Comperative Analysis of Saving and Salary Products of Axis Bank With Its Competitors

SUMMER TRAINING REPORT
ON
AXIS BANK
COMPERATIVE ANALYSIS OF SAVING AND SALARY PRODUCTS OF AXIS BANK WITH ITS COMPETITORS
Submitted in partial fulfillment of the requirements of the two year Post Graduate Program (PGP). Submitted by VAIBHAV DIXIT
PG-20095673 BATCH NO.- 2009-2011
IILM Institute for Higher Education
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ACKNOWLEDGEMENT
The success of any venture cannot be regarded as the result of a single factor. It requires a harmonious unification of perseverance, inspiration and motivation along with the appropriate guidance from the peers and mentors. Working on this project was a great challenge as well as an opportunity for me to prove my will. I would like to sincerelythankMr. Pankaj Mishra Branch Sales Manager AXIS BANK, Kanpur for giving me the wonderful opportunity to work under his able guidance and support throughout mytraining period. This project has been possible due to the support of several wonderful individuals. In the end I would like to thank many unknown individuals, with whom I interacted. All of them with their due cooperation and motivation made the completion of this project successful. I would like to thank them all.I also take this opportunity to express my profound and sincere gratitude to IILM Institute for Higher education GURGAON for providing me with the opportunity to become a professional. Finally, I would like to thank the staff members of AXIS BANK for helping me during various stages of training.
Sincerely, Vaibhav Dixit
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PREFACE
Practical training imbibes an integral part of management studies. One cannot merely depend upon the theoretical knowledge. It is to be coupled with practical for it to be fruitful. Classroom lectures make the fundamental concepts of management clear. They also facilitate the learning of practical things. However class lectures must be correlated with practical training in the company which will have a significant role to play in business management. To develop managerial and administrative skills in future managers, it is essential to enhance their analytical skills and for this it is necessary that there is a combination of classroom learning with the experience of real business environment. The current study concerns with the comparative analysis of Axis Bank saving and salary products with respect to their main competitors HDFC BANK and ICICI BANK. The report gives the insight of saving and salary products of AXIS BANK and also throws light on the SWOT analysis of AXIS BANK. I consider myself lucky to get my summer training at AXIS BANK LTD. I underwent 8 weeks of training in Kanpur from1st May 2010 to 30th June. It helped me to get a practical insight into the actual business environment and provided me an opportunity to make my management concepts clearer. It is difficult to elaborate everything that I learnt during the training however, I have elaborated a comprehensive picture of details about working in the following pages. I have accumulated the desired information through personal observations, study of documents, and questionnaire cum interviews.
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TABLE OF CONTENTS S. NO.CONTENTSPAGE NO.

1
2
Acknowledgement Preface 3 Indian Banking Sector Company profile Financial Profile of Axis Bank Vision and Mission Services Provided by Axis Bank Competitors Features of salary and saving accounts Comparative Analysis Introduction Objectives Research Methodology Analysis of data Findings Conclusion and Recommendations Appendix Reference
3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
6-9 10-14 15-18 19 19-24 25-27 28-32 33-34 35-36 37 38-41 42-48 49 50 51-53 54
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INDIAN BANKING SECTOR

, Currently, India has 96 scheduled commercial banks (SCBs) - 27 public sector banks (that is with the Government of India holding a stake), 31 private banks (these do not have government stake; they may be publicly listed and traded on stock exchanges) and 38 foreign banks. They have a combined network of over 53,000 branches and 49,000 ATM. According to a report by ICRA Limited, a rating agency, the public sector banks hold over 75 percent of total assets of the banking industry, with the private and foreign banks holding 18.2% and 6.5% respectively. BANKING HISTORY The RBI was nationalized on January 1, 1949 in terms of the Reserve Bank of India (Transfer to Public Ownership) Act, 1948 (RBI, 2005b).[Reference www.rbi.org.in] By the 1960s, the Indian banking industry had become an important tool to facilitate the development of the Indian economy. At the same time, it had emerged as a large employer, and a debate had ensued about the possibility to nationalize the banking industry. Indira Gandhi, thethen Prime Minister of India expressed the intention of the GOI in the annual conference of the All India Congress Meeting in a paper entitled "Stray thoughts on Bank Nationalization." The paper was received with positive enthusiasm. Thereafter, her move was swift and sudden, and the GOI issued an ordinance and nationalized the 14 largest commercial banks with effect from the midnight of July 19, 1969. Jayaprakash Narayan, a national leader of India, described the step as a "masterstroke of political sagacity." Within two weeks of the issue of the ordinance, the Parliament passed the Banking Companies (Acquisition and Transfer of Undertaking) Bill, and it received the presidential approval on 9 August 1969. A second dose of nationalization of 6 more commercial banks followed in 1980. The stated reason for the nationalization was to give the government more control of credit delivery. With the second dose of nationalization, the GOI controlled around 91% of the banking business of India. Later on, in the year 1993, the government merged New Bank of India with Punjab National Bank. It was the only merger between nationalized banks and resulted in the reduction of the number of nationalized banks from 20 to 19. After this, until the 1990s, the nationalized banks grew at a pace of around 4%, closer to the average growth rate of the Indian economy.
IILM Institute for Higher Education Page 7
The nationalized banks were credited by some; including Home minister P. Chidambaram, to have helped the Indian economy withstand the global financial crisis of 2007-2009.
Liberalization
In the early 1990s, the then NarsimhaRao government embarked on a policy of liberalization, licensing a small number of private banks. These came to be known as New Generation techsavvy banks, and included Global Trust Bank (the first of such new generation banks to be set up), which later amalgamated with Oriental Bank of Commerce, Axis Bank(earlier as UTI Bank), ICICI Bankand HDFC Bank. This move, along with the rapid growth in the economy of India, revitalized the banking sector in India, which has seen rapid growth with strong contribution from all the three sectors of banks, namely, government banks, private banks and foreign banks. The next stage for the Indian banking has been setup with the proposed relaxation in the norms for Foreign Direct Investment, where all Foreign Investors in banks may be given voting rights which could exceed the present cap of 10%,at present it has gone up to 74% with some restrictions. The new policy shook the Banking sector in India completely. Bankers, till this time, were used to the 4-6-4 method (Borrow at 4%; Lend at 6%; Go home at 4) of functioning. The new wave ushered in a modern outlook and tech-savvy methods of working for traditional banks. All this led to the retail boom in India. People not just demanded more from their banks but also received more. Currently (2010), banking in India is generally fairly mature in terms of supply, product range and reach-even though reach in rural India still remains a challenge for the private sector and foreign banks. In terms of quality of assets and capital adequacy, Indian banks are considered to have clean, strong and transparent balance sheets relative to other banks in comparable economies in its region. The Reserve Bank of India is an autonomous body, with minimal pressure from the government. The stated policy of the Bank on the Indian Rupee is to manage volatility but without any fixed exchange rate-and this has mostly been true. With the growth in the Indian economy expected to be strong for quite some time-especially in its services sector-the demand for banking services, especially retail banking, mortgages and investment services are expected to be strong. One may also expect M&As, takeovers, and asset sales.
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In March 2006, the Reserve Bank of India allowed Warburg Pincus to increase its stake in Kotak Mahindra Bank (a private sector bank) to 10%. This is the first time an investor has been allowed to hold more than 5% in a private sector bank since the RBI announced norms in 2005 that any stake exceeding 5% in the private sector banks would need to be vetted by them.
CURRENT SENARIO OF BANKING IN INDIA The growth in the Indian Banking Industry has been more qualitative than quantitative and it is expected to remain the same in the coming years. Based on the projections made in the "India Vision 2020" prepared by the Planning Commission and the Draft 10th Plan, the report forecasts that the pace of expansion in the balance-sheets of banks is likely to decelerate. The total assets of all scheduled commercial banks by end-March 2010 is estimated at Rs 40,90,000crores. That will comprise about 65 per cent of GDP at current market prices as compared to 67 per cent in 2002-03. Bank assets are expected to grow at an annual composite rate of 13.4 per cent during the rest of the decade as against the growth rate of 16.7 per cent that existed between 1994-95 and 2002-03. It is expected that there will be large additions to the capital base and reserves on the liability side. The Indian Banking Industry can be categorized into non-scheduled banks and scheduled banks. Scheduled banks constitute of commercial banks and co-operative banks. There are about 67,000 branches of Scheduled banks spread across India. As far as the present scenario is concerned the Banking Industry in India is going through a transitional phase.
The Public Sector Banks (PSBs), which are the base of the Banking sector in India account for more than 78 per cent of the total banking industry assets. Unfortunately they are burdened with excessive Non Performing assets (NPAs), massive manpower and lack of modern technology. On the other hand the Private Sector Banks are making tremendous progress. They are leaders in Internet banking, mobile banking, phone banking, ATMs. As far as foreign banks are concerned they are likely to succeed in the Indian Banking Industry.
In the Indian Banking Industry some of the Private Sector Banks operating are IDBI Bank, ING VyasaBank, SBI Commercial and International Bank Ltd, Bank of Rajasthan Ltd. and banks from the Public Sector include Punjab National bank, Vijaya Bank, UCO Bank, Oriental
Bank, Allahabad Bank among others. ANZ Grindlays Bank, ABN-AMRO Bank, American Express Bank Ltd, Citibank are some of the foreign banks operating in the Indian Banking Industry.
Vision of Banks in India

The banking scenario in India has already gained all the momentum, with the domestic and international banks gathering pace. The focus of all banks in India has shifted their approach to 'cost', determined by revenue minus profit. This means that all the resources should be used efficiently to better the productivity and ensure a win-win situation. To survive in the long run, it is essential to focus on cost saving. Previously, banks focused on the 'revenue' model which is equal to cost plus profit. Post the banking reforms, banks shifted their approach to the 'profit' model, which meant that banks aimed at higher profit maximization.
Focus of banks in India

The banking industry is slated for growth in future with a more qualitative rather than quantitative approach. The total assets of all scheduled commercial banks by end-March 2010 is projected to touch Rs 40,90,000crore. This is going to comprise around 65% of GDP at current market prices as compared to 67% in 2002-03. The bank's assets are estimated to grow at an annual composite rate of growth of 13.4% during the rest of the decade as against 16.7% between 1994-95 and 2002-03.
Barring the asset side, on the liability perspective, there will be huge additions to the capital base and reserves. People will rely more on borrowed funds, pace of deposit growth slowing down side by side. However, advances and investments would not see a healthy growth rate.
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COMPANY PROFILE
AXIS BANK LTD. Axis Bank was the first of the new private banks to have begun operations in 1994, after the Government of India allowed new private banks to be established. The Bank was promoted jointly by the Administrator of the specified undertaking of the Unit Trust of India (UTI - I), Life Insurance Corporation of India (LIC) and General Insurance Corporation of India (GIC) and other four PSU insurance companies, i.e. National Insurance Company Ltd., The New India Assurance Company Ltd., The Oriental Insurance Company Ltd. and United India Insurance Company Ltd. The Bank today is capitalized to the extent of Rs. 358.56 crores with the public holding (other than promoters) at 57.60%. The Bank's Registered Office is at Ahmedabad and its Central Office is located at Mumbai. Presently, the Bank has a very wide network of more than 701 branch offices and Extension Counters. The Bank has a network of over 2854 ATMs providing 24 hrs a day banking convenience to its customers. This is one of the largest ATM networks in the country. The Bank has strengths in both retail and corporate banking and is committed to adopting the best industry practices internationally in order to achieve excellence. Axis refers to a line of reference, stability and maturity. The new logo of the bank has the same color as the previous UTI logo but now uses the alphabet A from the word Axis. The bank is also publicizing the change through campaign titled Twins both equal. Axis Bank has business of Rs.102000 crores with a market capitalization of Rs.21, 817crores making it the fifth largest in India. It has 60 lakh customers and communicating to them the name change would be the prime exercise for the bank.
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Now with a name having universal appeal, the bank is working towards becoming a multinational bank and diversifying into other financial services like AMC, insurance and restructures operations to reflect a modern approach to banking. PROMOTERS Axis Bank Ltd. has been promoted by the largest and the best Financial Institution of the country, UTI. The Bank was set up with a capital of Rs. 115 crore, with UTI contributing Rs. 100 crore, LIC - Rs. 7.5 crore and GIC and its four subsidiaries contributing Rs. 1.5 crore each. SUUTI Shareholding-27.11% Erstwhile Unit Trust of India was set up as a body corporate under the UTI Act, 1963, with a view to encourage savings and investment. In December 2002, the UTI Act, 1963 was repealed with the passage of Unit Trust of India (Transfer of Undertaking and Repeal) Act, 2002 by the Parliament, paving the way for the bifurcation of UTI into 2 entities, UTI-I and UTI-II with effect from 1st February 2003. In accordance with the Act, the Undertaking specified as UTI I has been transferred and vested in the Administrator of the Specified Undertaking of the Unit Trust of India (SUUTI), who manages assured return schemes along with 6.75% US-64 Bonds, 6.60% ARS Bonds with a Unit Capital of over Rs. 14167.59 crores. The Government of India has appointed Shri K. N. Prithviraj as the Administrator of the Specified undertaking of UTI, to look after and administer the schemes under UTI - I, where Government has continuing obligations and commitments to the investors, which it will uphold.
Board of Directors
The members of the Board are : Dr. Adarsh Kishore Smt. Shikha Sharma Shri M. M. Agrawal Non-Executive Chairman Managing Director & CEO Deputy Managing Director
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Shri J.R. Varma Dr. R.H. Patil
Director Director
Smt. Rama Bijapurkar Director Shri R.B.L. Vaish Shri M.V. Subbiah Shri K. N. Prithviraj Shri V. R. Kaundinya Shri S. B. Mathur Shri M. S. SundaraRajan Director Director Director Director Director Director
Sr. No. A. 1
Name of the Shareholders
No. of Shares Held
% Staketo Total
Promoter Shareholding Administrator of the Specified Undertaking of the Unit Trust of India -UTI - I (SUUTI) Life Insurance Corporation of India General Insurance Corporation of India The New India Assurance Company Limited National Insurance Company Limited United India Insurance Company Limited The Oriental Insurance Company Limited 9,72,24,373 27.11
2 3 4 5 6 7
3,71,95,831 81,23,331 38,06,443 26,06,740 15,86,415 14,89,118
10.37 2.27 1.06 0.73 0.44 0.42
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Total Promoter Shareholding A B. 8 9 10 Non-Promoter Holding Indian Financial Institutions (IFIs) Mutual Funds Others (Individuals/Corporate Bodies/HUF/Trusts/Banks)
15,20,32,251
42.4
34,63,085 2,79,50,650 4,03,00,214
0.97 7.8 11.24
Total Non-Promoter Indian Shareholding - B C. Foreign Shareholding
7,17,13,949
20
11 12 13
FDI Route - GDRs Issue (2005 & 2007) Foreign Financial Institutions (FIIs) NRIs/OCBs/FBD
1,39,43,980 11,54,24,347 54,50,004 13,48,18,331 35,85,64,531
3.89 32.19 1.52 37.6 100
Total Non-Promoter Foreign Shareholding - C Total A + B + C
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FINANCIAL PROFILE OF AXIS BANK.

AXIS BANK ANNOUNCES Q4FY10 NET PROFIT OF Rs. 764.87 CRORES, UP BY 31.55% YOY, AND FY10 NET PROFIT OF Rs. 2,514.53 CRORES, UP BY 38.51% YOY Results at a Glance Net Profit during Q4FY10 rose to Rs. 764.87 croresfrom Rs. 581.45 croresin Q4FY09, registering a growth of 31.55% yoy. Net Profit for FY10 stood at Rs. 2,514.53 crores, up by 38.51% yoy from Rs.1, 815.36 croresfor FY09. Demand Deposits on a daily average basis grew by 40.58% yoy to Rs. 51,011 croresduring Q4FY10 from Rs. 36,287 croresduring Q4FY09, with Savings Bank deposits growing by 39.55% yoy andCurrent Account deposits by 41.99%. The yoy growth in Net Interest Income and Fee Income during Q4FY10 was 41.40% and 17.34%respectively. Net Interest Margin during Q4FY10 was 4.09% compared to 4.00% in Q3FY10. The Bank is well-capitalized with a Capital Adequacy Ratio of 15.80% as at the end of FY10 Compared to 13.69% as at the end of FY09 and 16.80% as at the end of 9MFY10. Tier-I capital was11.18% as at the end of FY10, as against 9.26% as at the end of FY09 and 11.83% as at the end of9MFY10.
Financial Highlights
Net Interest Income (NII) and Net Interest Margin (NIM) The Bank continued to extend its presence across the country and at the end of the financial year, had anetwork of 1,035 branches and extension counters, and 4,293 ATMs situated in 643 cities and towns. Duringthe quarter, the Bank added 86 branches and 238 ATMs. The daily average balances of Savings Bankdeposits during the quarter grew 40% yoy and those of Current Account deposits grew 42% yoy. Demanddeposits constituted 42% of the aggregate daily average deposits during Q4FY10, higher than the level of35% in Q4FY09 and at the same level as reported for Q3FY10. At the end of the year, current and savingsdeposits together accounted for 46.73% of the total deposits of the Bank. The Bank posted a NIM of 4.09%during Q4FY10, higher than the NIM of 3.37% during Q4FY09 and 4.00% during Q3FY10. The increase in NIM
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During Q4FY10 was on account of a higher share of demand deposits in total deposits, reduction in cost ofterm deposits and the impact of equity issued in September 2009. The Banks advances grew by 28% yoy, from Rs. 81,557 crores as on 31st March 2009 to Rs. 1, 04,343 crores ason 31st March 2010 while investments rose to Rs. 55,975 crores from Rs.46, 330 crores over the same period, agrowth of 21% yoy. The NII rose to Rs. 1,461 crores during Q4FY10 from Rs. 1,033 crores during Q4FY09, agrowth of 41% yoy.
Fee Income
Fee income registered a growth of 17% yoy, rising to Rs. 780 crores during Q4FY10 compared to Rs. 664crores in Q4FY09, with contributions from all the major businesses in the Bank. Fee income from Large andMid Corporate Credit grew 111% yoy, followed by that from Treasury (20% yoy), Retail Business (2% yoy)while fee income from SME and Agri lending businesses declined by 6% yoy, Business Banking by 8% yoy andCapital Markets by 34% yoy. Compared to Rs. 2,447 crores in FY09, fee income in FY10 stood at Rs. 2,925 crores, up by 20% yoy. During the quarter, the Bank changed its accounting policy to recognise fee income on bank guaranteeson a pro-rata basis over the period of the guarantee. As a result of the aforesaid change, the fee incomefor the year is lower by Rs. 137 crores. Further, the loan syndication business, which was hitherto part of theCapital Markets SBU was transferred to Large & Mid Corporate Credit segment from 1st November, 2009.
Trading Profits
The Bank generated Rs. 103 crores of trading profits during Q4FY10, as compared to Rs. 166 crores duringQ4FY09, a decline of 38% yoy. The share of trading profits to operating revenue was 4.29% in Q4FY10, compared to 8.85% in Q4FY09.
NPAs and Restructured Loans

Net NPAs, as a proportion of net customer assets, was 0.36% as on 31st March 2010 compared to 0.35% as on31st March 2009 and 0.46% as on 31st December 2009. Gross NPAs as a proportion of gross customer assetsstood at 1.13% as on 31st March 2010, compared to 0.96% as on 31st March 2009 and 1.23% as on 31stDecember 2009. The Bank had a provision coverage of 72.38% as on 31st March 2010 as a proportion ofGross NPAs) including prudential write-offs. The provision coverage (as a proportion of Gross NPAs) before
Accumulated write-offs were 88.61%. During the quarter, the Bank added Rs. 247.22 crores to Gross NPAs. Recoveries and up gradations of Rs.97.25 crores and write-offs of Rs. 5.47 crores during the quarter resulted in a closing position of Rs. 1,318.00crores of Gross NPAs on 31st March 2010, higher than the position at the end of December 2009 by Rs. 144.50crores. The Bank restructured loans aggregating Rs. 160.34 crores during Q4FY10. The cumulative value of assetsrestructured till 31st March 2010, however, declined to Rs. 2,286.10 crores (1.96% of gross customer assets)due to the payment of restructured assets of Rs. 155.20 crores, and the slippage of Rs. 28.28 crores to NPA. The diminution in fair value against the restructured loans during the quarter was Rs. 3.75 crores and hasbeen provided for. The segment-wise break-up of restructured loans as on 31st March 2010 is as follows. Large and Mid-Corporate Credit 69.30% SME 21.08% Agri6.14% Capital Markets 3.48% The sector-wise breakup of restructured loans as on 31st March 2010 as follows: Textiles 23.17% Shipping 19.64% Sugar 8.23% Real Estate 7.59% Others 41.37%
Investment Portfolio
The book value of the Banks investment portfolio as on 31st March 2010 was Rs. 55,975 crores, of which, Rs.34, 196 crores was in government securities while Rs. 21,779 crores was in other investments, includingcorporate bonds, equities, preference shares, mutual funds etc. 81% of the government securities havebeen classified in the HTM category while 99% of the Bonds &Debentures portfolio has been classified in theHFT and AFS categories. The distribution of the investment portfolio in the three categories as well as themodified duration as on 31st March 2010 in each category was as follows.
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Business Overview
Placement / Syndication
The Bank maintained its position as No.1 Debt Arranger as assessed by Prime Database for the nine monthsended December 2009. Further, in the Bloomberg league table for India Domestic Bonds, the Bank wasranked No.1 for the calendar year 2009 and quarter ended March 2010. The Bank arranged debtaggregating Rs. 24,642 crores during Q4FY10, higher than Rs. 13,753 crores arranged during Q3FY10 and Rs.19,457 crores arranged during Q4FY09.
Retail Business
The number of Savings Bank accounts grew from 76.18 lacs as on 31st March 2009 to 81.22 lacs as on 31stMarch 2010. Retail advances grew from Rs. 16,052 crores as on 31st March 2009 to Rs. 20,823 crores as on31st March 2010, a growth of 30% yoy. Retail advances accounted for 20% of the total advances of theBank as on 31st March 2010. The Bank's International Debit Card issuance has risen to 147 lac debit cards ason 31st March 2010, as compared to 118 lac debit cards as on 31st March 2009. The Bank had over 5,50,000credit cards in force and an installed base of over 1,60,000 Electronic Data Capture (EDC) machines as on31st March 2010. The Bank offers personal investment products including life insurance products, general Insurance products, online trading accounts and mutual funds of leading manufacturers as also wealthadvisory services and Mohur - gold coins and bars - through select branches.
International Business
The Bank has five international offices - branches at Singapore, Hong Kong and Dubai (at the DIFC) andrepresentative offices at Shanghai and Dubai, which focus on corporate lending, trade finance,syndication, investment banking, risk management and liability businesses. The total assets under overseasoperations were USD 3.10 billion as on 31st March 2010.
Capital and Shareholders Funds

The Shareholders Funds of the Bank were Rs. 16,045 crores as on 31st March 2010, compared to Rs. 10,214crores on the 31st March 2009, a growth of 57% yoy. The Capital Adequacy Ratio for the Bank was 15.80%, ason 31st March 2010, compared to 13.69% as on 31st March 2009. The Tier-I capital adequacy ratio was 11.18%as on 31st March 2010, compared to 9.26% as on 31st March 2009.
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VISION AND MISSION Mission Customer Service and Product Innovation tuned to diverse needs of individual and corporate clientele. Continuous technology up gradation while maintaining human values. Progressive globalization and achieving international standards. Efficiency and effectiveness built on ethical practices.
Core Values Customer Satisfaction throughy y y Providing quality service effectively and efficiently. "Smile, it enhances your face value" is a service quality stressed on. Periodic Customer Service Audits.
Maximization of Stakeholder value. Success through Teamwork, Integrity and People.
SERVICES PROVIDED TO THE CUSTOMER AT AXIS

Accounts Easy Access Savings Account Prime Savings account Salary Savings Account Power salute: A salute to the defence forces Azaadi Senior Privilege Savings Account For the woman of today Smart Privilege Savings Account A complete banking solution for Trusts, Associations, Societies, Government Bodies,
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Section 25 companies and NGOs Pension Savings Bank Account Deposits Fixed Deposits Recurring Deposits Encase 24 Tax Saver Fixed Deposit Capital Markets Debt Solutions Equity Solutions Private Equity, Mergers & Acquisitions Advisory Services Trusteeship Services Depository Services Capital Market Funding e-Broking Credit Working Capital Finance Term Loans Trade Services and Trade Finance Structured Finance Supply Chain Management Overseas Financing and Transactions SME Standard Products Power Track
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CUSTOMER CARE SERVICE Axis Bank customer care service has enabled the bank to reach out to their customers and help them with any information they might need. The Axis Bank customer support centres spread across the country operate 24 x 7 customer care services that are dedicated to provide most accurate and prompt information regarding the banking products, services and the respective policies. As the banking field is getting more and more commercialize, there's a bombardment of highly innovative banking products to lure as many customers as possible. This creates confusion among the customers about the terms and conditions that the new banking schemes are subject to. Axis Bank customer care centres aim to carry forward the transparency Axis Bank has maintained with its customers regarding the terms and conditions on any new banking product and scheme.
FINANCIAL ADVISORY SERVICES Axis bank has employed a highly proficient financial advisory team comprising of experienced and competent relationship managers. The Axis Bank relationship manager advises the customer on the available investment opportunities like mutual funds, deposits, IPOs etc. that will suit his investment requirements. They aim to help the customers achieve their investment goals efficiently and without any hassles. A research team of experts from financial industry is responsible for establishing out investment strategy and providing real time information to support it. Mutual Funds Axis Bank Financial Advisory team adopts a strong research driven recommendation model to help the customer choose the best funds based on qualitative and quantitative parameters. They also offer a unique 'One Page Portfolio Snapshot' report across investment products customers investing in Mutual Funds.
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Mohur Gold Coins/Bars Axis Bank brings to you Mohur Gold coins/bars in the purest form! Made in Switzerland,Mohur Gold coins/bars carry the Assay certification of being 24 carat, 99.99% pure! It comes to you in a specialized packaging that is tamper proof so that its purity is preserved. Online Trading Investing and trading @ click of a mouse Axis Bank in alliance with Geojit Financial Services offers an Online Trading Account. This service provides with an integrated Savings Bank Account, Demat Account and an Online Trading Account to give a convenient and paper free trading experience. Convenient and Secure, Axis Bank Demat Account makes the transaction of shares completely effortless. A superior Demat Account is offered across all the branches which also include Commodity Deliveries and NSC/KVP Demat. Life Insurance Axis Bank, in partnership with MetLife India, offers a wide choice of Life Insurance plans that take care of your needs. The policies are customizable to suit the requirements of the customers. General Insurance The products offered by Axis Bank, in association with Bajaj Allianz are customized to ensure complete peace of mind.
Priority Banking - Resident

Axis Bank has recently launched its priority banking service, in this the bank are providing their services to customers very efficiently. In this kind of banking the customer doesnt need to stand in ques or wait for bank personnel to solve their problem. Thebank is giving some unique advantages to the customers so that they can experience the banking with a difference. When any one opens his or her account with priority banking of Axis Bank, he or she will have a different lounge for themselves. They will also have some dedicated relationship managers for their every single need in banking.
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Banking Privileges
o
Priority Banking Lounge:

As a Priority banking customer you will have access to an exclusive 'Priority Banking Lounge' at branches. This will allow you to conduct your financial transactions in utmost comfort and confidentiality through an exclusive Relationship Manager.
Dedicated RelationshipManager:
You will enjoy access to a dedicated Relationship Manager who will be your one point contact at branch for all your banking transactions thus ensuring that you would neither have to move from one counter to the other nor stand in queues to await your turn.
Home Banking:
Experience the convenience of our home banking facilities. Avail of free cash and cheque pickup and delivery at your office or residence.
Exclusive Priority Banking International Debit card:

This card allows you free access to all VISA ATMs in India. The card also comes with higher ATM withdrawal limits, higher POS transaction limits at merchant establishments, enhanced insurance cover and a host of special discounts and offers.
You also get Preferential Interest Rates and lowered Processing Fees on select Retail Loans.
Other Banking Privileges:

Enjoy a host of banking privileges like free at-par cheques, demand drafts and pay orders, free passbook updates and monthly statements.
Customers would also be entitled to two free minor accounts, one free outward remittance per quarter and free Mobile banking.
y o
Investment Privileges
Avail of assistance in financial planning. Investment advice, market information reports, and invitations to investor meets are offered complimentary to you.
Lifestyle Privileges
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However, it's not all about just financial services. We aim to provide a different Lifestyle experience through special offers on premium brands, movie privileges, special events and lots more - especially for our Priority Banking customers
y
Gold Credit Card

As an added privilege, Priority Banking customers may also apply for a Gold Standard Credit Card and Gold Standard Secured Credit Card without any additional fee, subject to the applicable terms and conditions. Priority Banking customers would also be eligible for a 50% reduction on the Issuance Fee of Gold Plus Credit Card and Gold Plus Secured Credit Card. Rs. 500 will be charged as the annual maintenance charge for Priority Banking customers, subject to the applicable terms and conditions.
Eligibility Criteria
One can sign up for Priority Banking service by agreeing to any one of the following criteria Average quarterly balance (AQB) of Rs. 1 Lakh in your savings account ( this requirement is Rs. 75,000 if in case you have a salary account with Axis Bank)
Average quarterly balance of Rs. 5 lakhs in combination of your savings and term deposits (Minimum AQB of Rs. 50,000 in the savings account)
Minimum Average Quarterly relationship (SB+TD) of Rs. 10 lakhs across members of the same family - Subject to a minimum average SB Balance of Rs. 80,000 being maintained in the SB accounts of the participating members and the remaining amount in Term Deposits
Minimum average quarterly relationship of Rs. 5 Lakhs in Encash 24 (Flexi Deposits) account.
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COMPETITORS
HDFC BANK
The Housing Development Finance Corporation Limited (HDFC) was amongst the first to receive an 'in principle' approval from the Reserve Bank of India (RBI) to set up a bank in the private sector, as part of the RBI's liberalization of the Indian Banking Industry in 1994. The bank was incorporated in August 1994 in the name of 'HDFC Bank Limited', with its registered office in Mumbai, India. HDFC Bank commenced operations as a Scheduled Commercial Bank in January 1995.
ICICI BANK
ICICI Bank is India's second-largest bank with total assets of Rs. 3,634.00 billion (US$ 81 billion) at March 31, 2010 and profit after tax Rs. 40.25 billion (US$ 896 million) for the year ended March 31, 2010. The Bank has a network of 2,016 branches and about 5,219 ATMs in India and presence in 18 countries. ICICI Bank offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels and through its specialized subsidiaries in the areas of investment banking, life and non-life insurance, venture capital and asset management. The Bank currently has subsidiaries in the United Kingdom, Russia and Canada, branches in United States, Singapore, Bahrain, Hong Kong, Sri Lanka, Qatar and Dubai International Finance Centre and representative offices in United Arab Emirates, China, South Africa, Bangladesh, Thailand, Malaysia and Indonesia. Our UK subsidiary has established branches in Belgium and Germany.
OTHER COMPETITORS ARE..
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SAVING ACOUNTS OF AXIS BANK Zero Balance Savings Account

Features y y y y y y y y No Average Quarterly Balance requirement Free International Debit Card with an Accidental Insurance cover up to Rs 2 lakhs* Free mobile banking facility Access through more than 1000 branches and over 4055 ATMs (as on 31st March 2010) At-Par cheque facility with the clearing limit of Rs 50,000 24x7 Telebanking & Internet banking Free quarterly statements Free monthly e-statement.
Krishi Savings Account

Features Average Balance Requirement This account is offered with the requirement of maintaining the half-yearly average balance of Rs 1000 only. International Master Debit Card The Krishi Savings Account entitles you to an International Master Debit Card with which you can Access your account anytime through the Axis Bank ATM network free of cost. This card comes with: A cash withdrawal limit of Rs 25,000 per day Free Accident Insurance cover of Rs 2 lacs Anywhere Banking Being a Krishi account holder, you are entitled to access our wide network of more than 1000 branches and 4055 ATMs across 440 cities. You can now easily carry out your transactions through any of the branches orATMs.
At Par Cheque Book
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TheKrishi Savings Account comes with the At-Par Cheque facility. This facility enables to encash the cheques as local instruments at any of the 440 centers where the Bank has its presence, at no extra cost. Moreover, one can also issue cheques at other centers up to the limit of Rs 50,000.
Smart Privilege Account

For the woman of today In today's busy world it's tough being a working woman. Right from shuttling between a job and family to taking care of her finances she has to be on her toes all the time. Keeping this in mind, we at Axis Bank have designed a savings account best suited for the woman of today. With the Smart Privilege Account , you can manage your money and your life and as well as enjoy a host of lifestyle privileges. Furthermore Axis Bank's Smart Privilege Account ensures that you have enough time for all the important things in life. Jewellery Insurance on Debit Card
Zero Balance Minor Account
Round-the-Clock access through ATMs: There could be an instance when at 3 am you could require cash . With our round-the-clock access you can withdraw cash up to Rs. 40,000 per day, deposit cash/cheques, transfer funds, print a mini statement and pay insurance premiums (LIC), all through our ATM channel This is one of the largest ATM networks in the country.
Anywhere Banking: Imagine being in an unknown city and still having complete access to all you r transaction needs. As a customer of the bank, you are in control and not restricted to the branch . So even if you are travelling, you can access your account easily from any of the 700 plus Axis Bank Offices spread over 400 cities across the country. At-par cheque facility: Your cheque will be treated as a local cheque within the vast Axis Bank network of over 700 offices across 400 cities in India. Now no more running around to get a Demand Draft issued. Monthly Account Statement Free monthly e-statement Additional discounts on loans
Senior Privilege Account

Axis Bank's Senior Citizen Savings Account has been designed keeping in mind the fact that a senior citizen's banking requirements are wholly different and require special consideration.
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Special Privilege - Senior Citizen ID Card Axis Bank has introduced Senior Citizen ID card for Senior Privilege patrons. Let us briefly introduce the wide range of advantages it hold for its customers. Avail of Great benefits with Senior Citizen ID card ID card acts as an age proof. Enabling you to redeem every advantage that you are eligible for. This card will soon help you avail of certain never-before Senior-citizen benefits at various stores, service providers and installation across the nation. Feel safe Everywhere Apart from provide you with the power to claim great benefits, card also act as emergency information medium. In case of emergencies, it provides the doctors and authorities with vital data like your blood group, allergies, illnesses, address and emergency contact details. This ensures that you are well looked after in any situation, no matter where you are. Always a Privilege It will help in strengthen the bond with us and to be of assistance to you at all the times, no matter what your need be. Whether its loan, a savings account or any financial services that you wish to avail of, we will make sure that we're always be there by your side. Banking Privileges
y y y y y y y y y y y y y
Free At-Par Cheque book Free International VISA Debit Cards for primary and joint account holders Free Monthly Statement of Accounts and Free Passbook Free Issuance of Pay Orders or Demand Drafts drawn on Axis Bank branches Free Inward Remittances Free Outward Remittances once a year Free monthly e-statement Cheque pickup and Cash delivery services Anywhere Banking Telebanking Free Mobile Banking iConnect Customized Loan Offerings
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Pension Savings Account

Pension Savings Bank Account, from Axis Bank is specifically, designed for Pensioner's (Existing & Prospective) of Central Govt. Civil Ministries/ Departments &Defence Ministry keeping in mind the Facts that a Pensioners banking requirements are wholly different and require special consideration. Benefits Timely communication to the customer on receipt of the PPO No delays in commencement of pension disbursals - The Bank is handling the disbursement of Pension under a Centralised Pension Disbursement Module wherein the Pensioner records are credited centrally through its Centralised Pension Payment Hub (CCPH) at Mumbai. Timely issue of Form- 16A for tax deducted at source in the immediately previous financial year Timely revisions based on changes in rates of Pension or Dearness Allowance, done centrally from the C CCPH.
SALARY ACCOUNTS OF AXIS BANK
Corporate Salary Account . Benefit to Employers Efficient salary disbursal. Web Upload - Transfer salaries/reimbursements directly from your current account with Axis Bank to your employee's accounts using I Connect from your office. Single-instruction salary credit - Same day salary credits for all companies having Corporate Account with Axis Bank. Dedicated Relationship Manager at metro locations to understand the financial requirements of your employees. Benefit to Employees No minimum balance criteria. Unparalleled Access - Anywhere banking facility through our network of Branches, Atm and Internet banking facility. AT Par chequebooks payable locally at all Axis Bank locations.
International Debit cum ATM cards with enhanced Cash withdrawal facility and other value add ons. Online Banking with funds transfer, online shopping and bill payment options. Depository services with free online trading accounts . Meal Cards on a master card platform. Employee Reimbursement accounts as a savings account variant. Preferential pricing on loan products and credit cards and other banking products & services*.
COMPARETIVE ANALYSIS
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Axis Bank
HDFC Priviledge Premium

CHARGES
ICICI
Classic Regular
Premium
Features
Plus
Payroll
Salary
Max of
Easy Pay
Max of per
Free Limits Free Limits Upto Rs.25000 Demand Draf per month Upto Rs.50000 per month Unlimited Free Limit Upto Rs.50 Between k : Rs.75 Above Rs.50 k up - Rs.2.50 / 000 min of Rs.150 lac Rs.2 /000Min a max of Rs.5000/No Charges Comission OSC Collection Our Bank Charges to be recovered Only Out of Pocket Rs.30 Only Out of Pocket Rs.30 amount upto Upto Rs.50 Between k : Rs.75 Above Rs.50 k up - Rs.2.50 / 000 min of Rs.150 lac Rs.2 /000Min a max of Rs.5000/No Charges amount upto Rs.500 per Above Rs.1 Above Rs.1 lac - Min - lac - Min a max of Rs.5000/No Charges amount upto Rs.500 per a max of Rs.5000/No Charges amount upto Rs.500 per Free upto per month Between k : Rs.75 Above Rs.50 k up - Rs.2.50 / 000 min of Rs.150 Free upto Rs.10000/- Rs.10000/- Rs.25000/- Rs.25000/-
Rs.50000/- Rs.50000/per
per month instrument instrument Between k : Rs.75 Above Rs.50 k up - Rs.2.50 / 000 min of Rs.150
Rs.10 k - 50 Rs.10 k - 50 Rs.25 k - 50 Rs.25 k - 50
to Rs. 1 lac to Rs. 1 lac to Rs. 1 lac to Rs. 1 lac
Above Rs.1 Above Rs.1
Rs.250 and Rs.250 and Rs.250 and Rs.250 and
Rs.2.50 /000
Rs.2.50 /000 subject to and Max of
for cheque for cheque for cheque for cheque subject to and Max of
min - Rs.30 min - Rs.30
Charges of Charges of Rs.500 per
instrument instrument instrument instrument Rs.10000/- Rs.10000/Above Above Above Above Rs.501Rs.1 / 000 Min of Rs.50/Rs.501Rs.1 / 000 Min of Rs.50/Rs.501Rs.1 / 000 Min of Rs.50/Rs.501Rs.1 / 000 Min of Rs.50/-
Rs 2.5/1000 Min Rs.50 plus Postage Rs 30
Rs 2.5/1000 Min Rs.50 plus Postage Rs 31
Rs Cheques 2.5/1000 (MICR) plus Postage Rs 32 nonbranch with no correspo ndent bank tieup0.40%(mi n Rs 50) Cheque
Cheques (MICR) nonbranch with no correspo ndent bank tieup0.40%(mi n Rs 50) Cheque
Rs.3/thous Rs.3/thous and, and, min of min of max of Rs.10000 bank charges
Min Rs.50 drawn on drawn on drawn on drawn on subject to subject to Rs.30 and Rs.30 and Rs.10000 bank charges
lacations lacations lacations
lacations max of
plus other plus other
as actuals as actuals
Drawn on Drawn on Drawn on Drawn on non non non non -
branch locatins with no correspo ndent
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COMPARISON OF SALARY PRODUCTS
Features
Minimum average salary Minimum no. of employees Reimbursement of account Term deposit Sweep Investment Account Investment Advisory Services Account Statement Free online bill payment Salary alerts on mobile NET Card Account opening& welcome kits Online Investment
AXIS BANK 10000 10

YES YES Available to all Customers Available to all
HDFC 10000 10
YES Yes, but only sweep in NA Only to selected customers Quarterly Free
ICICI BANK 12000 25

YES Yes, but not automated NA Only to selected customers Quarterly free
Monthly Free
YES YES YES Instant
YES YES NA In a weeks time
YES YES NA Instant
Depository service with free online trading accounts
NA
NA
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INTRODUCTION
Banking is the backbone of the modern industry. Health of the banking industry is one of the most important pre-condition for sustained economic growth of any country. The world of banking has assumed the new dimension at the dawn of 20th century with the advent of tech banking, thereby lending the industry a stamp of funavarsality.In general banking may be classified as retail banking and corporate bankig.Retailbanking, which is designed to meet the requirement of individual customers and increase their savings, includes payment of futility bills, consumerloans, creditcards, checking bank account balance,ATMs,transferringfunds between accounts and the like.Corporate banking caters the needs of corporate customers like bill discounting, opening letter of credit and managing cash. Many individuals find investments to be fascinating because they can participate in the decision making process and see the results of their choices. Not all investments will be profitable, as investor wills not always make the correct investment decisions over the period of years; however, you should earn a positive return on a diversified portfolio. In addition, there is a thrill from the major success, along with the agony associated with the stock that dramatically rose after you sold or did not buy. Both the big fish you catch and the fish that get away can make wonderful stories.
Investing is not a game but a serious subject that can have a major impact on investor's future well being. Virtually everyone makes investments. Even if the individual does not select specific assets such as stock, investments are still made through participation in pension plan, and employee saving program or through purchase of life insurance or a home. Each of this investment has common characteristics such as potential return and the risk you must bear. The future is uncertain, and you must determine how much risk you are willing to bear since higher return is associated with accepting more risk.
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In my study I have done the analysis on the saving and salary accounts of Axis Bank with its main competitors HDFC and ICICI bank. The study focuses on the main points which makes an individual driven to a bank and open their accounts.
OBJECTIVE
Project at a glance-
COMPARATIVE ANALYSIS OF SAVING AND SALARY

PRODUCTS OF AXIS BANK WITH HDFC AND ICICI BANK
The main of the present study is accomplish the following objectivesy y Proper understanding and analysis of banking industry. To know about the brand awareness of Axis Bank and customers preferences about Axis Bank. y Conduct a market survey on a sample selected from the customer and derived opinion on that research. y Along with it I will be gaining the experience of banking industry. This will help me to market the products given to me. y As the Axis Bank is one of the leading private sector banks in India, It will be a great chance for me to gain a deep insight of the products launched by Axis and its competitors like HDFC and ICICI bank. y The research gives me a great chance to communicate the customers directly as they are the main focus of this study. This will help me to know what a customer want and how they think while opening an account with banks. y y This will also help me to know what people think about the private sector banks in India. This research will also help in finding that that the customers are happy with the services provided by the bank and with the features of their saving and savings account.
RESEARCH METHODOLOGY
The research applied in the project is descriptive research as the major objective ofthe research is to describe the investment preferences of salaried and self-employed retail investors. The study aims at comparing the investment patterns of the two. DESCRIPTIVE RESEARCH The major objective of descriptive research is to describe something ---- usually market Characteristics or functions .Descriptive research is conducted for the following reasons: 1. To describe the characteristics of relevant groups, such as consumer, salespeople organizations, or market areas. 2. To estimate the percentage of units in a specified population exhibiting a certain behavior 3. To determine the perception of products characteristics. 4. To determine the degree to which marketing variables are associated. 5. To make specific predictions. Descriptive research is preplanned and structured. It is typically based on large representative samples. A formal research design specifies the method for selecting the sources of information and for collecting data from those sources.
SAMPLE ELEMENT
An element is the object about which or from which the information is desired.The samplr element of this project is the people who have their saving and salary accounts in Axis Bank and HDFC and ICICI bank in Kanpur.
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SAMPLING EXTENT
It refers to geographical boundaries in which sampling has been done. The sampling extent of this project is Kanpur.
SAMPLING SIZE
It refers to the number of units to be included in the study. The sampling size of the study is 100 people who have their accounts in these three banks.
SAMPLING TECHNIQUE
The sampling technique refers to the technique used for getting response from the respondent. Probability sampling refers to the technique wherein each and every unit of the universe has an equal chance of being selected as sample. Non probability sampling refers to the technique wherein each and every unit does not stand an equal chance of being as sample and sample chosen relies on the personal judgment of researcher. The researcher can arbitrarily or consciously decide what elements to include in the sample. For the purpose of this study, probability sampling will be used which relies on the chance to select sample elements. The purpose of using this technique was to yield good estimates of the population characteristics within non-probability sampling.
CONVENIENT SAMPLING
It is the least expensive and least time consuming of all sampling techniques. Sampling units are accessible, easy to measure and co-operative so convenient sampling will be used for the purpose of project. The retail investors who invest through various consultants and banks were interviewed.
INSTRUMENT DECISION
A structured Questionnaire supported by personal interviews has been used to collect primary data in this project.
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DATA COLLECTION
The data collected for the research includes both primary and secondary data. As the research is descriptive and involves the study of investment patterns of retail investors, most of the data used is primary. Secondary data has been used to support the study at some places.
METHODS OF DATA COLLECTION:

The task of data collection begins after a research problem has been defined and research plan chalked out. While deciding about the method of data collection to be used for the study the researcher should keep in mind two types of data via: primary and secondary. The primary data are those which are collected afresh and for first time, and thus happen to be original in character, the secondary data , on the other hand , are those which have already been passed through statistical procedure.
COLLECTION OF PRIMARY DATA

We collect primary data during the course of doing experiments in an experimental research but in case we do research of the descriptive type and perform surveys , whether sample surveys or census surveys , then we can obtain primary data either through observation or direct communication with the respondents in one form or another or through personal interviews . in other words there are several methods of collecting primary data, particularly in surveys and descriptive researches. Important ones are Observation method Interview method Questionnaires In this project the source of primary data collection are structured questionnaire supported by interviews. This has further helped me in the study while giving recommendations and establishing the co-relations in the project.
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COLLECTION OF SECONDARY DATA

Secondary data means that are already available i.e .They refer to the data which gave already been collected and analyzed by someone else. The collection of secondary data has been done by various publications, books, magazines, journals, newspaper and internet. By way of caution, the researcher, before using data, must see that they possess following characteristics Reliability of data Suitability of data Adequacy of data
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ANALYSIS OF DATA
ANALYSIS 1: This analysis displays the division of sample according to the occupation. A total of 100 people were surveyed.
Table 1 Cumulative Percent 44.0 68.0 100.0
Valid
SALARIED BUSINESS PROFESSIONAL Total
Frequency 44 24 32 100
Percent 44.0 24.0 32.0 100.0
Valid Percent 44.0 24.0 32.0 100.0
50 45 40 35 30 25 20 15 10 5 0 SALARIED BUSINESS PROFESSIONAL SALARIED BUSINESS PROFESSIONAL
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ANALYSIS-2
How the customers find salary and savings account provided by Axis Bank?
customers
very good good satisfactory exellent poor
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ANALYSIS-3
Do customers have any other product of AXIS BANK other than savings and salary account? (Like term deposit, mutual funds, insurance, home loan, car loan etc.)
THIRD PARTY PRODUCT
YES NO
ANALYSIS-3
Are the customers satisfied with their savings and salary account?
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NO. OF PEOPLE
YES NO
ANALYSIS-4
Which bank is better in providing services regarding transactions?
BANKS
AXIS BANK HDFC BANK ICICI BANK
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ANALYSIS-5
Which is better bank in ease of access (both branch & ATM)?
BANKS
AXIS HDFC ICICI
ANALYSIS-6 Which banks accounts provide greater flexibility?
BANKS
AXIS HDFC ICICI
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ANALYSIS-7
Are you satisfied with the relationship managers service provided by Axis Bank?
Relationship Manager service
YES NO
ANALYSIS-8
Which channel you use to access your account?
HOW YOU ACCESS YOR ACCOUNT
DIRECT BRANCH MOBILE BANKING NET BANKING PHONE BANKING
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ANALYSIS-9 Which are the areas of improvement?
AREAS OF IMPROVEMENT
UPDATES SERVICE TECHNOLOGY RM PRODUCTS
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FINDINGS
y
The bank has good relation with its customers. The customers are very satisfied with the relationship manager service provided by Axis Bank.
The bank and its customers have a long term relationship. Axis Bank has the tendency to retain its customers at any cost. They believe that the old customer is more profitable in stead of a new one thats why they try to maintain good and long term relations to their customers.
y y
Less no. of customer use mobile banking or net banking. The accounts of axis bank (both salary & saving) provide great flexibility in terms of offering.
The accounts of these three banks dont have much difference in terms of features but when it comes to service providing the Axis Bank gets an edge because of their great customer services.
y y
The axis bank has good no. of branches and ATMs thats why it has more ease of access. The customers of Axis Bank are satisfied with their savings and salary accounts.
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CONCLUSION AND RECOMMENDATION

y
The study mainly was on the customer orientation that how they think, what they want from their banks and how they take decision going to any bank.
In this study I found that the bond of Axis Bank with its customers is very strong, because Axis Bank mainly focuses on retaining their customers.
This study finds that however Axis Bank is not the leading private sector bank but its vast range of products and availability of options make it one of the better banks in India.
The bank should focus on the semi urban and rural market because these markets are very good opportunity for someone like Axis Bank which is in growing face. Without expanding in these markets Axis Bank can not be a leading bank so they should focus on this market.
The bank should focus on mass banking in order to increase their market share. They should launch such products which would be within the reach of the lower middle class
The bank should pay more attention on giving updates and should increase the level of service providing because the competitors of axis are better in this area.
The bank should try to increase the use of technology like mobile and net banking among its customers.
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APPENDIX
QUESTIONNAIRE
(Dear Sir/Madam, I am an MBA student doing a survey on study of salary and saving account of Axis Bank,HDFC Bank and ICICI Bank as a part of my course curriculum, as an intern at AXIS BANK, Kanpur. I request you to kindly spare some of your valuable time answering the questionnaire. The information collected through this questionnaire are meant purely for academic purpose.)
1. Name: 2. Sex: (Male/Female) 3. Age: a) 20-30 yrs b) 30-40 yrs c) 40-50 yrs d) More than 50 yrs 4. Educational Qualification: a) Less than High School b) High School c) Intermediate d) Graduate e) Post-Graduate 5. Marital status: a) Single b) Married 6. If married, is your spouse working? a) Yes b) No 7. No. of dependents in the family? a) 2 b) 3 c) 4 d) More than 4 8. Occupation: a) Public sector employee b) Private sector employee c) Business d) Retired e) Professional
9. Which income group do you belong to? a) Less than 50,000 p.a. b) 50,000 to 1, 00,000 p.a. c) 1, 00,000 to 3, 00,000 p.a. d) 3, 00,000 to 5, 00,000 p.a. e) More than 5, 00, 000 p.a.
10. How you find the salary/saving accounts of Axis Bank? a) very good b) good c) excellent d) poor e) satisfactory 11. Do you have any other product of axis ban other than salary/saving account? a) Yes b) No 12. Are you satisfied with your salary/saving account? a) Yes b) No 13. Which bank has ease of access? a) Axis bank b) HDFC Bank c) ICICI bank 14. Which bank offers you the flexibility in its products? a) Axis Bank b) HDFC Bank c) ICICI Bank
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15. Which is the area of improvement for Axis Bank? a) Products b) RM c) Services d) Technology e) Updates
THANK YOU
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REFERENCES
y y WWW.AXISBANK.COM Malhotra N. K, Research Methods in Business, Pearson Education Publication, 4th Edition 2005 y y y y WWW.ECONOMITIMES.COM WWW.RBI.ORG WWW.HDFCBANK.COM WWW.ICICIBANK.COM
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DECLARATION FORM
I hereby declare that the Project work entitled, COMPARATIVE ANALYSIS OF SAVING AND SALARY PROJECT OF AXIS BANK WITH ITS COMPETITORS(write the title in Block Letters) submitted by me for the partial fulfillment of the Post Graduate Program (PGP) to IILM Institute for Higher Education, is my own original work and has not been submitted earlier either to IILM or to any other Institution for the fulfillment of the requirement for any course of study. I also declare that no chapter of this manuscript in whole or in part is lifted and incorporated in this report from any earlier / other work done by me or others.
Place: GURGAON Date : 10-07-2010
Signature of Student
Name of Student: __VAIBHAV DIXIT
Address: FLATE NO.116, HEWO APPARTMENT,
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SEC-56, GURGAON
_____________________________
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SUMMER TRAINING REPORT

IILM Institute for Higher Education

IILM Institute for Higher Education

Sincerely, Vaibhav Dixit

IILM Institute for Higher Education

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TABLE OF CONTENTS S. NO.CONTENTSPAGE NO.

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INDIAN BANKING SECTOR

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Vision of Banks in India

Focus of banks in India

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Shri J.R. Varma Dr. R.H. Patil

Name of the Shareholders

No. of Shares Held

3,71,95,831 81,23,331 38,06,443 26,06,740 15,86,415 14,89,118

10.37 2.27 1.06 0.73 0.44 0.42

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34,63,085 2,79,50,650 4,03,00,214

0.97 7.8 11.24

Total Non-Promoter Indian Shareholding - B C. Foreign Shareholding

1,39,43,980 11,54,24,347 54,50,004 13,48,18,331 35,85,64,531

3.89 32.19 1.52 37.6 100

Total Non-Promoter Foreign Shareholding - C Total A + B + C

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FINANCIAL PROFILE OF AXIS BANK.

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NPAs and Restructured Loans

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Capital and Shareholders Funds

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Maximization of Stakeholder value. Success through Teamwork, Integrity and People.

SERVICES PROVIDED TO THE CUSTOMER AT AXIS

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Priority Banking - Resident

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Priority Banking Lounge:

Exclusive Priority Banking International Debit card:

Other Banking Privileges:

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Gold Credit Card

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OTHER COMPETITORS ARE..

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SAVING ACOUNTS OF AXIS BANK Zero Balance Savings Account

Krishi Savings Account

At Par Cheque Book

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Smart Privilege Account

Senior Privilege Account

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Pension Savings Account

SALARY ACCOUNTS OF AXIS BANK