A STUDY ON

Consumer perception and future potential for TATA NANO.

Submitted in partial fulfillment for the award of the degree Master of Business Administration Chhattisgarh Swami Vivekanand Technical University, Bhilai Submitted by, Richa Vohra MBA Semester II (Session 2008-2010)

Shri Shankaracharya Institute of Management and Technology

CERTIFICATE
This is to certify that the project A study on consumer perception and future potential for TATA NANO submitted to Shri Shankaracharya Institute of Management & Technology, Bhilai in partial fulfillment of the requirement for the award of Master of Business Administration (MBA) is a bona fide work carried out by Richa Vohra, a student of MBA II Sem, under my supervision and guidance. The project was carried during 1.06.09 to 10.07.09 in Sairam Automobiles & Services Pvt. Ltd. Date: Richa Vohra Mr. Narendra Sahu M.B.A (2008-2010) SM. (Sairam Automobiles & services Pvt. Ltd.)

DECLARATION
I, Richa Vohra a student of MBA II Semester 2008, at Shri Shankaracharya Institute of Management & Technology hereby declare that this Project Report under the title A Study on Consumer perception & future potential for TATA NANO is the record of my original work under the guidance of MR. NARENDRA SAHU. This report has never been submitted to anywhere else for award of any degree/diploma. Place: Bhilai Richa Vohra Date: MBA Semester II

ACKNOWLEDGEMENT
It is a proud privilege on my part to express my sincere and humble gratitude to all those people who have helped me directly or indirectly in the completion of this project. I thank venerated Mr.NARENDRA SAHU (C.M), who gave me an opportunity to undergo my project in Sairam Automobiles & Services and extend their valuable help and guidance throughout my project. I pay sincere thanks who spent his valuable time and knowledge and gave me wholehearted support and encouragement in carrying out this project. I thank all those executives and non executives of Sairam Automobiles & Services who spent their valuable time in interacting and giving their personal time in interviewing them. Finally, I thank all the team members for interacting and sparing their valuable time with me whenever possible .Richa Vohra M.B.A (2nd year)

EXECUTIVE SUMMARY
Tata Nano is the cheapest car in the world. It is sold in home country India around Rs 1 lakh i.e. approximately USD 2000. It is manufactured by Tata Motor Limited, the largest to automobile company in India. Its Chairman, Mr Ratan Tata envisions that Tata Nano become a Peoples car which is affordable by almost everybody. Tata Nano was first launched in India on 1st April 2009 and expected to be in Indian market by July 2009. Since launching, it has created a huge buzz all over India. Within the first two days of lunching, it has received 5500 booking. The figures keep increasing every day since the launching. What makes Tata Nano so cheap? Basically, by making things smaller, lighter, do away with superficial parts and change the materials wherever possible without compromising the safety and environmental compliance. It is said that Tata Nano has better mileage than Toyota Prius and same gas emission as a scooter Tata Nano will be imported to Malaysia by Tata Industries in parts. It will be assembled in its two factories i.e in Shah Alam, Selangor and Pasir Gudang, Johor Bahru. There are four distribution centres in Peninsular Malaysia i.e. in Kuala Lumpur, Penang, Johor Bahru and Kuantan. All Tata Nano cars will be distributed through these distribution centres only. Order can. be made vide these distribution centres or its web site. There are three types of Tata Nano car available i.e. Tata Nano, Tata Nano CX and Tata Nano LX. However, due to hot weather in Malaysia, only Nano CX will be brought to Malaysia and will be sold here. The selling price of Nano CX in Malaysia is RM 13,704 per unit. It is estimated that gross profit for the first year would yield xxx, second year xxx and third year xxx Estimated monthly instalment payment is xxx for seven years period. With this price, the target market is very wide which includes those with income RM 2000 per month, students female workers and scooters riders

INTRODUCTION TO THE COMPANY

Tata Motors Limited, formerly known as TELCO

(TATA ENGINEERING AND LOCOMOTIVE COMPANY), is a multinational corporation headquartered in Mumbai, India. It is India's largest passenger automobile and corporation commercial vehicle manufacturing company. Part of the

Tata Group, and one of the world's largest manufacturers of commercial vehicles. The OICA ranked it as the world's 20th largest automaker, based on figures for 2006 Tata Motors was established in 1945, when the company began manufacturing locomotives. The company manufactured its first commercial vehicle in 1954 in a collaboration with Daimler Benz AG, which ended in 1969 Tata Motors was listed on the NYSE in 2004, and in 2005 it was- ranked among the top 10 corporations in India with an annual revenue exceeding INR 320 billion. In 2004, it bought Daewoo's truck manufacturing unit, now known as Tata Daewoo Commercial Vehicle, in South Korea. It also, acquired a 21% stake in Hispano Carrocera SA giving it controlling rights in the company. Tata Motors launched the Tata Nano, noted for its Rs100,000 price-tag, in January 2008. In March 2008, it finalized a deal with Ford Motor Company to acquire their British Jaguar Land Rover (JLR) business, which also includes the Rover, Daimler and Lanchester brand names. The purchase was completed on 2 June 2008 Tata Motors has its manufacturing base in Jamshedpur, Pantnagar, Lucknow, Ahmedabad and

1. History Tata Motors launches its first truck in collaboration withMercedesBenz.Tata Motors is a part of the Tata and Sons Group, founded by Jamshedji Nussarwanji Tata and J Baker. The company was established
in 1945 as a locomotive manufacturing unit and later expanded its operations to commercial vehicle sector in 1954 after forming a joint venture withD aim le r-B e nz AG of Germany.

Various Products of TATA Motors

[1] Passenger cars and utility vehicles
[2]