September 2011

Marketing Promotional Ideas

page 1

September 2011

Marketing Promotional Ideas

September sets the tone for the fall.
Its really great that September has so many
opportunities for our retailers.

page 2

Coupons Continue to Matter and September is

-Run coupons like crazy. -Especially with sketches of furniture when you talk about savings in a category. -Have something that shows a dining room when your coupon says 2 free chairs with a dining room. -Great headline is 50 reasons to shop. -50 coupons of savings. -Go on line to see what we have waiting for you.

National Coupon Month.

Before We Get Too Far Along.

-Go back and review the ideas listed in August for how to play off of the football season that really gets going in September. -Pound on packages with TVs. -Own that promotion in September. -Free footballs? -Think tailgating too. -What about the football toss machine for additional savings? -Show all your prices inside footballs.

Towards The End of September, We Start The Fall

-The Fall Kickoff, but what about the Free for Fall promotion? -Why wait till February for the free for February offer. -Free gifts -Free items. -Free delivery. -Free furniture. -Free tv!

Season.

The Big Momentum Month Event is Labor Day

-Almost every store really tries to drive this important time. -How are you going to get your share of the business? -Start with early bird ideas, because this is considered the last great family weekend and youll need to strike early. -Can you run Beat the Clock? -Will you give away free watches? -Free room makeover as you get your family ready for the fall? -Web contest?

Weekend.

And once again this year, we will be offering the win

-Only this year we will include win your rent for a year promotion. -The amount is capped but what a great promotion for every store, including F123 stores! -Think about this as a promotion on college campuses too. -Great web opportunity. -Dealer pays nothing, just registers and they can use it as part of our National Home Furnishings Month-long promotion.

your mortgage payment for a year promotion.

September 2011

Marketing Promotional Headers

page 3

PRESEASON

EVENT

LABOR DAY WEEKEND

SALE

SAVINGS
you LABOR hard for your money, make it go farther at
your choice

RED, WHITE, & BLUE

5 piece living rooms

includes: sofa, loveseat, cocktail Table, and 2 end Tables

xtravaganza E
LABOR DAY WEEKEND

$ National 799 Coupon Month

50 Reasons to Shop!
collin spa 5 piece living room includes: Sofa Loveseat, Cocktail Table, and 2 End Tables

September 2011

Marketing Promotional Headers Continued

page 4

Furnishings Month
Is it Home Yet?
September 1st - 30th Only
Register to Win Your Mortgage Payments for an Entire Year* at HomeTown Furniture today! Sponsored by World Market Center in Las Vegas. *Up to $24,000 per year. See store for complete details.

National Home

relax this

recline &

labor day
Berkley Brown leather Match** recliner

399

Interest free

for 12 MonthS*

th

PLUS! HomeTown Furniture is giving away a

FREE
See store for complete details.

RoomMakeover! UCKload tr

Register to win a Living Room, Bedroom & Dining Room Makeover of your choice. Come in to fill out Receive your ballot with the exact products you want to win.a

daayINGS EVENt bor oF S V la

o eekend is w nly!

oRtgagE! R ouR M egi in y ST w eR To To R Te

agE! RegiSTeR oRtg To RM wi ou ny ny o wi $

Skylar Quartz leather Match** recliner

HURRy iN

Your Mortgage Payments for an Entire Year!*

SPoNSoReD By THe WoRLD MaRKeT CeNTeR LaS VegaS.

& RegiSTeR To

Win
449

Free for Fall

Event Is On Now!

see /customer household *Limit 1 per

lete details. store for comp

gi S

WITH EV

ag tg

S R SCHWAN * SE FICATE FO T CERTIY $999 FURNITURE PURCHA GIF ER

100

100 Gift Card with Purchase of $999

$
On Saturday September 4th Hurry in while supplys last. No purchase necessary.

PLUS Schwans will be giving away

FrEE ICE CrEaM

day S bor499 G as la IN l sof

AV S
* up to $24,000 per yeAr. See Store For detAILS.

Register today at Hometown Furniture $

a section om size on ro our

Rtg Mo uR

Te ! RegiS R To win you agE R Mo R

Denali Brown leather Match** recliner

September 2011

Marketing Promotional Headers Continued

page 5

Get the furniture you want, plus FREE stuff from Hurry-In Sale Ends Oct. 31st
Includes a 10 NetBook

FREE Fall
for
You Choose
the style of Desk that works for you: Storage Leg Desk or Leg Desk with Hutch. Includes a 10 NetBook for only

788

Free For Fall Event

You Choose
one 5 Piece Queen Bedroom Group
Includes Headboard, Footboard, Rails, Dresser & Mirror

Add a Matching 2 Drawer File Cabinet to $ any Home Office for only

198

Includes a 32

1099

for only

HDTV from Best Buy

You Choose one 5 piece Dining Set from Below, get 2 additional CHAIRS FREE!
$

Choose a 5 Piece Dining Group Includes Table & 4 Side Chairs

And get 2 FREE Side Chairs

Choose a 5 Piece Living Room package from 3 great styles and 11 different colors at one unbelievable low price of

You Choose one Sofa & Matching Loveseat, then choose a 3 Piece Table Set from below

699

for only

MarketingESEAGiveaways Promotional SON PR

September 2011
ORTGAGE! R OUR M EGI IN Y ST ER OW T TO R E T

VENT E
TGAGE! REGISTER TO MOR WI UR NY YO IN O W

E SAVINGS! RY IN FOR HUG HUR

RTG MO UR

HURRY IN

Your Mortgage Payments for an Entire Year!*

Register today at Hometown Furniture
SPONSORED BY THE WORLD MARKET CENTER LAS VEGAS.
*UP TO $24,000 PER YEAR . SEE STORE FOR DETAILS.

& REGISTER TO

Win

LABOR D
page 6

FREE FOOTBALL
WITH ANY PURCHASE $999 OR MORE & THEN

This Saturday receive a

free football
First 50 customers receive a
MiniMuM purchase required. see store for coMplete details.

TE ! REGIS R TO WIN AGE

YOU RM OR

THROW IT
$
2010 Ashley Furniture Industries, Inc.

FOR ADDITIONAL SAVINGS towards your next purchase!

50 Gift Card FOR THE 1 TIME THROUGH $ 100 Gift Card FOR THE 2 TIME IN A ROW $ 500 Gift Card FOR THE 3 TIME IN A ROW
ST ND RD

All gift cards may be used for a future purchase. See store for details.

RE E! AG TG

RE GI S

September 2011

Marketing Promotional Giveaways Continued

page 7

l ganza HDTV iTemS a

day weekend
Available Storewide!

Free
register to

event is on now!

free 42

FROM BEST BUY

WITH PURCHASE $999 OR MORE. SEE STORE FOR DETAILS.

Win! BLOW
from 8am-12Pm tHiS Saturday only
must be present to win. See store for details.

These prices will

Hourly drawings

freekit us flag
US Flag kit includes everything you need to fly a flag
While Supplies Last

you away

3 x 5 American flag Eagle pole topper 56 metal pole Now with metal mounting bracket, screws and slip stop ring fasteners

*With any $99 minimum purchase. See store for details.

STORE WIDE MARK DOWNS

September 2011

Marketing Promotional Giveaways Continued

Take advantage of coupon savings before time runs out!

Free for Fall

Blended Leather Contains Leather ......................17% Polyurethane .............57% Polycotton .................26%
Contains: 57% Polyurethane, 26% Poly Cotton, 17% Leather

page 8

Pair of Lamps

Free
50
Off any Sofa, Bed or Dining Set $ 499 or more

100 $

Off Table Was any Dining

and 4 Chairs

799Free
$

899

With $100 off couPon

Accessory Set

5 Piece

2 Piece sectional

with a sofa & loveseat purchase $699 or more

Previous purchases not included. Limit one coupon per customer. Cannot be combined with any other offer or promotion. See store for details. Coupon expires 00/00/2010.

purchase of $999 or more

Previous purchases not included. Limit one coupon per customer. Cannot be combined with any other offer or promotion. See store for details. Coupon expires 00/00/2010.

with any sectional purchase of $699 or more

Previous purchases not included. Limit one coupon per customer. Cannot be combined with any other offer or promotion. See store for details. Coupon expires 00/00/2010.

Clip & Save

with any purchase of $1999 or more Was $1099

Previous purchases not included. Limit one coupon per customer. Cannot be combined with any other offer or promotion. See store for details. Coupon expires 00/00/2010. Previous purchases not included. Limit one coupon per customer. Cannot be combined with any other offer or promotion. See store for details. Coupon expires 00/00/2010.

Free $25 $ 899

5 Piece bedroom
Includes 3-Piece Queen with any reclining Bed, Dresser & Mirror

Get a rug for only

$ r more hase of 799 o any purc

d for coupon goo 1 day only. store required. see chase of $799 MiniMuM pur

00off 1
(enter image of Free Gift here)

, Saturday only tant receive an ins r rebate fo

te details. for coMple

Comforter Set
with any bedroom purchase of $ 899 or more
Previous purchases not included. Limit one coupon per customer. Cannot be combined with any other offer or promotion. See store for details. Coupon expires 00/00/2010.

4 Piece

Free

50
$

With $100 off couPon

999

sofa & loveseat of $799 or more

Victory chocolate Cannot be combined with any other offer or promotion. See store for details. Coupon expires 00/00/2010. 2 Piece sectional & ottoman

Previous purchases not included. Limit one coupon per customer.

Off any TV Stand or Home Office

Chairside Table
with any purchase of 2 recliners

Free
$

free gift
With $100 off couPon
includes rectangular table & 4 side chairs

$ receive a
5 Piece dining room

299

Was $399

DuraBlend blended leather

TM

with a $000 minimum purchase

with any sofa & loveseat purchase of $899 or more

Previous purchases not included. Limit one coupon per customer. Cannot be combined with any other offer or promotion. See store for details. Coupon expires 00/00/2010.

Previous purchases not included. Limit one coupon per customer. Cannot be combined with any other offer or promotion. See store for details. Coupon expires 00/00/2010.

999

With $100 off couPon Victory

000
Was $000

chocolate 2 Sectional & ottoman

Sydney Black Leather Match** Recliner

With Piece $100 off couPon

000
Was $000

Blended Leather Contains Leather ......................17% DuRaBLenD Oak Polyurethane .............57% Recliner Polycotton .................26%

With $100 off couPon

Contains: 57% Polyurethane, 26% Poly Cotton, 17% Leather

000
Was $000

Max Chocolate Leather Match** Recliner

MiniMuM purchase required. iMages May not represent actual free iteMs. see store for coMplete details.

With $100 off couPon

000
Was $000

Dalton Oak Leather Match** Recliner

September 2011

Marketing Promotional Giveaways Continued

American

OR D ABDream AY $ en eekForD wRooms Free

Giveaway!

REGISTER TO WIN OUR GIVEAWAY WORTH

Fall Event
Free Tailgate Package!
With $000 purchase or more.

SAlE 1000
SEE STORE FOR COMPLETE DETAILS.

page 9

Early Bird Specials

8am-11am

5 599
%f of

pecial!

y 8-11 onl

Leather ......................17% Package Includes: .............57% Polyurethane

Blended Leather Contains

antique Sofa

Portable Grill Contains: 57% Polyurethane, 26% Poly Cotton, 17% Leather Cooking Utensils Eating Utensils DurablenD Carrying Case
see store for complete details.

Polycotton .................26%

599

15
receive
DUrablEnD antique Sofa

Sat, Sun & mon

Contains: 57% Polyurethane, 26% Poly Cotton, 17% Leather

your purchase

% off
Blended Leather Contains Leather ......................17% Polyurethane .............57% Polycotton .................26%

see store for complete details.