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Steps To Transform Social Media Love Into PR Results

Its ocial - Public Rela1ons (PR) professionals love (or 'like', depending on the channel you are discussing) social media! Of course, falling in love is only one of the rst benchmarks in a las1ng rela1onship. More important is learning how to work together, building on your partner's strengths, and producing ever-las1ng results. In other words, crea1ng a life together. And so aHer we fall in love, what steps should PR professionals take when building a las1ng rela1onship with social media?

Step 1: Feature Story Development

An old adage states that 'facts tell, but stories sell.' A revision of this adage to sync with our increasingly social focused world may read, 'facts keep you there, but stories are what you share.' Fundamentally, these two statements mean the same thing: whether you are developing content for tradi1onal media rela1ons eorts or a more targeted social ini1a1ve, your facts must transform into a story your reader wants to read. And because it is very rare that a modern news story will be leveraged for only one medium, the story you develop must be in adherence with mul1ple guidelines - from AP (Associated Press) to SEO (Search Engine Op1miza1on.) Baneld Pet Hospital approached NewsUSA needing to achieve coverage for their oral disease preven1on program. And while nearly any pet lover would nd themselves compelled to read an ar1cle dedicated to keeping their furry friends healthy, 'Oral Disease Preven1on in Pets' is not necessarily a headline that would compel corresponding 'likes,' 'shares' or 'Tweets.' On the other hand, 'Tired of Doggy Breath? Preven1on is Key to Protect Pets from Oral Disease?' That's Tweet-worthy.

Step 2: Content MarkeBng & PromoBon

Content marke1ng, by deni1on, is the development of stories that will compel prospects and customers to share and engage. While the hotness of this term may indicate that 'content marke1ng' is a modern tac1c, its core diers very liYle from the story development techniques that have been used to capture the minds of readers for genera1ons. However, one aspect of the content marke1ng process that many fail to grasp the importance of is the promo1onal component. Metaphorically, content marke1ng is comparable to the pen that is always within our reach that we just can't seem to nd. Promo1on is the furry helper above who not only found the pen, but brought it right to us. And, as always, the best form of promo1on is nearly always word of mouth. For Baneld Pet Hospital, NewsUSA distributed the 'Tired of Doggy Breath' story directly to key social media outlets. But rather than simply send this story to key outlets, NewsUSA built promo1onal elements directly into the story, allowing readers to pull, download, link to and post comments. This helped each reader evolve beyond the status of 'audience member' to an individual 'promo1onal outlet.'

Step 3: Social SyndicaBon

The best stories end with a reminder of how they began, tying up the en1re narra1ve in a nice, neat bow. Social Syndica1on is the bow that 1es up the burgeoning love aair between PR and social media. Social Syndica1on from NewsUSA entails distribu1ng copyright free stories to more than 30 social des1na1ons - guaranteeing exposure to 30 million bloggers, journalists and consumers. Every feature story we create adheres to both AP style guidelines and SEO best prac1ces - meaning every piece of content we create is ready to print in any publica1on - and pre-op1mized to help achieve search results and drive website trac. But of course, the true 1e that binds all of this together is results measurement, which makes up the cornerstone of our Social Syndica1on services. So what results did Baneld Pet Hospital, the star of this story, generate from its Social Syndica1on program with NewsUSA: Total Reach: 202,213,641 Ad Value Equivalency: $255,267.05 Social & Online Placements: 131 Average Google Rank: 8

In the end, social Syndica1on services from NewsUSA transformed Baneld Pet Hospital's concept into PR and social media results they could not help but love.
Just as in life, the building of a rela1onship between PR and social media is

one that can produce riches and rewards - provided the proper amount of 1me is invested. By working with NewsUSA, PR professionals like you can minimize the amount of 1me spent building this rela1onship, while s1ll guaranteeing results.

And so, if you are a PR professional looking for the best way to take that next step into building a rela:onship with social media, contact NewsUSA to request a social syndica:on consulta:on today.