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  • Mr200 Indiv Assgn Sem2-Tri2a 2011 (All Locations)

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    This document provides instructions for a marketing research individual assignment. It outlines the requirements for completing the assignment, including answering all questions, listing references using the Chicago style, starting each question on a new page, using only one side of A4 paper, and stapling pages in the upper left corner. It also provides assessment criteria for a good report, such as explaining concepts and debates, presenting a well-structured argument, including examples, being clearly written, providing evidence from a variety of journal sources, and conforming to scholarly presentation standards. The cover sheet lists the assignment questions about the links between customer commitment and firm profitability, and the role of emotions in marketing.

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    This document provides instructions for a marketing research individual assignment. It outlines the requirements for completing the assignment, including answering all questions, listing references using the Chicago style, starting each question on a new page, using only one side of A4 paper, and stapling pages in the upper left corner. It also provides assessment criteria for a good report, such as explaining concepts and debates, presenting a well-structured argument, including examples, being clearly written, providing evidence from a variety of journal sources, and conforming to scholarly presentation standards. The cover sheet lists the assignment questions about the links between customer commitment and firm profitability, and the role of emotions in marketing.

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    33 views2 pages

    Mr200 Indiv Assgn Sem2-Tri2a 2011 (All Locations)

    Uploaded by

    dcosh
    This document provides instructions for a marketing research individual assignment. It outlines the requirements for completing the assignment, including answering all questions, listing references using the Chicago style, starting each question on a new page, using only one side of A4 paper, and stapling pages in the upper left corner. It also provides assessment criteria for a good report, such as explaining concepts and debates, presenting a well-structured argument, including examples, being clearly written, providing evidence from a variety of journal sources, and conforming to scholarly presentation standards. The cover sheet lists the assignment questions about the links between customer commitment and firm profitability, and the role of emotions in marketing.

    Copyright:

    Attribution Non-Commercial (BY-NC)
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    MARKETING RESEARCH 200

    INDIVIDUAL ASSIGNMENT

    PLEASE USE THIS SHEET AS YOUR PERSONAL CHECKLIST TO ENSURE THAT YOU COMPLY WITH EACH OF THE FOLLOWING REQUIREMENTS.

    Instructions Please refer to the attached cover sheet for the assignment questions. Answer all the questions stated. List all references used using the Chicago Referencing method. References are not included in the recommended word counts. Please start each question on a new page. Please do not attached special binding, plastic files or other forms of "packaging" which may add clutter to the assignment. Use A4 size paper and type only on one side. Secure the pages by attaching a staple on the upper-left-hand corner.

    Assessment Criteria A good report will: Explain and evaluate key concepts and debates. Present a relevant and well-structured argument. Include specific examples to illustrate your point. Be simply, accurately and clearly written. Provide evidence of wide reading from a variety of sources (recommended 5 journal references per question). Conform to norms of scholarly and professional presentation (e.g., Chicago referencing, use of clear headings and sub-headings, tone of language used, etc).

    MARKETING RESEARCH 200 Individual Assignment Cover Sheet Name of Student


    Surname/Family Name: Given Names:

    Student Number Centre/Location or Tutorial


    Please attach this form as the cover sheet for your assignment during submission. The dateline is on or before the date stated in your course outline. Please answer all questions. Assignment Question 1. Many past research have supported the link between customer commitment and a firms profitability. Your firm wants to know how to increase your customers commitment and loyalty to your products. Discuss the different types of commitment in marketing, and how commitment may be measured. You must cite a minimum of five JOURNAL references to support your discussion. (Hint: Use GECKO to find these journal references, and remember to use Chicago referencing technique.) (Recommended approx. 1000 1200 words) 100 marks Marks

    2. A marketing professor claimed: Customer satisfaction isnt good enough anymore... we need to account for the customers emotions how they feel about us deep inside their hearts. Discuss the role of emotions in marketing and give some practical suggestions on how emotions can help sell a product of your choice. You must cite a minimum of five JOURNAL references to support your discussion. (Hint: Use GECKO to search for articles authored by a researcher by the name of Prashanth Nyer, and use this as a starting point to search for other references, and remember to use Chicago referencing technique.) (Recommended approx. 1000 1200 words) 100 marks

    Total Marks (200 marks)

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