Maggi noodles is a brand of instant noodles manufactured by Nestl.

The brand is popular in Australia, India, South Africa, Brazil, Nepal, New Zealand, Brunei, Malaysia, Singapore, Sri Lanka, Bangladesh, Pakistan, and the Philippines. In several countries, it is also known as "maggi mee" (mee is Indonesian/Malay/Hokkien for noodles). Maggi noodles are part of the Maggi family, a Nestl brand of instant soups, stocks, and noodles. In Malaysia, there are fried noodles made from maggi noodles known as Maggi goreng. Maggi noodles recently introduced a new variety of its noodles, to cater for the health conscious like 'No MSG', 'Less Salt', and 'No Trans fat'. A wholewheat flour based noodle variation marketed by the name "Vegetable Atta Noodles" has been introduced in India (Atta flour is used in preparing most forms of wheat based breads in India) and caters to health conscious buyers wary of the refined flour used in the regular Maggi noodles. This move helps the brand in India as suburban mothers, who feed the noodles to children as an afterschool snack, are the primary customers of the brand. Recently, a line of rice noodles and whole wheat with pulses, carrots, beans, and onions has also been introduced in India. In fact, "Maggi" has become a well-known brand for instant noodles in India and Malaysia.

Nestl India Ltd (NIL) offered a variety of culinary products such as instant noodles, soups, sauces and ketchups, cooking aids (seasonings), etc., under the Maggi brand (Refer to Exhibit II for Maggi's product portfolio as of mid-2006). Of these, instant noodles had been NIL's main product category in the culinary segment since the launch of Maggi 2 Minute Noodles (Maggi noodles) in 1982. Over the years, Maggi noodles became a popular snack food product in India.

In mid 2008, New Zealand supermarkets introduced replacement formulations for its Beef, Oriental, and Curry flavours. A new feature is an extra sachet containing dehydrated vegetables. Maggi claims the new range contains 88% less total fat and 86% less saturated fat than the average of top-three (unnamed) 2-minute-noodle competitors. The new Maggi range also has considerably lower fat than its own previous formulation. However, the salt content has been increased by 31 percent. Consumers have not reacted well to the new formulations, complaining that they want the original chicken flavour back.[citation needed]

In the Philippines, packs of Maggi noodles were recalled by Nestle Philippines after it was said to be contaminated with salmonella.

Maggi noodles also contain the additives E150d and E627.[1] E150d is sometimes made from maize.[2]

Claimed to be "2 minute noodles", The Maggi noodle cake and seasoning is added into boiling water for two minutes and it is ready for consumption. Egg, seaweed, boiled vegetables or lemon can also be added to the noodles for a better flavour. Market Segmentation Demographic SEGMENTATION AGE AND LIFE-CYCLE STAGE We are targeting teenagers, young couples, and couples with children as they form the... Market Segmentation be seen as petty by others looking into to study the key demographics. Other Segments The other market segment that Cadillac is looking to attack is young people... Taste bhi, health bhi A sector analyst says launches at low price points in rural India and introduction of new products like Pazzta in the urban markets are designed to help Maggi to increase its relevance in the increasingly competitive market and retain its category leadership. The Indian pasta market is at a nascent stage in I A sector analyst says launches at low price points in rural India and introduction of new products like Pazzta in the urban markets are designed to help Maggi to increase its relevance in the increasingly competitive market and retain its category leadership. The Indian pasta market is at a nascent stage in India, but is seeing a huge growth.ndia, but is seeing a huge growth.