 million in profits. (Ticket revenue is estimated to be $80 million; spon- sorships about $60 million. And lets not forget the $420 million boost it gives to the New York economy over the two weeks.) More than $48 million of USTA money is earmarked for grassroots tennis this year, and most of that money, the USTA told me recently, comes from the US Open. That money goes to build and expand public tennis courts, provide equipment, support junior and adult program- ming, fund scholarships and grants, promote this sport, and more. It fil- ters to all levels of the industryCTAs, NJTLs, schools, teaching pros, facilities, retailers, manufacturers, media, organizations, etc.and importantly, is used to grow participation, including the 10 and Under Tennis initiative. The US Open also supports the grassroots by serving as a gathering place for the industry. During the Open, the TIA holds its Tennis Forum to talk about the state of the industry (this year, its on Saturday, Aug. 27, at 5:30 p.m. at the Grand Hyatt New York, as part of The Tennis Show). It also is where the long-running USTA Tennis Teachers Confer- ence is held (Aug. 27-30). And every year, the USTA Semi-Annual Meet- ing takes place there (Sept. 3-7), bringing together hundreds of volunteers to share ideas about growing this sport. So when all of us in the industry, and consumers, buy tickets to the Open, buy merchandise, watch the action on TV, and encourage our members and customers to do the same, were not just supporting the pros who play the event, were helping to support grassroots tennis, too. And that makes the US Open, indeed, Tennis For America. Peter Francesconi Editorial Director I NDUSTRY NEWS I NDUSTRY NEWS I N F O R M A T I O N T O H E L P Y O U R U N Y O U R B U S I N E S S TIA Board Adds Adidas, ASBA The Tennis Industry Association has added David Malinowski (left), the tennis category manager for Adidas, and Fred Stringfellow (right), the executive director of the American Sports Builders Association (ASBA), to its board of directors. Malinowski and Stringfellow join Dave Miley of the ITF, who was named in April, as the newest members of the TIA board. Were pleased to have both David and Fred join the TIA board of directors, said TIA Executive Director Jolyn de Boer. David and Fred, along with Dave Miley, have broad and valuable experience that will help this industry and the TIA as we work toward our three key areas of focus: frequent player growth, tennis economic growth, and communications/positioning to broaden the TIAs reach with the industry and consumers. Malinowski joined Adidas last year and is responsible for all U.S. tennis products and sales. As ASBA executive director, Stringfel- low represents nearly 400 compa- nies in the sports facility construction industry, including builders, suppliers and designers of tennis courts, tracks, sports fields and indoor facilities. R S I S E P T / O C T 2 0 1 1 Sept/Oct 2011 RACQUET SPORTS INDUSTRY 7 www.racquetsportsindustry.com T he USTA will invest $1.3 million to introduce 10 and Under Ten- nis in 26 communities. The USTAs goal over the next five years is to bring 10 and Under Tennis to kids in more than 100 local markets nationwide. Each of the 26 communities will receive $50,000 in matching grants from the USTA to be used to build new courts and adapt cur- rent tennis courts to accommodate 10 and Under Tennis. In addition to the national $50,000 grant, the markets will receive an additional $50,000 grant from their respective USTA sections, for a total of $2.6 million invested in the communities. Communities also will work with the USTA national office to ensure local organizers are taught the proper techniques and skills to implement 10 and Under Tennis. The USTA and its 17 sections will work with schools, public parks and youth organizations to add ten- nis to PE classes and after-school programs. As kids develop their skills, they also will be encouraged to partic- ipate in Play Days, USTA Jr. Team Tennis and USTA tournaments. The $50,000 will be provided over a three-year period for communities to add new programs. With this approach, tennis has become the newest pick-up sport, and we expect to see participation numbers increase dramati- cally in the very near future, says Kurt Kamperman, the USTAs chief executive of Community Tennis. The USTA has created USTA.com/facilities for groups interested in applying for court construction or renovation grants. As part of a pub- lic-private partnership, the USTA will build courts in places where local officials, public parks and schools commit to building tennis into their core programming for kids. For more info, visit 10andundertennis.com. Get Your Game On at USPTA Conference in Sept. T he USPTAs World Conference on TennisGet Your Game Onwill be Sept. 19-24 at Saddlebrook Resort in Wesley Chapel, Fla. More than 1,500 tennis-teaching pros, industry leaders, media and manufac- turer representatives are expected to attend. This years speakers include Tracy Almeda-Singian, Dr. Martin Baroch, Loren- zo Beltrame, Martin Blackman, Craig Jones, Kurt Kamperman, Jose Higueras, Page Love, Rick Macci, Patrick McEnroe, Luis Mediero, Emilio Sanchez Vicario, Dave Kozlowski, Jorge Capestany and Kerri Whitehead. The event also includes a Tennis Buying Show on Sept. 22. Exhibitors will include tennis equipment, apparel and footwear companies, marketers and wholesalers of hard and soft goods, video analysis, Web-based programs and software, teaching aids, court surfacing and lighting, awards, educational materials, nutrition bars and vitamins, and more. To register, or for more information, visit usptaworldconference.com. USTA Invests $1.3 Million for 10U in 26 Markets The 26 markets receiving $50,000 grants are: Amarillo, TX Bay Area, CA Boise, ID Bridgeport, CT Cary, NC Charlottesville, VA Columbus, OH Corpus Christi, TX Greenville/Spartanburg, SC Hillsborough County, FL Indianapolis, IN Lexington, KY Louisville, KY Midland, MI Milwaukee, WI Montgomery County, MD New Orleans, LA Portland, OR San Diego, CA Seminole County, FL Shreveport, LA St. Paul, MN Stockton, CA Trenton, NJ Wellington, FL Yonkers, NY Huczek To Advise Ashaway on Products A shaway Racket Strings has announced that recently retired racquetball World Champion Jack Huczek has agreed to help the company steer the development of UltraKill and other product lines. "Jack has been an Ashaway sponsored player for most of his career, and recently has been very instrumental in the development of Ashaway's new UltraKill product family," says Steve Crandall, Ashaways VP of mar- keting. "Certainly, there are few people who understand more about how string behaves in a racquet than Jack. So despite his decision to retire from professional competition and to pursue a new career with Ericsson, we're pleased he is keeping a finger in the rac- quetball world a while longer." "Working with and acting as an ambassador for my sponsors has always been an enjoyable part of being a professional racquetball player," Huczek says. "I've worked with Ashaway on the UltraKill family since its inception. Im very pleased with the opportunity to continue that work with Ashaway, and perhaps help out with some other products as well." Ashaway Line & Twine Mfg. Co., based in Ashaway, R.I., is the only U.S. manufacturer of string for squash, tennis, racquetball and bad- minton. Visit ashawayusa.com. S E P T / O C T 2 0 1 1 I N D U S T R Y N E W S 8 RACQUET SPORTS INDUSTRY Sept/Oct 2011 www.racquetsportsindustry.com Amex, USTA Partner for 2nd Annual Fresh Courts A merican Express is again partnering with the USTA for its second annual Fresh Courts pro- gram, a community funding effort that invests in the renovation of existing tennis facilities across the U.S. Launched in 2010, this years program will support tennis facilities at La Mesita Park in San Diego, Jefferson Recreation Center in Washington D.C., North Avondale Courts in Cincinnati and Astoria Park in Queens, N.Y. All work on the courts will be performed by the USTAs Facility Assistance department and will be funded by American Express. Work on the facilities began in July, with the goal of hav- ing all three sites completed by early fall. By the end of 2011, the Fresh Courts program will have successfully repaired 26 courts across the country. American Express will join local officials and youth tennis players in each of these commu- nities to celebrate the new Fresh Courts and to honor individuals in each city who have helped to bring the game of tennis to members of their community with the Fresh Courts Community Leadership Award. All award recipients will travel to the US Open in September as guests of American Express to watch the Mens and Womens Doubles finals. Tennis Fantasies Israel Schedules Camp T ennis Fantasies Israel has scheduled its first Ten- nis Fantasy Camp in Israel May 6-15, 2012. The trip combines clinics, matches and sightseeing and visits such places as Tel Aviv, Akko, Galilee and Jerusalem, where participants will have the chance to play at venues run by the Israel Tennis Center, in addition to touring historic locations, museums and other places of interest. Tennis legends currently set to lead the group include former U.S. Davis Cup players Brian Got- tfried, Harold Solomon and Dick Stockton. For- mer world No. 22 pro Shlomo Glickstein rounds out the staff and will be the groups Israeli host. The event costs $3,000, which includes all transportation within Israel, breakfasts, two din- ners, tennis, lodging tour guide and sightseeing attractions. A portion of every registration fee will benefit a new co-existence program for local Jew- ish and Arab children involving tennis, families and teachers. For more information, contact program creator Steve Contardi through tennisfantasiesisrael.net. Sharapova, Wozniacki Top Forbes List M aria Sharapova, who hasnt won a Grand Slam title since 2008, remains the worlds highest paid woman in professional sports for the seventh straight year. The annual list, from Forbes magazine, shows the Russians earning, mostly from off-court endorsements, at an estimated $25 million, twice as much as her nearest rival, Denmarks Caroline Woz- niacki, currently the world No. 1. Race car driver Danica Patrick was third with $12 million. Seven of the top 9 female earners were tennis players: 1) Sharapova, $25 million; 2) Wozniacki, $12.5 million; 4) Venus Williams, $11.5 mil- lion; 5) Kim Clijsters, $11 million; 6) Serena Williams, $10.5 million; 8) Li Na, $8 million; 9) Ana Ivanovic, $6 million. Har-Tru to Host Maintenance Seminar H ar-Tru Sports will host a Har-Tru Maintenance Certification Seminar on Sept. 27-28 at Sportime at Randalls Island in New York City. The sem- inar is designed for anyone managing, maintaining or considering installing clay tennis courts, including club managers, teaching pros, court builders and maintenance professionals. The purpose of the seminar is to bring together leading experts on indoor and outdoor clay courts to discuss the construction and mainte- nance of clay. The seminar also will include information on the causes of indoor and bubbled court surface compaction and what techniques are being used to alleviate it. For more information, contact Ed Montecalvo at 877-4HARTRU or emontecalvo@hartru.com. I N D U S T R Y N E W S Sept/Oct 2011 RACQUET SPORTS INDUSTRY 9 www.racquetsportsindustry.com Ashaway Adds to UltraKill Racquetball Line A shaway Racket Strings has introduced UltraKill 16 racquetball string, which utilizes the same Zyex core polymer as other members of the Ultra- Kill family, but in a special, multi-stranded monofil- ament construction that increases power and resilience, says the company. This Zyex construc- tion allows UltraKill 16 to maintain tension through- out the life of the string for consistent performance, says Ashaway, while the 16-gauge (1.30 mm) thick- ness maximizes durability. For more information visit ashawayusa.com. Gamma Debuts Scor-Post Pro G amma Sports has come out with the Scor-Post Pro, the next generation scoring device which replaces the discontinued Scor-Post. The newly designed Scor-Post Pro is more durable than its predecessor, but maintains a similar appearance on court. The Scor-Post Pro has an extruded center column, molded ball cups that can be individually replaced, and top and bottom caps that secure the cen- ter column and ball cups in place. The molded top cap has channels that sup- port Scor-Post Name Cards. The Scor-Post Pro ($69.95 retail) uses tennis balls to score matches, with standard scoring allowing for three traditional sets or an eight-game pro set. The Scor-Post Pro ships with an all-metal support that attaches to the net post with quick release hose clamps for easy court change over (no tools needed). Scor-Post Name Cards, dry erase poly cards that identify players or teams, are sold separately. Top-Selling Tennis Strings at Specialty Stores By year-to-date units, January - June, 2011 1. Prince Synthetic Gut Duraflex 2. Babolat RPM Blast 3. Wilson NXT 4. Wilson Sensation 5. Prince Lightning XX Top-Selling Racquets at Specialty Stores By year-to-date dollars, January-March 2011 Best-Sellers 1. Babolat Aero Pro Drive GT (MP) 2. Babolat Pure Drive GT (MP) 3. Babolat Aero Pro Drive+ GT (MP) 4. Babolat Pure Drive Lite GT (MP) 5. Wilson BLX Six.One 95 16 x 18 (MS) Hot New Racquets (Introduced in the past 12 months) 1. Wilson BLX Blade (MP) 2. Prince EXO3 Red (2011) (OS) 3. Prince EXO3 Blue (2011) (OS) 4. Wilson BLX Cierzo Two (OS) 5. Prince EXO3 Tour 16 x 19 (MP) Tennis Racquet Performance Specialty Stores January - June, 2011 vs. 2010 Units 2011 310,717 2010 320,274 % change v. 10 -3% Dollars 2011 $44,546,000 2010 $45,248,000 % change v. 10 -2% Price 2011 $143.37 2010 $141.28 % change v. 10 1% Top-Selling Tennis Shoes at Specialty Stores By year-to-date dollars, January June, 2011 1. Prince T22 2. Adidas Barricade 6.0 3. Nike Air Breathe 2K10 4. Babolat Propulse 3 5. Nike Air Breathe Free 2 (Source: TIA/Sports Marketing Surveys) PTR to Host Professional Development Weekend T he PTR will hold its Professional Development Weekend Oct. 6-9 at PTR Headquarters and Van der Meer Ship- yard Racquet Club on Hilton Head Island, S.C. Among the speakers are Iaki Balzola, Dr. Louie Cap, Doug Cash, Colleen Cosgrove and Judy Vogt, Craig Jones, Kurt Kamperman, Anne Pankhurst, Tito Perez, Dr. Bryce Young and Tim Dr. Dirt Wilkison. On court and classroom topics include How to Make Money with Quick- Start, Great Games & Drills for Your Not so Great Juniors, How to Play Better Doubles without Hitting a Ball, Coaching Philosophy, 30 Unique Error Detections & Correc- tions, How to Run Junior Camps, Social Media for Tennis Pros, Hard & Clay Court Maintenance and more! The event is open to everyone; registration is $349. The PTR also is hosting a club and Facility Managers Conference at PTR Head- quarters on HHI Oct. 5-7, which is designed for club owners, club managers and ten- nis directors. For information or to register, visit Events at ptrtennis.org or call 800-421-6289. Undefeated Kastles Win World TeamTennis Title T he Washington Kastles completed the first perfect season in the 36-year history of World TeamTennis, defeating the St. Louis Aces 23-19 in the WTT Finals in late July in Charleston, S.C. It was the Kastles second WTT title in the last three years, in only its fourth season as a franchise. Three Kastles players were singled out for season honors: Leander Paes won male MVP, Arina Rodionova won female rookie of the year and Murphy Jensen won coach of the year. Liezel Huber of the runner-up St. Louis Aces won female MVP honors. S E P T / O C T 2 0 1 1 I N D U S T R Y N E W S 10 RACQUET SPORTS INDUSTRY Sept/Oct 2011 www.racquetsportsindustry.com The National Sporting Goods Association announced the appointment of Dale Donaldson, owner of Mallard's Source for Sports in Castlegar, British Columbia, Canada, and the reappoint- ment of Jeff Brusati, president of T&B Sports in San Rafael, CA to the NSGA Board of Directors. American pro Robert Kendrick says hell appeal his suspension for doping violations. The ITF banded the 31-year-old for a year after he tested positive for the banned substance known as methylhexanamine (MHA) at the French Open. Gamma Sports has hired Chris Nauman as national sales man- ager for the tennis specialty sales channel in the U.S. He can be reached at naumanc@gammasports.com. Longtime USTA volunteer and contributor to tennis Mac Mac- Dougal passed away July 7 following a battle with cancer. Skirt Sports, the women's fitness apparel company based in Boulder, Colo., has hired Leanne Hand as its vice president of mar- keting. She previously worked for Dunlop-Slazenger, Russell Ath- letic and Moving Comfort. Venus Williams is the newest spokesperson for Jamba Juice. Williams is also a Jamba Juice franchise store owner and plans to open five stores in the Washington D.C. area over the next two years. Lindsay Davenport, expecting her third child, was forced to withdraw from the World TeamTennis Pro League season after her doctor put her on travel and activity restrictions. In July, Dav- enport tweeted that things are better and looks like another girl. She and her husband, Jonathan Leach, have a boy, 4, and girl, 2. James Blakes lawyers submitted a proposal to the Bridgeport, Conn., Board of Parks Commissioners in July to build a $4 million, private funded tennis facility with seven indoor courts. The hope is to have the facility ready by September 2012. USTA First Vice President Dave Haggerty will be inducted into the USTA Middle States Section Hall of Fame in Octo- ber. Former ATP CEO Mark Miles will be inducted into the USTA Midwest Section Hall of Fame in December. Top badminton players Kyle Emerick (top) and Sarun Vivatpatanakul (bottom) have joined the Wil- son Badminton Team and have signed long-term agreements with Wilson Sporting Goods. George Acker, longtime mens tennis coach at Kalamazoo College, died on July 20. Former world No. 3 Elena Dementieva married her long- time boyfriend, hockey pro Maxim Afinogenov, in Moscow. Gigi Rock is the new commissioner of the Womens Professional Racquetball Tour. Chris Walling of Atlanta has been named USTA Southern Direc- tor of Adult Tennis and Section League Coordinator. He has served in his present position as the Local League Coordinator for USTA Atlanta for three-and-a-half years. Alexios Halebian of Glendale, Calif., and Luca Corinteli of Alexandria, Va., who live together at the USTA Training Center- Headquarters in Boca Raton, Fla., captured the boys 18s and 16s singles titles, respectively, at the 2011 USTA National Clay Court Championships in Delray Beach in July. Gabrielle Andrews of Pomona, Calif., won girls 18s singles title at the Racquet Club of Memphis. PE OPL E WATC H PTR Receives NCACE Accreditation P TR announced that it has gained Level 5 accreditation from the National Council for Accreditation of Coaching Education (NCACE) for its Master of Tennis Performance program. We congratulate PTR for recognizing the value of having an accredited coaching education program, wrote NCACE Executive Director Christopher Hickey. PTR has shown that it is a leader among leaders. Your Master of Tennis coaching education pro- gram will serve as a prototype for other organizations seeking to promote excellence in coaching preparation. NCACE, a division of AAPHERD, promotes and facilitates coaching competence within all levels of amateur sport by over- seeing and evaluating the quality of coaching education programs. In addition, NCACE endorses comprehensive standards for sport practitioners, including: volunteer, interscholastic, collegiate, and elite coaches. Through accreditation, NCACE provides leadership and guidance to coaching education providers. Ashaway Offers Dynamite 16 Tough A shaway Racket Strings' new Dynamite 16 Tough tennis strings utilize Zyex core resin in a special, multi-strand- ed monofilament construction that increases power and resilience, says the company. Zyex con- struction allows the 16-gauge Dynamite 16 Tough to maintain tension throughout the life of the string for consistent per- formance, according to Ashaway. Visit ash- awayusa.com for info. I N D U S T R Y N E W S Sponsor Package Announced for GSS Attendees T he fifth annual GSS racquet stringers symposium, to be held Sept. 24-28 at Saddle- brook Resort in Tampa, announces a new sponsorship, says symposium founder and owner Tim Strawn. Babolat, Gamma, Prince and Wilson will be involved in a joint effort to sponsor the event this year. Each symposium attendee will receive a triple racquet thermal bag, 12 sets of premium string, and a premium racquet from one of the four companies. Were fortunate to have such great support from these companies, Strawn says. The retail value of this giveaway is between $350 to $450 and this is just one part of the overall package attendees will receive. This should go a long way in offsetting the registration costs to attend this year. GSS also welcomes Nathan Price, Princes global manager for strings, grips, accessories, and stringing machines. Price will host an open round- table session as well as conduct the popular Prince speed-stringing contest. The symposium has added several new speakers as well as eight new seminars. Visit grandslamstringers.com or call 540-632-1148. Sept/Oct 2011 RACQUET SPORTS INDUSTRY 11 www.racquetsportsindustry.com ASBA Sees Record Number of Award Applicants T he American Sports Builders Association, the national organization for builders and suppliers of materials for athletic facilities, has announced an all-time high number of entrants in its annual awards program. This year, members entered a total of 126 projects to the awards program, an increase from the pre- vious high of 87. Awards are given for tennis courts, running tracks, indoor multi-purpose facilities, and sports fields. There were 40 tennis projects submitted for awards: 21 outdoor facilities, 16 residential courts and 3 indoor tennis facilities. For info, visit sportsbuilders.org. USTA Serves Grants $400K in Scholarships U STA Serves, the National Charitable Foundation of the USTA, will grant 78 high school students a variety of college schol- arships totaling over $400,000. Each year, USTA Serves awards scholarships to deserving youth who have participated in USTA and other organized youth tennis programs, have demonstrated high academic achievement, and require financial assistance for col- lege matriculation. Among the awards are: Q Marian Wood Baird Scholarship Award (one $15,000 award): Claire Hafner, sen- ior, St. Charles East High School, St. Charles, IL. Q Dwight Mosley Scholarship Award (two students each receive $10,000): Tyler McGinnis, senior, home-schooled, Washington, D.C., and Christopher Hunter, senior, Half Hollow Hills High School, Melville, NY. Q Dwight F. Davis Memorial Scholarship (two students each receive $7,500): Grace Trimble, senior, home-schooled, Winchester, KY, and Christopher Barnes, senior, University of Detroit Jesuit High School, Royal Oak, MI. Q Eve Kraft Education & College Scholarship (two students receive $2,500): Rachel Knight, senior, Fife High School, Puyallup, WA, and Brandon Schlack, senior, Los Alamitos, Long Beach, CA. Q USTA Serves College Education Scholarship (55 students each receive $6,000) Q USTA Serves College Textbook Scholarship (16 students each receive $1,000) Social Networking Making a Mark on Fitness & Exercise S ocial networking and Generation Ys focus on technology might be having a dramatically different impact on Americas fitness patterns than many assume, accord- ing to the 2011 Tracking the Fitness Move- ment, released recently by the SGMA. Rather than locking young people into an inactive lifestyle, social media may be driving the younger generation into new forms of fitness activities, the report says. Highlighting Gen Ys (those born between 1980 and 1999) physical fitness trend is the growing interest in group exer- cise. High-impact aerobics, step aerobics and group stationary cycling activities have all increased more than 20 percent in participation within the past three years. In tennis, the TIA-managed Cardio Ten- nisan on-court group fitness program, has seen rapid growth. The latest research shows that more than 1.5 million people have engaged in Cardio Tennis since its inception in 2005 and that participation has grown 81 percent from 2008 to 2010. 12 RACQUET SPORTS INDUSTRY Sept/Oct 2011 www.racquetsportsindustry.com S E P T / O C T 2 0 1 1 I N D U S T R Y N E W S > Defending US Open champs Rafael Nadal and Kim Clijsters, world No. 1 Novak Djokovic, former US Open champi- on Andy Roddick and 2010 US Open Wheelchair champ David Wagner will team up with actor Bradley Cooper, New York Knicks All-Star Carmelo Anthony, and pop star Cody Simpson at the 16th Annu- al Arthur Ashe Kids Day on Aug. 27 at the USTA Billie Jean King National Tennis Cen- ter in Flushing, N.Y. > The 2011 US Open prize money purse hit a record $23.7 million. Both the mens and womens US Open singles champions will earn a record $1.8 million. > Fila Luxembourg, S.a.r.l entered into a multi-year licensing agreement with Berk- shire Fashions Incorporated for the design, manufacture and sale of Fila branded accessories for the US market. The line will launch in the fall and will feature mens, womens, boys and girls styles. > Through July, the USTA added 15,000 new 10 and under members, through its First Year Free Membership offer for kids, which will run through the end of the year. > The U.S. will host Belarus in the first round of the 2012 Fed Cup, Feb. 4-5. The site is still to be determined. > The 27th annual Wimbledon Racquet, Clothing & Equipment Census carried out by Sports Marketing Survey Inc., which measures the brands competitors use at each event throughout the tournament, placed Wilson as the overall No. 1 racquet brand at Wimbledon 2011, with 191 play- ers (32 percent) selecting this brandan increase of six players since 2010. > Canadian tennis star and current world No. 29 Milos Raonic unveiled the Lacoste Tribute shoe collection in downtown Toronto in July, which honors tennis leg- end and company founder Rene Lacoste. Raonic, who has reached as high as No. 25 on the ATP Tour, is Canadas highest ever ranked player. > The National Association of Tourna- S HORT S E TS ment Directors (NATD), a new association designed to bring together tournament directors of all sports, has named sports industry veterans Louise Waxler as Presi- dent/CEO and Mike Chandler as Vice Presi- dent of Sports Industry Relations. Visit NATDweb.org. > The USTA is teaming up with Andre Agassi and Stefanie Graf to encourage chil- dren to get healthy, active and into the game through the USTAs 10 and Under Tennis program. The collaboration includes a new 30-second commercial, titled Story Time, airing during the US Open. > The Southlake Tennis Center in Texas won the 2011 USTA Facility of the Year Award, which will be presented during the US Open in New York. The award recog- nizes outstanding efforts in tennis facility, tennis programming and contribution to the game of tennis. > Former pro players Katrina Adams, Leslie Allen, Rodney Harmon and Ann Koger coached and spoke to juniors at USTA East- erns 13th annual Camp A.C.E. (Achieving through Coaching and Education). The camp, which ran from July 24 -30, is a National Junior Tennis and Learning (NJTL) Regional Leadership camp, which provides world-class tennis and fitness instruction, and sessions on finance, careers, and col- lege admissions. > Nike is facing new claims of worker abuse in Indonesia. The report stemmed from interviews in March and April by the Associated Press of dozens of workers at Pou Chen Group factory in Sukabumi, about 60 miles from Jakarta that make Converse shoes. Among the charges are that supervisors throw shoes at workers, slap and kick them, and call them dogs and pigs. > Auburn, Ala. has been selected to host the 2012 and 2013 USTA Southern Jr. Team Tennis Championships. > Pressureball is a resusable, flexible pres- surized tube that its creator, Barry Mulder, says will maintain the bounce in new balls and will restore the bounce in balls that have lost their pressure. The tube, which sells for $19.90, can hold up to eight ten- nis balls and is inflated with any pump, such as a bicycle pump. For info, visit pressureball.com. > K-Swiss Inc. reported that net loss for the six months ended June 30 was $29.9 million, or 84 cents a share, compared with a net loss of $19.2 million, or 55 cents per share, for the six months ended June 30, 2010. > USTA has been named one of the CIO 100. CIO is a magazine and web- site for information technology execu- tives, and it honors 100 organizations that have distinguished themselves by creating business value through the use of IT. > USTA Eastern says that 4all by jofit womens tennis apparel brand will outfit one of the sections Adult League teams that will advance to the USTA National Championships in the fall. > Are you a tennis pro or facility director looking for an Apple iPad2 app for lesson tracking, video, lesson history, a chalk- board and other features? Check out 10sPro, available at the iTunes store (or at portland10s.com for more info), devel- oped by longtime pro Mike Stone. > Nike signed a five-year lease for 26,000 square feet at a Beaverton prop- erty adjacent to its world headquarters. More than 100 employees will work in administration and lab research at the new office space. > Under Armour Inc. reported revenues increased 42.2 percent in the second quarter, to $291.3 million from $204.8 million in the prior year. Net income increased 77.1 percent to $6.2 million, or 12 cents a share, from $3.5 million, or 7 cents, a year ago. > Adidas AG raised its forecast for 2011 after profit and sales came in better than expected in the second quarter. The com- pany says its sales are now expected to increase 10 percent. 14 RACQUET SPORTS INDUSTRY Sept/Oct 2011 www.racquetsportsindustry.com S E P T / O C T 2 0 1 1 I N D U S T R Y N E W S 2011 Stringers Digest T he 2011 edition of The Stringers Digest, containing about 6,000 stringing patterns for all types of racquets (including 113 pat- terns added this year), is now available for USRSA members. This indispensable tool for all stringers and pro shops has detailed stringing instructions for virtually ever ten- nis, racquetball, squash and badminton frame in circula- tion. It is the only source in this industry for this infor- mation, and it includes stringing patterns for frames that have long been dis- continued by their manufac- turers. For more information on The Stringers Digest, call the USRSA at 760-536-1177 or visit www.racquettech.com. Congratulations To the Following For Achieving MRT Status New MRTs Karina Prieto Orlando, FL Sebastian Toro Orlando, FL Tim Goetz Fayetteville, NC Brandon Arradaza Big Rapids, MI Dan Leyer Bryn Mawr, PA Karen Lavi Bryn Mawr, PA Brett Snyder Houston, TX Oliver Jones Newton Square, PA New CSs Phil Gaerlan Colorado Springs, CO Michelle Tran San Diego, CA Chris Capps Fort Myers, FL Nattie Chan Oberlin, OH Special 9/11 Tributes Before US Open Finals T he US Open and the USTA will remember those whose lives were lost on Sept. 11, 2001, with a pair of pre-match ceremonies in Arthur Ashe Stadi- um before both the mens and womens finals. Prior to the start of the prime-time womens singles final on Saturday night, Sept. 10, there will be a special performance by Grammy and Emmy Award-winner Cyndi Lauper. On Sunday, Queen Latifahmusician, televi- sion and film actress, label president and authorwill preside over a tribute before the start of the mens singles final. Queen Latifah performed at the US Opens first ever Opening Night Ceremony in 2002, which was 9/11 themed. For both the womens and mens singles championships 9-11-01 will be inscribed on Arthur Ashe Stadium court as part of this memorial tribute. The USTA also will include on the upper ring encircling Arthur Ashe Stadi- um the 9/11 memorial logo developed by the City of New York. The USTAs goal is to mark this solemn occasion in a dignified and respectful manner, said Jon Vegosen, USTA chairman of the board and president. We are one of this nations global stages on the 10th anniversary of 9/11, and we have a special responsibility to honor those fallen and those who responded heroically on that fateful day. Each ceremony will include a moment of silence and the unfurling of a giant American flag over the court at Arthur Ashe Stadium by a U.S. Marines Corps color guard. On Sunday, the 10th anniversary, the two mens players competing in the final will enter the court through an honor guard com- prised of members of the New York Police Department, the Fire Depart- ment of New York and the Port Authority Police, and there also will be a military flyover at the conclusion of the ceremony. Sept/Oct 2011 RACQUET SPORTS INDUSTRY 15 Junor Payers www.racquetsportsindustry.com Dr.Robert Heller is a psychologist, sport psychology consultant and certified tennis teaching professional based in Boca Raton, Florida and author of the mental training program, TENNISMIND. He can be reached at www.mentalskillstennis.com or info@robertheller.net. represent their product lines to the pub- lic. With the potential to offer players great rewards and financial incentives, they have raised the bar and are seeking not only great players, but great people. Q Here are some of the key questions Merritt asked the young athletes and parents to reflect on: Q Do you carry yourself proudly? Q Do you hold your ten- nis bag properly? Q Do you control your- self physically and mentally when things arent going well? Q Do you fight hard when faced with adversity, or do you check out? Q Do you play independently or look at your coach or parent after each point? Q Are you fearless or do you push the ball to win? Q Are you mature or are you a whiner and complainer? Q Are you respectful toward your oppo- nent and yourself? Q Do you demonstrate good sportsman- ship on and off the court? Q Do you have good pre-match prepara- tion habits, whether it be relaxing in solitude or jumping rope? Q Finally, do you love to compete to win a tough point at match point or are you hoping your opponent double faults? The areas that Merritt addressed are many of the same ones I work on with my clients in my role as a sports psy- chology consultant. By focusing on devel- oping these attitudes and behaviors, young athletes will not only perform bet- ter, theyll stand a far greater chance of landing endorsements with sporting good companies that can pay handsome dividends for years to come. If it sounds like sponsors are some- thing of a big brother, thats probably true. They have a lot of influence and have decided to use it to encourage the development of players who can best ith the enormous finan- cial costs associated with pursuing a college tennis scholarship, let alone a possible career as a professional tennis player, most tennis families are seeking avenues to help defray the expenses. Getting a sponsorship with a major sporting goods company may be a worthwhile path to pursue for your junior players. But also, a lot of the qualities compa- nies look for when deciding which juniors to sponsor are qualities we should be cultivating in all our young players. At the 2011 National Spring Clay Court Boys and Girls 12 and Under Championships held in Delray Beach and Boca Raton, Fla., Ivan Baron, the director/promoter of the tournament, arranged a mandatory meeting for registrants that included a talk by the head talent scout for Prince Sports, Ken Merritt. I was delighted that Merritt started his talk setting the tone for the tourna- ment, Unsportsmanship behavior wont get you a sponsorship, even if you are the No. 2 junior in the coun- try. The days of McEnroe and Con- nors are gone. He went on to say that rankings accounted for less than 1 percent of the decision to offer players sponsor- ships down the road. Prince, he said, is looking for leaders and feels this is true of many of the sporting goods companies. Prince has a staff of six full-time scouts along with numerous part-time staffers who travel the junior tennis circuit looking to develop long- term relationships with promising juniors. These scouts, often unnoticed and anonymous, observe not only matches but how players conduct themselves off the court as well. v Cultivating a Winning Character BY DR. ROBE RT HE L L E R Unsportsman- shp Lehavor won't get you a sponsorshp, even you are the No. junor n the country. The days o NcEnroe and Connors are gone. 18 RACQUET SPORTS INDUSTRY Sept/Oct 2011 Retailing www.racquetsportsindustry.com This is part of a series of retail tips presented by the Tennis Industry Association and written by the Gluskin Townley Group (www.gluskintownleygroup.com). Q Start a conversation with your cus- tomers that includes gathering infor- mation about them so you can better provide what they want and need. Gather information at the point of sale and continue to gather info as the relation- ship grows. It will take some time, but ide- ally youll want to know their preferences for products and services, how they play, what they want their tennis equipment to do for them, their style of play, their pref- erences with apparel. Also note other fam- ily members, birthdays, whether they like playing competitive tournaments, social round-robins, where they like to play, type of surface they play on most frequently, etc. There is a ton of information you can glean just by asking the right questions and listening to your customers. Many specialty retailers keep this type of customer information on file. Your point-of-sale system may be able to store this kind of data. Make sure everyone working at your store is trained and edu- cated about fully utilizing your POS system to support your consumer-centricity. Your stores ongoing conversation with your customers will build loyalty and repeat business, and it is critical to enjoy- ing increased revenue and profitability! Coming Up: How to keep your product portfolio easy to understand for consumers. Q Deliver Lifestyle Solutions The point here is that, if you are product- centric, youre telling a shopper all about the tennis racquet your staff person thinks they should buy. But that simply doesnt work nearly as well from a revenue growth and net profit standpoint as being con- sumer-centricand focusing your whole store on listening, suggesting and delivering individual tennis lifestyle solutions to your customers. So, what does it mean to be a con- sumer-centric tennis specialty store? Q The store and the organization are built from the customer perspective in, not the retail perspective out. Have an ongoing, honest, and frank conversation with your customers who did buy and shoppers who didnt buy from you about what they like or dont like about your store operations and their shopping experience. Dont be afraid to ask them, What can we do to make your experience here more enjoyable and useful? Q The retail shopping process is easy to understand, pleasant, and customers have more control over the entire retail experience. This includes your website and use of social media, your product portfolio, mer- chandise planning and a comfortable and clean store environment. Q The shopping experience is tailored and personalized to different customer needs and shopping occasions. Staff your store with customer-service naturalspeople who really want to be of service, and who are trained to really listen to tennis shoppers wants and needs and who make suggestions about individual tennis lifestyle solutions. ur case studies show that one of the keys to Opera- tional Excellence for inde- pendent specialty retailers is a commitment to being truly con- sumer-centric. From our experience most specialty tennis retailers would argue they are consumer-centric, but on this count, most would be wrong. The difference between thinking you are consumer-centric and actual- ly being consumer-centric is putting the customer first and really listening to what their wants and needs are, and focusing on providing tennis lifestyle solutions, not just products. A big part of this difference is gather- ing as much information about your customers as possible, and using that information to the advantage of your customers. It doesnt matter if your store business plan and target consumers are fit, athletic tennis players, or fam- ilies, or senior players, or junior play- ersor any combination. To achieve and sustain any reasonable growth in todays marketa market that is totally controlled by consumersyou are going to have to change the way you do business from being product- centric to being totally consumer- centric. With a consumer-centric store strategy, the product becomes the tail, which you then are able to wag to attract and retain cus- tomers. But if the tail wags the store, youre not servicing your cus- tomers the way they want to be ser- viced, and you end up chasing them to your competition. O Is Your Store Consumer-Centric? From a revenue growth and net profit standpoint, you should focus on consumers first rather than product. 20 RACQUET SPORTS INDUSTRY Sept/Oct 2011 Pioneers In Tennis www.racquetsportsindustry.com "Pioneers in Tennis," an occasional column in RSI, draws attention to trailblazers in the sport. Have someone to suggest? E-mail rsi@racquettech.com. Rick Pray & Carol Anderson: Connecting With Stringers don't like this racquet; it doesn't play well so I'm just going to get a different brand.' It was very hard at first to get people to understand that it wasn't the dealers who needed instructions; it was the small-business owners or indepen- dent stringers." It was an argument that finally worked, and USRSA's annual Stringers Digest was started. Each edition con- tained the latest in racquet stringing patterns for all racquets on the market. In 1974, Rick Pray suffered a cata- strophic injury while hang-gliding, which left him partially paralyzed. He died in 1979, leaving Carol in charge of ATS and USRSA. It was shortly afterward, as Carol, was struggling to manage both opera- tions, that a woman named Jill Fonte came into the office, seeking a job. Jill and Carol had an instant rapport. "She hired me to be kind of her right-hand person," recalls Fonte. "She was run- ning the two companies and I was young and energetic and a tennis enthusiast." Carol recognized Jill's innate ability to move USRSA forward. "We were a wonderful team together," says Fonte. "I liked everything about working with Carol; she was very much a mentor in so many ways. I learned a lot from her example." Carol eventually left USRSA in Jill's hands, and continued to work with ATS. She is now fully retired, and spends her time traveling. USRSA now has a world- wide membership of more than 7,000. In addition to publications, a website and more, it offers workshops and a certification program. ATS has contin- ued as well, with a strong online pres- ence. "Carol is just amazing," says Fonte, "and so was Rick." Mary Helen Sprecher Q mets and more to home-based stringers and small pro shops. He also started the U.S. Racquet Stringers Association (USRSA). Carol took the lead role there, but following conventional wisdom that male executives got more respect, used the masculine name of "Carroll" in all her correspondence as executive director of the association. Both ATS and USRSA flourished. ATS provided valuable monthly business advice to customers along with putting small personalized gifts in every outgo- ing order. Catalogs were printed, first in black-and-white, then in color. USRSA, meanwhile, established itself as the key source for stringing information. Monthly member newsletters, "The Stringers Assistant," contained information includ- ing stringing information on new rac- quets and strings, technical discussions, tension information, stringing machines, re-gripping, re-sizing, etc. Rick and Carol would attend tennis trade shows and lobby racquet compa- nies to make stringing information avail- able to the USRSA. Carol remembers it as a challenging time. "I would go up to Wilson and say, "Do you have stringing patterns for the T2000 or the T3000?' They would just look surprised and say, 'Well, all our dealers have that.' I would say, 'Yes, I'm aware of that but maybe you don't know that a player who can't get a racquet strung the right way is going to say, 'I he old clichsworking together can ruin a marriage, don't take your work home with you, etc. never seemed to apply to Richard Pray and Carol Anderson. In fact, their at- home partnership fueled their entrepre- neurial style, leading them to new joint discoveries. When Rick Pray, who had a lifelong interest in sportsfootball, hang-glid- ing, body-building, surfingplayed ten- nis, Carol played with him. They quickly discovered their hometown of Chico, Calif., lacked a racquet stringer, and that racquets had to be sent all the way to Sacramento for stringing, usual- ly by someone with a home-based busi- ness. It caused needless delays and yielded results that were uneven at best. "Well," says Anderson, "in business, the rule is you find a need and you fill it." Pray couldn't resist the challenge, or the inherent opportunity. He invested in a tabletop stringing machine and began experimenting. He strung his own rac- quets, then Andersons, then those of friends. Together, he and Carol uncov- ered a disconnect in the industry. Strings and grip material could be pur- chased, but not in the small quantities a small-business owner would use. Even instructions for stringing patterns were lacking. As Anderson sat at home one night, Pray watched her knit. She was using a pattern, and as she followed those instructions, he realized similarly easy- to-follow material for stringers didn't exist. The stringing industry, he decid- ed, needed a voice, as well as a compa- ny that catered to the many small business owners that comprised it. In the late 1960s, Rick started Asso- ciated Tennis Suppliers (ATS), which sold and shipped strings, grips, grom- T 22 RACQUET SPORTS INDUSTRY Sept/Oct 2011 Racquet Sports www.racquetsportsindustry.com partners first met and where Roberts first began to coach Shortz. Some area teens have already begun to make the club part of their after-school day and, as the club sits minutes from the train station, a few top amateurs had already made the trip up from NYC in the very first days after the doors opened. Additional players are being sought through school exhibitions and by reaching out to local colleges with aspira- tions to engage in the growing intercolle- giate club play. Roberts, who gained his international stature despite a late start in the game at 13, says that one of his main goals is that, I would like to get a lot of kids involved in the sport. He also talks about making the club a training center for those in the area desiring to play at the sports highest level. (To this end, the club has hired Rawle Alleyne, the former Barbados national team coach.) Monday nights are beginners nights, Tuesdays are for kids, and there are current training programs both for young players and the elderly. A four-star tournament featuring international players and a $3,000 first prize purse is planned for early fall, as is one for area high school and college players. A key to success for both the tournaments and the club will be cor- porate sponsorships. Despite the business requirements, neither partner seems overwhelmed by the money hunt. They are both in it for love of the game, the people, and the friendships. Says Shortz, I dont want to lose the whole reason for starting the club. Q entire 40,000-square-foot building hous- ing businesses ranging from a print shop to a martial arts school before opening the club. Its crazy as an investment, he explains, [but] it works for me. In addition to more top-of-the-line tables than any other American club, the $750,000 investment prior to opening included new air conditioning, splitting the space into a main room and five-table party room, mens and womens show- ers, lockers, storage space for bleachers to come out during tournament play, and setting aside space for a pro shop to be stocked with high-end equipment from all the major manufacturers and a caf. The club opens every day from early afternoon to late evening. The year-one membership goalabout halfway achieved within two months of opening is 300, with adults paying $300 and under-20s $200 for unlimited play. A days play is also available for $10 ($7 for students). The base is expected to be the River- towns Table Tennis Cluba nomadic 100-plus group who for years shifted nightly through Westchester County, N.Y., venuesin whose membership the two an you capture the intimacy that makes a game special within a cavernous 13,000 square feet of commercial space? Thats the challenge for the two partners in the recently opened Westchester Table Tennis Cen- terNew York Times crossword puzzle editor Will Shortz and former Caribbean table tennis champion and Barbados Olympian Robert Roberts. Shortz (above, right) and Roberts (left) are gambling on a shared passion and the wave of interest in ping pong that has seen 10-year participation growth of 53 percent to about 19.5 mil- lion core players and $46 million in rev- enues, according to a 2011 Sporting Goods Manufacturers Association Partici- pation Study. Then theres the celebrity attention table tennis is getting, for instance, with actress Susan Saran- don and partners rolling out their SPiN parlors around the world, mix- ing a bar scene and the thwack, click, thwack, of a hollow, gas-filled celluloid ball speeding and spinning from rubber paddle to coated table top to paddle and back. The pleasure Shortz and Roberts take in the sport is obvious as the two friends set up catty-corner to rally for a few minutes across one of the 18 Double Happiness Rainbow tables that help set their Pleasantville, N.Y., parlor far apart from the games clichd basement venues. Not as imme- diately clear is whether the financial gamble to create a table tennis empori- um catering to everyone from novice to international paddle master will pay off. Shortz, star of the 2006 movie Wordplay, bought a half interest in the C For These Friends, a New Table Tennis Venue Solves the Puzzle BY KE NT OS WAL D For These Friends, a New Table Tennis Venue Solves the Puzzle TIMING GEAR RACQUETS & SHOES BY KE NT OS WAL D A mericas greatest tennis event comes at practically the worst time on the calendar for the tennis indus- try: The fortnight when the sport takes center stage in this country occurs as the selling season is in its dying ember phase. Imagine the sales and marketing tie- ins missed with a late August, early Sep- tember event coinciding with many players stowing their tennis gear into months-long hibernation. How many more racquets could be sold if the US Open took place earlier in the year, around the time the tour touches down in Indian Wells or Key Biscayne? Its not that manufacturers are com- pletely ignoring opportunities to raise awareness of their products at the Open. Head, for example, counts on receiving the promotional benefit of endorsees Novak Djokovic playing with the YouTek IG Speed Pro and Maria Sharapova and Tomas Berdych playing with their YouTek IG Instincts as part of the buzz emanating from Flushing Meadows. Although the players have been hitting with the new sticks since spring, the company only began in early August to ship stores the YouTek IG Instinct MP and YouTek IG Instinct S rac- quets. Similarly, the company also stepped up its promotion of the newly released Radical Pro II shoe for men. With more than 70,000 of its US Open balls in use during the two weeks of play, Wilson, too, is relying on a lot of free tele- vision face time for the brand as a key to its Open marketing. As for the actual faces fans will see reminding them of who is the largest player in the tennis industry, the tour team includes Roger Federer playing with the Six.One Tour BLX; Sere- na and Venus Williams hitting with the Blade Team BLX; and Wimbledon champ Petra Kvitova relying on the Tour BLX. Wil- son also has produced a special edition NYC shoe in its top-of-the-line Tour Vision line that incorporates NYC 2011 embroidery and a new colorway. Rather than officially launching a new racquet or shoe at the Open, Prince is looking to drive sales with a consumer campaign. Purchases in August and September from the companys EXO 3 racquet line with its promise of edge-to-edge responsereceive an automatic discount of $30 off. That promotion followed on the heels of a global Facebook campaign encouraging peo- ple to like the company for the chance to win a 3-day, 2- night trip for two VIPs to New York. Babolat focused its Open-related promotional efforts on building ties through its endorsees, inviting video posts of kids 17 and younger hitting shots inspired by a Babolat pro. The company scheduled weekly rounds of online voting for fan favorites through the Open. Final votes will be cast in the tournaments afterglow and one boy and one girl will each win a trip to Indian Wells in the spring in recognition of their ability to caricaturize a Babolat pro. During last years Open, Dunlop used its outdoor voice to launch its Biomimetic sticks. While the company will be extending the line featuring benefits imitative of natures genius further into the fall and claims sales have exceeded expectations, they are using their indoor voice promoting the newest addi- tions, the 100 and 200 Tour. Aimed at a niche player market, the racquetsthe former with a smaller head and latter with some added heftare scheduled for limited distribution through specific speciality shops. As much as any company, Yonex aligns its product rollouts and promotions directly with the tennis calendar. Its new VCore racquets and Power Cushion (three-layer) shoes were introduced in the States during the spring. For the Japanese-based company, the Open is all about star power at both ends of the age spectrum as a marketing force. At one edge, the company stands to attract attention if this turns out to be the first Major triumph for Caro- line Wozniacki and her VCore 100S. At the other extreme, every ball hit by Kimiko Date-Krumm, 40, with her S-Fit racquet will be The US Open has always posed timing issues for new product. But if manufacturers are not introducing racquets and shoes, theyre still raising awareness of their brands. TIMING GEAR 24 RACQUET SPORTS INDUSTRY Sept/Oct 2011 www.racquetsportsindustry.com Wilson Six.One Tour BLX and special edition NYC 2011 shoe Dunlop Biomimetic 200 Tour Sept/Oct 2011 RACQUET SPORTS INDUSTRY 25 www.racquetsportsindustry.com one more clean winner in strengthening ties with players who have left their school days far behind. Similar to the racquet manufacturers, Adidas wont be launching any new styles at the Open but will hope the hoopla (and sales) come courtesy of its second-week war- riors. Andy Murray will be wearing the Barricade 6.0; Fer- nando Verdasco and Jo-Wilfried Tsonga the adiZero Feather; and Ana Ivanovic and Daniela Hantuchova the adiZero Tem- paia. By way of contrast, K-Swiss will launch a new shoe around the US Open. Its goal will be to focus industry and consumer attention on the use of its Tubes Technology cushioning for the first time in this market with the launch of the Tubes Tennis 100. Creating Buzz While some larger manufacturers have marquee player endorsements and big- time (for tennis, at least) marketing budgets, more specialized manufacturers count on the annual gathering of insiders and tennis specialists to create word-of- mouth buzz that will ripple out into the tennis world through the fall and encourage spe- cialty shops and teaching pros to consider making a bigger push in the new year for the companys racquets with their customers. Pacific, for example, will be talking up its new X-Fast Pro 100, released earlier this summer. Directly correlating to the companys origins in string technology, the racquet was designed back- wards from the interplay of ball and strings and then to the frame, which in this case was created to complement aggres- sive games heavy on power and spin. Similarly, Tecnifibre rolled out its new family of racquets using VO2 Max (promising exceptional control and stability) and Tour Pre- pared technologies (a layer of silicon in the handle to minimize polyester string-relat- ed vibration) during the US Open Series. As with most smaller players, hopes for marketing pop from the Open itself will rely on the individual success of dark horses. In Tecnifibres case this means strong second-week perfor- mances by Janko Tipsarevic or Marcos Baghdatis, or perhaps even Roland Garros junior champ American Bjorn Fratangelo. And Donnay, which relaunched the brand in the U.S. earlier in the year with the thin-framed, relatively lighter X-P Dual frames, will release its Dual Pro in conjunction with the Open. Following the Open, the brand will ramp up its footprint with spon- sorship of Jim Couriers Champions Series, the 12-city, September-October senior tour featuring Courier, Andre Agassi, Pete Sampras, John McEnroe, Mats Wilander, Bjorn Borg and Michael Chang. With racquet, shoe and all other tennis technology improving, the US Open promises to be a great fortnight for the game. Still, on behalf of the manufacturers, one cant help but regret that a tennis extravaganza will never morph into a sales bonanza. Q Yonex VCore 100S and Power Cushion shoe Pacific X-Fast Pro 100 Tecnifibre VO2 Max Sept/Oct 2011 RACQUET SPORTS INDUSTRY 27 www.racquetsportsindustry.com These tips from contractors can help you save your courts and equipment. BY MARY HE L E N S P RE CHE R Y ou have your oil changed every three months or 3,000 miles. You see a doctor for an annual checkup. You restring your racquet regularly. So what is your routine for keeping your courts in good shape? Sure, you're dragging your clay courts and blowing leaves off the hard ones, and you know about seasonal maintenance and repairs. But let's be honest: In a budget-conscious time, nobody goes around looking for ways to spend money. How, then, do we know a piece of equipment needs to be replaced? Easy, say court builders. Look for a few unmistakable symp- toms: NETS If a court net droops, is frayed or has holes or tears, or if the head- band looks old, worn-out or dirty, it's obviously time to replace it. The center strap, cable and other components should be struc- turally sound at all times as well. Replacement parts such as headbands and center straps are also available on the market. "New nets should be purchased annually for your highest-pro- file (most played-on) courts," says Tracy Lynch of Har-Tru Corp. in Charlottesville, Va., "and then in year two, those nets should be rotated to the courts that are not used as much. Its always a good practice to store your nets inside during the winter months if your courts are not being played on." SURFACE Hard courts will get play in every possible season. Look for bird- baths (low spots on the surface where water collects after a rain) or heaving. If lines look faded, a contractor can replace them (which might be a good time to add those new 10 and Under HOW OFTEN SHOULD YOU REPLACE . . . COURT CONSTRUCTI ON & MAI NTENANCE HOW OFTEN SHOULD YOU REPLACE . . . These tips from contractors can help you save your courts and equipment. P h o t o c o u r t e s y o f F D C - T h e F a s t - D r y C o m p a n y , P o m p a n o B e a c h , F L 28 RACQUET SPORTS INDUSTRY Sept/Oct 2011 Tennis lines you've been consider- ingsee page 30 for details). Any cracks should be addressed by a con- tractor, since they can be a symptom of any number of different problems, both major and minor. The surface of high-traffic areas such as the baseline will show wear first, and a new coat of acrylic surfacing can make the court look new again. "How often you'll need to resur- face will vary, depending upon the amount of play the courts get," says Lee Murray of Competition Athletic Surfaces. "When players start men- tioning that play is a bit too fast, that is the first tip-off. Certainly, if you start noticing loose sand on the courts its time to make plans to resurface. This condition will worsen quickly and if not addressed, can get dangerous." Soft courts require mainte- nance on a regular basis, says Lynch, who recommends annual top-dressing with 2 tons of surface for courts that do not receive winter play. "In year-round play climates, courts should be top-dressed twice a year to ensure the court is playing consistent and staying in top condition." Slick spots in the court or areas where the subsurface material is showing through are symptoms that work is needed. LIGHTS Lights lose their power as they age, and lamps burn out. Use a light meter to take read- ings around your courts and find out where light loss has occurred. "Its recommended to replace your lamps at 8,000 hours," says Lynch. "While most lamps have an average life of 12,000 hours, you start to lose significant amount of light output at the 6,000-hour mark. Its also recommended that you do group replacement of lamps as opposed to individual lamps as they burn out. Group replacement ensures equal distri- bution of light and helps eliminate any potential hot/dark spots." WINDSCREEN Windscreens will break down over time, and rips and tears will form, often around hems or attachment points. Loose areas that blow in the wind will result in widespread damage. Its a good idea to budget to replace windscreen every four to five years," says Lynch. "For bud- get reasons, I would suggest rotat- ing windscreens as you do your nets. Replace the screen on your high-profile courts and rotate the old screens to the lesser-played-on courts." MAINTENANCE EQUIPMENT Look at all equipment, checking for loose heads or handles, cracking, rust spots, sharp or broken edges or splintering wood. Repair any problems if pos- sible, or replace when nec- essary. Check the rubber edges of squeegees and the condition of foam rollers to make sure they are in good shape. Trying to get one more season out of a piece of equipment rarely pays dividends, and letting something go too long can result in damage to your court or worse, injury to someone using the equip- ment. Knowing what to look for is half the battle, say contractors. Actually look- ing for it on a regular basisand then addressing itwill keep the courts playing well for years to come.Q P h o t o c o u r t e s y o f F D C - T h e F a s t - D r y C o m p a n y , P o m p a n o B e a c h , F L P h o t o c o u r t e s y o f H a r - T r u , C h a r l o t t e s v i l l e , V A P h o t o c o u r t e s y o f H a r - T r u , C h a r l o t t e s v i l l e , V A Note: The American Sports Builders Association (ASBA) is a non-profit association helping designers, builders, owners, operators and users understand quality sports facility construction. The ASBA offers informative meetings and publications on tennis courts and running tracks. Available at no charge is a listing of all publications offered by the Association, as well as the ASBAs Mem- bership Directory. Info: 866-501-ASBA (2722) or www.sportsbuilders.org. www.racquetsportsindustry.com The publication Tennis Courts: A Construction and Maintenance Manual is an outstanding resource for court builders, facility owners and managers, park & rec departments, and anyone else interested in learning the latest about building and maintaining ten- nis courts and facilities. You can order the publication, which also contains information on 10 and Under Tennis courts, for $44.95 through the Ameri- can Sports Builders Association (ASBA) at 866-501-ASBA (2722) or online at www.sportsbuilders.org. The man- ual also is available for download from the website. Sept/Oct 2011 RACQUET SPORTS INDUSTRY 29 Indoor tennis facilities have unique challenges when it comes to keeping players safe. SAFETY MEASURES COURT CONSTRUCTI ON & MAI NTENANCE SAFETY MEASURES Indoor tennis facilities have unique challenges when it comes to keeping players safe. BY MARY HE L E N S P RE CHE R T o rephrase what your mother told you, its all fun and games until someone runs into a support column. The indoor ten- nis facility can offer a lot of advantages. No rain can stop the game, no oncoming wind can affect your serve, no sun can get in your eyes. Its the perfect way to playas long as everyone stays safe. By far, an indoor court managers greatest worry is having a player, in the heat of the match, run for a shot and not see an obstacle in his or her path. The common-sense approach to pre- venting this is threefold: (a) observe space requirements, (b) use appropriate safety padding, and (c) use correct placement of court furnishings. SPACE REQUIREMENTS The book Tennis Courts: A Construction and Maintenance Manual notes that on a typical 60- by 120-foot court area, the sideline over- run area (defined as the clear-playing space outside the lines) is 12 feet and the baseline overrun is 21 feet. Overruns are measured to the nearest wall, column or other surface enclosing the court. Many indoor facilities use backdrop curtains behind the base- lines to minimize the distraction caused by players or staff walking back and forth. The curtain should extend at least 10 feet above the finished court surface, although they can be as high as the wall itself. There should be at least 18 feet behind the baseline to the backdrop curtain, although as mentioned, 21 feet is recommend- ed. Between the wall of the building and the inside edge of the cur- tain, there should be a passageway at least 3 feet wide. Nothing should be stored behind the backdrop curtain. This includes ball machines, maintenance equipment or anything else that could cause tripping or injury to a player who backs into or runs into the curtain while chasing a ball. In addition, nothing should interfere with the overrun area behind the baseline where it is likely to interfere with a player dur- ing a gameno benches, racquet bags, jackets, etc. should be in the space, and no spectators or personnel should be allowed to stand there. Stray balls should be removed from this space as quickly as possible without disrupting play. (Note: Indoor facilities with courts for 10 and Under Tennis should also observe required overrun distances.) SAFETY PADDING The second aspect of keeping indoor facilities as safe as possible is proper use of safety padding. Support columns, light posts and other fixed objects should be wrapped in shock-absorbing materi- al to lessen the possible damage or injury that can occur if a play- er accidentally runs into them. From a logistical standpoint, any structural member or mason- ry wall within 2 feet of the backdrop curtain should be padded. That padding should begin at the court surface and should extend at least 7 feet up. The Tennis Courts book recommends padding be made of foam rubber and be at least 2 inches thick, although realistically, use of thicker padding is always acceptable. Padding can be vinyl- covered for appearance purposes, and for easier maintenance and cleaning. While some indoor tennis play is held in retrofitted buildings with interior pillars, these are not recommended because of the inherent safety risks. Generally, buildings designed for tennis do not have supports that could obstruct play, or which anyone mov- ing around the court could come in contact with. COURT FURNISHINGS Location, location, location: Its not just the real estate agents mantra, its the third part of keeping your players safe on the court: proper placement of court furnishings. The recommended mini- Photo courtesy of ICA Sports, North Salem, NY www.racquetsportsindustry.com mum clearance from the sideline of the court to a fixed object is 12 feet. Benches may be located slightly farther in (but no closer than 10 feet from the sideline) and should be within 12 feet of the net line. The book notes that portable equipment, such as cooler stands, umpires chairs and players chairs, may be located within the rec- ommended clearance; these items should be as close to the net line as practical and no more than 12 feet from the net line. Multi-court indoor facilities generally use divider netting between courts to contain balls and create a visual boundary for players. The Tennis Courts book says, Not less than 12 feet is required from the sideline to a fixed obstruction (i.e. sidestop, light pole, wall, etc.). Where courts are in a battery and where netting is used between courts, the netting is considered to be a movable obstruction, in which case 9 feet is considered a minimum between sideline and netting. (Only where space limitations become a factor and the 12-foot minimum cannot be provided may the side space from sideline to a fixed obstruction be reduced to a minimum of 10 feet). This dimension does not restrict obstruc- tions at the net line; for example, the net post of the adjacent court or light standards. A good game inside means playing it safe, too. Q 30 RACQUET SPORTS INDUSTRY Sept/Oct 2011 P h o t o c o u r t e s y o f L o w e r B r o s . C o . I n c . , B i r m i n g h a m , A L P h o t o c o u r t e s y o f S p o r t s l i n e I n c . , E x t o n , P A www.racquetsportsindustry.com A L 32 RACQUET SPORTS INDUSTRY Sept/Oct 2011 Adding blended lines for 10 and Under Tennis is simple and cost-effective. INSIDE THE LINES COURT CONSTRUCTI ON & MAI NTENANCE INSIDE THE LINES Adding blended lines for 10 and Under Tennis is simple and cost-effective. BY MARY HE L E N S P RE CHE R U nless you've been living in a cave, you know about 10 and Under Tennis and all the benefits it can offer. What you may not know is how to bring it to your courts. One of the best ways is to pick up the phone and call your local court builder. Tell him or her you want courts lined for 10 and Under Tennis. It's that sim- ple. Maybe, though, you have a few questions. Is it going to be a big expense? Will 78-foot courts lined for 36- or 60-foot tennis look con- fusing to players? Will members complain? Will it spoil the aesthet- ics? No, no, no and no, say builders. "It actually doesn't cost much to line a court for 10 and under play," says Mark Brogan of Pro-Sport Construction Inc., Devon, Pa. "On average, I think, people are charging less than $500. You have to figure a club is going to make that up in the first set of group lessons they book." But even better, the national USTA will match dollar for dollar the investment a facility makes toward the total cost of painting blend- ed lines or converting tennis courts for 10 and Under Tennis, to a maximum of $4,000. In many instances, between the national USTA and the USTA section, a facility or organization adding blended lines to 78-foot courts can have up to 75 percent of the total cost covered. (Visit usta.com/facilities for more information on line and conversion grants.) Brogan, who serves on the board of the American Sports Builders Association as the group's tennis division president, says he has yet to hear complaints fromany customer who has had the newlines put on. In part, this is because lines for 10U play are generally a different color fromthe existing lines and are unobtrusive and within the same color family of the 78-foot court surface, for instance, light blue 10U lines on a dark blue court surface. (If adding 10U lines to a 78-foot court, the lines should never be white, or any color, such as gray, that might be mistaken for white.) "We have striped a lot of shared lines on various colored courts," says Lee Murray of Competition Athletic Surfaces in Chattanooga, Tenn. "Using a color several shades darker than the playing area is the best solution. Adult players arent as distracted when the 10 and under lines are darker than the playing area and further from the color of the white lines." CROSSED LINES When 36- and 60-foot lines are superimposed on an existing regula- tion court, some of the boundaries will be the same. Some of the important points about shared lines: Q Since a 78-foot court is 36 feet wide, the 78-foot court doubles side- lines can be used as the baseline for a 36-foot court. Q Since a 78-foot singles court is 27 feet wide, the 78-foot singles lines can be used as the doubles sidelines for a 60-foot court. To further differentiate 10 and Under playing lines from the lines of the 78-foot court, 10U playing lines are terminated 3 inches from the white 78-foot playing lines where the 10 and Under playing lines intersect the 78-foot lines. DIFFERENT FROM THE GROUND UP One of the advantages of teaching 10 and Under Tennis is the abili- ty to create courts anywhere, including gymnasiums, parking lots and rec centers. Resourceful Tennis Service Representatives (TSRs), gym teachers and rec directors have used materials such as painter's tape to mark indoor court lines, and washable spray paint to make temporary courts outside. The Tennis Courts book notes that in fact, with portable nets and lines available, children are playing driveway tennis, and that neighborhood competitions and mini-tournaments are springing up around the country. The latest venue to add short courts has been the fast-dry facili- www.racquetsportsindustry.com ty. Pat Hanssen of Har-Tru Sports in Charlottesville, Va., notes tem- porary lines for soft courts are now on the market, and that instruc- tions and information are available on YouTube. "The lines can be put down and taken up by one person in five to seven minutes," he adds. "They are easy to see and safe to use." PLAYING IT SAFE Guidelines also cover the space outside the courts. For a 36-foot court, the USTA recommends an overrun area of 10 feet from the baseline and 8 feet from the sideline to a fixed object (or to the sideline of an adjacent 36-foot court) be provided, making the overall playing area 56 feet long by 34 feet wide. For a 60-foot court, the recommended overrun distance is 14 feet from the baseline and 10 feet from the sideline to a fixed object (or to the sideline of an adjacent 60 foot ten- nis court), making the overall size of the playing area 88 by 47 feet. Overall, say builders, adding lines is a simple matter. It can be done as a standalone operation, or it can be done when courts are resurfaced. "It's easy and it brings more income to the facility," says Brogan. "There's really no down side." Q 34 RACQUET SPORTS INDUSTRY Sept/Oct 2011 www.racquetsportsindustry.com C o u r t d i a g r a m s c o u r t e s y o f U S T A 36 RACQUET SPORTS INDUSTRY Sept/Oct 2011 www.racquetsportsindustry.com Make sure you have knowledgeable people helping you to navigate the maze of zoning and building codes. BY MARY HE L E N S P RE CHE R PERMISSION SLIPS PERMISSION SLIPS Make sure you have knowledgeable people helping you to navigate the maze of zoning and building codes. COURT CONSTRUCTI ON & MAI NTENANCE D o-it-yourself is a great philosophy. In fact, home improve- ment stores wouldn't exist without it. It's just not a great philosophy when it comes to making plans to add a new tennis facility. Much time and space has been devoted to the fact that the actu- al design and construction of a court takes specialized knowledge and expertise. But so does working with what comes before that the maze of zoning, permitting, codes and authorities that have to be dealt with before the first shovel hits the dirt. Navigating your way through that maze is best done with a partner, someone who has experience in the processwhich can be complex. "The first stop should be the local zoning or land-use office, which has the responsibility to assist citizens with respect to zon- ing and land-use regulation," says David Pettit, Esq., of Feil, Pettit & Williams in Charlottesville, Va., and corporate counsel for the American Sports Builders Association. "But unless the owner of the project is very comfortable dealing with the land-use authorities, it's best to engage an architect, surveyor or civil engineer to assist with the permitting process. Don't forget to take permitting costs into account in determining the budget. Because a tennis facility, whether for one court or several, will cover a large area, strict attention must be paid to a number of important aspects of the proposed site. A properly zoned site must be available for any tennis facility project. It may be necessary, for example, to obtain a zoning variance or special exception from local, municipal, county, state or federal governments or from property owners associations. "If an architect is involved in the design of the court, that per- son would be the most likely candidate," notes Pettit. "If the owner does not intend to engage an architect, many land survey- ors and civil engineers are highly competent in this area. For most projects, state and local codes will have the most affect on a proposed project. These might cover fence location and height, erosion control and drainage considerations, flood plains, access roads, parking requirements, light spill, utilities, set- backs, etc. Conservation, wetlands, and historic preservation reg- ulations will affect some sites. Standalone organizations such as historical societies, community associations and architectural boards also may be involved in reviewing plans. An environmen- tal impact statement may be required. In some situations, feder- al environmental requirements also may apply. These may encompass storm-water management, solid waste handling (i.e., disposal of demolition or construction debris) including haz- ardous materials, air pollution (i.e., diesel emissions and dust) and endangered species protection. According to Pettit, an owner should allow plenty of time for the various authorities to sign off on the project, but should be prepared for delays as well. "While the time frame for permitting is important and can be expected to take months, in my opinion the most likely problem area is compliance with regulation of set- Photo courtesy of McConnell & Associates Corp., Kansas City, Missouri Sept/Oct 2011 RACQUET SPORTS INDUSTRY 37 www.racquetsportsindustry.com backs from property lines. The question of whether you have the space to locate the court on the property will be essential, as will compliance regarding drainage, erosion control and light regula- tions." The red tape of a project does- n't stop with zoning or local build- ing codes, however. Once those hurdles have been crossed, addi- tional permits may be needed for site preparation, excavation, build- ing and more. Your court contrac- tor will have expertise in this. Note that permits often require certified surveys or stamped architectural drawings. In order to avoid need- less delays, the contract docu- ments should specify whether the owner or the contractor is respon- sible for securing the proper per- mits. Local governments vary in their requirements of information from those planning, or even just con- sidering, newconstruction or prop- erty improvement projects. Some have complex regulations; others are easier to understand. The biggest mistake a landowner can make, however, is underestimat- ing the amount of time, and the level of involvement needed, in order to satisfy all the require- ments. Remember, too, that although the process of obtaining permission to add courts might have been relatively simple 10 years ago, it can be very different now. "There really is no rule of thumb because different jurisdic- tions have different approaches," says Pettit. "The best approach for the owner is to visit the zoning office as soon as there is a serious interest in building a court in order to get advice on how to move for- ward with land-use issues includ- ing the requirements for permitting and the likely time frames. Working with authorities might seem complex and problematic, but when the day comes that you can cut the ribbon to allow your first players onto that new facility, it will all be worthwhile. Q Photo courtesy of Gale Associates, Inc., Weymouth, Massachusetts Photo courtesy of Atlas Track & Tennis, Tualatin, Oregon 38 RACQUET SPORTS INDUSTRY Sept/Oct 2011 www.racquetsportsindustry.com COURT CONSTRUCTI ON & MAI NTENANCE COURT PRODUCTS We asked our suppliers what tennis court products were new, interesting or attention-grabbing this season. Here are some of the things they had to say. COURT PRODUCTS We asked our suppliers what tennis court products were new, interesting or attention-grabbing this season. Here are some of the things they had to say. MONDO www.mondoworldwide.com Mondoten (not shown) is a high-performance surface system that uses two primary components: an acrylic coating system made with premium raw materials, able to be formulated for customized coef- ficients of friction for desired play speed; and a shock-absorption layer with dual durometer rubber baselast construction to provide optimumshock absorption and energy return. Mondoten is available in 10 non-glare, UV-stable colors. HAR-TRU SPORTS www.hartru.com Har-Tru Sports has added several new products this year. The Har-Tru Gator Rake line (middle) simplifies the maintenance of Har-Tru courts and improves traction, safety and performance, says the company. One of the most innovative features is that the tines are adjustable. Other rakes see a deterioration in performance as the tines wear, but the Har-Tru Gator Rake tines are loaded in an adjustable cartridge so the tines remain at optimum length. Har-Tru is also offering new temporary lines (bottom) to allow soft court managers to add 60-foot and 36-foot lines to their existing regulation courts. Lines can easily be installed and removed in minutes; the company has posted YouTube videos for demonstration purposes. Har-Tru's Advantage lighting systems (top) provide higher lighting levels with lower wattage lamps, meaning better light for players while using less electricity. The Advantage fixture, while producing high foot-candle power, has a full cut-off flat lens, which is approved by the International Dark Sky asso- ciation for neighborhood-friendly lighting. Sept/Oct 2011 RACQUET SPORTS INDUSTRY 39 www.racquetsportsindustry.com AER-FLO www.aerflo.com Tuffy Ballasted Windscreen (left) is intended to protect chain- link fence from high wind damage. Available in individual 5- foot wide by 6-foot tall units in 20 colors, the windscreens are attached to chain link fence along their grommeted tops, but the units are installed alternately on both sides of the fence. The bottom of each section has a weighted PVC pipe inserted thru its entire width in a reinforced pocket, engineered to pro- vide correct ballast to keep the windscreen unit vertical during lighter winds. It automatically opens up to let higher velocity winds flow through, significantly reducing wind stress on the fence. SPORTSEDGE www.sportsedge.com The SportsEdge XT Slot Drain (right) provides drainage for hard courts. Using a continuous line drain can simplify design and aid in providing sufficient drainage either between courts or along fence lines. The slot opening is 12mm (15/32 in.) and is ADA-compliant, creating a clean and inconspicuous way to drain tennis courts. PUTTERMAN ATHLETICS www.puttermanathletics.com Recently, Putterman Athletics expanded its product line to include German-made, high-quality tennis court products. Putterman Athletics is the sole source to North America of the new line of Universal Sport benches (left), umpire chairs, court dryers, and court and line brushes. CONNOR SPORT COURT INTERNATIONAL www.sportcourt.com Connor Sport Court International is now offering PowerGame (right), which the company notes is a stable surface with good ball bounce quality, excellent shock absorption, and attractive lifecycle costs in comparison to other products. STRINGING RED FLAGS THE STRI NGER S FI LE BY RON ROCCHI P roblem-solving skills come from experience, and a sea- soned stringer can avoid problems by recognizing poten- tial issues and applying an appropriate solution. In the world of tournament stringing, avoiding these problems can be the difference between success and failure. The most important and critical aspect of this tournament- stringing world happens in only a single moment, when the play- er picks up the racquet. That moment must go smoothly, with a perfectly finished racquet, delivered on time. It is paramount that the player (or customer) has total confidence in your ability, and in your service as a stringer. This is not the moment to bring up problems, or fail to deliver the racquet. Remember, players, as well as your customers, will talk about your service more when it is bad, not when it is good. In a tournament stringing room, up to 350 racquets can pass through for stringing in a single day. This creates a tremendous challenge to keep track of string, tensions, special instructions, and various parts. In addition, up to three or four staff members will touch the racquet from beginning to end of the stringing process. This means that the potential for things to get lost or confused is extremely high. The Wilson Stringing Team has developed a group of Red Flags that we use while stringing at tournaments. By anticipat- ing and recognizing these problem situations, we avoid missing that ever-important delivery time. Here are just some of our solu- tions: Amid the pressures of tournament stringing, the Wilson team has identifiedand come up with solutions for--potential problem areas. This is the last article in a series by Ron Rocchi, RSIs 2009 Stringer of the Year and the Global Tour Equipment Manager at Wilson Sporting Goods, and the person behind the Wilson/Luxilon tournament stringing team. Rocchis, and RSIs, goal is to share what hes learned in a way that will help you improve your stringing business. Amid the pressures of tournament stringing, the Wilson team has identifiedand come up with solutions forpotential problem areas. STRINGING RED FLAGS 40 RACQUET SPORTS INDUSTRY Sept/Oct 2011 www.racquetsportsindustry.com RED FLAG: Prince EXO3 Black (and other models) Problem: Yoke grommet is held in place with string tension, fre- quently is removed with old strings and/or falls into trash. Solution: Prior to removing old strings, wrap a loop of grip fin- ishing tape to hold piece securely in place. Weve found that using a color of tape such as red or yellow not only draws the stringers attention to the situation, but also keeps the yoke grommet from being lost. This piece of tape can simply be removed after the first two mains are installed, or at the completion of the stringing process. Once we implemented this solution, stringers saved precious time by not searching for the grommet piece, and we also enhanced our service by not hav- ing to chase players down to see if they had an additional replace- ment part. Sept/Oct 2011 RACQUET SPORTS INDUSTRY 41 www.racquetsportsindustry.com RED FLAG: Prince EXO3 Black (and other models) Problem: Yoke grommet has tiny holes that are easy to miss. Solution: The mere presence of the temporary tape loop men- tioned above signals the stringer to double-check the first six main strings. It is difficult to measure the string and start the stringing process while holding the yoke grommet, clamps and perhaps a starting clamp, and apply tension to the first few main strings. Even some of the finest stringers have made this mistake and failed to correct the error until way too late in the string installa- tion. When someone hands you a Prince EXO3 to string, secure the yoke grommet and double-check your work on the first main strings. RED FLAG: RPM, Red Code, Revenge soft polys Problem: String has a tendency to break prematurely due to materials and construction. Solution: Eliminate starting clamp usage, check pressure of tension-puller head jaws, clamp pressure and consider two-piece stringing. To provide a sure-fire solution that will keep the string from breaking prematurely, the Wilson team employs multiple techniques to limit string breakage. First, we slow down and take a little extra time; this is the definition of Red Flag in my opinion. Second, we typ- ically use a two-piece method, which eliminates the need for an external starting clamp that flattens the soft poly. Lastly, check the pressure of the tension head jaws and clamps on a scrap piece of string. This will tell you if you are over-tightening and causing dam- age to the soft poly. RED FLAG: Power Pads/Tubing Problem: String has a tendency to break pre- maturely due to worn or cracked grommets. Solution: For tubing, remove and inspect the condition. Re-use power pads whenever possi- ble. Tubing and power pads always give stringers trouble. They slow the stringing down, and frequently get lost or discarded. For power pads, we always try to bond the pad to the grommet strip using double-sided tape or a drop of super glue. In many cases, this will keep the pads from getting lost as well as pro- viding a nice worn groove for the string to rest upon. Right before you apply tension to the string, place one drop of super glue to the pad and let the pulled tension hold it in place. The presence of tubing is a huge Red Flag for all stringers: This means the grommet is worn to the point of causing string failure. Stringers should always remove and inspect the tubing for wear, and replace if necessary. RED FLAG: Yonex S-FIT Racquets Problem: Racquet can be strung two different ways, Comfort or Speed pattern. Solution: Stringing instructions now have two elements, tension and pattern. Racquet manufacturers are continually looking to enhance racquet performance to fit a specific player type, and the Yonex S-FIT system is a great example. As a stringer, it is easy to miss the fact that these racquets can be strung two different ways, based on where and how you start the mains. More important- ly, does the player or customer know which way they want? At tournaments we have built an extra field in the tension area of our work orders to ensure that the player gets asked which way they prefer. This extra information ensures we string exactly the way the cus- tomer/player wants. 42 RACQUET SPORTS INDUSTRY Sept/Oct 2011 www.racquetsportsindustry.com RED FLAG: Worn-Out Overgrips Problem: The overgrip is severely worn and needs replacing. Solution: Resist the urge to replace a worn out grip. Tennis players have a special relationship with their racquets. As a stringer we must respect and understand that what looks like a worn-out grip to us, could actually be a good luck charm for the player. While most customers in your shop would really appreci- ate a fresh grip with each restring, tournament players do not want you to mess with their grips generally speaking. In one case at the US Open this year, a player had a terribly worn-out grip but had not lost serve since it was installed. He actually believed he would start serving poorly if we changed the overgrip! So the les- son here is, before you make any changes to a players racquet, make sure you have a verbal communication with the player directly. RED FLAG: Mystery String Problem: Player walks in and hands you an unknown string. Solution: Ask questions and get a second set. It never ceases to amaze us how some professional players do not have a better understanding of their equipment needs. During a tournament, there are at least two or three instances where a player has dropped off a mystery set of string for their racquet, usually without packaging and balled up in a tangled coil. Our job is to professionally install the string at the requested tension. We first ask questions about where they got the string, when was it purchased, what type of string is it and so on. Then we always ask for a spare set should something go wrong during the installation process. We simply tell the player that we cannot possibly know how this mystery string will install, or if it will break prematurely. So getting a spare set is really a necessary precaution. Q 44 RACQUET SPORTS INDUSTRY Sept/Oct 2011 and crease the string at all. Also, when I string synthetics, I weave one-ahead and leave about one foot of string hanging outside the racquet so I don't have to hunt for the end of the string on the next weave. With gut, I don't do this. I pull the gut almost the entire way through, leaving just enough of a loop to reach the tension head. This way, Im pulling the new cross through as little hard weave as possible. 5 sets of Babolat Revenge 16 to: Ed Goldzweig, Garden City Park, NY STEEL HANDLE WEIGHTS I've found 1/4 ounce (7 gram) zinc-coat- ed steel adhesive-backed stick-on weights, approximately 13/16" x 3/8" x 3/16" (20.6mm x 9.5mm x 4.75mm), which are great for the narrow passages inside the typically hollow racquet pallet. I get them in packages of 24 from Klopfenstein's in Portland, Oregon, and CROSSSTRING STRAIGHTENING Sometimes certain strings and string pat- terns create a drift on the crosses that forces you to straighten the strings. To make life easy I simply give the clamp a little bump and straighten the strings as I go. It's quick and easy on the fingertips. 5 sets of Head Sonic Pro 17 to: Terry Boyle, Highlands Ranch, CO BEING GENTLE WITH GUT Under the heading of being gentle with natural gut, I think a lot of stringers over- look what they are doing with their "pulling" hand (the hand that is pulling the crosses through while they are fanning the string with the other hand). When I am handling synthetics, I don't think twice about curling the string around the fingers of my pulling hand. With gut though, I pretty much pull with thumb and forefin- ger only, being very careful not to bend Tips & Techniques they are available through EBay. They fit nicely between the staples used to hold the butt cap in place. You can even www.racquetsportsindustry.com Readers Know-How in Action Tips and Techniques submitted since 1992 by USRSA mem- bers and appearing in this column, have all been gathered into a searchable database on www.racquettech.com, the official member-only website of the USRSA. Submit tips to: Greg Raven, USRSA, 330 Main St., Vista, CA 92084; or email greg@racquettech.com. bend the staples to help to retain the weights as the client tries out the new setup(s), using needle-nose pliers to adjust the staples as required. I've found that going up by a quar- ter ounce is a good way to standardize the change process during customiza- tion for my clients and this much weight makes it easy for them to iden- tify that a change has been made. Once they find their perfect fit, glue them into the internals of the handle. Note: To make them all match exact- ly, nothing beats finishing off with a little lead, hot glue, and cotton. My clients feel better knowing that the racquet is not stuffed with a bunch of lead. 5 sets of Dunlop Explosive Polyester 16 to: Michael Mock, Mililani, Hawaii FITTING LEAD TAPE UNDER THE BUMPER GUARD When removing the existing bumper- guard in preparation for placing lead tape on the outside of the racquet, try to save the bumperguard intact if pos- sible. You wont be able to reuse it as a bumperguard, but you will be able to use it to check to see if the place- ment of the lead tape will interfere with the seating of the new bumper- guard. If need be, you can cut the grommet barrels off of the old bumperguard to make it easier to handle. 5 sets of Gamma Synthetic Gut with WearGuard 16 to: Beau Smith, Del Oro, CA UNSNARLING STRING One of the big frustrations for begin- ning stringers is unsnarling tangled string, especially when youve just woven a cross string and pulling the string through creates what appears to be a Gordian Knot. The first thing to do is to remain patient, as tearing at the string typical- ly doesnt help. Once youre calm, keep in mind as you examine the tangle that it is almost always some form of slipknot. That is, as opposed to a true knot, Sept/Oct 2011 RACQUET SPORTS INDUSTRY 45 www.racquetsportsindustry.com there is an end somewhere that when pulled will cause the knot to disappear. The third thing to keep in mind is that in many cases if you start untying the snarl by passing the end back through loops, you will almost certainly create a true knot, which means you will have to continue passing the end back through loops until the entire tangle is straight- ened out. It might take some twisting and turn- ing before the slipknot reveals itself, but if you know its there, it will be that much easier to find. 5 sets of Luxilon Supersense 125 to: Rick Golden, San Juan, Puerto Rico Greg Raven Q 46 RACQUET SPORTS INDUSTRY Sept/Oct 2011 String Playtest EASE OF STRINGING (compared to other strings) Number of testers who said it was: much easier 1 somewhat easier 1 about as easy 16 not quite as easy 21 not nearly as easy 4 OVERALL PLAYABILITY (compared to string played most often) Number of testers who said it was: much better 1 somewhat better 7 about as playable 7 not quite as playable 25 not nearly as playable 3 OVERALL DURABILITY (compared to other strings of similar gauge) Number of testers who said it was: much better 13 somewhat better 17 about as durable 11 not quite as durable 1 not nearly as durable 1 RATING AVERAGES From 1 to 5 (best) Playability 3.5 Durability (11th overall) 4.4 Power (20th overall) 3.6 Control (5th overall) 3.9 Comfort 3.0 Touch/Feel 3.0 Spin Potential (5th overall) 3.9 Holding Tension 3.6 Resistance to Movement (18th overall) 4.0 Gamma Zo Verve is a unique co-extru- sion polyester string that combines two types of material. At the core is a softer, more elastic, and resilient red polyester. Embedded around the periphery of the red core are three sections (on 120- degree centers) of a stiffer black material that has a higher molecular weight. The black sections stand out slightly from the red core, giving Zo Verve an innate texture in the form of longitudinal ridges. Gamma tells us this blend of materials allows for a more forgiving feel yet pro- vides massive amounts of spin. Gamma tells us that Zo Verve is designed for play- ers looking for maximum topspin, and polyester users of all levels. Zo Verve is available in 16 (1.32 mm) and 17 gauge (1.25 mm) in black/red. It is priced from $17.45 for sets of 40 feet, $157.05 for reels of 360 feet. For more information or to order, contact Gamma at 800-333-0337, or visit gammasports.com. Be sure to read the conclusion for more information about getting a free set to try for yourself. IN THE LAB We tested the 17-gauge Zo Verve. The coil measured 40 feet. The diameter measured 1.24-1.27 mm prior to stringing, and 1.20- 1.22 mm after stringing. We recorded a stringbed stiffness of 73 RDC units imme- diately after stringing at 60 pounds in a Wilson Pro Staff 6.1 95 (16 x 18 pattern) on a constant-pull machine. After 24 hours (no playing), stringbed stiffness measured 67 RDC units, repre- senting an 8 percent tension loss. Our con- trol string, Prince Synthetic Gut Original Gold 16, measured 78 RDC units immedi- ately after stringing and 71 RDC units after 24 hours, representing a 9 percent tension loss. In lab testing, Prince Synthetic Gut Original has a stiffness of 217 and a ten- sion loss of 11.67 pounds, while Gamma Zo Verve 17 has a stiffness of 236 and a tension loss of 16.92 pounds. Zo Verve added 16 grams to the weight of our unstrung frame. The string was tested for five weeks by 43 USRSA playtesters, with NTRP rat- ings from 3.5 to 6.0. These are blind tests, with playtesters receiving unmarked strings in unmarked packages. Average number of hours playtested was 29. Gamma recommends 5-10 percent reduction in reference tension compared to a typical nylon reference tension. We passed this recommendation along to our playtest team. Gamma Zo Verve feels thicker out of the package than the gauge would indi- cate, which may be a result of the three black ridge inserts. However, installing Gamma Zo Verve is little different from www.racquetsportsindustry.com installing other polyester strings, which is a pleasant surprise because textured strings sometimes can present problems for the stringing technician. No playtester broke his sample during stringing, 19 reported problems with coil memory, 10 reported problems tying knots, and one reported friction burn. ON THE COURT Our playtest team found a lot to like in Gamma Zo Verve, giving it five top-twen- ty ratings out of nine categories. These included fifth place overall of the 156 strings weve playtested to date both in the Control and Spin Potential categories, 11th overall in Durability, 18th overall in Resistance to Movement, and 20th over- all in the Power category. Additionally, Zo Verve garnered ratings well above aver- age in two categories: Playability and Tension Retention. Three players broke the sample during play: Two at 6 hours and one at 9 hours. One of the playtesters who broke the sample at 6 hours rating the durability as excellent. CONCLUSION Its easy to extrude a textured poly when the entire string is composed of the same material, but the trade-off is that any material strong enough to retain its edges as manufactured has that same material throughout the entire string. In Zo Verve, Gamma has gone to the extra effort of co- extruding a harder material for the edges, in such a way that it doesnt compromise the basic playability of the string. If you think that Gamma Zo Verve might be for you, fill out the coupon to get a free set to try. Greg Raven Q Gamma Zo Verve 17 Sept/Oct 2011 RACQUET SPORTS INDUSTRY 47 FREE PLAYTEST STRING PROGRAM Gamma will send a free set of Zo Verve 17 to USRSA members who cut out (or copy) this coupon and send it to: Offer expires 15 Sep 2011 Offer only available to USRSA members in the US. Name: USRSA Member number: Phone: Email: If you print your email clearly, we will notify you when your sample will be sent. www.racquetsportsindustry.com USRSA, Attn: Gamma String Offer 330 Main Street, Vista, CA 92084 or fax to 760-536-1171, or email the info below to stringsample@racquettech.com
Excellent control and durability. Plays
better after a few hours.
4.5 male all-
court player using Wilson BLX Blade strung at 57 pounds LO (Wilson Hyperlast Spin 19)
This poly has all the advantages of a
hybrid in a single string!
4.0 male all-
court player using Head TXP strung at 57 pounds LO (Gamma Professional 18)
Performs with remarkable control at a
low tension. No trampoline here.
3.5 male all-court player using Pro Kennex Acclaim strung at 40 pounds CP (Head FXP/Babolat VS Team 17/17)
This is a high quality durability string.
The thin gauge increases spin.
4.0 male all-court player using Wilson nTour strung at 53 pounds LO (Solinco Tour Bite 18)
Above average comfort for a polyester.
There is definitely a little extra power.
4.0 male all-court player using Prince O3
Hybrid Hornet OS strung at 55 pounds LO (Natural Gut 16)
This is a stiff string with pop. The
shape adds bite.
5.0 male all-court
player using Wilson BLX Tour strung at 52 pounds CP (Wilson Sensation 16)
This comfortable poly grabs the ball.
Durability is lacking.
5.0 male all-court
player using Head Youtek Radical Pro strung at 55 pounds CP (Tecnifibre Black Code 17)
This string is a little underpowered.
Feel on volleys is exceptional. Bite is also impressive.
4.0 male all-court player
using Babolat AeroPro Drive Cortex strung at 62 pounds CP (Gamma TNT2 16)
This string loses tension very rapidly
and becomes too springy.
4.5 male all-
court player using Wilson nTour strung at 58 pounds LO (Wilson NXT 17) For the rest of the tester comments, visit www.racquetsportsindustry.com. TESTERS TALK T he tennis industry today is blessed with thousands of students playing high school tennis. No-Cut tennis and dramatically improved coaching over the last 20 years have helped about 350,000 students continue to play in high school. Most states have high school ten- nis coaches associations with yearly clin- ics, newsletters and websites. Ive had some wonderful tennis expe- riences in my adult life, including coach- ing high school and college tennis, and being involved with the growth of the USTAs very successful Tennis on Cam- pus program for over 10 years. As I see participation grow in high school tennis, I also see the opportunities for play beyond high school growing as well. This is important for our industry because the tennis players coming out of college are hungry to continue tennis in their lives. Here are my reasons why high school players should be encouraged to play in college, either on a varsity team or in a club or intramural program: Q Social Needs: When students arrive on campus, they need to make friends and belong. What greater way than being on a tennis team with kids who share a love for the game? Timon Corwin, chair of the USTA Collegiate Varsity Commit- tee, says, Weve seen it around the country where both varsity and recre- ational club teams [Tennis on Campus] co-exist on the same campus and build strong social bonds. Q Stay In Shape: Singles tennis is rated in the top 10 sports for physical condi- tioning. What better way to work out than hitting a tennis ball for several hours a week, especially if its with peo- ple you like. Q Networking: Many of my former play- ers have maintained strong relation- ships past college and into adulthood, often playing together if they live close by. And lets face it, tennis players, for the most part, are very successful people. A college tennis experience will most like- ly be a conduit to your adult working life. Tennis players gravitate to tennis players. Q Time Management: Playing tennis on a team in college gives you structure. Prac- tices, matches and travel need to be scheduled with classes and studying, requiring you to budget your time, which is a key when you begin your working life. Q Travel: College tennis at all levels gives students an opportunity to see the coun- try. While club tennis may be limited to regional sites, the national events have been in terrific locations. Varsity pro- grams at all levels have opportunities to travel coast to coast. Q Community Service: Tennis is an oppor- tunity to give back and many programs require hours of community service. Many teach tennis to underprivileged kids. Other requirements may be helping with a community building project or vol- unteer work at a hospital. Q Establish Identity: Many young people struggle with being lost in the crowd or not fitting in. Being part of a tennis pro- gram gives you stature, higher self- esteem and confidence. College tennis is for everyone, says Corwin. Whether you are a top junior or the No. 4 singles player on your high school team, there is a spot on either a varsity or club team for you. Q Teamwork and Leadership Skills: I always say tennis is an individual sport, but a team game. Hence, teamwork and selflessness is a requirement in a college program. People lead in many different ways, and a college team, whether intra- mural or varsity, promotes leadership skills. Q ConsensusBuilding: While teamwork is working together for the common good, Tennis industry veteran Denny Schackter is a member of the USTA's Tennis on Campus Committee and an active vol- unteer of the USTA Midwest Section. He formerly coached men's tennis at Wisconsin and was a 22-year territory manager for Wil- son Racquet Sports. He is a PTR and PTA member, teaches tennis part-time and owns Tennis Priorities, a recruiting firm working on finding young talent for tennis teaching. 48 RACQUET SPORTS INDUSTRY Sept/Oct 2011 consensus-building reaches agreements. Doubles team selection, extra work goals, relationship with advisors and coaches all teach us consensus-building. Q Competitive Fulfillment: Many of us have a need to compete. High school sports provided an outlet to achieve lots of competitive experiences, but in col- lege, if sports are absent, that need is never fulfilled. Q Goal Setting: Participation in college tennis can parallel other goals needed to become a successful adult. The collabo- rative effort of being on a college tennis team and the laser focus on specific goals serves as a guide for our student-athletes in all walks of life, says Brad Dancer, mens tennis coach at Illinois. Tennis club owners, tennis directors, teaching professionals and facilities all have a vested interest in college tennis. Future players and members of tennis facilities are the byproduct of college ten- nis. Whether a facilitys young people are Division I, II or 111 or Tennis on Campus candidates, you simply cant measure the maturity, bonding, and lifetime relation- ships that will emerge at the end of their college experience. Those who participate in college tennis will find benefits that last a lifetime. Q We welcome your opinions. Please email comments to RSI@racquetTECH.com. Your Serve www.racquetsportsindustry.com Why Playing College Tennis Is a Good Choice BY DE NNY S CHACKT E R