Anslag Inputs Detailing Guidelines Visual Aid: Anslag & Anslag D:

Qty/ESI: 1 Visit: All Visits all months

Action Show the cover page Detailing Doctor, regards form Invida. Invigorating Lives in Asia. In my last two visits I had the opportunity to inform you how your patients with acid-peptic disorders are unable to express relief. Today I have the pleasure of presenting to you something interesting that would help you to see the expressions of relief

Pull up the flap

Show the 1st page Point towards Indications

Introducing to you ANSLAG Relief expressed ANSLAG contains rabeprazole 20mg. Doctor, in dyspepsia, gastritis, GERD & Ulcer prescribe ANSLAG which contains Rabeprazole 20mg tablets. ANSLAG ensures RELIEF EXPRESSED

Show the graph

This is because ANSLAG is the most potent PPI by offering rapid inhibition of acid secretion within 7.2minutes compared to other PPIs like lansoprazole, omeprazole & pantoprazole. ANSLAG offers complete relief of day time & night time heartburn leading to greater symptom relief from the first day of treatment. Doctor, moreover ANSLAG reduces the risk of ulcer caused by NSAIDs, has got low potential for drug interactions & is well tolerated. ANSLAG also ensures consistent response across the population with no genotype effect in comparison with other PPIs In lieu of so many benefits, I want minimum 3 prescriptions of ANSLAG from today onwards.

Point towards packshot

Turn the page (Show the indications on Page 2 Anslag

Doctor, When it comes to GERD, Dyspepsia & Gastritis associated with nausea, vomiting or epigastric pain prescribe ANSLAG D. ANSLAG D contains rabeprazole 20mg and domperidone 30mg in which domperidone 10mg is instant release where as the

D) Point towards the graph

remaining 20mg is sustained release. Doctor, ANSLAG D offers a synergistic combination leading to improvement in quality of life of patients by providing significant & remarkable relief from discomfort and improvement in symptoms Rabeprazole in ANSLAG D is the most potent PPI which offers 100% pump inhibition compared to pantoprazole, omeprazole & lansoprazole Doctor, moreover domperidone in ANSLAG D offers dual mode of action due to its anti-emetic & prokinetic properties. And there is no risk of arrhythmias with domperidone which is seen with other prokinetic agents like cisapride In lieu of so many benefits, I want minimum 3 prescriptions for ANSLAG D from today onwards.

Anslag ThankYou Card

Qty/ESI: 30 Month of Utilization: July11 Visit: To be given to those drs who prescribed Anslag during launch week
Action Show the front side Show the back side Detailing Doctor, thank you for initiating your prescriptions of Anslag. We express our gratitude for passing on the benefits of express relief to your patients & request you to extend the benefits to many more. Doctor, in case of any query related to product please contact me.

Fill up your name & contact no.

Anslag Awaiting your Rx card

Qty/ESI: 30 Month of Utilization: July11 Visit: To be given to the doctors, who did not prescribed during launch week
Action Show the front side Show the back side Fill up you details:
Name & Contact No.

Detailing Doctor, I am still awaiting for your valuable prescriptions of Anslag & Anslag D. Dont make your patients wait any longer for expressing relief Prescribe Anslag & Anslag D which helps your patients express relief. Hence Anslag ensures Relief Expressed. In case of any product related query, please contact me on this phone no.

Anslag Expressions LBL 1

Qty/ESI: 50 Month of Utilization: Jul11 Visit: 2nd
Action Show the front side (Point towards the image) Detailing Doctor, pl meet Anjali aged 25yrs old & was diagnosed with constant heartburn. This is her expression of relief after taking Anslag (point to It works so fast) Help your patients also to express relief Show the back side Point towards graph In dyspepsia, gastritis, GERD & ulcer prescribe Anslag which ensures Relief Expressed Anslag contains rabeprazole 20mg & is the most potent PPI by offering rapid inhibition of acid secretion within 7.2minutes compared to other PPIs like lansoprazole, omeprazole & pantoprazole. Also available is Anslag D which contains rabeprazole 20mg & domperidone 30mg in which 10mg is instant release where as 20mg is sustained release.

Prescribe Anslag & Anslag D which ensures relief expressed .

Anslag Stickers
Qty/ESI: 50 Months of utilization: July, August & September Visit: All Visits To be utilized at doctor chambers as well as retail counters
Action Detailing

Take the consent of the doctor/retailer & paste on inside chamber or retail store

Prescribe Anslag, which contains Rabeprazole 20mg tablets. Anslag ensures Relief Expressed Anslag D is also available, which is a combination of Rabeprazole 20mg with Domperidone 30mg

Anslag Retail Availability Card

Qty/ESI: 50 Months of utilization: July Visit: Launch Week
Action Show the front side Show the back side (Fill in the retailer names along with their contact nos. where Anslag/Anslag D is available) Point towards your contact no & name (Fill in your name & contact In case of any further queries, please contact me at this no. Doctor, to ensure that your very next prescription of Anslag is honored I have made no of strips of Anslag & .. no of strips of Anslag D available at these retailers. Detailing Doctor, help your patients suffering from acid peptic disorders toexpress relief by prescribing Anslag & Anslag D. Anslag & Anslag D ensures relief expressed.

no.)

Anslag Retailer Short Book & Pens

Qty/ESI: 30 each for short books & pens Short Books -> Month of Utilization: July, 1st Visit Pens -> Month of Utilization: Aug, 1st Visit To be utilized at retail counters nearby Anslag focused Drs
Action Show the front side Detailing Dear retailer, here i am presenting to you this short book & pen as a token of acknowledgement for making our product Anslag/Anslag D available at your counter. Please do continue keeping stock of Anslag & Anslag D

Anslag Brand Reminder Inputs

Express yourself Card for the Spouse Months of utilization: July To be utilized only for Anslag doctors (30/ESI) Qty/ESI: 30 Visit: 3rd

Envelo

Card Front

Card Back

How to utilize this input: You are required to show the envelope to the dr first. Take out the card from envelope show the front side Show back side of the card -> Show the space where doctor can write small message for his/her spouse Action Show the envelope to the doctor Present card to the doctor Detailing Dear doctor, when was the last time you have expressed yourself. I am happy to present to you this special greeting card that will help you to express your feelings of affection to your spouse. Before you handover this card to your spouse, you can write something additional in this space and also put your signature.

This card is brought to you by ANSLAG which helps your patients to express their relief from acid peptic disorders.

Anslag Brand Reminder Inputs

Candies in a pouch Months of utilization: July To be utilized only for Anslag doctors (30/ESI) Qty/ESI: 30 Visit: Launch Visit
Action Detailing Dear doctor, you always must have wondered that I am having only two products to promote. To strengthen our existing portfolio I am launching a new product to you today. Moreover this is the first time in history of Invidas primary care team in India, I am getting an opportunity to unveil Anslag, a new brand to you & as any new beginning starts with sweets, i would like to express my pleasure by presenting to you these candies. Here is my expression of happiness.

Present the candies in pouch to the doctors

Anslag Brand Reminder Inputs

Express Daily News Letter Months of utilization: Every Month, All Visits To be utilized only for core doctors Qty/ESI: 900 Visit: All visits all months
Back Side

Front Side How to utilize this input: 1. You will get daily news/updates on Raberazole in Word Document through email 2. The content of word document: - Page setup & alignment is lined up with the Newsletter layout. You just need to give the printout command or ask the cyber caf manager for same from your computer 3. The content of news letter is big enough to occupy both front & back side 4. Do not use 2 separate pages for printing the entire content. Use both front & back side of the page for the same. Give/ask the cyber caf manager to give print both sides command 5. Action Be careful of putting the page inside printer tray:- Put it in such a way Detailing that first page of the word document comes on front side whereas 2nd page of word document comes on back side (Look at above image for reference) Dear doctor, here is the new initiative from Invida. Present the News 6. Ensure that you are handing over the latest newsletter, every time letter to theare using this. Presenting todays Anslag news bulletin that offer you the latest you update on rabeprazole & related therapies. We are sure that this doctors information would help you to treat your patients suffering from acid peptic disorder more effectively. This exclusive express news bulletin is brought to you by Anslag which helps your patients expressing their relief from suffering

from acid peptic disorders. Prescribe Anslag which ensures relief expressed.

Anslag Brand Reminder Inputs

Signature Watch Card Month of utilization: July To be utilized only for the core doctors (15/ESI) Qty/ESI: 15 Visit: Launch Visit

Signature to be taken here

How to utilize this input: You are required to take core doctors signature only in black ink (preferably by gel pen) in marked area as mentioned in above image. The signature of doctor should be in bold & clear, because the same would be utilized to design signature watch. We would be giving the doctor the watch in the month of Sept11. Action Show the card to the doctor Ask doctor to sign in the market area Signature to be taken only in black ink/color (black refill pen) We would like you to sign in the above marked area. We will transfer this signature to a trendy watch that will become a part of your personality. This trendy watch will come to you in due course of time. Detailing Dear doctor, Anslag not only helps your patients to express their relief, in addition now makes it possible for you to wear your expression of your personality.

Anslag Brand Reminder Inputs

Fire Extinguisher Months of utilization: July To be utilized only for the core doctors (15/ESI) Qty/ESI: 15 Visit: Launch Visit
How to utilize this input: Action Take out the extinguisher from the holder Open the cap & press the nozzle for extinguishing the fire Detailing Dr, presenting this fire extinguisher which you can install inside your car or even home & clinic. Present the fire extinguisher to the doctor This input is made up of non toxic material, is environmentally safe & ozone friendly. It ensures express action in extinguishing fire Similarly Anslag offers express action & ensures Relief Expressed

Anslag Brand Reminder Inputs

Samples in catch cover Month of utilization: July & August To be utilized for all Anslag doctors (30/ESI) Qty/ESI: 200 Visit: Launch Visit & 3rd Visit in July Aug:- 1st & 3rd Visit
Action Present the samples to the core drs Show the front & backside of catch cover Show the inside of Detailing Doctor, presenting to you Anslag samples for your needy patients. To ensure expressions of relief in acid peptic disorders like dyspepsia, ulcer, GERD & gastritis prescribe Anslag which ensures relief expressed Anslag offers rapid inhibition of acid secretion within 7.2minutes with complete relief from day time as well as night time heart burn. Moreover, Anslag is safe & well tolerated & ensures consistent

catch cover

response across population with no geno type effect. In lieu of so many benefits, I want minimum 3 prescriptions of Anslag/Anslag D

Anslag Brand Reminder Inputs

Theme input:- Expressions Photo Frame Month of utilization: Aug To be utilized for Anslag doctors (30/ESI) Qty/ESI: 30 Visit: 1st Visit
Action Present the photo frame to the dr Detailing Doctor, presenting this wooden photo frame through which you can capture the expressions of your beloved ones. Similarly Anslag helps your patients to express their relief from acid peptic disorders. Anslag ensures relief expressed Doctor, pl give your valuable Rx of Anslag to minimum 3 patients today

Signature Watch Months of utilization: September To be utilized only for the core doctors (15/ESI) Qty/ESI: 15 Visit: 1st
Action Present Signature watch to the doctor Detailing Dear doctor, in receipt of your signature few weeks back, today I am pleased to present you this premium watch engraved with your own signature. This watch will help you to express your personality just like Anslag which helps your patients to express their relief from acid peptic disorders Doctor, pl give your valuable Rx of Anslag to minimum 3 patients today