Sardea, Gizelle Z. BBrC II-2 Public Information Campaign Prof.

Soriano

July 5, 2011

Case-Workshops Case no. 1 Environment-Friendly A food chain in Metro Manila which is fast-becoming a progressive and credible business has joined the band wagon toward environmental protection and consumer welfare by developing an environment-friendly packaging technique for its products. The company has replaced the styro-packaging with the paper and carton packaging, which according to research, is not a safe packaging container for food. Aside from the use of paper and cartons, the food chain is currently using reprocessed paper and pulp material to also help in the government recycling program. a.) Define the problem Global warming is one of the biggest problems of our beloved earth this time. Our country, Philippines, is suffering from climate change because of the carelessness of people. The use of styro and plastic bag, cups, etc. that are used by the fast food chains are one of the sources of this problem.

b.) Identify key players and linkages One of the fast food chains joined the band wagon toward environmental protection and consumer welfare by developing an environment-friendly packaging technique for its product. c.) Create the messages Through this campaign, using cartons and papers as a packaging could help lessen the problem because the alternatives that will be used will not produce chemicals that will harm our environment. And it could be a big help to the government, especially in their recycling projects. d.) Identify target audiences The target audiences are the customers of the said fast food because they are the ones who use the packaging materials that are used in the fast food chains. e.) Set the media strategy Media could help to campaign and promote this kind of act through print ads. Through the use of newspapers, magazines or even interviews from the said fast food chain. f.) Budgetary requirements The fast food chain would allot 90,000php for print ads. It would also allot 100,000php for TV plugs, single airing. g.) Timetable The campaign of this fast food will be aired 1 month, 3 plugs per week. The time it will be aired is between 1:30pm 3:00pm. For print ads or billboards, it will last for at least 3 months.

Case no. 2- Sa Ikauunlad ng Bayan, Disiplina ang Kailangan (For The Progress of Society, Discipline is the Key) The country is in need of a strong discipline which may be the key to achieve progress in government and industry. This could be a takeoff from the Martial Law days when this slogan on discipline was made popular in the 70s. The public information drive seeks to instill the discipline in many aspects on the lives of Filipinos. a.) Define the problem Our country has been facing problems such as, crimes & accidents, ever since. It is one of the biggest problems cause by the undisciplined Filipino citizens. In our country, kidnapping, rape, human trafficking and law violations are one of the tragic crisis that were facing. This becomes the reason why our country has been listed to one of the dangerous country. This really proves the lack of discipline of the Filipinos. b.) Identify key players and linkages One of the key players or linkages of this campaign is the government itself. From President to Senators, theyre organization are the ones who could help our country to resolve this problems and issues. c.) Create the messages
Through this campaign that will be held by the government, it would promote good conduct and anti-human trafficking law, which is one of the campaigns of other Filipino citizens, because our country is a free country, some of the Filipino citizens abused it. And sometimes poverty becomes one of the reasons of some Filipinos; theyre doing harmful things and protesting just to let the government know theyre situations. So this campaign aims to let others that being undisciplined citizen would give solutions to their problems.

d.) Identify target audiences One of the target audiences are the Filipino citizens who lives in squatters area, beside rail tracks or under the bridge. Most of the undisciplined came from them because theyre rebelling against the government. So through this campaign, it would reach out to the people who really needed support. e.) Set the media strategy Media strategy for this campaign is through radio and TV plugs. One of the fastest way to approach the target audience of the campaign. It would also reach other Filipino citizens because Medias range is nationwide. f.) Budgetary requirements Government organizations will allot 100,000php per TV airing for news. They will also allot 50,000php per TV commercial promoting this campaign, 30,000php per radio plug/commercial and 50,000php per print ads. g.) Timetable The campaign will be aired for 1 week through news, 6:00 7:00pm and commercials. For each day, it will hold a motorcade parade in different places from 9:00am to 11:00am. After motorcade they will hold seminars in different barangays with video presentations. Case no. 3 The Rights of A Child (Pro-Life/Anti-Abortion) Life is a precious gift from God. The message is to give utmost respect to life inside the womb, and reject the idea of abortion. Give the big boost to honor life and the protection of the right of the child to live.

a.)

b.)

c.)

d.)

e.)

f.)

g.)

Define the problem Abortion is one of the problems of Filipino youths because of early pregnancy caused by being aware of sex at the early age. Because of the carelessness brought by this problem, there are lives that have been dead even before it lives. Identify the key players and linkages One of the organizations that could help this campaign is the Gabriella foundation, which is a women organization, DOH and NGO. Create the message It is to give utmost respect to life inside the womb of the mother, and reject the idea of abortion. This campaign also aims to increase the awareness of teenagers in early pregnancy and to prevent illegal abortion in our country. Identify target audience The target audiences in this campaign are teenagers and mothers because they are the beneficiaries of this campaign. Set the media strategy Media will release TV and Radio ads about abortion and early pregnancy, also print channels using posters and fliers. Budgetary requirements The Gabriella organization will held fund raising and the cause will go to the campaign, 100,000php for the TV and Radio ads and another 100,000php for the seminar and counseling that will be held in the chosen barangays. Timetable The campaign will last for a week holding, programs with seminars, counseling and free check-ups. The program will be held in chosen barangays in the Philippines.

Things to do 1.) Scan the daily newspapers or watch your regular television programs. Can you cite some attempts of mass media to disseminate messages intended to bring ideas for public awareness? Use the flowing matrix to identify these public information drives: Message New Curriculum: K+12 Implementation
-

Objective Aims to uplift the quality of education in the Philippines in order for graduates to be easily employed - Aims to meet the standards required for professionals who would want to work abroad to safeguard the integrity of its territory and the well-being of its citizenry particularly the youth, from the harmful effects of dangerous drugs on their physical and mental well-being achieving a smoke-free Metro Manila by 2012

Target Audience Sponsor

Students

Implementation of Anti- Drug Act

Filipino Citizens

Implementation of Tobacco Regulation Act

Filipino Citizens, Govt officials and MMDA

2.) Interview a public information officer and find out the range of information that is being undertaken to achieve the goals of the organization.

3.) Private companies are mainly engaged in public information as part of their social responsibility for a cause-oriented activity, and not merely for economic gains. Cite the objectives and messages of the popular public information drive being disseminated by some private companies. GMA Kapuso Foundation Inc.
-

Is a socio-civic organization organized by GMA Network Inc. to facilitate social programs and outreach to the public. It was founded in 1991, Implemented singly or in partnership with other agencies, the foundation's thrusts are focused on helping and supporting impoverished families, needy children, calamity victims, prisoners and ex-prisoners, aspiring singers and songwriters, including dependents of GMA employees.

Goals/Objectives: The most accomplished, most trusted, and most credible non-government organization in the Philippines; the leader in serving and uplifting the lives of the underprivileged members of our society through serbisyong totoo and the responsible use of media. Uplift the life of the underprivileged Kapusong-Filipino all over the Philippines by:

Providing quick-response relief operations to fulfill their most immediate needs in times of crisis. Undertaking health, nutrition and medical projects to promote greater equity in health. Carrying out developmental programs designed to promote education and foster learning. Value relationships with local, national and international partners, and recognize the impact that they have on our capability to provide help to those who need it most. Bridge the distances that come between those that need help and those extending a helping hand. As such, we recognize the power of media and its role in eliciting a sense of compassion from our donors, and promoting volunteerism among Filipinos