HONDA MOTORS INDIA PVT. LTD.

ORGANIZATIONAL BEHAVIOUR

PAWAN, PARUL , JOVITA , ASHWIN, AVIRAL , MANISHA, BHARAT

CONSTELLATION | SUDHEER REDDY,

CORPORATE PROFILE Honda Motor Co., Ltd. operates under the basic principles of "Respect for the Individual" and "The Three Joys" commonly expressed as The Joy of Buying, The Joy of Selling and The Joy of Creating. "Respect for the Individual" reflects our desire to respect the unique character and ability of each individual person, trusting each other as equal partners in order to do our best in every situation. Based on this, "The Three Joys" expresses our belief and desire that each person working in, or coming into contact with our company, directly or through or products, should share a sense of joy through that experience. In line with these basic principles, since its establishment in 1948, Honda has remained on the leading edge by creating new value and providing products of the highest quality at a reasonable price, for worldwide customer satisfaction. In addition, the Company has conducted its activities with a commitment to protecting the environment and enhancing safety in a mobile society. The Company has grown to become the world's largest motorcycle manufacturer and one of the leading automakers. With a global network of 492* subsidiaries and affiliates accounted for under the equity method, Honda develops, manufactures and markets a wide variety of products, ranging from small general-purpose engines and scooters to specialty sports cars, to earn the Company an outstanding reputation from customers worldwide.

 What does that organization, its office and spaces, ambience,

arrangements, dcor look like, is it giving you a traditional feel, a modern feel or a mix? The organization that we had chosen definitely gives us an insight into the world of modern organization wherein a definite balance is maintained between human sense and technology and how well any organization can be run without ignoring any of the above two entities. It has a kind of modern look with its small office very well maintained among a large space which has a huge warehouse with systematic arrangements of all the goods that are picked, packed and dispatched in a smooth, efficient manner. And the ambience has a feel of positive vibrations where all the employees are satisfactorily working towards their goal.

Information about:
About the company : Name ,year of operation, ownership, sector , industry ,employee strength, organization structure levels of hierarchy, major departments , permanent as well as contract position.

HONDA MOTORS INDIA PVT LTD., 4 YEARS OF OPERATION IN INDIA IN SPARE PARTS, PRIVATE OWNERSHIP, Automobile Industry,177 DIRECT EMPLOYEES AND 2500 INDIRECT EMPLOYEES AT NATIONAL LEVEL, organization structure FOR WAREHOUSE DEPARTMENT has 3 levels of hierarchy starting from Regional Head who is the main in charge of the organization followed by executive who reports to regional head then followed by third party logistics manager who reports to executive. At the bottom are 4 departments of inbound, outbound, order and punching who all reports to logistics manager. It can be shown below as

REIGONAL HEAD

EXECUTIVE

THIRD PARTY LOGISTICS MANAGER

INBOUN D OUT BOUND

ORDER

PUNCHIN G

THE HIERARCHY LEVEL FOR ORGANISATION FROM REGIONAL LEVEL

THE HIERARCHY LEVEL FOR MAJOR ORGANISATION CAN BE SHOWN ABOVE

 Sales turnover: Annual turnover and growth rate, profit, breakup of sales across products, territories and market segments, major competitors, etc. Monthly Turnover around 20-25 crores in MUMBAI and annually grosses around 850 crores all over India and growth rate annually is around 65%, no break-up of sales across products, 70% profit, 4 different territories of Greater Noida, Mumbai, Kolkata, Chennai and market segments are of two kinds, out of which one segment caters for 2 wheeler spare parts and other one for four wheeler spare parts. Major competitors are TOYOTA & VOLKSWAGEN in four wheeler segment and HERO-HONDA for two wheeler segment.

 Products: Production growth, quality benchmarks, major cost

heads, investment in R&D, major source of inputs. 35% production growth annually, quality benchmarks of hype recession and zero tolerance, major cost heads are transportation where huge amount of money is splurged to transport goods from production sector to warehouse and from there to dealers and distributors all over the country, zero investment in R & D in India because R & D investment only in Japan, inputs

HR: Employee related costs, employee turnover ratio, induction

practices, training at each level of organization, whether training is given in-house or is outsourced, employee benefits, major features of rewards and incentives.

Employee related costs are 18lakhs annually and monthly 4%, employee turnover ratio is 33% annually, inhouse training at any level of organization, but training for packing and dispatching from third party logistics department, employee benefits are increment when good annual returns, major features of incentives are the bonuses paid to them

during any national festivals and two increments annually and employee recognition award but rewards are never in the form of money because the main factor of this award is to boost the motive level of an individual. And induction practices at training are conducted in line with the job description.

Based on your interviews, prepare a write-up on aspects

supporting each of the above. What features does the company share with similar companies? What are its unique features? Are they facing any major problems or issues? What is its success story? Do you think they are making any useful contribution to the society? To their immediate community?

The organization that we visited was HONDA MOTORS PVT LTD. Right from the working office to its huge warehouse adjoining the office everything had a clear modern touch with simple and descent outlook but besides that its major feature being co-ordination between technology and human workforce that was simply amazing.

They have a good database management system from ORACLE that has software of WMS(warehouse management system) to easily locate and generate pick-list of the goods that are ordered by the dealers all over the country. And from here its human workforce that takes the initiative of picking and packing to invoicing and dispatching. These are the common features that they share with other similar companies. But what sets the Honda apart from their competitors is their highest annual turnover and the quality of goods and also the manual counting by different ways of wall-2-wall and cycle counting. And even though they are highest in their turnover but still they have raised their bar by trying to beat themselves with the target turnover of 50 crores monthly that they are eyeing for. No issues till date but major problem that they plan to tackle is to reduce the tremendous transportation cost that they have bear when they dispatch their goods. They owe their success story to their talented human workforce who despite the technology rely on their manual inspection thrice to check the proper condition of goods in the warehouse. They are making useful contribution to the society with their renewable spare parts of their motors which shows their consciousness towards environment. And no doubt their i-vtec engine installed in upcoming Honda 4wheelers ensure minimum fuel consumption and less emission of carbon which is a step taken forward in controlling pollution.

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