Mirinda is a brand of soft drink originally created in Spain, but with global distribution.

The word Mirinda means "admirable, wonderful" inEsperanto. It is available in fruit varieties including orange, grapefruit, apple, strawberry, raspberry, pineapple, banana, passionfruit, lemon,hibiscus , tangerine, and grape flavours. A "citrus" flavour is also available in certain areas of the Middle East. It is part of a beverage area often referred to as the flavour segment, comprising carbonated and noncarbonated fruit-flavoured beverages. The orange flavour of Mirinda now represents the majority of Mirinda sales worldwide following a major repositioning of the brand towards that flavour in the early 1990s. Mirinda is owned by PepsiCo and is primarily commercialised outside North America. It competes with Coca-Cola's Fanta and Dr Pepper Snapple's Orange Crush brand, with flavour brands local to individual countries. As with most soft drinks, Mirinda is available in multiple formulations of flavour, carbonation and sweetener depending on the taste of individual markets.

History
Mirinda was originally produced in Spain. It became available in the United States in late 2003 in bilingual packaging, and initially sold at a reduced price, presumably to become a competitor against Coca-Cola's Fanta brand. Since 2005, Mirinda flavours have largely been sold under the Tropicana Twister Soda brand in the United States except in Guam, where Pepsi began selling it under the Mirinda brand in 2007 (replacing Chamorro Punch Orange). Pepsico also tried to sell Mirinda in Brazil in late 1996 , but the brand was discontinued in 1997 after weak sales, keeping the local brand Sukita under production.

Mirinda campaigns over the years have included the Mirinda Woman campaign in the 1970s and a campaign in the 1994-1996 time frame with a campaign using the tag-line 'The Taste is in Mirinda' with the Blue Man Group. In some markets, including Mexico, the Blue Man Group campaign re-launched Mirinda away from a multi-flavour positioning to a brand solely focused on the orange flavour. The Blue Man Group campaign showed the Blue Man Group competing to drink orange Mirinda and celebrating a successful drink with an open-mouth exclamation of 'Mirindaaaa'. Also in this same country Mirinda launch a campaign with the Pokmon anime series to the children with a promotion of many gadgets with the characters of the manga series.

Mirinda advertising campaigns over the last fifteen years have been handled by Pepsi's stable of creative agencies, including BBDO and J Walter Thompson. Mirinda also regularly introduces special movie-themed editions in Asia. Recent ones included Batman (Blueberry) and Superman (Fruit punch). Mirinda has also recently released a new flavour of drinks called Mirinda creme. They come in three flavours: Mango, Raspberry and Lime.
[edit]Facts

Pepsi and Mirinda (orange flavour) with Arabic labels (bottled, left to right).

 

Mirinda is available in most continents of the world with other PepsiCo products. It is also in the Middle Eastern markets, but the name is commonly mispronounced as "Miranda" due to its Arabic spelling. In Italy is knows as Slam. The name "Mirinda" means "wonderful" in Esperanto.[1][2] There is a claim that the original manufacturer of Mirinda, which later sold the brand to PepsiCo, was an Esperanto-speaking individual.[3] An alternative theory behind the brand name links the drink to the town of Mirinda in the north of Qatar. Mirinda's primary formulation is as an artificially flavoured beverage; however, it has been produced in the past with a percentage of fruit

juice, usually due to local tax benefits tied to non-artificial juice ingredients. Mirinda was sold in a distinctive ribbed glass bottle in Australia and parts of Southeast Asia, when originally released there. Mirindas asesinas ("Killer Mirindas") was the first short film of the Spanish filmmaker lex de la Iglesia.

[edit]

Algeria
 Hamoud Boualem (soda brand that include many flavors)

[edit]Argentina Apla Bidu Chai Chinchibirra Cunnington Doble Cola Goliat Neuss Pastore Pindy Pritty Rocket Fuel (energy drink) Secco Ser Spring Up Torasso Tradicional de Secco Secco Tubito Villa del Sur Levit

                  

[edit]Australia

Back o' Bourke Cordials (Range of popular drinks including the delicious Splashe Cola sold throughout north-west NSW.) Bickford's (full line of juices, sodas, teas, and bottled water)[1] Bundaberg (family owned producer of Bundaberg Ginger Beer) Cascade (Cascade Ginger Beer, sparkling apple juice and sparkling blackcurrant) Cottee's (brand of cordial drinks, owned by previously Cadbury-Schweppes, now Schweppes Australia)

   

         

Count Cola (now discontinued brand of soda) Farmers Union Iced Coffee (popular flavored milk drink) Golden Circle (brand of carbonated beverages) Kirks (line of sodas marketed by Coca-Cola Amatil) Gest (line of sodas purchased by Coca-Cola Amatil and merged with Kirks) LA Ice Cola (cola available in four varieties) Leed (carbonated lemonade) Lido McSars McMahons soft drinks (popular family run soft drink company in Ipswich West St Qld 1934-late 80's, founded by Frank McMahon)

Passiona (passionfruit-flavored soft drink available previously from Cadbury-Schweppes, now Schweppes Australia)

   

PipeLime Pub Squash Solo - lemon-flavoured drink, owned by Schweppes Australia. Schweppes a range of mineral water/fruit juice drinks developed in Australia, with flavours that include orange-mango, and lemon, lime and orange.

Coke  Woodroofe 'Big Sars' (Sarsparilla), Sno Top, Lemonade, Portello and a range of fruit flavours.

[edit]Austria Almdudler (called by some "the national drink of Austria") Blue Ox (energy drink) Frucade (orange-flavored soft drink) Kracherl (lemon or raspberry-flavored soda)[2]

   

    

Lattella (whey-based line of juices available in nine flavors)[3] Pago Red Bull (popular energy drink distributed globally by Red Bull GmbH) Red Bull Cola (cola from Red Bull GmbH) Rushh (energy drink introduced in 2002 by Rushh Gmbh

[edit]Bahamas Goombay (locally available, champagne cola and pineapple-lemon flavored soda)[4] Island Queen (locally available, coconut-infused water)
[4] [4][5]

  

Junkanoo (locally available, lemon-lime soda produced by PepsiCo)

[edit]Bangladesh Lemu Mojo (brand encompassing cola, citrus soda, and an energy drink)[6] RC Cola Pran Cola Pepsi Uro Cola Virgin Fruti Mecca Cola Coca Cola ICY 7UP Tiger (Energy drinks) Nadim Drinks Fizzup

              

[edit]Belgium Frutonic (juice-like soft drink) Whisky cola Wodka redbull

  

[edit]Bermuda

Barritt's Ginger Beer (ginger beer bottled by John Barritt & Son Ltd. since 1874)

[7]

[edit]Brazil Conveno Fruthos (brand of fruit juices in cartons from Primo Schincariol) Guaran Amaznia Guaran Antarctica (extremely popular guarana-flavored soft drink, created in 1921) Guaran Jesus (guarana-flavored soft drink, has a pink color and cinnamon aroma) Guaran Kuat Guaran Pureza (guarana-flavored soft drink from Leonardo Sell's company) Guaran Schin (guarana-flavored soft drink from Primo Schincariol) Guaran Ta Itubana (tutti-frutti soft drink from Primo Schincariol) Primo Schincariol (line of sodas in seven flavors from Primo Schincariol) Soda Antarctica Skinka (energy drink from Primo Schincariol) Sukita Teem Tubana

               

[edit]Canada Big 8 (a brand of cola and bottled water distributed by Sobeys) Brio chinotto Canada Dry (very popular brand of ginger ale, but many other soft drinks are available) Clearly Canadian (sparkling water available in many flavors) Freshie (drink mix available in 5 flavors, discontinued in the 1980s) Marco spruce beer Mr. Goudas President's Choice (cola available in two varieties from Loblaw Companies Limited) Pop Shoppe (brand of soda available in eight flavors) RELOAD (energy drink) Slow Cow (an "anti-energy" drink from Slow Cow Drink Inc.)

          

Temagami Scotch Cream Soda. (a cream soda drink available in Northern Ontario, named after the Temagami wilderness area in Northeastern Ontario, bottled and produced by Fortier products in Cochrane Ontario.)

 

Vrroom (brand of fruit flavoured sport drinks and thirst quenching slush) Gize Mineralwater (gold filtered mineralwater - with healing properties)

[edit]Chile Bilz (red-colored soft drink, available in regular and diet versions) Mote con huesillo (traditional drink made from wheat and peaches) Pap Sorbete Letelier

   

[edit]China China Cola (known in China as Future Cola, marketed by the Hangzhou Wahaha Group) Jianlibao (orange flavored soft drink) Smart (Coca-Cola Company; soft drinks of various fruit flavors such as apple, watermelon, grape, peach, coconut, etc.)    Wang Lao Ji local herbal drink Laoshan Cola - produced using waters from Mt. Laoshan in Shandong province Huiyuan[disambiguation needed] - produced in Henan Province sold under the name Juizee Pop

  

[edit]Colombia Colombiana (kola champagne produced by Postobon S.A.)[8] Cristal (bottled water and seltzer water produced by Postobon S.A.)[8] Gaseosas Cndor Gaseosas la Cigarra (Nario based bottling plant with famous champagne and lemonade soda.) Gaseosas Glacial Gaseosas Sol Hit (brand of juices marketed by Postobon S.A.) Kola Romn (red-colored soft drink) Pony Malta (carbonated, malt beverage)
[9] [10] [8]

          

Postobn (line of carbonated drinks in five fruit flavors from Postobon S.A.) Quin

[edit]Costa

Rica

  

AdeS (brand of fruit juice) Kola Cruz Blanca (brand of cola drink) Zarza Cruz Blanca (brand of root beer)

[edit]Cuba TuKola (The Cuban Cola Drink By Ciego Montero)

[edit]Czech

Republic

 

Kofola (popular cola) Semtex (drink)

[edit]Denmark Dansk Citronvand (carbonated lemonade) Faxe Kondi (lemon-lime sports drink) Jolly Cola (brand of cola founded by Dansk Coladrik in 1959) Harboe (brand of soda with different flavors) Maribo Nikoline appelsinvand Squash appelsinvand Supermalt X-ray energydrink

        

[edit]Dominican Country Club

Republic

  

Coco Rico (coconut-flavored soft drink) Red Rock Cola

[edit]Ecuador Fioravanti (fruity, carbonated soft drink available in strawberry or apple) Jean Cola (available only in the coastal region) Frukty Soda (available limitedly in the central region of Ecuador) Fruit (Famous old brand, available in many flavors, famous mascot Albertinho Dos Santos is very popular)   Quintuples (Spring Water famous brand Gitig's fruit flavored soda, available in many flavors) Tropical (strawberry flavoured sparkling soda)

   

 

Manzana (apple flavoured sparkling soda) Kola Gallito (very similar to Coca Cola's owned brand Inca Kola,)

[edit]El

Salvador

Kolashanpan (local cola drink)[11]

[edit]Estonia Buratino (apple and lemon-flavored soft drink produced by Baltika) D ess (pear and caramel-flavored soft drink) Kelluke (clear, lime-flavored soda) Limpa Hullun Mmmi traditsionaalne Mulinaad Tarhun generic name classic herb-flavoured carbonated dring in 0,5liter or larger plastic bottle, Tallinna Karastusjoogid and others   Viru Limonaad classic-flavoured in a 5 litre plastic canister, Tallinna Karastusjoogid Aura Spritzer - 30% of natural apple and lemon juice with a light bubble water.
[12]

      

[edit]Finland Battery (energy drink marketed by Sinebrychoff) Bratz Vadelma (raspberry flavoured Bratz-brand drink by Olvi) Fenix (health drink brand by Hartwall) Hyv Piv (health drink brand by Sinebrychoff) Jaffa (soft drink brand sold by Hartwall since the 1940s) La Rita (orange lemonade by Laitilan Wirvoitusjuomatehdas) Lemona (lemonade by Laitilan Wirvoitusjuomatehdas) Messina (blood orange lemonade by Laitilan Wirvoitusjuomatehdas) Muumi (strawberry lemonade by Sinebrychoff) Olvi Ananas (pineapple lemonade by Olvi) Olvi Cola (cola by Olvi) Olvi Greippi (grapefruit lemonade by Olvi) Olvi Hedelm (mixed fruit lemonade by Olvi) Olvi Jaffa (orange lemonade by Olvi) Olvi Lemon (lemonade by Olvi)

              

           

Olvi Omena (apple lemonade by Olvi) Omenalimonadi (apple lemonade by Hartwall) Omenapore (remake of one of the two oldest Finnish lemonades by Nokian Panimo) Pirkka-cola (Kesko strore brand cola) Puolukkapore (lingonberry lemonade by Nokian Panimo) Prynlimonadi (pear lemonade by Hartwall) Pommac (oak barrel maturated lemonade, first made in 1914, now by Hartwall) Rainbow-cola (S Group store brand cola) Rio Cola (cola by Laitilan Wirvoitusjuomatehdas) Rio Rita (raspberry lemonade by Laitilan Wirvoitusjuomatehdas) Sittis (remake of one of the two oldest Finnish lemonades by Nokian Panimo) SitruunaSooda (remake of one of the two oldest Finnish lemonades by Laitilan Wirvoitusjuomatehdas)

  

Smurffi (pear flavoured The Smurfs-brand lemonade) Turtles Pryn (pear flavoured Turtles-brand lemonade) Vadelmalimonadi (raspberry lemonade by Hartwall)

[edit]France Auvergnat cola (regional cola introduced in 2009) Badoit (French brand of mineral water) Breizh Cola (regionally available cola) Corsica Cola (regional cola introduced in 2003) El Ch-Cola (natural cola brand, producer donates half its profits) Gini (lemon soft drink distributed by Cadbury Schweppes) Joker (brand of juices available in many varieties)[13] Lorina (fruity, carbonated soft drink available in six flavors) Mecca-Cola (Muslim-directed cola produced by the Mecca Cola World Company) Orangina (orange flavoured fizzy drink) Perrier (naturally-carbonated mineral water bottled in distinctive green bottles by the Nestl Corporation)   Pschitt (lemon and orange soda available from the Neptune Group) Ricqls (mint-flavored soft drink)

          

[edit]Germany

                    

Afri-Cola (cola with a high caffeine (25 mg/100ml) level) Apfelschorle (carbonated mineral water and apple juice) Bionade (lemonade-like non-alcoholic soft drink) Bluna (an orange soft drink) Brottrunk (traditional healthy beverage made from bread, much like kvass)[14] Capri-Sonne (many flavors of juice sold in silver pouches) Club Cola (introduced in 1967 in East Germany) Deit (lemonade) Fanta (line of fruit-flavored drinks, available around the world) fritz-kola Hermann-Kola (brand of cola with a high level of caffeine) K-Fee (coffee and energy drinks) Karamalz (caramel or lemon-flavored soft drink)[15] Libella Mezzo Mix (orange-flavored cola from Coca-Cola) Premium-Cola (line of sodas made in protest of changes to Afri-Cola) Red Thunder (carbonated energy drink from Aldi) Schwip Schwap a half-orange lemonade/half-cola drink by Pepsi (like Spezi) Sprite (Coca-Cola Company) Sinalco (lemonade) Spezi the original half-orange lemonade/half-cola drink by Brewery Riegele

[edit]Gibraltar Brand "5" (carbonated soft drink available in raspberry and lemon flavour)

[edit]Haiti Cola Lacaye (cola, available in three fruit flavors)

[edit]Hungary Traubisoda - one of the most famous Hungarian brands - grape flavor Mrka - another product of the company that makes Traubisoda - in raspberry, sour cherry, grape and orange flavors   Sztr - Started in 1971 and produced until the early 199X Rna - Produced in 3 cities: Debrecen, Sopron and Csny.

 

   

Gyngy Ozis Extra Bambi - The oldest Hungarian brand, started in 1947. Today produced as a speciality for a and still produced and available in

   

Hsi Viking - Produced in the western part of Hungary, regional medium sized company Et-d dt - It is not an independent brand. Douring the time of the sovjet union, lots of independent soft

drink producers used the very same bottle with a single writing "dt " that means RefreshmenT     Hajd - Produced in Debrecen, regional small company Salg - Produced in Salgtarjn, regional small company Zselic - Produced in Kaposvr, regional small company Szivgy - Its an abbreviation for "Sznsavas Italok, Vizek s dt k Gyra" that means Factory of carbonated drinks, waters and refreshments. The brand was always promoted with a heart, because Szv means heart. The end of the abbreviation "gy" means cause or matter... Szvgy = Heart cause. Not produced any more, bottles can only be found as antiques.             Alfld - Produced in Szeged, regional small company Almuska Balatonboglri Bki Olympi Cola Deit Gy r-Sopron Megyei Szkvz-, dit italgyrt Hirs Jaffa Mlnagyngye Olympos Orina - Not produced any more. Favourite of the Spanish speaking visitors, because of the meaning of Orina in Spanish (urine)     Pataki Queen Quick Cola Rorange -

      

Si Utas Vitis Bomba - energy drink Kobra - energy drink CBA Cola - cola drink of the CBA supermarket chain Coop Cola - cola drink of the Coop food retail chain

[edit]Iceland Egils Appelsn (orange soda)[16] Malt Extrakt Mix [17][18][19] Orka coke, fanta, [20]

    

[edit]India Appy Fizz Banta (lemon-flavored soft drink) Bovonto (grape soda produced by Kali Mark) Campa Cola (popular Indian soda introduced in 1977) Cloud 9 (energy drink) Coca-cola Frooti (mango-flavored drink from Parle Agro) Gold Spot Grappo Fizz Guptas (8 flavoreds soft drinks introduced in 1947) h2o (powered carbonated soda) Limca (lemon-lime soda) LMN (lemon drink produced by Parle Agro) Kalimark Mangola Slice Maaza (mango drink from Coca-Cola) Mohammad Cola Mountain Dew

                 

             

Pepsi Raja Rasna (powdered soft drink) Real (fruite juice from Dabur) Slice Solluna Sprite Tang (powdered soft drink) Thums Up (Cola drink) Tropicana Twister 777 (Panner,Cola,Orange,Lemon,Clear Lemon Lime,Mango) 7 up XXX (energy drink) Canada Dry (Most famous cold drink in Mumbai in 1996)

X.ray energy drink Mirinda Fanta Red bull grappo fizz Nimbooz orange pulp nimbu pulp [edit]Indonesia Fruity powder drink (pop drink) product by Forisa Nusapersada Marimas Coca-Cola Coca-Cola Zero Fanta Sprite Sprite Zero A&W Root Beer Pepsi Mirinda 7 Up F&N Sunkist Guinness Heineken Red Bull/Kratin Daeng

               

    

Bintang Beer* Green Sands* M150* Hemaviton* Teh Botol Sosro*

[edit]Iran AshiMashi (soda available in three flavors from the AshiMashi Group)[21] Doogh (traditional yogurt-based beverage) Koohrang (mineral water from Lake Shalamazar bottled by the AshiMashi Group) Parsi (cola produced by the Sasan Company)
[22] [21]

         

Shadnoush (orange and lemon soda produced by the Sasan Company)[22] Tops Zam Zam Cola Ushkaya ([hardnes:42]produced by the Kosarnosh Kandovan Company) Aab Zereshk [23](a traditional drink made of soaked dried berberis in cold water) Khiss Kardeh or Aab Kardeh (Old traditional drink for winter time, extracted from soaked dried fruits including sour cherries, apricot, prune, peach and fig in cold water)

 

sherkat alice Istak A non-alcoholic beer that can come in many flavors such as green apple, raspberry, and melon.

[edit]Ireland BPM Energy Brown lemonade (popular lemonade variety) Cavan Cola (locally popular soft drink discontinued in 2001) Cidona (apple-flavored soft drink) Club Orange Country Spring Finches Football Special McDaid's Banana MiWadi Red lemonade (traditional variant of lemonade) Score

           

   

Sports Special Tanora TK Tipperary Clearly

[edit]Israel Kristal Prigat (brand of juices available in 16 countries from Gat Foods) Rozina's Spring Super Drink Tapuzina Tempo Zip

       

[edit]Italy Beverly (a bitter-tasting, carbonated drink from Coca-Cola) Cedrata Tassoni Chinotto (traditional Italian cola made with the chinotto fruit) Cupido Drink (represent the House of Romeo and Juliet in Verona, Italy. famous to be the only soft drink that contains more fruit juice than a natural Juice 130% - produced by El Badaoui Group srl, Milano))[24]     Crodino (non-alcoholic aperitif distributed by the Campari Group)[25] Crodo (large line of mineral water, soda, juice, and iced tea distributed by the Campari Group)[25] Estathe Lemonsoda (lemon-flavored soda, along with Oransoda and Pelmosoda, distributed by the Campari Group)      
[25]

   

Limonata Sanbittr San Pellegrino Sanbittr Dry colourless carbonated non-alcoholic aperitif Stappj Gassosa (sweetened carbonated water) Spuma

[edit]Jamaica

   

Bigga (brand of carbonated soft drinks in various flavors) Old Jamaica Ginger Beer Sorrel Ting

Pepsi [edit]Japan [edit]Carbonated Asahi (carbonated soft drinks as well as beers) maybe teas too Bubble Man (soft drink marketed by the Suntory Group, many varieties) C.C. Lemon (marketed by Suntory, third most popular soda in Japan) Cheerio (brand of soda produced by the Cheerio Corporation, many flavors) Hoppy (non-alcoholic beer substitute) Match (drink) (fruity soda) Mitsuya Cider (brand of sodas available in six flavors from Asahi Soft Drinks) Oronamin C Drink (carbonated health drink produced by Otsuka Pharmaceutical Company) Ramune (citrus soda known for its unique bottle) Alchol vitamin (a drink that is in most stores and is in a glass bottle) Kirin Lemon

          

[edit]Coffee Boss Coffee (wide variety of coffee beverages) Fire Georgia (coffee-flavored beverages sold by Coca-Cola) Latte Latte Roots Wonda  Orange has been and will always be my favourite drink. THe word Mirinda, does not bring to mind any other
flavour except - orange.I liked Mirinda for its lovely orangee

     

flavour that leaves you instantly feeling pleasant and light.

Mirinda was originally introduced as an orange soft drink.Recently, it has added several other flavours in the market like pineapple, apple, kiwi,strawberry,raspberry and peach.But none of them beat the original taste of the orange flavour.

I still remember the TV ad of the three bald orange men...who keep hunting for the Mirinda drink...and finally they find it to just gulp it down.

The taste of Mirinda Orange is unbeatable.

It is one of the most refreshing drinks I have ever had. There is nothing likea chilled can of Mirinda.It is cool and quenches your thirst completely. The taste of Mirinda does not bite the tongue unlike that of Coke and Pepsi. Coke and Pepsi is very strong to taste and they are well known for thier harmful effects on teeth. But Mirinda is softer and milder to the tongue.I can finish a whole can of Mirinda but I have to share coke with someone else.

I have noticed that only those people chose mirinda who are very sober & serene in nature...like elderly ladies or pregnant women or people like me!

Where as the real cool dude types will choose coke or pepsi.I rarely find any guy chosing mirinda over pepsi or coke.

A piece of information for your knowledge: Miranda was also the name of a beautiful, modest and tender girl in Shakespeares famous play called THE TEMPEST. She was untouched and the only being that could approach her was a super natural creature called Ariel(ring a bell???)

All kids should be given mirinda to drink but I see many toddlers drinking coke and pepsi instead.In the long run coke and pepsi are harmful for growing children and health in general.

Mirinda is not known for such adverse side effects.

Mirinda 33oml soft drink

Lipton Mirinda in cans ready to load in our warehouse....

Mirinta orange
Product Type: Soft Drinks Place Of Origin: Vietnam Brand: Mirinda Unit: Can Volume (L): 0.33...

On the basis of the data collected and the tests conducted I have arrived at the followingconclusions:With the help of correlation I was able to identify the attributes that consumers associate with thevarious fruit drinks and which in turn drive their purchase decision for the same.For example Tropicana is associated with health and enjoyment whereas Appy is associated withsocialising. These reflect the perceptions of the various fruit drinks in the mind of the consumers.The crosstab between purchase frequency and SKU showed that those purchasing smaller SKUs purchase more frequently as compared to those who purchased a 500ml or 1litre. On the other hand there is no impact of gender on purchasing frequency for fruit drinks.There is a high association between the channels preferred and the factors affecting thesechannels. The most important factor came out to be location or nearness of the channel.There is also a high association between purchase frequency and reasons for consuming fruitdrinks such as refreshment and fulfilling basic thirst.In factor analysis I found out 5 factors which mainly have an impact on the purchase of a fruitdrink. There were two factors which did not have any significant impact.Also, I found out that the most preferred channel for purchase in retail stores. The most preferredSKU is 200ml packs which could be due to convenience.The most preferred drink is Frooti followed by Tropicana and Real.

The factors recognized after the factor analysis are as under: Factor 1: Health and Hygiene 1. Packet cleanliness 2.Nutrition Value 3.Expiry Date Factor 2: Media Influence 1.Promotion Schemes 2.BrandValue 3.AD Frequency Factor 3: Convenience 1.Range of flavors 2.Availability Factor 4: Product Features 1.Price 2.Flavor Factor 5: PackageDesign 1.Visual Packaging Attributes those were not important: 1.Brand Ambassador 2.Quantity Available

The perceptual maps show the mapping of different factors in the minds of the customersand the association between them. The data was reduced from many attributes to 5factors that have similar attributes.

The various factors mapped according to the rotated results of factor analysis. The factorswere given names based on the attributes in them. These factors were used to form thefactor analysis where two factors were mapped on X and Y axis to know the relation between them.

The factors help the company to know how the product is currently mapped in thecustomers mind. If a target consumer is focused upon then the factors can be changedand a different map can be formed.

y y

Theattributebrand ambassador and package sizes available are not a ma jorattribute in any of thefactors . This justifies the fact that almost all the major fruitdrinks are not endorsed by any of the big brand ambassador barring a few such as minutemaid pulpy orange (Nikhil Chinappa ) . Also the variety of the package sizes available isnot affecting the consumer decision while making a purchase for fruit drinks.