For the first time, an interactive forum will be presented to two areas of business that should be working together

in the area of business intelligence - Information Professionals and Marketing.

TWO Delegates: $2195 plus gst for both to attend or $1695 plus gst for just one delegate

Online Business Intelligence for the Consumer Market

What to do with all this data information
One-day connected forum and workshops 18 - 19 October 2011 Rydges World Square, Sydney, Australia

Post-forum workshops: Wednesday, 19 October 2011

Hear from our expert panel of speakers:

PricewaterhouseCoopers News Ltd Mindshare topbargains.com.au

A B
>> >> >> >> >> >> >> Business Intelligence Managers MDM / DQ Professionals Business Analysts Data Analysts New Technology Managers Technical Project Leaders Location Managers and Analysts

Metcash Trading Ltd Reach Local Australia

What teams should attend? To encourage organisations to send a team, we have put forth a special for TWO delegates: $1695 plus gst for one delegate or just $2195 plus gst for TWO delegates.

Vodafone Hutchinson Australia

Collaborative Intelligence Partners:

>> >> >> >> >> >> >>

Marketing Managers Social Media Managers Online Communication Managers New Media Professionals Brand Managers Digital Product Managers Project Managers

Presented by:

Connected Forum Tuesday, 18 October 2011

Consumers are inundated with advertising and marketing. Almost everywhere they look, they can see ads for various different products and services, all of which are claiming to be beneficial to their everyday lives. Whether it be through online marketing tools or more traditional methods, companies are scrambling to get higher sales and business successes, using what they can to better reach their target markets. Implementing social media into an organisations marketing strategy is all good and well. But how can it be monitored and analysed for the organisations future marketing endeavours and decision-making? And what are the challenges faced by those who are specifically targeting consumers? Come to this event and learn how your organisation can get ahead of the competition when it comes to really utilising the Internet and online world for advantageous marketing and intelligence strategies. The forum will give you the chance to hear about: How your organisation can confront the challenges involved in using online analytics Developing a marketing and intelligence strategy that includes social media Deciding what tools are best for your organisation How to really use analysis tools for future direction and decision-making
8:30 9:00 Registration and refreshments Chairpersons opening remarks Cathie McGinn, Strategy Director, Mindshare 1:45 How to reach your market online Improving market awareness of your brand Using your website as a communication tool How the web is changing around you Converting visitors to purchasers Understanding search (Google, Yahoo and Bing) and keywords to use to convert qualified sales which achieve real and transparent sales internet advertising and prove ROI

Challenges and strategy for social business intelligence

9:15 Confronting the impending challenges to consumer organisations involved with online business intelligence The Internet: the ever-evolving, subjective and often-sarcastic environment Meeting your market where they are for smarter intelligence Embracing spatial technologies for reaching your market

Darren Vowles, National Brands, Agencies and Partners Development Manager, Reach Local Australia

Tools and methods for close monitoring and understanding

2:30 Demystify online marketing Mastering the fundamentals of search engine optimisation: substantially increase the quality of search traffic to your website for lead generation and direct sales Driving local search traffic to your website by claiming and optimising your Google Places business listing for all of your branch, shop, office or warehouse locations Engaging your website visitors and keeping them coming back with Web 2.0 interactive content such as streaming video, audio and slide presentations Measuring and reporting the effectiveness of your online activities IPTV on your terms: reach your consumers where theyre sitting

Kamran Bloach, Director, topbargains.com.au 10:00 Developing and maintaining a business intelligence strategy that includes social media Ensuring you create a strategy for general online business intelligence and marketing Deciding where social media fits in to your strategy and plan Implementing your strategy: its only the beginning to attracting and retaining consumers!

Richard Roose, IT Manager Business Intelligence Group, Metcash Trading Ltd 10:45 Morning refreshments and networking

Manager, Reach Linking eLearning to social learning and knowledge sharingLocal Australia Analysing and gaining value from your consumers, online 3:15 11:15 Making smart marketing decisions Building your online presence by utilising analytical insights into your 'online health' Measuring performance: Google Analytics Basic testing strategy Relevance of blogging Growing your business with social media: bringing it all together effectively

Darren Vowles, National Brands, Agencies and Partners Development

Afternoon refreshments and networking

Challenges in the online intelligence area, soloed capabilities and change

3:45 Breaking down the silos, the integrative role of online consumer intelligence Examining the role of consumer intelligence: Who does it concern? Is it a matter for the marketing, communications or IT department? Establishing inter-departmental collaboration for a customer centric intelligence approach and customer insights Hiring for the role, what capabilities are needed to drive online consumer insights, customer experience and sales?

Jarka Kunova, Senior Business Analyst, News Ltd 12:00 Bringing it all together: online/offline

Doris Spielthenner, Senior Manager, Consulting, PricewaterhouseCoopers 4:30 Change management and online intelligence Mastering the risks and benefits that the rise of consumer conversations has on marketing, sales and product development Assisting colleagues in working with constant change in regards to the vendor landscape, intelligence tactics and strategies Building online intelligence for both the short term and long term in the consumer market

Hear a case study of Vodafone Hutchison Australia from Malcolm!

Making decisions based on the information thats actually useful from your analysis How do you know whether people are serious or not about your brand? Ensuring you engage the right consumer market for future directions Combining social intelligence data with the more traditional BI data

Malcolm Wanstall, Independent Business Intelligence Consultant

12:45 Networking lunch

Nikhil de Silva, Partner, Consulting, PricewaterhouseCooperss

5:15

Chairpersons closing remarks and end of connected forum

Post-forum workshops Wednesday, 19 October 2011

Geospatial market analysis

Registration: 9.00 am Workshop time: 9.30 am - 12:30pm Facilitated by: Brad Spencer, Managing Director, NuMaps Pty Ltd

About the workshop:

This workshop will explore some of the existing and emerging possibilities of geospatial market analysis that can be undertaken utilising cloud-based or internet-served geospatial data and services. Geospatial market analysis has typically been limited to those who can afford to invest in GIS technology, skills and the acquisition of geospatial data. With the advent of the Internet and many different commodity services, many smaller businesses can now make use of smart geospatial marketing for more targeted marketing. About the workshop: Introduction Overview of Geospatial Techniques in Marketing Internet Based Resources Internet Applications & Mashups Live demonstrations: i. Generic online viewers ii. Purpose-built Mashup applications iii. Mobile applications

Pre-forum workshops: Wednesday, 26 August 2011

About the workshop leader:
Brad has been working in the spatial industry for almost 40 years in the disciplines of Cartography, Photogrammetry and Computer Science. He is the Managing Director and founder of an Internet startup company called NuMaps. Through NuMaps Brad is delivering ABS census data in the form of thematic map overlays that can be integrated into GIS tools and mapping mashups. Brad also has skills in developing online mapping mashups and his DemographicDrapes mashup was awarded equal first place in the innaugral apps4NSW competition.

99 Awesome Facebook marketing tips you can use right away

Registration: 1.00 pm Workshop time: 1.30pm - 4.30pm Facilitated by: Ullash Tiwari, Head of Digital Marketing, All Modern Media

About the workshop:

When it comes to Facebook, engagement is key, but getting likes and shares can be challenging. Ullash is here to help. With over nine years experience in Internet Marketing, Ullash is here to walk you through actionable insights to help you reach a wider audience on social media and get them listening.

About the workshop leader:

Ullash Tiwari has a proven track record in the SEO and SEM fields. Delivering large increases in traffic to organisations he has worked with such as IBM and Telstra. He has expert knowledge in the field of web analytics, working closely with teams to unlock the full potential of their knowledge assets. As a Business Development Manager, he builds strong relationships with key players in the digital and social media spaces to deliver targeted content to brand consumers. When hes not hard at work trying to take over the Internet for clients, he creates, produces music and DJs around the world.

What teams should attend? To encourage organisations to send a team, we have put forth a special for TWO delegates: $1695 plus gst for one delegate or just $2195 plus gst for TWO delegates.
>> >> >> >> >> >> >> Business Intelligence Managers MDM / DQ Professionals Business Analysts Data Analysts New Technology Managers Technical Project Leaders Location Managers and Analysts >> >> >> >> >> >> >> Marketing Managers Social Media Managers Online Communication Managers New Media Professionals Brand Managers Digital Product Managers Project Managers

SAVE $1195 plus gst

5 WAy S T o B o o k yo U R P L A c E AT T H i S E v E N T
PhOnE: +61 1300 550 662 +61 (02) 8913 4000 fax: +61 1300 550 663 +61 (02) 8913 4099 EMaIl: aga@arkgroupasia.com WEb: www.arkgroupaustralia.com.au POSt: Send the completed registration form to Ark Group Australia Pty Ltd, Main level, 83 Walker Street, North Sydney, NSW 2060

Online Business Intelligence for the Consumer Market

18 - 19 october 2011, Rydges World Square, Sydney
Put yOuR DEtaIlS hERE (PlEaSE PRInt):

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connected forum + workshops Standard pricing Early bird (exp: 23/09/2011)

Not valid with any other offer

connected forum + workshop a b o Save $200 $2190 + GST = $2409 o Save $300 $2090+ GST = $2299 o Save $350 $2040 + GST = $2244

connected forum only o $1695 + GST = $1864.50 o Save $200 $1495 + GST = $1644.50 o Save $250 $1445 + GST = $1589.50

Post-forum workshops a b o $695 + GST = $764.50 o Save $60 $635 + GST = $698.50 o Save $100 $595 + GST = $654.50

o Save $300 $2785+ GST = $3063.50 o Save $400 $2685+ GST = $2953.50 o Save $500 $2585 + GST = $2843.50

Member discount (exp: 23/09/2011)

I am a member of ACS, MAANZ, WIPA, IIM, ASTC (NSW,VIC), RIMPA,

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SAVE $1195 plus gst Special Two Delegate Price $2195 + gst = $2414.50
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Event venue and accommodation

Preferential rates are available at the Rydges World Square Sydney. Please contact the hotel directly to make your reservation, quoting Ark Group Australia as your reference.

o Payment enclosed (Cheques should be made payable to Ark Group Australia Pty Ltd) o Please invoice me
Booking conditions 1. Bookings can be submitted at any stage prior to the event, subject to availability. A limited allocation is being held and booking early is therefore recommended. In the event of the booking not being accepted by Ark Group Australia the total amount will be refunded. 2. Payment must be received in full prior to the course. 3. All speakers are correct at the time of printing, but are subject to variation without notice. 4. If the delegate cancels after the booking has been accepted, the delegate will be liable to the following cancellation charges: Cancellations notified over 45 days prior to the event will not incur a cancellation fee. In the event of a cancellation being between 45 and 30 days prior to the event, a 20% cancellation fee will be charged.
For cancellations received less than 30 days prior to the event, the full delegate rate must be paid and no refunds will be available. All bookings submitted by e-mail, fax, or over the telephone are subject to these booking conditions. All cancellations must be received in writing. Ark Group Australia will not be held liable for circumstances beyond their control which lead to the cancellation or variation of the programme. All bookings, whether Australian or overseas will be charged Australian GST at the prevailing rate at the time of booking. Delegates are responsible for their own travel, accommodation and visa requirements. 5. 6. 7. 8. 9.

Rydges World Square, Sydney

389 Pitt Street Sydney 2000 Ph: (02) 8268 1888
Sponsorship or Exhibition Opportunities If you are interested in sponsoring or exhibiting at this event please contact Bhuwan Rai Phone: 1300 550 662 Email:aga@arkgroupasia.com

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