showing that future success is likely

Sunday, March 13, 2011

We live in a

relationship economy
where speed and constant connectivity are keys to a brands survival

image: kanye west

Sunday, March 13, 2011

the internet is enabling conversations

among humans that were simply

not possible in the era of mass media

Sunday, March 13, 2011

s oc ina ly sis ia a a l m ed

analysis: media: why social

bowne brand impact

human traf c visualization

Furthermore, markets are getting

smarter and faster

than most companies...

Sunday, March 13, 2011

So what does this mean for business marketers who are

looking to dive into the

social arena?

image: moudy elkkamash

Sunday, March 13, 2011

marketing goals need to be cemented to reflect a back to basics approach:

Influencing Peoples Behaviors

Sunday, March 13, 2011

why auspicious?
image: moudy elkkamash
Sunday, March 13, 2011

auspicious works with media, tech companies, agencies and brands to help them realize their full potential within the social space. working with the marketing, product or media team, auspicious becomes a valued partner by facilitating a better understanding and developing action orientated steps for this ever evolving space. Through this, clients begin to see the true power of the social space for the brand and the bottom line.

capabilities
Sunday, March 13, 2011

competitive analysis and insights

education and training

social media marketing

monitoring and analytics advertising & marketing

the auspicious approach

Sunday, March 13, 2011

competitive analysis and insights

product trending campaign timing competition monitoring audience and landscape assessments

the auspicious approach

Sunday, March 13, 2011

education and training

staff social monitoring / training internal social audits engagement training social planning, development and implementation

the auspicious approach

Sunday, March 13, 2011

advertising & marketing

content creation community relations: strategy/implementation advertising: facebook, social channels social reporting

the auspicious approach

Sunday, March 13, 2011

monitoring & analytics

real-time social monitoring: Radian6 analyzing and detailed social reporting metrics tracked: inuencers, sentiment, engagement and costs

the auspicious approach

Sunday, March 13, 2011

closing
There is not one magic answer: Only doing one type of media does not work in todays world Understanding the audience and identifying goals come rst and foremost Tactics are necessary, but dont hang your hat solely on them Measurement is crucial and dening what youre measuring is paramount to success There is no end to social media, continually ask why & whats next

image: moudy elkkamash

Sunday, March 13, 2011

contact auspicious robert@auspiciousmedia.com / facebook.com/robert.andrade

Sunday, March 13, 2011