CONTENTS

Trigger Happy Geoff Crook, Course Director.........p.4 The Projects

from souk to cyber Sarah Aclimandos...............p.7 clarity Christopher Allen..................................p.8 reusing vs recycling Kemi Amira....................p.9 identity Pia Aung.........................................p.10 ethnic creatives Shain Bali...........................p.11 creative blocks Rebecca Blake......................p.12 communication James Broderick...................p.13 me as my artefact Adam Buczek...................p.14 retrosexual Tamra Carhart............................p.15 fashion narrative Andrei Chew.....................p.16 rainbow Melody Cho....................................p.17 swetzel Sweta Dattani...................................p.18 intention Coen Dingemans.............................p.19 biomimetic fashion Julea Dunn.....................p.20 green learning Hass Faloudi.........................p.21 acceptance Thorlak Fink..............................p.22 positive disability Stephen Gaull....................p.23 laliaflia Esayas S Gebremedhin.......................p.24 the space between Robert Green...................p.25 cambio Angela Hernandez..............................p.26 look inside Sheri Hill...................................p.27 words Rob Holmes.......................................p.28 shopping Richard Hsu..................................p.29 a process Elsa Katharina Jacobi......................p.30 abc Laddawan Juhong....................................p.31 acoustic fashion Eunsun Kim.......................p.32 euphoria Athina Paraskevi Kontonikolaki..........p.33

TRIGGER

product lifecyle Ja Hyoung Koo.....................p.34 life values Anastasia Kumani..........................p.35 communication Hye Kyoung Lee..................p.36 creative process Elena Lazareva...................p.37 consideration Jean-Jacques Lescure...............p.38 diy-diwhy Prudence Mak...............................p.39 designers junk Vasudha Malik......................p.40 the present Noon Mongolnavin......................p.41 parfleche Courtney MV Morgan......................p.42 a worthy challenge Deema Murad.................p.43 innovation Lynette Murphy...........................p.44 inspire & utilize Shawnz Neo..........................p.45 politics Jon Norton.......................................p.46 change Lefkothea Papakosta..........................p.47 inspire Priya Patel........................................p.48 shopaholics Poyee Poyee..............................p.49 kidz krew Marilou Rabourdin..........................p.50 an image to squash Paul Roberts...................p.51 creative mood Julia Rush..............................p.52 reproduction Gal Sapir.................................p.53 friction Martina Schell...................................p.54 print Marianne Smink....................................p.55 seduction Silke Spingies...............................p.56 engage and play Polly J Stokes......................p.57 recovery Richard Sullivan.............................p.58 emotions Maria Tzini...................................p.59 l nl (city) Olamide Udoma.........................p.60 neglected spaces Helena Uesson..................p.61 connections Thanh Tung Uong......................p.62 shoes Sabrina Ursini.....................................p.63 concious response Subathra Vaidhyanathan.....p.64 breathing space Hatty Vidal-Hall..................p.65 passionate-about Helga Viegas.....................p.66 cock a snook Sofia Vranou............................p.67 victim Chia-Hiu Wu (Uma).............................p.68 untapped Han-Yu Yang.................................p.69 manga:n.i.c. Sanny Yoeliawan........................p.70 home Zuzanna Zaszczuk................................p.71

TRIGGER HAPPY
Trigger is one of those words that references negative as well as positive connotations. Whether its emotions or bullets, triggers can be the catalyst for a process that leaves others literally and metaphorically bleeding. So these students have taken a risk, they have raised the opportunity for debate. Risks are what the process of applying your imagination is all about. The ability to challenge those who want to maintain stasis: the doubters, the dont rock the boaters and most of all the bureaucrats is what makes creative people so important. If you doubt the need for creativity then reference the current catastrophe of global economic meltdown. The failure of economic theory and scientific method is symptomatic of a deeper problem: no one really has their finger on the trigger and if they do, or think they do, we should worry. In their various different ways (and for a variety of reasons) these students have all responded to the big questions of our time.This extraordinary group of creative minds came from all over the world to join this Master programme. They began with a creative gesture, they thought about the future and decided that it was up to them to shape their bit of the world, rather than rely on others to do it for them. Whatever particular circumstances led them to trust this programme to assist them to plan and invest in their future involved a common gesture of confirmation: they all placed their finger on the trigger and sounded the starting pistol.
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As anyone of them will tell you they have been subject to an intensive process that has left them frequently dazed and confused but has taught them to be self reliant and to accept that a good question always begets an even better question. By looking beyond the obvious and learning how to communicate alternative thinking to others they have demonstrated to themselves that they are capable of moving beyond the known by applying their imagination.Why do we need a programme like this and why do we need people like these students? The answer is deceptively simple: the work that makes up this exhibition and the portfolios that now represent these students is evidence of an ability to think beyond formulae, to question and offer alternative scenarios. Triggers point to possibility no more but no less. For this they should be embraced and applauded and we as a course team are grateful for the opportunity to be part of their future. In the nicest possible way one could say we are trigger happy!
Dr. Geoff Crook Course Director, MA Design Studies

an ability to think beyond formulae, to question and offer alternative scenarios

the projects

How can an online shopping directory use creative strategies to overcome resistances to e-commerce in Egypt?
from souk to cyber

Sarah Aclimandos

Researching sociological, economical, business, financial, legal, behavioural and cultural factors helped iterate the website as well as the strategies that could resolve the issues behind this resistance like, online security, mistrust in the system and cultural barriers. My aim is to start the journey of overcoming these obstacles and helping Egypt unleash its potential to catch up with the 21st century.

sarahacli@gmail.com www.e-gybt.com
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www.e-gybt.com is the main tool that I created to break the resistance hindering the use of e-commerce in the Egyptian market. This online directory consolidates gift registries (i.e. pre-selected gifts) from different suppliers and hence eliminates part of the decision making process for the consumer.

How can the study of the effects of aesthetics upon legibility help to improve the reader experience?
clarity

Christopher Allen

Everyday more emphasis is put upon the responsibility and need to provide legible and accessible written and printed materials, but with this comes the possibility for increased pressure to cut back on creativity. This study aims to find if and where the line between legibility and aesthetics can be drawn, and whether through controlled and subjective research, can guidelines for the use of visual aesthetics within printed materials be created to maximise the reader experience whilst retaining a high level of legibility?

cnallen@hotmail.co.uk
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Promoting reusing rather than recycling

reusing vs recycling

Kemi Amira

There is a lot of focus on recycling everywhere around us today which is beneficial for the environment, there is also a promising trend of re-using as well, in most cases in underdeveloped countries and not in the first economies. My project is to promote reusing rather than recycling and looking for ways in which re-users can be rewarded on a regular basis and on a wider scale, nationally.

kamira007@hotmail.com
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Can tourism be used as a platform to encourage international interest in the softer side of Pakistan and counteract the sensationalist image often portrayed by the media?
identity

Pia Aung

Pakistan is a young country in crisis. Labelled repeatedly by press as the most dangerous country in the world, it is often perceived in terms of Talibanization, civil unrest, bomb blasts and corrupt politics. Hence the image exported to the world is one of Pakistan as primarily backward, extremist and volatile. However there is another side to the story. Fashion, art, music, media and film in particular have experienced unprecedented growth and helped to brand a softer image for Pakistan. My artefact aims to portray the softer side of Pakistan in a way that will appeal to people on an international level and develop positive interest and curiosity about Pakistani culture.

pia_pj99@yahoo.com
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Past, present and the future: How is the face of London being changed by ethnic creatives?
ethnic creatives

Shain Bali

My question looks at the perceptions and reality of the changing face of London by ethnic creatives. London has a growing ethnic population and I wondered how many have found their way into the creative industries. What are their creative contributions to a changing London? There is good reason to celebrate the contributions of the past to aspiring new talent, who should be welcomed into the industry. Diversity is increasingly becoming important with the impact of outsourcing and globalisation. On a personal journey as an ethnic graphic designer I have reflected upon the changes that have transformed me into a Londoner.

soshain@hotmail.com
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How can an artist simply do in order to overcome creative block?

creative blocks

Rebecca Blake

Creative Blocks is an experiment designed to physically release emotion through mark making with the aim of unblocking creative potential. Creative Blocks aims to enable people to identify the stages within their own creative process. Recognising and identifying this pattern helps the participant to become more aware of where blocks occur in their own creative process. The subsequent stage in the experiment aims to release these mental, physical and/or emotional blocks. This is achieved by giving dimension to these inhibitions, through mark-making.

ruby.rebeccablake@gmail.com
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The UK design industry faces the biggest threat to its existence from a number of emerging markets. How can business understand design better and improve its performance to meet the challenge of the future?
communication

James Broderick

Britain and London in particular, is a world leader in design. The city is renowned for innovation, flair and entrepreneurism yet this success is threatened by the tenacity and drive of a number of emerging nations. If design and business cannot understand each other effectively, the performance of the British economy will ultimately suffer. By studying the way in which designers and business people communicate, I have resolved to suggest better ways of ensuring that design buyers are aware of designers needs and working practices, in the hope of facilitating enhanced communication and thus better quality performance.

jamesbroderick2000@hotmail.com +44(0)7977226123
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What is my comfort zone?

me as my artefact

Adam Buczek

I have spent most of my life so far, occupying myself with all sorts of different things. So, when I came to study MADS, I was doing what came naturally to me I was here to try something new. Since product design and tea were remote from my previous experience, committing myself to their exploration was a way of opening two more doors out of my comfort zone.
bootchec@bootchec.com
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Travelling to research tea ceremonies and encountering different cultures then took me further. Somewhere in China, I started thinking that the book about tea drinking ceremonies I had intended to accompany my tea set, needed to be about something different. I had discovered how important stories are as an immanent part of the tea ritual, especially when meeting strangers. So I moved onto storytelling, which became another key to other doors.

How can one create a new language to enable ageing populations to talk comfortably about sex?
retrosexual

Tamra Carhart

Retrosexual aims to encourage healthier and safer sexual practices among people aged 50 and beyond. The STI rates in this population have been rising over the past few years, but this isnt just a public health project, nor is it merely a marketing experiment; its an attempt to change perceptions about sex and assumptions about those who are in mid-to-later life.
tamra.carhart@gmail.com
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How can fashion be photographed in a way to reveal its temporal spatial quality?
fashion narrative

Andrei Chew

ww.andrei_mz@yahoo.com www.andreichew.com/ma
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What - This project is a personal exploration to different angles in creating fashion narrative through photography. Why - I am interested in the creative process that allows a more effective garment representation capable of better expressing its design and underlying conception.

How can a film challenge society against marginalising homosexuality, provoking respect for freedom and equality?
rainbow

Melody Cho

Society tends to categorise people on the basis of sexuality and generate an issue when differences appear. Love actually exists in any kind of form. Diversity is what we should embrace, not prejudice. As liberal as modern society may seem to be, a more positive attitude toward homosexuality still needs to be encouraged. Hopefully this film will provoke true appreciation of individuality.
melody_cho@hotmail.com
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Can effective designing and strategic marketing help raise the market scales taking sports wear beyond the sports apparel market?
swetzel

Sweta Dattani

Swetzel
swetadattani@hotmail.com +44(0)7515630660
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Eco Sportswear.And Beyond Swetzel is the brainchild of this designer that adds an aesthetic green hue to the clichd image of perspiration-soaking, body-hugging sportswear and explores the multi-utilitarian nature of this kind of clothing. Thus this is an attempt to develop eco-friendly sportswear that can also be used as chic, comfortable, everyday wear. Swetzel is Eco SportswearAnd Beyond!

How can technology help to lower and minimize our sensory input and create an opportunity to look differently at our environment as well as individual perspectives, potentially finding room for growth?
intention

Coen Dingemans

This way Id like to inspire people to originate a new vision of the world, showing the world as a quiet backdrop for peoples own thoughts. Observing the world differently by taking out over sensory input of sound and chaos, this way creating an opportunity to connect with society and providing space and freedom for a greater awareness, also understanding other peoples perspectives.

mail@coendingemans.com +44(0)7774517619
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This project approaches the idea of using antisound in a 3D situation reducing general noise within a busy environment.

How can we learn from nature to enhance the wearability, sustainability and profitability of fashion?
biomimetic fashion

Julea Dunn

My work involves finding the most sustainable solutions possible through fabric, processes and design. Using nature as an inspiration and guide can make possible the idea of clothing that is living and breathing, versatile, comfortable and adaptable to warmer and cooler temperatures.

juleadunn@gmail.com
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By rendering reusability, multifunctionality, and flexible user groups, is it possible to design an environmentally friendly product?
green learning

Hass Faloudi

This project journey looked at product flexibility for a better environment by considering an educational game for all kids, with the ingredients of environmental issues.

enq@AccordID.co.uk +44(0)7930481219
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When it comes to green products certain objectives must be met. But very often we do not hear about multi functionality and flexibility. The aim of my project was planning to design for multi functionality; teaching about environmental issues should start early in life yet educational games should be dedicated to all age groups.

How can I enable designers to better design for presence and not only use?
acceptance

Thorlak Fink

I focus on branding of Fast Moving Consumer Goods and seek to enable designers to design for presence and not only use. The term presence refers to existential definitions of a thing based on how we invite and accept it as a part of our lifeworlds and use refers to a general description of a thing in terms of what it is used for (Hallns & Redstrm) I found in my research that designers, next to a change in mindset, need a tool to help them in this regard.
www.thorlak.com
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Challenging misconceptions and prejudices about dyslexia

positive disability

Stephen Gaull

My project has been to take a creative journey that challenges the misconceptions and prejudices about dyslexia and investigate the true feelings of those living with the condition. Im attempting to try and understand what its like for creative people coping with dyslexia and if there is a positive side to the disability.

sgaull@tiscali.co.uk
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How can I develop a creative system, which is inspired by biological metaphors to give communities the possibility to change their opinions?
laliaflia

Esayas S Gebremedhin

What do digital technology, recyclable packages and the Swiss Re Tower have in common? They are all life-inspired artefacts (lia). More precisely, they all relate to only a single layer of lifes design. Living artefacts (la), in contrast, can inspire us on different layers: aesthetic, transformation, function, form, concept and metaphor. The success of life inspired artefacts like the World Wide Web suggests a conscious way of designing future life inspired artefacts (flia).
info@esayas.com
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Laliaflia facilitates a new perspective of design by bridging the gap between the artificial and the natural. The superiority of nature is a concession we have to make if we want to create a life conducive tomorrow.

Can taking inanimate objects out of context and function, encourage the re-use of materials and things and promote introspection and reflection on the human condition?
the space between

Robert Green

By re-evaluating our relationship with long serving functional objects, a new appreciation of form, function and history can emerge to slow the pace of casual consumerism.

r.green@arts.ac.uk objectrob@gmail.com
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Our lives are shaped by everyday interaction with everyday objects. These trusted objects hunted, inherited or simply found, influence our daily routine by bringing with them emotion, memories and nostalgia.

How can the bad image of Colombia be changed ?

cambio

Angela Hernandez

Media reports still show coca fields, kidnappings and violent crime But beyond those headlines there is a beautiful country with thriving society, vibrant cities with soaring skyscrapers, elegant port towns cut by cobbled alleys, spectacular national parks that go from tropical to heaven high alpine, cruise boats, party buses, late salsa dancing and amazing people. This is the Colombia I want the world to see!!!

angie.angelahernandez@gmail.com
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How can I encourage awareness, perception and insight through art and design?
look inside

Sheri Hill

A business can inspire and make a difference. I have chosen to start an art and design related business as an active process to consciously encourage and generate insight, perception and awareness. I have designed and am creating a unique range of products linked to psychology and spirituality, encouraging people to look inside. This newly created business will encourage individual development as well as giving a portion of our sales to groups and charities working with art and design.

azbluesheri@yahoo.co.uk www.look-inside.co.uk info@look-inside.co.uk

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Can new teaching methods be developed to improve the English language skills and confidence of dyslexic 6-9 year old pupils that have struggled to learn from conventional teaching methods?
words

Rob Holmes

rob@raholmes.co.uk wwww.raholmes.co.uk +44(0)7855422710

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The artefact is in the form of an educational board game. The game-play is designed to be multi-sensory and encourages players to find patterns, shapes and imagery within words and convey these to other players through a variety of three-dimensional creative formats, including modelling and building words from component shapes. The player will also benefit from his/her attempts to interpret other players demonstrations of words.

If the perception & narrative of the cult user have much in common of experience of a museum, how can this translate into the consumers experience of a shopping mall?
shopping

Richard Hsu

A representation of personal shopping history as an antidote to consumerism. Designing a shopping experience in an attempt to bring meaning, experience, and emotional connection to the products you possess.

richard_xd@hotmail.com
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What happens to space if it is created through the identity occupying it?

a process

Elsa Katharina Jacobi

This is an investigation about the reflective influence between identity and space and how a process can evoke this reflection.
e.k.jacobi@gmx.net +44(0)7502405716
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What happens to space if it is created through an identity-centred process? And what effect does it have on the person occupying it? I am crossing private boundaries to explore peoples need to be embraced by their potential and respective spaces.

I would like to thank Marian, Joe, Simon and Shane for their great support and collaboration.

How can we make difficult words easier to understand?

abc

Laddawan Juhong

Children in modern English secondary schools have diverse needs. The governments policy of inclusion means that a single class might have a mix of English as an additional language speaker and children with literacy difficulties. Dictionaries offer one way for these students to discover the meaning of words but how can students be sure which is the correct meaning for a certain situation? How can we make meaning clearer for them and yet not distort the actual meaning? Finally, how can we add excitement and imagination to vocabulary learning?

jaladdawan@yahoo.com
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Can music transcend fashion through synesthetic communication?

acoustic fashion

Eunsun Kim

ruusaa@gmail.com +44(0)7975918068 +82(0)114976307

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This project aims to create new experiences of fashion by developing a creative process to translate colour into sound. Imagine a synesthetic immersive musical experience where a fashion brands trademark colours are communicated through music. Fashion is driven by the human senses primarily sight and touch. Many fashion brands are extending their field to other areas such as sense of smell and taste (e.g. perfume and restaurants). I believe that fashion brands could be greatly enriched by the sense of hearing. I have explored a new way of communicating through the highly emotive medium of music in order to create an acoustic fashion brand identity from the brands signature pattern. Now, lets listen to the fashion!

Can I alter your mood, using images and sound?

euphoria

Athina Paraskevi Kontonikolaki

London is a city with a population of 7.5 million people, and has a residential density of over 4,500 people per square kilometre. In a global city like London you often feel threatened by the size, shocked by the diversity; claustrophobia and agoraphobia both at the same time. I aim to alter peoples perception of the city they live in, concentrating on positive images. I aim to switch your mind from your daily routine to a short trip down Londons wonderland. I hope to put a smile on the faces of the stressed inhabitants of this city.

athinouts3@hotmail.com
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How willing are big companies to increase the usefulness of the product to increase the lifespan?
product lifecyle

Ja Hyoung Koo

The traditional product life cycle of the 19th century is getting shorter and shorter and its history is rooted in the Industrial Revolution. There is a range of disposable products available today, such as aluminium cans that have a lifespan of barely 10 minutes. I would like to find out answers to the question how can one increase the usefulness of the product to increase the lifespan?

+44(0)7971137502
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Can a short film challenge peoples beliefs and cultural patterns of behaviour?
life values

Anastasia Kumani

I tried to establish the connection between the viewer and film reality in order to make people think about this problem. Exploring film theories and different approaches, I wanted to understand what kind of things make us change: colours, live actions, typography, multisensory technique, environment, feelings, negativity or positivity. I focused my research on the ways people absorb on-screen information: what kind of images can influence a viewer, what drives people to take action.

kumanianastasia@gmail.com www.kumani.co.uk
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In this project I wanted to attract peoples attention to the issue of work obsession. There is a trend of changing life values in our society as we attempt to grasp all, we can lose it all too. Lost time not spent on things which we deemed less important can never be found again.

How can communication be improved between designers and clients during consultation?
communication

Hye Kyoung Lee

Image resource system is a computer program consisting of an integrated image database, relating terminology with image and descriptions. The system aids effective communication in the fields of interior design or decoration during consultation between the designer and client. According to cognitive psychology, objective images can be made by common notions of image association process. Based on that idea, the reference key words of the system are taken from interior style magazines and categorized by groups such as colour, material and shape, connecting each term with images. It can be a new communication solution to designer methods.

fos5779@hotmail.com
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Is true creativity pursued by interior design students?

creative process

Elena Lazareva

My project deals with creative process in interior design students; I wonder, what are their creative needs and dreams, how do they create, and, what is even more exciting, I wonder, how can they magically enhance their creativity? Voila, here is the creativity course for interior design students that I invented! And students seem to love it.. Hm, is it really a creative panacea? Or is it a placebo? Indeed, is true creativity pursued by interior design students?..

lena.lazareva@gmail.com
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The power of the unseen

consideration

Jean-Jacques Lescure

jjlescure@gmail.com +44(0)7979070939
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With the UK Abortion Act and the French contraception bill voted at the end of 1967, the stage was set for the 1968 Peace and Love revolution. Forty years on, statistics speak for themselves: British people enjoy more sexual freedom, widely use contraception and respect womens right to choose abortion. Yet many people think too many conceptions end in abortion: 198,500 terminations last year. But do numbers matter? The Power of the Unseen looks at qualitative solutions to the issue of unwanted pregnancies, through communication and mutual respect in love relationships, without putting into question the legitimacy of abortion.

Why throw away your memory?

diy-diwhy

Prudence Mak

We hope our project will inspire you and raise the awareness of mass production and over consumption culture. Make a small difference! Lets DIY-DIWHY!

prudencemak@hotmail.com www.diy-diwhy.com
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An old garment used to be part of your personal history. Join us to up-cycle and add value through creativity DIY DIwhy program, we have a workshop. We question the re-making process, and re-inventing old materials. Found objects or overstock garment. We research the stories behind and re-create meaningful pieces.

How can the experience with design be revolutionized for designers and consumers in an apprehensive industrial economy?
designers junk

Vasudha Malik

malik.vasu@gmail.com +44(0)7766227180 +919935096030 (India)

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Designers junk is a designer label that rescues Indian handicrafts that are becoming extinct and losing market value, in other words it is regarded as junk. Its a venture to take handicrafts to new India and beyond and thus aims at developing radical new designs in handicrafts to bring about appreciation and true innovation for consumers.

Can we rediscover the beauty of the present by relearning our relationship to time?
the present

Noon Mongolnavin

In an age where we are governed by timetables, estimated journey times and minutes to arrival - the only important times being those in the future - the aim of this project is to bring consciousness back to the current moment; to focus on the all-important Now by re-engineering the use of the word time through a series of experiments.

noonsas@hotmail.com +44(0)7912665800
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This is an experimental project about restoring peoples senses to the beauty of the present-- a time to which they have come to be desensitized in their everyday life.

How can a chair be created to express the relationship of identities between people and furniture?
parfleche

Courtney MV Morgan

Skin (surface) is the common factor between humans and objects, and through it we are able to communicate with the world outside ourselves. This project focuses on creating a visual expression of the symbiotic relationship between human identity and object identity through chair design.
cmvmorgan@gmail.com
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Drawing from the works of various existentialist philosophers and artists combined with an examination of chair history in culture, the piece explores the creation of identity in chairs in parallel to the creation of personal identity in humans through the investigation of function, structure, and materials.

How can disadvantaged communities use product design to negotiate rough terrain without significant investment?
a worthy challenge

Deema Murad

There are a lot of setbacks in the lives of more than half of the population in the world, hindering their development. One of these setbacks is the lack of transportation such as in rural areas where roads are undeveloped and house incomes are low. This issue is a challenge for creative talent to make a difference for inhabitants of isolated urban areas. A durable, Eco-friendly vehicle has been developed. It is low cost, low maintenance and covers long distances with minimal effort on rough terrain.

deemrad@gmail.com
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Can the possessions that we carry for various activities be transported in a more healthy way that puts less strain on the body?
innovation

Lynette Murphy

We carry so much stuff around on a day-to-day basis that we are giving ourselves bad backs! I wanted to know if there are easier, more practical and better ways to carry things on a daily basis and for all activities. The prototypes in the exhibition show a development of ideas which started with a bag for the city and then progressed into a series of bags for different lifestyles and events, particularly sportswear. The bags became clothes at times and then metamorphosed back into bags.

coookbook@yahoo.co.uk
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How can a series of exhibitions, consisting of redesigned products, act as a catalyst to solve waste issues, subsequently impacting the industry on a bigger scale?
inspire & utilize

Shawnz Neo

The desire for uniqueness in everyone makes redesign possible. Redesigning objects is like a self-sustaining treasure chest as each experimentation yields a different result. With wisely choreographing the redesign process, we can start to reduce the environmental damage done along the way. I aim to give unwanted products a new lease of life by adding a little of yourself; there certainly is a whole new perspective by resurrecting it and putting it to good use once again. In collaboration with EMMAUS Greenwich, I invited 9 designers to spend 24 hours with some of Londons filthiest furniture and showcase their works during the London Design Festival 2008.

znwahs@gmail.com www.onenightstandshow.com +44(0)7962897739

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Project objective: to acquire control over a left wing publication, with the ambition to develop a TV show and interactive internet site
politics

Jon Norton

Project motivation: to become actively involved in progressive politics. Project objective: to acquire control over a left wing publication, with the ambition to develop a TV show and interactive internet site. Progress: on-going negotiations with Tribune magazine. An historic left wing magazine. Aim to create magazine for discussion of progressive thought and to use it as a vehicle for internet ideas. Le Monde Diplomatique is an existing magazine, 51% Le Monde ownership. To invest in an English language edition, to have editorial control and global potential. Money for the idea already raised in principle.

john_norton2000@yahoo.co.uk
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Its something else*change it!

change

Lefkothea Papakosta

If you have an object, a useless object any objectand you want to find out what else it could be. If you have the curiosity I have the inspiration, just lend it to me and I willtransform it. I will give it back to you different,.. changed... and you can tell me if you like it or not, its easy! See how objects you once considered useless can be turned into something different. Sometimes theyll change into something beautiful, sometimes into something useful and every once in a while into both! This is how more than 60 objects got a new life, one with a different meaning and purpose.

lpapakosta@hotmail.com
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Can I provide evidence, that a multi-sensory design manipulated environment, provided inside a hospital space, directly impact a persons well being and self healing ability?
inspire

Priya Patel

pr1y8@hotmail.com +44(0)7960901605
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As an Architectural Design student, I am fascinated with Design and Science intertwining to create a thought provoking concept. Further more if not to immediately cause an affect, then to play a role in the process of one. Can we affect a patients thinking to help in the process of recovery by manipulating the function of our mind? How are colour, light and structure perceived in our environments? I am excited to combine elements of design, neurology, Psychology and Social Culture, ultimately manufacturing an unconventional but trusted design theory to aesthetically impact our perception to then cause an affect unconsciously.

If you hit the high street every week without fail, you could be a shopaholic
shopaholics

Poyee Poyee

Shopaholic has become a popular word in a materialistic society. Shopping to reward yourself, for stress release, or to fulfil social status are a few of the reasons people become compulsive shoppers. Unfortunately, the larger addiction is easily shadowed by resulting financial problems. Design may help shopaholics to live in moderation and become more self-sufficient by making shoppers re-consider purchases before buying and use them worthily.

wutaya@hotmail.com
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How can a child centered process, through the creation of a newspaper, lead to outcomes more relevant to a broader spectrum of readers?
kidz krew

Marilou Rabourdin

marilourabourdin@yahoo.fr http://thekidspaper.blogspot.com +44(0)7942 564321 +33(0)614716603

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Children have their own perceptions of whats currently happening in the world, but we dont give them the chance to share their perceptions with a wider audience. Newspapers provide a visual landscape of information, but children have their own way of travelling in this landscape. Why not give them the opportunity to express their journeys in a newspaper that draws on their perspectives?

Many thanks to: Marie Corbett, Phill Collins and all the children from the year 5 at Invicta Primary School, Paul Whelan from BBC Newsround, Sarah Vanstone, Amelie Labarthe and the SPOKO agency for their active collaboration.

Visual enhancement of squash which could contribute to raising its profile

an image to squash

Paul Roberts

There was a time in the eighties when squash was considered to be a popular sport. In more recent decades this doesnt appear to be the case. Participation figures are declining and courts are shutting down because the business just isnt there anymore. This project is about reviving a positive and historic past-time. The focus will be on the visual enhancement of the sport which could contribute to raising its profile.

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Can creativity be a natural outcome of being in a confined space?

creative mood

Julia Rush

With the pervasiveness of communication technology today, and our increasingly hectic work and personal schedules, it can be hard to find the time and space to be creative. For me, regular long-haul economy flights to Australia have provided a setting for my most creative moments, despite or perhaps because of the cramped environment. I wanted to explore other peoples actions when they find themselves in confined space for a period of time away from external demands and distractions. Are these situations a catalyst for creativity? How can that be encouraged? What and how do people produce? And can later revisiting of captured creativity writing, drawing, recordings help one make a connection back to that creative mood?

juliarush@gmail.com
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Can awareness of the physical dimension in digital image making, open up its possibilities as a fine art practice?
reproduction

Gal Sapir

Digital image making is the preferred mode of working for a whole generation of contemporary practitioners, yet it is for the most part confined to the screen. This research emphasizes digital reproduction and uses different multi-dimensional strategies to enhance and enrich its sensory experience as an object. To do that, it looks at reproductions contexts and uses, within the framework of contemporary art.
gal@galsapir.co.uk
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With the current trend towards closer inter-disciplinary collaboration, how can the grit in the communication between individual practitioners of aesthetics and usability be resolved?
friction

Martina Schell

martina.schell@gmail.com www.martinaschell.com
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The convergence of different disciplines in interactive media has brought together practitioners from creative and science backgrounds. Designers often have a monolithic approach to their creative process and sometimes find it difficult to invite external feedback from non-creatives. This project conducts research into a method for improving collaboration, supporting creativity, and encouraging innovation. It seeks to promote a closer working relationship between individual designers and user centred design research.

To what extent does the combination of hand-crafted and digital printing techniques give added value to a print?
print

Marianne Smink

My interest and profession is print design and my research lies in this area. Specifically, Im interested in hand-crafted art versus digital print production methods. Im searching for the point where the flexibility and cost-effectiveness of digital printing enhances and is enhanced by the richness and personality of hand-crafted techniques. How do these two methods interact and add value to the result?

mariannesmink@gmail.com +44(0)7900228785
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Im focussing on what is creatively challenging for me personally and has a level of commercial value as well.

How can condom package design based on popular branding encourage UK teenagers to practise safer sex?
seduction

Silke Spingies

The UK has the highest rate of teenage pregnancy in western Europe and sexually transmitted infections (STIs) are most common amongst teenagers. Is teaching SRE (Sex and Relationship Education) at school really the most effective way to tackle the problem? Some may say that enough is being done in schools to reduce the statistics and that parents should take more responsibility.
silke@spingies.de
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This project, however, takes a new approach to the problem and targets teenagers directly: with radical new designs for condom wrapping. Adopting the visual identity of brands considered cool by teenagers in the design of the wrapping could make condoms more popular and even elevate them to must-have objects.

How can children see alternative possibilities in their clothes? Is there such a garment that is engaging, delightful and encourages play, resilience and vision?
engage and play

Polly J Stokes

I have produced a range of childrens clothing that combines the fun and spontaneity of childrens dress up into everyday wear..... Clothing that is engaging, delightful and fun, that encourages: play, possibility thinking, physical activity, participation, creativity, resilience, happiness and well-being.

designbypolly@live.co.uk +44(0)7790371010
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In all parts of their lives children need to be operating with possibility thinking - posing questions along the lines of what if... and perhaps if....? they need everyday opportunities to develop wisdom in applying and evaluating their ideas.

Can a resource be designed to give people suffering with fatigue a more positive experience?
recovery

Richard Sullivan

richard.sullivan@me.com rsullivan360@gmail.com +44(0)7967484894

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Whilst studying for my MA last year I contracted glandular fever and struggled with fatigue that made it impossible for me to carry on, which resulted in taking the rest of the year out. After 6 months of struggling with the effects of fatigue I was able to return to my MA. I decided that I wanted to try and help people like myself that had struggled with the effects of fatigue. Its a debilitating and depressing condition which can leave people unable to live the physical and mental life they want, leaving them feeling depressed and isolated.

How can we make City more Human than Robotic?

emotions

Maria Tzini

City - London.. one of the most famous business centres in Europe 5 days per week, 10 to. hours per day, thousands of people. I am wondering. Does this place have a human side or not.? My intension is to change the City for one hour every day. To make people more human, more creative, less robotic, something I call a test of wiliness and emotions. To shift the scene by modifying their traditional lunch break style. I am trying to create diverse feelings, in and out of the working environment each time by using a different method.

mariatzini@gmail.com
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How can a city apply its past to its present urban make-up to achieve effective change in the social well-being of its pupulation?
l nl (city)

Olamide Udoma

Within the city of Lagos, with a population of over 13 million the city gets lost to the individual. It is not anymore about fighting for your nation but only for yourself. Il/ibgb is a proposed city hub. She is a city within a city that becomes a stimulus for change. By using the past to create new layers upon the present urban make-up, she tries to achieve belonging, ownership and home.
mideudo@hotmail.com
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How can I design new concepts of communicating by experimenting with urban space and aesthetic anarchy in order to induce a significant emotional response?
neglected spaces

Helena Uesson

Public spaces are the arenas in the cities where the collective common life is acted out. Every city consists of certain public spaces that are underused and do not attain their full potential. These neglected spaces can appear obvious or lie secretly hidden in urban space. Public space is supposed to be for everyone - but is it really? NEGLECTED SPACES explores how public space can be democratized by involving citizens in the decision making and design process. How could citizens together explore the possibilities that lie within these spaces in order to make them more interesting, interactive and communicative?

helena.uesson@gmail.com www.neglectedspaces.com
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How are things connected? A journey to discovery

connections

Thanh Tung Uong

Eventually, everything connects. Charles Eames The project starts from the journey back to my roots, to the far stretch of the cosmos, and back again. As connections are part of our every day lives, their impact on our mental and physical landscape, becomes increasingly profound. I wanted to know, what can we learn from this and where will it lead us in the future?
t.uong@ldavies.com
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Can we extend the boundaries of shoe design to include a direct graphic statement?
shoes

Sabrina Ursini

magentaursini66@yahoo.co.uk +44 (0)7966100413

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The concept of the project is based on punks way of rebellions and expressing political and social issues using graphics messages on shoes. The impact of the graphic messages is greater because it is placed on high end product (shoes) and not a punky high street product. Also it is a new way of delivering personal thoughts awaking society for what is wrong and right!!!

How can I design a strategy to enable a socially responsive outcome from the various stakeholders in the high street fashion practise?
concious response

Subathra Vaidhyanathan

Conscious Response is a holistic approach to corporate social responsibility in high street fashion practices between UK and India. In the current climate, it brings together the numerous threads of resources, influences, viewpoints, expertise, processes and practices.
consciousresponse@gmail.com
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Drawing from this pool of threads, it aims to challenge the notions of conventional structures of function to offer tailor made possibilities for a range of scenarios across the landscape from the factory floor to the shop floor.

What does it mean to make Art today?

breathing space

Hatty Vidal-Hall

Contemporary art may be defined by the erasure of medium specificity, by the erasure of the visibility of art as a distinct practice: many practitioners today undertake a variety of roles and competences, putting the status of art alongside other (precarious) forms of freelance work rather than in any great tradition. An artist today makes several types of work and several types of income - a mixed reality not defined by a single law. How may I discover whether I have a future as an Art Practitioner?
hattyvh@mac.com
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Can we use social networking websites and other web 2.0 tools to initiate creative projects in local communities?
passionate-about

Helga Viegas

helgapbv@gmail.com www.passionate-about.com http://idlelife.weebly.com

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There is a deep disconnection between cultural activity and local communities in London. The concept of informal arts is a way to address the problem, by involving non-professionals in community projects, usually started by players like local council and social orgs. But what if we could grow roots for a wider platform of people getting together and developing creative projects on a local level? In looking for an answer, I have added popular web 2.0 tools, social networks, and Londons pub culture. The result is the project passionate-about. This research is inspired by the firm conviction that we urgently need to reformulate the standard Western work/leisure dichotomy, responding to the need for a broader set of meaningful activities in present times.

How can I help new provocative artists to promote their work, in a way to redefine and influence the dominant art scene?
cock a snook

Sofia Vranou

Cock a Snook is an artistic team that welcomes every new artist and aims to promote alternative and fresh ideas in the art scene. Specially supporting provocative forms of art enforcing Duchamps belief that used to say that a work of art has no reason of existence unless it shocks, Cock a Snook develops a strategy of making exhibitions more appealing to people and expanding the artistic audience by mounting them out of the sterile gallery spaces and presenting multiform events.

sofiavranou@hotmail.com
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How can fashion design for mass merchandising include more potential for more originality?
victim

Chia-Hiu Wu (Uma)

This project aims to seek solutions for all manner of fashion design problems, enabling mass merchandising to offer more originality. By means of the campaign of promoting the brand ethos, the project is intended to deliver and to spread the value and the significance of original fashion design.
chiahui1983@hotmail.com
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What is the most effective artistic arrangement that can show people the untapped potential of their old belongings?
untapped

Han-Yu Yang

Ive been thinkingwhile Im getting used to the existing social rule, does it also restrict my way of thinking? My project, Untapped, aims to experimentally redesign my old belongings by imagination, which brings people more possibilities to discover the neglected values of their old belongings by unlocking imagination and challenge their habitual understanding of the old belongings in daily life.

freestyle0830@hotmail.com
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How can a heuristic collaboration between a manga artist and a fashion designer result in design that reflects the manga as well as contemporary styling to positively affect social perception on manga-based fashion?
manga:n.i.c.

Sanny Yoeliawan

sanny.yoeliawan@gmail.com manganic.co.uk
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Manga:n.i.c. is derived from the word manga (Japanese for comics) and an abbreviation of now in collaboration. This project involves fashion designers developing a product concept culminating from a heuristic collaboration with manga artists based on existing manga works depicting a hypothetical world and culture. Manga:n.i.c. is aimed as a platform to explore the creation of a cultural artefact fusing the currency of ready-to-wear clothing or accessories with the more enduring emotive bonds that fans form with manga, resulting in design that is both contemporary and meaningful enough to trigger positive change in perspectives on manga and fashion design.

Snails abode. What is the essence of home?

home

Zuzanna Zaszczuk

Im trying to investigate what would be the shape of a human equivalent of a snails shell? What is necessary to make ourselves at home when were away and not able to simply go home? What elements determine this unique feel of protected intimacy and comfort? A house constitutes a body of images that give mankind proofs of illusions of stability. We are constantly re-imagining its reality: to distinguish all these images would be to describe the soul of the house (Gaston Bechelard Poetics of space). This project is an attempt to define the universal language of sensual perception of home, which could be used in the future in creation of some places like home.

z.jaszczuk@gmail.com
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