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INTRODUCTIO N:
Company Profile
Headquarters - Mumbai. TML is currently headed by Ratan N Tata. Tata Motors manufactures HCV, LCV, Passenger cars, MUV and Military
Vehicles.
HISTORY
Tata Motors Limited is a part of Tata Group. Founder - Jamshedji Tata (TELCO). The company was established in 1945 as a locomotive manufacturing unit. It tied-up with Daimler-Benz and
VISION : Best in the manner in which we operate, we deliver, and our value system and ethics.
product profile
Passenge r Vehicles Commerc ial Vehicles Military Vehicles
COMMERCIAL VEHICLES
17th September, 2010 Tata Motors Cng -electric Hybrid Bus, Indias First, On Delhi Roads
Military Vehicles
Specialization in Military Defense Transport Solution Introducing new trucks for military defense purpose Large Investments in R & D ,to meet international standards
2000 Aria Roadster 2001 Aria Coupe 2002 Tata Indiva 2004 Tata Indigo advent 2005 Tata Xover 2006 Tata Cliffrider 2007 Tata Elegante 2009 Tata Prima
Branches in INDIA
Northern Region Western Region
Eastern Region
Branches
In world
East
Asia
ica.
ORGANISATIONAL STRUCTURE
Tata Motors Limited (ADR) NYSE 24.53 TATA MOTORS LIMITED 1,083.70 Tata Motors DVR 'A' Ord 773.00 NSE NSE
Tata Motors was first listed on the NYSE in 2004. It created wealth of Rs. 320bn during 2001-2006. IT stands among top 10 wealth creators in India.
Pune.
and acquisitions like with Daewoo in South Korea, Hispanso and a JV with Fiat.
Type Public :
(NYSE:TTM)
In 2005, Hispano Carrocera Spanish bus manufacturing company. In 2006, TML has formed 51:49 Joint Venture with Marcopolo, Brazil-based
Subsidiary companies formed/acquired: Tata Hispano Motors Carrocera S.A., (Hispano) became a subsidiary consequent upon the Company exercising its put option and increasing its stake from 21% to 100%. JaguarLandRover Limited, the Companys subsidiary formed the following subsidiaries, viz. Jaguar Land Rover Brazil (LLC), Limited Liability Company "Jaguar Land Rover" (Russia), Land Rover Parts Limited and Land Rover Parts US LLC.
A 50:50 joint venture company between Tata Motors Limited and Fiat Company located It is located at Ranjangaon, Maharashtra is engaged in the manufacture of Tata and Fiat branded products as well as engines and transmissions for use by both the partners
MARKET STRATEGIES
Products, branding and advitisements (from 0 to 100 %) Pricing strategies (determining low price in market) Place (selling at right place) Maintenance and support (good maintenance services)
Santro 27%
Contd
Tata Motors posted record consolidated net revenues and profits of Rs. 92,519 crores ($19,376 million) and Rs. 2,571 crores ($538 million) respectively during the financial year(2009-10). The Companysdomestic sales in India for cars and commercial vehicles was 633,862 units a growth of 34.1%. Passenger vehicle sales alone increased by 25.3% to 260,020 units.
SOCIAL RESPONSIBILITY
EMPLOYABILITY
Technical & Vocational training (2935)
HEALTH
Safe drinking water Curative health service Low cost toilet build
EDUCATION
Infrastructures & scholarshipfor schools(25,000)
ENVIRONMENT
Plantations(263517) Natural dissaster fundings. Smokeless chullahs installed(200)
MILESTONES : AWARDS :
Indica - Indias first fully indigenous passenger car Tata Motors acquires Daewoo Commercial Vehicle Company in 2004. Tata Motors gets listed on the NYSE in 2004. Acquisition of Jaguar
Land Rover double header at the Auto Express 2010 new car awards Golden Peacock Award for Occupational Health & Safety for the year 2010 CVBU Pune receives Excellent Energy Efficient Unit award CVBU Pune declared winner of the MPCB Vasundhara Awards 2010
Forbes Rankings
s rength St
Market leader in Automobile Industry. Aggressively acquiring foreign brands to increase its global presence. Produce low price car with low fuel consumption.
kness Wea Return on Investment on TATA motors shares in low. Has not got a foothold in the luxury car segment in its domestic market.
nities u pport O Advantage of their low cost car by entering into third world countries where peoplehave low purchasing power. Shouldfocusin developing luxury cars. Joint ventures in other
hreats T
Have low cost advantage over its competitors, once the competitors find out the low cost production methodology then there will no competitive advantage Major challenge for TATA motors is the rising prices 4141 of steel, Aluminum and
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