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  • Geewa Exclusive Pre-Roll Advertisement en

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    Geewa
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    Games are casual, 53% of players are women, 47% of players are 30+ Pre-roll video before each game, 10 second minimum duration. Ideal placement for a video spot: users are waiting for the game to load and for an opponent to join the match. Up to 20% of users click through on ads in the first few days of a campaign our servers peak between 6-10 pm, the usual TV "prime time"

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    Geewa Exclusive Pre-roll Advertisement En

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    Games are casual, 53% of players are women, 47% of players are 30+ Pre-roll video before each game, 10 second minimum duration. Ideal placement for a video spot: users are waiting for the game to load and for an opponent to join the match. Up to 20% of users click through on ads in the first few days of a campaign our servers peak between 6-10 pm, the usual TV "prime time"

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    579 views7 pages

    Geewa Exclusive Pre-Roll Advertisement en

    Uploaded by

    Geewa
    Games are casual, 53% of players are women, 47% of players are 30+ Pre-roll video before each game, 10 second minimum duration. Ideal placement for a video spot: users are waiting for the game to load and for an opponent to join the match. Up to 20% of users click through on ads in the first few days of a campaign our servers peak between 6-10 pm, the usual TV "prime time"

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 7

    www.geewa.com wap.geewa.

    com

    Created: 18th September 2008

    PRE-ROLL ad
    before the
    game start

    Petr Markovič

    Geewa s.r.o.
    Key Account Manager
    petr.markovic@geewa.com
    www.geewa.com wap.geewa.com

    Why advertise via the Geewa space platform?


    Games are casual, 53% of players are women, 47% of players are 30+
    Pre-roll video before each game, 10 second minimum duration.
    Ideal placement for a video spot: users are waiting for the game to
    load and for an opponent to join the match.
    users are glued with their eyes to the screen = a “guarantee” of
    the ad being seen
    during a commercial break on TV 42% of people leave the room and
    38% of people switch the channel. Not so when playing our games.
    up to 20% of users click through on ads in the first few days of a
    campaign
    our servers peak between 6-10 pm, the usual TV “prime time”
    www.geewa.com wap.geewa.com

    Who are Geewa space users (sociodemo) *


    Geewa space is: Seznam 70% (hry.cz), Centrum 20%
    (hry.centrum.cz) and Geewa 10% (geewa.cz)
    600.000 unique users monthly, 200.000 weekly, 70.000 daily
    53% of users are women
    20 million matches each month, 15.000 online users at a peak
    Users play 9 games (90 minutes total) daily on average
    Age distribution: 12-19 yrs=27% (162.000 users monthly)
    20-29 yrs=26% (156.000 users monthly)
    30-39 yrs=23% (138.000 users monthly)
    40-49 yrs=13% (78.000 users monthly)
    50+ yrs=11% (66.000 users monthly)
    39% of users have high school or higher education
    ABCDE socioeconomic classification (A is highest): A=6.6%,
    B=5.7%, C1=13.2%, C2=16.4%, D=27.8%, E1=10.4%,
    E2=14.3%, E3=5.6%

    * Source: NetMonitor, February 2008


    www.geewa.com wap.geewa.com

    Why users love to play Geewa games


    You can start playing in 10 seconds. In your coffee break, or lunch time.
    No installation, no firewall problems. All you need is a web browser.
    Games are multiplayer. You can play with your friends or choose a
    random opponent from around the world. You can choose from original or
    classic games (turn and ghost).
    Easy & intuitive interface. For everybody.
    Games are addictive. Our most popular game, Word Soccer (Slovní fotbal),
    is the most played online game in Czech, with more than 160.000 duels
    and 30.000 unique players daily.
    Easy to use instant chat, either 1-1 or with the whole community.
    Games – in particular casual games – are the most popular online activity
    www.geewa.com wap.geewa.com

    Pre-roll ad before game start


    Period: 1 week
    1.000.000 imps guaranteed (approx 25% of inventory), users will see
    this banner only while waiting for game start
    200.000 unique users (estimated)
    CPT: 200 CZK, price: 200.000 CZK
    Creative SWF (flash), Video, JPG, GIF, iFrame (HTML)

    Total weekly capacity 4.000.000 imps,


    possibility to create bigger packages
    (even exclusive ones)
    www.geewa.com wap.geewa.com

    Pre-game flash specs


    Banner size: up to 480x300px (or smaller)
    Data size: unlimited
    (Flash developers should produce .SWF banner such that all artwork and action script elements aren't exported in
    the first frame (Unchecked "Export to first frame" property in library))
    Flash version: unlimited
    (We recommend to use version 8 or lower)
    Definition of click script according to SPIR specifications
    Pre-game video specs
    Video stream resolution: min 320x180px, max 852x480px
    (will be resized to output size 480x300px (with preserved aspect ratio), our system will create 3
    bitrate versions (200, 400 and 800kbps ) and serve one of them according to user’s bandwidth)
    Video length: up to 30 seconds, first 10 seconds will be viewed without
    possibility to skip
    Video format: MPEG, DivX, H.264 and most other common formats
    www.geewa.com wap.geewa.com

    Thank you.

    Petr Markovič

    Geewa s.r.o.
    Key Account Manager
    petr.markovic@geewa.com

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