The Economic Times & Great Place to Work Institute India Presents

Indias Best Companies to Work For 2011 Study

Thursday, 23rd June, 2011 - Mumbai

Welcome to the Worlds Largest Study on Workplace Culture

45 Countries, 5500 Companies, >2.5 Million Employees

And the Largest Study in India

No. of Registrations: 471 No. of Employees Participating: Over 66,000

Presenting Indias Best Companies to Work For 2011

What is a Great Place to Work?

Management

Trust the people you

work for... Employee

Job ...have pride in what you do...

Other Employees ...and enjoy the people you work with

Relationships are the key..

Essential elements of a Great Place to Work

Two way Communication

T Credibility R

Managers Competence Integrity Reliability of Management

U Respect
S T Fairness
Pride Camaraderie

Professional Support Collaboration Demonstrated Caring

Equity Impartiality Justice For the Job About my Team With the Organization Individuality is valued Welcoming Atmosphere Part of something larger

It is not possible to be a Best Workplace without your employees endorsing you

TRUST INDEX (2/3rd WEIGHTAGE) Captures Employee Responses through 60 statements Contains two open-ended questions on areas of strength and areas of improvement.

CULTURE AUDIT (1/3rd WEIGHTAGE)

Through a questionnaire on practices and policies at the workplace managements response. Has two parts Quantitative and qualitative data

Two Lenses
Trust Index
What Employees Feel:

Culture Audit
What management does:

T Credibility R

U Respect S T Fairness
Pride Camaraderie

A
KEY STATISTICS OF 2011 STUDY

Employee perceptions have marginally improved from 2010 but are still below 2009
100 90 80 72 71 70 62 60 50 55 53 85 83 87 82 81 84

76

India Top 25

India Top 50

All Companies

Bottom 25

Study 2011

Study 2010

Study 2009

Score mentioned are the Grand Mean scores which is average of all the statements in the core survey Score indicates percentage of survey respondents giving positive response to the survey statements

Participating companies come from 20 Industries

Media, Hospitality and Auto components saw the biggest drop in employee perception
90 85 80 75 70 65 60 55 50

84 79 71 65 66 71

Media & Entertainment

Automotive & Auto Components

Hospitality

Study 2011

Study 2010

Score mentioned are the Grand Mean scores which is average of all the statements in the core survey Score indicates percentage of survey respondents giving positive response to the survey statements

Some of the sectors with highest increase in employee perception

90 85 80 75 70 65 60 55 50

80 76

72 66

74 69

76

68

71

71

IT

Retail
Study 2011

Energy

PSEs
Study 2010

Edu & Training

Score mentioned are the Grand Mean scores which is average of all the statements in the core survey Score indicates percentage of survey respondents giving positive response to the survey statements

Supervisory levels & below are less engaged..

90 85

80 75
70

77 78

73 72

70 69

71 70

65 60
55 50

Senior Managerial

Managerial
Study 2011

Supervisory
Study 2010

Below Supervisory

Score mentioned are the Grand Mean scores which is average of all the statements in the core survey Score indicates percentage of survey respondents giving positive response to the survey statements

as are employees with 3 5 years tenure ..

90 85 80

77 77 71 70

75
70 65

69 68

72 74

75 74

75 76

78 77

60
55

50

Less than 6 6 months to 3 years to 5 6 years to 11 years to 16 years to months 2 Years years 10 years 15 years 20 years
Study 2011 Study 2010

Over 20 years

Score mentioned are the Grand Mean scores which is average of all the statements in the core survey Score indicates percentage of survey respondents giving positive response to the survey statements

and the young are less engaged

90 85 80 75 70 65 60 55 50

72 71

74 74 70 69

77 77

77 78

25 years or younger

26 years to 34 years
Study 2011

35 years to 44 years

45 years to 54 55 years or older years

Study 2010

Score mentioned are the Grand Mean scores which is average of all the statements in the core survey Score indicates percentage of survey respondents giving positive response to the survey statements

A
KEY TRENDS IN BEST WORKPLACES

Corporate Indias workforce is predominantly young ..

Study 2011
60% 40% 23%
20%

50%

19% 6%
2%

0% 25 years or 26 years to 34 35 years to 44 45 years to 54 55 years or younger years years years older
Note: Data based on classification of survey respondents to a random sample
Score mentioned are the Grand Mean scores which is average of all the statements in the core survey Score indicates percentage of survey respondents giving positive response to the survey statements

Over 75 percent of employees in Corporate India is less than 5 years in their organization ..
40

36

31

20

12

11

4
0

Less than 6 6 months 3 years to 6 years to 11 years to16 years to Over 20 months to 2 Years 5 years 10 years 15 years 20 years years

All Companies 2011

Note: Data based on classification of survey respondents to a random sample
Score mentioned are the Grand Mean scores which is average of all the statements in the core survey Score indicates percentage of survey respondents giving positive response to the survey statements

but the percentage of tenured employees with more than 15 years is double in Top 50
40

36

32

31 30

20

12 11

11 11
4 5

2 4

0 Less than 6 months 3 years to 6 years to 11 years to16 years to Over 20 6 months to 2 Years 5 years 10 years 15 years 20 years years

All Companies 2011

Top 50 2011

Note: Data based on classification of survey respondents to a random sample

Score mentioned are the Grand Mean scores which is average of all the statements in the core survey Score indicates percentage of survey respondents giving positive response to the survey statements

It takes time and sustained efforts to be a Best Workplace

*Source Best Companies to Work For 2011 study

Both small and large organizations can be Great Workplaces

However, large companies have better representation in the Top 50 List
2 2% 5 6% 5
6% 17%

12

10%

99 88 80 72 71

25%

40%

10 36 25
Less than 250 250-500 501-1000 1001-2000 2001-5000 5001-10000

Above 10000

Total Companies *Source Best Companies to Work For 2011 study

Top 50 Companies

Voluntary Turnover in India Top 50

Voluntary Turnover: Top 50 Vs. Industry Average
17% 13% 21% 14%

Telecommunications

Construction & Real Estate

Professional Services

19% 14%
13% 6% 21% 18%

Manufacturing & Production

Financial Services & Insurance

0%

5%

10%

15%

20%

25%

Overall Industry 2011

*Source Best Companies to Work For 2011 study

India Top 50 2011

A
India & the World

The best workplaces in India are comparable to the best elsewhere

100
90 80 70

85

89

85

86

60
50 40

Grand Mean

India Top 25 2011 EU Top 25 2011

US Top 25 2011 Brazil Top 25 2010

Score mentioned are the Grand Mean scores which is average of all the statements in the core survey Score indicates percentage of survey respondents giving positive response to the survey statements

Indeed, India compares favourably in downward communication and competence of management

100 90 80 70 60 50 40
Communication Competence

89

86

91 81
81

92

88

89

84

84 77

80

Management keeps me informed about important issues and changes.

India Top 25 2011

Management is competent at Management does a good job of running the business. assigning and coordinating people.
US Top 25 2011 EU Top 25 2011 Brazil Top 25 2010

but significantly lower on some dimensions

100 90
80 86

79

82

87 73

91

90

90

81

80

77

81

70 60 50 40

I can ask management any reasonable question and get a straight answer.
India Top 25 2011

People avoid politicking and backstabbing as ways to get things done.

EU Top 25 2011

When people change jobs or work units, they are made to feel right at home.
Brazil Top 25 2010

US Top 25 2011

A
Key Findings of Study 2011

Work life balance & Flexibility have improved the most over last 8 years in the best workplaces
100

90 80 70
60 50 40

80

81

85

84 74

67

People are encouraged to balance their work life and their personal life.

I am able to take time off from work when I think it's necessary.

Top 25 India-2011

Top 25 India-2010

Top 25 India - 2004

Many more employees at the best workplaces now agree that they have Special and Unique benefits

100
90 80 70 60 50

81

78
69

40

We have special and unique benefits here. Top 25 India-2011 Top 25 India-2010 Top 25 India - 2004

The Top 25 score over the rest is in perception about equity related to fair pay and share of profits Fairness Equity
100 90 80 70 60 50 40 76 73 61 58 74 70 54

Equity

51

People here are paid fairly for the work they do. Top 25 2011 Top 25 2010

I feel I receive a fair share of the profits made by this organization. All Companies 2011 All Companies 2010

Their employees perceive them to be doing a better job of attracting talent..

100 90 80 70 60 50 40 68 67 83 81

Management does a good job of attracting talent for key positions

Top 25 2011 Top 25 2010 All Companies 2011 All Companies 2010

And they do a relatively better job of creating an impartial workplace Fairness - Impartiality
100 90 80

Impartiality

70 60 50 40

69

73 66 54
52

70 57
55

Managers avoid playing favourites.

People avoid politicking and backstabbing as ways to get things done.

All Companies 2010

Top 25 2011

Top 25 2010

All Companies 2011

and they are fun places to work too!

100 90 80 70 60 50 40 66 65 83 81

This is a fun place to work.

Top 25 2011 Top 25 2010 All Companies 2011 All Companies 2010

A
Key Findings of Study 2011

What to focus on to become a great workplace?

Differentiating Statements!?
What are Differentiating Statements? What is their significance?

Differentiating Statements are derived comparing The Top 25 Best Workplaces with the Average or Bottom 25 Workplaces Average Positive Scores across all the 59 statements.

These statements represent issues or aspects that are difficult to do very well consistently. They are a tough ask.

What makes the Best Workplaces difficult to replicate?

1. Equity - Fair share of profits/ Special & Unique Benefits & Fair pay 2. Reliability- Managements actions match their words / Management delivers on promises

3. Impartiality - People avoid politicking/ favouritism

4. Camaraderie- Fun place to work / when people change work units they are made to feel welcome

Key drivers of employee perception

1. Management does a good job of attracting talent for key positions 2. I am treated as a full member here regardless of my position 3. This is a fun place to work / friendly place to work 4. Management shows a sincere interest in me as a person, not just an employee 5. There is a family or team feeling here

Employee Comments Analysis

Analysis of unstructured employee comments using software based on Artificial Intelligence principles.
BUZZ ANALYSIS Determination and depiction of most frequently used words in employee comments. (Can be done for any demographic). The bigger the size, more frequent is the usage of the word

SENTIMENT ANALYSIS Determines the sentiment expressed in the comments and keeps count and calculates percentages (Positive, Neutral and Negative).

Q 1 What makes your Organization a great place to work?

Top Words: Environment, Family, Team, Culture, Opportunity, Facility

Q 2 What will make your Organization a better place to work?

Top Words: Team, Salary, Facility, Job, Training, Growth, Policy, Environment

Buzz Comparison Q-1 Vs. Q-2

Q1 Q2

Top words in Q1 not prominent in Q2: Environment, Family, Culture, Freedom

Top words in Q2 not prominent in Q1: Salary, Promotion

Sentiment Analysis for the Qn What makes your Organization a great place to work?
Positive Sentiments Negative Sentiments

Learning from the Best Workplaces

1. Building the foundation - Articulating a People Philosophy 2. Strengthening the foundation build the differentiators
Equity Reliability Impartiality Camaraderie

3. Building the pillars- Creating great people managers 4. Putting the roof - Articulating and institutionalizing your Employer brand
Attracting talent for key positions Equity equal treatment Creating a fun place to work Do you have the people practices that will help you to institutionalize the above? - the best workplaces do.

A
Thank You